BERLIN-BIETET WELT-BIETET HAMBURG-BIETET GERMANY S GREAT AUCTION IS ENTERING INTO ITS 12TH ROUND!

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1 BERLIN-BIETET WELT-BIETET HAMBURG-BIETET GERMANY S GREAT AUCTION IS ENTERING INTO ITS 12TH ROUND!

2 BERLIN-BIETET WELT-BIETET HAMBURG-BIETET THE AUCTION PRINCIPLE FOR YOUR SUCCESS Travel Wellness Gastronomy Events Culture Discover unusual paths with us; increase your image, and gain new guests and customers in a pleasant way! Auction off your offers in the great spring auction, organised conjointly by Berliner Morgenpost, DIE WELT, WELT am SONNTAG, and Hamburger Abendblatt since Twice a year, you are given the possibility to participate in the popular auction principle. In the period from 20 April to 28 April, 2013 the successful concept is entering into its 12th round. Generate attractive advertising credit without touching your regular advertising budget. Since you do not have to invest any money and the promotion in connection with the auction is without charge and independent from the success of the auction, you are not taking any risks when participating in auctions at bietet.de. 2

3 THIS IS HOW IT WORKS: VERY SIMPLE YOUR 7 STEPS TO SUCCESS! Step Explanation You provide your offers; the total value is more than The individual value per offer is at least For maximum success, the auction will be widely promoted in Berliner Morgenpost, DIE WELT, and Hamburger Abendblatt. The online auction starts on 20 April. Your offer is found in a database, accessible for 3 online platforms - maximum presence! The starting price for your offer is 50%. After the end of the auction on 28 April, the Axel Springer AG informs the highest bidder about their winning. After receipt of payment, the highest bidder receives a certificate. Using this certificate, the bidder can make use of your offer. The bidder comes to you with the certificate and receives the binding offer. You receive advertising credit in the amount of the original selling price minus VAT as recquirement for your advertising campaign. Example One of your offers is a travel arrangement, a gift certificate or an event in the amount of Berliner Morgenpost, DIE WELT, and Hamburger Abendblatt accept the offer. The offer is presented in print as well as online, through Google AdWords and on the Axel Springer online platforms. The auction takes place for 9 days on berlinbietet.de, weltbietet.de, and hamburgbietet.de. The starting price for each offer is 50% of its original selling price, in this case The bidder has purchased your offer for He receives information about his winning as well as a request for payment. The bidder receives a certificate from the Axel Springer AG via . The bidder receives a gift certificate or an invoice in the amount of from you. The bidder has already payed this amount to the Axel Springer AG. Therefore, the invoice amount is regarded as compensated. You can make use of your credit in the amount of in Berliner Morgenpost, DIE WELT, WELT am SONNTAG, or Hamburger Abendblatt. 3

4 KEYFACTS Start of the online auction: 20 April, a.m. End of the online auction: 28 April, p.m. to 10 p.m. Closing date for participation: 12 March, 2013 Closing date for data input: 24 March, 2013 Minimum total value: Minimum individual offer value: Redemption of advertising credit: 20 May to 31 October, 2013 in Berliner Morgenpost, DIE WELT / WELT am SONNTAG, Hamburger Abendblatt, as well as on morgenpost.de or abendblatt.de. 4

5 WE WILL WIDELY PROMOTE YOUR OFFER! We will promote the start of the auction with an eye-catching auction supplement in Berliner Morgenpost, DIE WELT and Hamburger Abendblatt. Thus, we will motivate our readers to participate. We will place house advertisements in the three newspapers and therefore, we will broadly attract the attention of our readers. On the online platforms berlin-bietet.de, welt-bietet.de, and hamburg-bietet.de, your offer will be shown in detail and will be visible for all visitors of the websites. Before and during the auction, we will place banner ads on the online platforms morgenpost.de, welt.de, and abendblatt.de with direct links to the auction websites. Furthermore, Google AdWords campaigns reach a wide spectrum of prospects. Newsletters will be sent to all users to announce the new auction and to inform our users about the course of the auction. TV Berlin and radio spots during the time of the auction round off our media package for you. THESE ADVERTISING EFFORTS ARE COMPLETELY FREE OF CHARGE AND RISKLESS FOR YOU! WE ADVERTISE SO THAT YOUR OFFER IS PURCHASED! 5

6 YOUR CHOICES FOR REDEMPTION OF ADVERTISING CREDIT IN OUR PRINT TITLES 6

7 REDEMPTION OF ADVERTISING CREDIT IN BERLINER MORGENPOST The current rate card is valid (Berliner Morgenpost No. 52, valid from 1 January, 2013). 7

8 TRAVEL MARKET Berliner Morgenpost Berliner Morgenpost provides you with an optimal mixture of nationwide coverage, regional competence and local depth an ideal environment for a perfect advertising presence eye-catching special placements within the travel market Dates of publication: Sunday / Wednesday Ad Deadline: For Sunday: Friday, 11 a.m. For Wednesday: Tuesday, 10 a.m. 8

9 RATES AND EXAMPLES OF AD FORMATS Travel and Spa Ads in Berliner Morgenpost Rates per mm in Mono 4c Combination Sun. + Wed Sunday Combination Sun.+Wed. / Wed.+Sun. Main date of publication: Sunday 1 column (45 mm wide) / 10 mm high 2 columns (91 mm wide) / 30 mm high Mono c column (45 mm wide) / 20 mm high Mono 4c column (45 mm wide) / 30 mm high 1 column (45 mm wide) / 50 mm high Mono 4c Mono 4c Mono 4c The current rate card is valid (Berliner Morgenpost No. 52, valid from 1 January, 2013). All rates in plus VAT, rates are valid for potential customers such as spa administrations, domestic tourism, tourist associations, sanatoria, hotels, travel agencies, bus companies, guesthouses, holiday houses and apartments 9

10 REDEMPTION OF ADVERTISING CREDIT IN DIE WELT / WELT AM SONNTAG The current rate cards are valid (WELT-Gruppe No. 91, valid from 1 January, 2013), its additions, and the rate card for markets, addition to the rate card of the WELT-Gruppe No. 91, valid from 1 January, The travel market is not published in the compact formats. 10

11 TRAVEL MARKET DIE WELT / WELT AM SONNTAG Place your advertisements in one of Europe s leading newspapers. With excellent coverage, formidable design, and coloured impressions, the travel sections of the WELT- Gruppe attract the attention of a readership with particularly high incomes and an interest in travelling Your advertisement reaches our readers in an unstressed weekend mood. Thus, your offer becomes an inspiration while our readers plan their leisure time and holiday activities 11

12 RATES AND EXAMPLES OF AD FORMATS Travel Ads in DIE WELT (Sat.)/WELT am SONNTAG Rates per mm in Dates of publication: Mono 4c Sat. + Sun Saturday + Sunday Ad Deadline: Tuesay, 5 p.m. 1 column (45 mm wide) / 10 mm high Mono c column (45 mm wide) / 20 mm high Mono c column (45 mm wide) / 50 mm high 2 columns (91 mm wide) / 30 mm high 1 column (45 mm wide) / 30 mm high Mono Mono Mono c c c The current rate card for markets is valid, addition to the rate card of the WELT-Gruppe No. 91, valid from 1 January, All rates in plus VAT, rates are valid for potential customers such as spa administrations, domestic tourism, tourist associations, sanatoria, hotels, travel agencies, bus companies, guesthouses, holiday houses and apartments 12

13 REDEMPTION OF ADVERTISING CREDIT IN HAMBURGER ABENDBLATT The current rate card is valid (Hamburger Abendblatt No. 67, valid from 1 January, 2013). 13

14 TRAVEL MARKET Hamburger Abendblatt Profit from an above-average travel and event desire of the readers of Hamburger Abendblatt as well as from a first-class editorial standard Dates of publication: Saturday / Wednesday Ad Deadline: Tuesday, 5 p.m. 14

15 RATES AND EXAMPLES OF AD FORMATS Tourism & Travel Agency Ads in Hamburger Abendblatt Rates per mm in starting from 30 mm (direct rate) Mono 1 additional colour (50 mm minimum) 2 additional colours/4c (100 mm minimum) Combination Wed.+Sat./ Sat.+Wed Saturday Combination Sat.+Wed. / Wed.+Sat. Main date of publication: Saturday 2 columns (91 mm wide) / 50 mm high 2 columns (91 mm wide) / 80 mm high The current rate card is valid (Hamburger Abendblatt No. 67, valid from 1 January, 2013). All rates in plus VAT, rates are valid for potential customers such as spa administrations, domestic tourism, tourist associations, sanatoria, hotels, travel agencies, bus companies, guesthouses, holiday houses and apartments 2 columns (91mm wide) / 30 mm high Mono 4c , Mono 4c Mono 4c 1, , , ,

16 FAQ PART I When will the auction take place? The market place in auction-style starts on 20 April, 2013 at 9 a.m. and ends on 28 April, 2013 at 6 p.m. to 10 p.m. Bidding is possible for 24 hours a day. What kind of documents do we need from you? The customer documents (complete contract, filled out by the customer) have to reach us until the closing date for participation on 12 March, The input of the offers into the database is carried out by the provider until the closing date for data input on 24 March, Are there any specifics during the bidding process? The minimum price is 50 % of the original selling value of a product or a service, according to the information given by the provider. Therefore, every offer has a minimum price. No bid is accepted below this minimum price. Who resumes warranty and liability towards the bidder? The contract is between you and the customer. The Axel Springer AG acts merely as mediator and provider of the online platform and does not guarantee any warranty. 16

17 FAQ PART II How is your advertising credit calculated? Independent from the final bidding value, you receive advertising credit in the amount of the regular selling value of your offer (without VAT), provided that your offer is purchased during the auction. What happens if my offer is not purchased during the auction? In that case, the offer remains with you. Consequently, you do not receive any advertising credit. Furthermore, the extensive media presence is completely free of charge for you, so that you do not take any risks. Over which period of time can I use my advertising credit? The advertising credit that you receive as a result of the auction can be used from 20 May, 2013 to 31 October, 2013 in the print titles Berliner Morgenpost, DIE WELT, WELT am SONNTAG, and Hamburger Abendblatt as well as online on morgenpost.de or abendblatt.de. Online publications on welt.de, third-party supplements and regional editions of Hamburger Abendblatt are excluded. 17

18 WE WILL BE HAPPY TO ADVISE YOU AND ARE LOOKING FORWARD TO YOUR PARTICIPATION! Contact Details: Janine Felsch Project Manager Phone: Fax: