MEDIA DATA Deutsches Anleger Fernsehen Stand: 11/2015

Transcription

1 MEDIA DATA Deutsches Anleger Fernsehen Stand: 11/2015 1

2 Fact Sheet Deutsches Anleger Fernsehen DAF.FM the top adress for video offers in the field of finance daf.fm is the online platform for DAF the German stock- and financial television as well as infotainment. It combines the latest market reports, comprehensive analysis, detailed backgrounds and strategies of the experts for exchange, finance and economics. Up-to-date information about charts and quotes round off the video information. With more than call ups in the video archive daily and a dropout rate of less than eight per cent daf.fm is your top address for moving images information on the issue of finances. Traffic Target group Sections Page Impressions: Visits: Unique Visitor: Newsletter: Affine private investors Institutional users, bankers, insurers Fund managers, stockbrokers, investors, financialand investment advisors, financial institutions, financial experts Tax consultants, auditors, economic decision-makers, managers, board Home Aktien Zertifikate Fonds+ETFs Börsen+Märkte Devisen Rohstoffe Mein DAF Stand: IVW 10/2015, AGOF internet facts

3 Ad Specials Integrations Cooperations Button + Microsite The classical Advertorial Link to an external landing page or an integrated microsite with individual product info in the look & feel of the site. Individual microsite: Further specifications on request Button Button Button: Position on request 3

4 Moving Images Video Pre-Roll Ad DAF.FM The advertisment runs before the actual content of the videostreaming. It has a maximum duration of 30 seconds. By clicking on the advertisment the user is taken to the landing page of the advertiser: Pre-Roll up to 20'': 60 Pre-Roll up to 30'': 75 Pre-Roll Ad Special Format In addition to the circuit of commercials an accompanying special banner advertising format which is placed directly below the video player is possible. It has an effect of a reminder of previously seen videos: Special format: 600 x 100 px CPM: 30 Accesses: PIs/month 4

5 Moving Images DAF Live-Stream-Pre-Roll Pre-Roll Ad Live-Stream of DAF s current program Pre-Roll Ad Live-Stream The advertisement runs before the start of the live stream of DAF s current program (separate pop-up window) and has a maximum duration of 30 seconds. By clicking on the advertisement the user is taken to the landing page of the advertisor. Accesses: min AIs per week Weekly fixed rate:

6 Newsletter DAF daily Der Newsletter DAF daily provides up-to-date information about the financial markets on each trading day. Option 2 Distribution interval: Type of dispatch: 3 x each trading day ( Subscribers) HTML and text Option 1 Option 2 Advertising options: Option 1: Format: Banner (Skyscraper) 160 x 600 px Option 1 Option 2: Digits: Format: File-size: Image + Text Ad max. 5 lines: 260 digits incl. headline, link and blank spaces Image: 130 x 75 px max. 40 Kb Option 1 6

7 Rate Card Homepage-/Sectionbooking Website-Rotation Channel-Rotation Portfolio-Rotation Super Banner Medium Rectangle Skyscraper (Universal) Flash Layer Wallpaper Banderole Ad AdBundle 30 12,50 17,50 Halfpage Ad Floor Ad BillboardAd Sitebar HomepageTakover 120 Advertorial (Button + Microsite) Integrations-Specials On request On request Newsletter Integrated Text / Banner 20 / 30 Video Pre-Roll up to 20'' Pre-Roll bis 30'' All Rates are with legally VAT and are capable of agency discounts. The prices are set in CPM, Expandables with 25% CPM-extra charge

8 Conditions and Specifications Volume discounts* Technical specifications From % From % From % From % From % Delivery of the advertising media Three working days before the placement of advertisements to banner@businessad.de Redirect Third-Party-Advertising is possible From % * Depending on other cash / natural discounts. Minimum booking volume (net) 25% CPT-surcharge for expandables 10 % CPT-surcharge for video ads Terms and Conditions Targeting: Comprehensive possibilities for targeting: Regional / national (A - Austria, CH - Switzerland ) Temporary Browser-specific Operating systems Quality control Optimized campaign monitoring Transparent Reporting 8

9 For Further Information. Business Advertising GmbH Headquarter Kronprinzenstraße Düsseldorf Business Advertising GmbH Sales Office Hamburg Stresemannstraße Hamburg Tel.: Fax: Tel.: Fax: Website: 9