StepStone PRODUCTS & PRICES. The job market of choice.

Transcription

1 StepStone PRODUCTS & PRICES The job market of choice.

2 THE JOB MARKET OF CHOICE CONTENTS 04 Job Listings 08 Additional Listing Products & Services 09 Employer Branding 12 DirectSearch 13 International Recruiting 13 Graduate Marketing (0)211 /

3 StepStone: The Top Source for Specialists and Executives If you want to quickly fill your vacancies with the best candidates, StepStone is the first choice for your recruitment needs. As the leading online job board for qualified specialists and top executive talent, we have a proven track record of generating the highest response from suitable candidates. This makes StepStone the most effective way to find the right employees for your company. StepStone offers you the following advantages: TOP CANDIDATES TOP SERVICE 3 times more suitable applicants than other job boards 92% recommendation rate among customers The StepStone way: find the best candidates as quickly as possible! 3

4 THE JOB MARKET OF CHOICE Job Listings Standard services included with every StepStone ad TOP RANKING ON GOOGLE High placement in Google search results 300 COOPERATION PARTNERS Free multiple posting of your job listings on up to 300 partner websites > 2,000 WEBSITES Retargeting banners shown in the StepStone advertising network 4.4 M. JOB AGENTS Notification of candidates with suitable qualifications via > 730,000 APP-DOWNLOADS StepStone s iphone and Android app for mobile job hunting COMPANY PORTRAIT Increase the reach and visibility of your job listings by setting up a company portrait. This convenient feature lets you provide additional information about your company, thus convincing suitable jobseekers of the value of your employer brand. STEPSTONE QUALITY CHECK However you choose to publish your job listing on StepStone, our trained staff will always give your ad s content a thorough once-over. We also naturally ensure your listings are optimally categorised. DEDICATED CONTACTS No call centres, no lengthy waiting on hold. As a StepStone customer, you will have a permanent team of dedicated contacts on hand to help. From day one they will provide you with tailored advice and excellent service (0)211 /

5 Job Listings The most efficient solution for your recruiting needs By utilising our expertise, we have bundled job listings with additional services so that you can use StepStone in the way that best suits your recruitment requirements. This means you derive lasting benefits from our extensive experience in providing successful online recruiting solutions. RECOMMENDED STARTER PROFESSIONAL + LAYOUT + PERFORMANCE PLUS PREMIUM + LAYOUT + PERFORMANCE PLUS + VISIBILITY LISTING t Duration 30 days 30 days 30 days Dedicated Contacts Company Portrait LAYOUT Individual tindividual Plus PERFORMANCE PLUS Refresh Boost VISIBILITY Highlight Job Push Listing Optimisation Plus OPTION 30-Day Extension Included Available for an additional fee Not available All prices are subject to VAT. 825 Total Value: 1,410 1,195 A SAVINGS OF 15% Total Value: 2,595 1,695 A SAVINGS OF 35% 5

6 THE JOB MARKET OF CHOICE PROFESSIONAL - the individual listing with extra performance RECOMMENDED You have the choice between a text listing or an ad in your individual design. In addition, you can take advantage of the optional Individual Plus layout service for an additional fee. The Professional listing solution also comes with effective performance add-ons that improve candidate response. Total Value: 1,410 1,195 A SAVINGS OF 15% LAYOUT INDIVIDUAL Use the look and feel of your corporate design to create distinctive job listings. This gives you a clear advantage: a survey found that nearly 70 per cent of StepStone jobseekers place value on visually appealing ads. INDIVIDUAL PLUS This navigable type of listing offers you more space to describe your company, thus giving you the best possible opportunity to find the ideal candidate. Note that this optional service is available for an additional fee. Example of an Individual Plus layout PERFORMANCE PLUS REFRESH The Refresh service updates your job listing s date after 15 days. This means your ad is always highly visible in StepStone search results a crucial factor in ensuring the success of your recruitment efforts. BOOST The Boost service redisplays your listing prominently within a week s time in StepStone Job Agents. It s a fast way to extend the reach of your ad and retarget candidates in your audience. AVAILABLE OPTIONS STARTER PROFESSIONAL PREMIUM LAYOUT Individual 295 Individual Plus PERFORMANCE PLUS Refresh 95 VISIBILITY Highlight Job Push DURATION 30-Day Extension (0)211 /

7 PREMIUM the maximum for your success Along with the Professional listing s services, the Premium solution comes with additional tools that boost the visibility of your ad. It also includes, if necessary, an exclusive service individually tailored advice on how to optimise your job listing. Total Value: 2,595 1,695 A SAVINGS OF 35% VISIBILITY HIGHLIGHT JOB A coloured background makes your job listing truly stand out for seven straight days in StepStone search results. This enhances your ad s visibility and ensures it gets noticed by millions of qualified candidates. PUSH We send an excerpt of your job listing via to the target group of your choice. This allows you to provide up to 500 registered StepStone users with key information about your vacancy, and shortens your time-to-hire. LISTING OPTIMISATION PLUS Our experts examine every single aspect of your job listing. Does the job title fit the role you want to fill? Is the job description dynamically written? We look at your listing through the eyes of the jobseeker to create the ideal ad for your needs. STARTER - the entry-level solution Post a standard text ad that includes your company logo. Together with your company portrait this gets you started with talent recruitment on StepStone

8 THE JOB MARKET OF CHOICE Additional Listing Products & Services INTERN LISTINGS To aid you in your search for interns, student assistants, graduands, doctoral candidates and volunteers, we offer a reduced fee for your listing. BOX NUMBER LISTINGS Use our box number service to discreetly search for new employees. Your box number listings appear in a neutral layout. Our service forwards you the incoming applications after checking if any blocking restrictions apply. Duration: 30 days 95 Duration: 30 days 995 COMPANY VIDEOS Integrating a corporate image video into your listing is a great way to draw attention to your company. Present yourself as an attractive employer and give candidates additional motivation to apply. This gives you a clear advantage: more than 80 per cent of StepStone users want to see videos in job ads. The costs for video integration are included in the Individual Plus layout service. Integration into an Individual Layout Listing 200 FACEBOOK INTEGRATION Increase the reach of your job listings by publishing them on your Facebook profile. Your Facebook fans can see up to 250 of your StepStone listings via an additional tab automatically and in real time. Standard Facebook Integration 995 Individual Facebook Integration 1,995 STEPSTONE JOB PLUGIN Jobs listings that you post on StepStone are automatically displayed on your company website. This extra benefit for visitors to your site also extends the reach of your ads. DURATION EXTENSION You can extend the duration of any type of listing by 30 days when making your purchase. The price includes two refreshes on the first and 15th day of the extension period. Duration: 12 months Day Extension (0)211 /

9 Employer Branding Maximum exposure for your employer brand As the leading online job board for qualified specialists, StepStone provides the perfect platform for strengthening your brand. Thanks to our enormous reach and clear positioning, you gain the greatest possible exposure for your company among all relevant professional groups. Take advantage of attractive employer branding products, which you can buy individually or as part of combined campaigns, in order to recruit the best employees for your company. Direct links in the advertising media take interested candidates to your StepStone job ads, your StepStone company portrait or to a recruiting event advertised on your website. Banner Products SKYSCRAPER 1 Our largest banner product gives your company maximum exposure on StepStone s most popular pages. Skyscraper Homepage Duration: 7 days 5,495 Skyscraper Results Page Duration: 7 days 7, COMPANY AD 2 COMPANY OF THE WEEK 3 This rotating banner draws lots of attention to your company on StepStone s most popular pages. Company Ad Homepage/Results Page Duration: 7 days 1,350 Exclusive placement on the StepStone homepage ensures outstanding visibility for your company. Company of the Week Duration: 7 days 1,

10 THE JOB MARKET OF CHOICE Your Target Group Campaign on StepStone Our target group channels give you a convenient way to increase the reach of your job listings among the desired professional group. StepStone channels also offer a perfect platform for promoting your company with precise targeting and maximum efficiency. CHANNEL PACKAGE 1 PREMIUM JOB 2 The powerful combination of Skyscraper and Company of the Week banners gives your company targeted exposure. Prominent placement on one of the StepStone target group channel boosts the visibility of your job listing. Price Group 1 Duration: 7 days; Channels: Engineering, IT and Telecommunications, University Graduates and Young Professionals Price Group 2 Duration: 7 days; Channels: Doctors and Nursing Staff, Finance and Controlling, Management Staff, Natural Sciences and Research, Human Resources, Sales and Marketing 2,995 1,995 Duration: 7 days Your Target Group Campaign on the Internet The innovative StepStone Follow Ad allows you to promote your company on up to 2,000 websites. You target exactly those jobseekers assigned to a specific professional group based on their previous search on StepStone. STEPSTONE FOLLOW AD Your targeted employer branding campaign in the StepStone advertising network reaches exactly the audience you need with unrivalled reach and impact. GUARANTEED WEEKLY IMPRESSIONS AD BUNDLE (Skyscraper, Rectangle und Super Banners) WALLPAPER VIDEO IT 600, ,000 Engineering and Technical Professions 800, ,000 Sales and Marketing 560, ,000 Finance 380, ,000 Details on reach and pricing are available on request Standard CPM (0)211 /

11 Presentation of Your Company COMPANY PORTRAIT PLUS To take advantage of additional presentation options, you can buy Company Portrait Plus. The distinctive look and feel of your corporate design allows you to stand out from the competition and introduce yourself to potential candidates as an attractive employer. You re also able to give jobseekers exactly what they want comprehensive and well-structured information about your company. Duration: 30 days 860 Products STEPSTONE JOB AGENT AD AND JOB AGENT AD SELECTION STEPSTONE NEWSLETTER LOGO AD AND NEWSLETTER BANNER AD 1 2 Target qualified active jobseekers choosing either maximum exposure or a specific audience that matches your selection criteria (Job Agent Ad Selection). Benefit from the ideal placement of your ad in an editorial environment whether it s for a specific job listing or a career-related event organised by your company. Job Agent Ad Duration: 1 day; Reach: more than 4 million registered jobseekers; Sending frequency: daily or regularly Job Agent Ad Duration: 7 days; Reach: more than 4 million registered jobseekers; Sending frequency: daily or regularly 1,495 7, Job Agent Ad Selection Duration: 1 day 495 Job Agent Ad Selection Duration: 7 days 2,495 2 STEPSTONE DIRECT MAIL Reach qualified candidates in your target group via a personalised that matches your company s corporate design. Duration: 1 issue Sent to at least 500 contacts from 1,500 Newsletter Logo Ad Duration: 1 issue; Reach: more than 260,000 registered jobseekers; Sending frequency: monthly Newsletter Banner Ad Duration: 1 issue; Reach: more than 260,000 registered jobseekers; Sending frequency: monthly 995 1,

12 THE JOB MARKET OF CHOICE DirectSearch The perfect addition to your job listings Would you like to search for suitable candidates in the most simple, efficient and quickest way possible besides recruiting with job listings? Then take advantage of StepStone Direct- Search Database and gain instant access to the profiles of more than 410,000 qualified candidates. Thanks to our excellent search technology, you ll quickly obtain an overview of relevant brief profiles. Simply make your selection and contact candidates directly. You can also set up your personal Profile Agent that automatically s you new profiles that match your criteria. Duration Pricing 1 month* months* 1,995 6 months* 3, months* 4,995 * Each month of the contract s duration includes 2,000 profile views and 500 contacts Our DirectSearch app for iphone and Android smartphones gives you 24/7 mobile access to the candidate database as well as your saved searches and profiles. 7-DAY FREE TRIAL (0)211 /

13 International Recruiting Find the right employees worldwide with StepStone Would you like to look beyond Germany in your search for the most suitable staff? Or are you looking to fill positions in your overseas offices? Then use StepStone s expertise to your advantage! We have over ten years experience in the global recruitment of specialist and managerial staff. We are a founding member of THE NETWORK, making us part of the world s largest careers network. THE NETWORK is an alliance of market leading job board companies, which provides access to over 290 million registered candidates in more than 130 countries. In addition to the broad reach of our services, StepStone also offers another decisive advantage: we assign you a permanent team in Germany, who you can contact directly, to help you manage the entire international recruiting process. OUR INTERNATIONAL PRODUCTS INCLUDE: Job Listings can be purchased individually or in greatvalue bundles (Global Flex Packs) Employer Branding Products can be purchased individually or as part of campaigns CV Database allows you to directly search for suitable candidates worldwide Further details and pricing are available on request Graduate Marketing Recruit tomorrow s top talent with StepStone If you want to attract students, graduates and young professionals to join your company, StepStone is the right partner for you. Through our numerous partnerships with universities and student web portals, we can provide access to these popular target groups. As part of our StepStone YoungStars Career Tour, we are also present throughout the year at the most important university events. We are therefore in direct contact with students and young professionals, particularly those in the fields of engineering, IT and business. All this makes for a perfect platform to recruit tomorrow s top performers for your company. Use our great-value product bundles and diverse advertising opportunities to reach the best young talent. STEPSTONE GRADUATE MARKETING INCLUDES: Job Listings for Young Professionals with extended reach both on and offline Employer Branding Measures such as image ads in the StepStone Application Guide Sponsoring and Promotion presence in target group mailings and on the StepStone YoungStars Career Tour Further details and pricing are available on request 13

14 Product Specifications The following table gives an overview of the technical specifications of our Employer Branding products. For job listings we recommend a maximum size of 740px in width for best display results. Flash elements are not possible for any StepStone product, as they may cause incorrect display on various devices. PRODUCT POSITIONING DURATION DATA FORMATS SIZES BANNER PRODUCTS Skyscraper Homepage / Results page 7 days (Mon - Sun) GIF / JPEG / PNG 160 x 600 px (W x H), 100 KB max. Company Ad Homepage / Results page 7 days (Mon - Sun) GIF / JPEG / PNG 120 x 90 px (W x H), 30 KB max. Company of the Week Homepage 7 days (Mon - Sun) GIF / JPEG / PNG 180 x 150 px (W x H), 50 KB max. TARGET GROUP CAMPAIGN Channel Package (Skyscraper / Company of the Week) Target Group Channel 7 days (Mon - Sun) GIF / JPEG / PNG Skyscraper: 160 x 600 px (W x H), 100 KB max. Company of the Week: 180 x 150 px (W x H), 50 KB max. Premium Job Target Group Channel 7 days (Mon - Sun) PRODUCTS Logo, job title and location We use data according to your job listing. Text ad: 300 characters max. (incl. spaces) Job Agent Ad / Job Agent Ad Selection Job Agent ( ) 1 day / 7 days Text Logo: GIF / JPEG / PNG Link text: 100 characters max. (incl. spaces) Display of logo: 180 x 50 px (W x H), 30 KB max. DirectMail 1 issue HTML Ideal size: 580 px max. Newsletter Banner Ad Newsletter ( ) 1 issue Text Image: GIF / JPEG / PNG Image: 320 x 200 px (W x H) Text: 200 characters (incl. headline and spaces) Newsletter Logo Ad Newsletter ( ) 1 issue GIF / JPEG / PNG Display of logo: 320 x 160 px (W x H) FURTHER PRODUCTS FLV (if the video is hosted on your data servers or e.g. on YouTube) AVI, WMV, MP4, MOV, M2P, MP2, MPG, MPEG, FLV, 3GP, MP3 oder WAV (if the video is hosted by Moving- IMAGE24) Company Video Integration into a job listing with Individual or Individual Plus Layout or into a Company Portrait Plus The duration of the video is according to the duration of the embedding product (0)211 /

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16 CONTACT Interested in our product and services? We will be happy to discuss your individual requirements. Please contact your representative at StepStone or get in touch with our customer service team. StepStone Deutschland GmbH Hammer Strasse Duesseldorf Phone: +49 (0)211 / [email protected] Last updated: March 2015