Website marketing opportunities

Transcription

1 Website marketing

2 Benefits Exposure to an extensive audience visitnorwich.co.uk received 546,000 visits in 2013, an increase of 4% from last year High search engine rankings visitnorwich.co.uk ranks highly on Google for a number of key Norwich search terms and is an essential resource for people planning their visit to the area New improved website The new mobile responsive visitnorwich.co.uk website was launched in February 2014 offering an improved user experience and more engaging site Measurable results Track your success with impressions and click through rates and measure your return on investment visitnorwich.co.uk in numbers 546,000 visits in 2013 (an increase of 4%) 424,000 unique visitors 202,000 mobile visits 1.5 million page views Visits from across the globe - UK, USA, Western Europe, Australia, New

3 Website listings from VAT per year Gain exposure for your business to a potential audience of over 545,000 people. Choose from three types of listings to fit your requirements: Basic, premium or ultimate. 1 Basic VAT What s included? 1 image, 50 word description, website address, contact details and Google Maps

4 Website listings 2 Premium VAT What s included? 5 images, 100 word description, website address, social media links, live Twitter feed, links to customer reviews, contact details and Google Maps

5 Website listings 3 Ultimate VAT What s included? Video, 10 images, 250 word description, website address, social media links, live Twitter feed, links to customer reviews, contact details and Google Maps

6 Featured events 25 + VAT per week Looking to gain extra exposure for your events? Get your event featured to let even more people know what s happening. Where will my event be featured? Featured events feature prominently at the top of both the homepage and what s happening page and also in the right hand column of over 50 other pages on the website. 1 Homepage

7 Featured events 2 What s happening page 2 3 Right hand column

8 Featured listings from 50 + VAT per month Gain maximum exposure for your business with a featured listing. Where will my listing be featured? Featured listings are located at the top of a category s page and are available in the Explore & experience, Stay, Eat & drink and Shopping pages. Cost Category Peak cost per month Off-peak cost per month Explore & experience 75 + VAT (March - October) 50 + VAT (November - February) Stay 75 + VAT N/A Eat & drink 75 + VAT N/A Shopping 75 + VAT (November - Febraury) 50 + VAT (March - October) Example - Stay page

9 Banner advertising from 75 + VAT per month A cost-effective way to reach your target audience. Increase awareness of your business, a special offer or event with an eye-catching animated or static advert. 1 Position 1 banner Where can position 1 banner adverts feature? Position 1 banner adverts are available in the What s happening, Sights & attractions, Hotels, Restaurants and Shops pages. Cost Banner size (pixels) Small x 80 Standard x 200 Bespoke size Cost per month 75 + VAT VAT Price on application 2 Position 2 banner Where can position 2 banner adverts feature? Position 2 banner adverts are available in the Evening entertainment, Outdoor pursuits, B&B and guesthouses, Self-catering, Boating, Holiday resorts, Camping & caravanning, Cafe s / coffee houses, Bars and pubs and Eating on the go. Cost Banner size (pixels) Small x 80 Standard x 200 Bespoke size Cost per month 25 + VAT 45 + VAT Price on

10 Banner advertising Example - What s happening page 1 Small banner 2 Standard banner 3 Bespoke banner How to book For further details and to book, please contact Laura Nazmdeh: