Media Kit. Homepage Advertising. Advertise on Canada`s most popular job site and promote your message to a large and engaged audience.

Transcription

1 Media Kit Advertise on Canada`s most popular job site and promote your message to a large and engaged audience. 1.6 million unique visitors per month from across Canada, and over 220,000 unique French Canadian visitors. This means over 1,125,000 candidates perform 11.4 million job searches every month. More than half our visitors are employed, browsing for new opportunities.* Homepage Advertising This is the most prominent placement on Workopolis. You will reach a large and diverse group of candidates here. The Homepage Big Box Ad is available to purchase and is the most visible advertising space we offer. Make an impact with job seekers and drive traffic to your website, Job Postings, or Premium Employer Profile page. Workopolis Homepage Big Box Homepage Big Box Dimensions: 300 X 250 * Source: Workopolis internal research

2 Advertising Drive traffic to your career site and promote your recruitment efforts via advertising. Specifically target an ideal audience directly in their inboxes. Job Alerts Job Alerts daily notifications of new opportunities to candidate inboxes. Capture the attention of an audience specifically related to your industry. Job Alerts have a leaderboard and big box ad space available. Candidate Newsletter Reach a large and engaged pool of over one million subscribers. This bi-monthly newsletter has open rates that shatter industry standards. Employer Newsletter Target an executive audience of hiring managers and HR professionals by advertising in our successful Employer Newsletter. Advertorial * Does your business have a unique story to tell? Integrate your employment message or employer brand into an engaging editorial article. Target your chosen audience of either job seekers or employers with a placement in one of our newsletters. Job Alerts Big Box Job Alerts Big Box: 300 X 250 : 728 X 90 Candidate Newsletter : 728 X 90 Advertorial Opportunities Employers Newsletter Advertorial Opportunities *Opportunity is at the sole discretion of the Workopolis Editorial Team. Subject to availability and approval.

3 Keyword Advertising Keyword advertising lets you directly connect your ads to relevant users, based on their behaviour. Your ad will appear specifically on the results pages of people who enter a certain search term like nurse or sales. Available ads include a skyscraper and a leaderboard. Search Results Page Keyword Advertising : 728 X 90 : 160 X 600

4 Re-targeting Advertising Display your ads to relevant users even after they leave Workopolis. Re-targeting keeps your recruitment message front and centre to window shoppers as they browse other sites online. It s an ideal way to target a relevant audience. Job Seeker Search Results on Workopolis Seeker Leaves Popular Site CLICK HERE User is brought back to your posting(s) on Workopolis via Re-targeting Ads The Weather Network Retargeting Retargeting Big Box Retargeting Big Box: 300 X 250 : 728 X 90 : 160 X 600 * Optional custom specs available

5 Browse Jobs Advertising Browse Jobs category pages offer great advertising options including Featured Employer, plus a leaderboard and skyscraper for each different category page. This includes a brand new opportunity to be a Featured Employer, plus a leaderboard and skyscraper for each category page. Advertising on your relevant category page ensures your message is reaching the right audience Why become a Featured Employer? This placement allows you to promote your company and opportunities to a highly-targeted pool of candidates looking for jobs in your field. Reach even more qualified candidates with your brand and jobs. Being featured will maximize your recruitment results on Workopolis. Thousands of candidates will see your advertisement, resulting in more job seekers learning about your company and applying to your jobs. Category Search Results Page Featured Employer Logo Featured Employer Logo Dimensions: 280 X 100 File Size: 40KB Dimensions: 728 X 90 Dimensions: 160 X 600

6 Category Domination Take over an entire Browse Jobs Category so that your recruitment message simply cannot be missed. Category Domination is a bundled package which includes a category leaderboard, skyscraper, and Featured Employer, plus a wallpaper that includes your company branding and logos. It s a high-impact advertising package that is sure to get your business a response. Ask your Account Representative about category domination packages that drive results and enhance your recruitment strategy. Category Search Results Page Wallpaper Featured Employer Logo Featured Employer Logo Dimensions: 280 X 100 File Size: 40KB Dimensions: 728 X 90 Dimensions: 160 X 600 Wallpaper Dimensions: 350 left side X 1000 centered dedicated to solid white space 350 right side X 1050 File Size: 160KB Animation: none

7 Retail Career Centre The Retail Career Centre makes it easier than ever for you to connect with the retail staff you need. It also offers some strategic advertising opportunities. Directly target an audience interested in retail opportunities. Find candidates for all positions, from in-store to head office, all in one convenient location. Increase awareness of your opportunities and brand with targeted exposure to thousands of qualified visitors. Featured Retail Employer (Big Box and Logo) Here is your opportunity to connect with relevant visitors from the moment they arrive. Be the Featured Retail employer for retail and promote your employer brand with one glance. The big box ad has a prominent place on the Retail Career Centre. There is also a second Featured Employer option, perfect for a company logo. Page Advertising ( and Half-page Ad) There are two other advertising spots which may be purchased individually on the Retail page. A leaderboard and a half-page ad unit both offer more valuable real estate for your message. Retail Landing Page Featured Retail Employer Big Box Featured Retail Employer Logo Half-page Ad Featured Retail Employer Logo: 280 X 100 Big Box: 300 X 250 File Size: 40KB Dimensions: 728 X 90 Half Page: Dimensions: 300 X 600

8 Retail Career Centre Retail Domination (Featured Employer,, Half-page Ad and Wallpaper Package) Take over the Retail Career Centre and maximize the impact of your recruitment campaign. Retail Domination is a special bundled package that turns your recruitment message into a bold statement that simply cannot be missed. The Domination Package includes all of the available advertising options on the Career Centre including: Featured Retail Employer (Big Box & Logo) Half-page ad Wallpaper You become the exclusive advertiser for the retail category for each day you decide to dominate. It s the ultimate high-impact package for retailers. Retail Landing Page Wallpaper Featured Retail Employer Big Box Featured Retail Employer Logo Half-page Ad Featured Retail Employer Logo: 280 X 100 Big Box: 300 X 250 File Size: 40KB Dimensions: 728 X 90 Half Page: Dimensions: 300 X 600 Wallpaper Dimensions: 350 left side X 1000 centered dedicated to solid white space 350 right side X 1050 File Size: 160KB Animation: none