Rate Card - Trade Me Tenancy*

Transcription

1 Rate Card - Tenancy* Ad Unit Cost SOV Duration Average UBS Main Homepage 12,000 1, Homepage Takeover + 468x60 17,000 3,000,000 Extended Homepage 300x440 32,000 1, Extended Homepage Takeover 300x x60 34,000 3,000,000 Message Board - Static 5,000 50% Weekly 5,000,000 57,000 Category Tile 150x70 3,000 Weekly Jobs Category Landing Tile 200x60 2,000 Monthly Jobs Homepage Landing Tile 135x65 2,000 Monthly 400,000 58,200 Monthly subscribers Male % / Female % Main Newsletter 6,000 1,677,000 52/48 Mods Motors Newsletter 4, ,000 63/37 Property Newsletter 3, ,000 50/50 Jobs Newsletter 3, ,000 50/50 Rates effective as of January 12th, 2012

2 Rate Card - CPM* (468 x 60) Avail Impressions (468 x 60) Run of ,000, ,000, ,000,000 ROS - Demographic Targeting ROS - Regional Targeting ROS - Category Targeting 1 ROS - Target Mix (excludes BT) ROS - Behavioural Targeting Rate Card - Network* Rate Card - CPC** (468 x 60) CPC Cost Findsome ROS 4,900,000 Cost Per Click $2.50 Holiday Houses ROS , ,500 Travel Bug ROS ,000 * Minimum spend applies - time of day, frequency capping and sequential targeting available on all CPM placements but conditions apply. Rates effective as of January 12th, 2012 ** Minimum spend of $10,000 applies / all three ad units must be supplied / creative needs preapproval by.

3 Specifications - Ads Name Dimensions Max File Size (.swf and back up) Accepted Standard Formats Main Homepage MREC Homepage Takeover + 468x60 Extended Homepage 300x440 Extended Homepage Takeover 300x x60 Message Board 20kB CPM Banner 468x60 CPM Skyscraper CPM MREC Category Tile 150x70 5kB Main Newsletter MODs Motors Newsletter Property Newsletter Jobs Newsletter

4 Specifications - Network Ads Name Dimensions Max File Size (.swf and back up) Accepted Standard Formats FindSomeone Skyscraper Holiday Houses Skyscraper Holiday Houses MREC Travelbug Skyscraper Interest.co.nz Big Banner 760x120 Interest.co.nz Skyscraper Interest.co.nz Super Skyscraper 300x600 Interest.co.nz MREC

5 Specifications - Flash Ads Display Advertising Flash Specifications The following are the specifications for all placements that accept Flash or Video. This includes, Findsomeone, Holiday Houses, Travel Bug and OldFriends. For all other ad specifications please view the placement cards at Specifications Flash versions: Flash 7, 8 or 9 (AS2 Only) Max File size: Island placements Flash: 40kb for ad + 1Mb for video Gif: 20kb Skyscraper & banner placements Flash: 40kb Gif: 20kb (30Kb for the placements within Property, Jobs, Motors or Flatmates) Frame rates must not exceed 30 frames per second (18 is preferred). URLs for.swf file and.gif/.jpeg Must include the click tag ActionScript shown below (please don t copy and paste click tag as it could cause errors). The exact tag needs to be implemented. Incorrect spelling or formatting can lead to tracking problems. Target URLs or tracking embedded within the.swf file will not be accepted. Action Script for Click Tag on (release) { geturl (clicktag, _blank ); } Sound Sound must be off by default Sound may only turn on if user clicks on a control intuitively labelled for this purpose. Looping Ads containing video must play only once by default, and can be played again on user click. Expansion & takeover Ads must not change in size or position or expand out of the set ad dimensions. margins No ads, branding or colours representing external parties may be displayed in the site margins. CPU usage Ads must not consume an excessive amount of the user s machines resources. Ads will be screened by the Advertising team to check CPU consumption. Ads deemed overly distracting or offensive Ads may not employ rapid / strobing / flashing animation of any graphic, copy or background elements. Ads may not employ an effect that mimics the user s mouse cursor without the active participation of the user. Exclusivity Please note that due to exclusive business arrangements we are unable to accept general insurance or finance messages anywhere on Trade Me Motors, general insurance anywhere on Property, or credit card advertising (other than Visa) anywhere on our sites. Flash checklist do you have the following? Flash.swf file. Backup.gif/.jpeg image. URLs for.swf file and.gif/.jpeg Needs to be received 5 working days before the start of campaign for testing. Click tag ActionScript. Please refer to above. For any questions about the above Flash specifications, please contact: [email protected]

6 Specifications - Static Ads Display Advertising Static Specifications The following are the specifications for all placements that are static only. This includes Banners (that are not part of a ROS banner & skyscraper combo), Messageboard skyscraper and all Tiles & Lozenges. Specifications Static.jpg or.gif Max file size: 20kb margins No ads, branding or colours representing external parties may be displayed in the site margins. Exclusivity Please note that due to exclusive business arrangements we are unable to accept general insurance or finance messages anywhere on Trade Me Motors, or credit card advertising (other than Visa) anywhere on our sites. Checklist do you have the following? Static.jpg or.gif file. 1 URL Needs to be received 5 working days before the start of campaign for testing. For any questions about the above Static specifications, please contact: [email protected]