Advertising on TV SPIELFILM Online Display
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1 Advertising on TV SPIELFILM Online Display
2 TV SPIELFILM Online the portal for television TV SPIELFILM Online is the personal guide to the TV program on the Internet offers information on all aspects of TV, news and reviews, as well as background information on the current TV programs Channels: Homepage, TV program TV tips, News and Specials Movies, DVDs Stars, TV quiz Lottery, Games Page 2
3 TV SPIELFILM Online up-to-the-minute information on any device Display In addition to the TV guide with information on more than 150 TV stations, the users have access to cinema listings, DVD news and can define their own personal TV guide structure with the option Mein TV SPIELFILM. iphone App, Android App Mobile Web (m.tvspielfilm.de) In addition to the mobile website, TV SPIELFILM can also be accessed directly on Android or iphone smartphones with the TV SPIELFILM app. PLUS: Pictures and additional information on all films and television shows. ipad App The TV SPIELFILM ipad app includes the following categories: Home / TV guide overview Tip of the day Search tool Favourites Page 3
4 TV SPIELFILM Online Reach and traffic
5 TV SPIELFILM Online reach Unique User in Mio. Digital net coverage 7,36 Online 2,10 Android App 1,21 iphone App 1,27 Mobile Web 2,21 Quelle : AGOF ; net coverage (digital facts), Online (internet facts), Mobile Web, iphone App, Android App (mobile facts) Page 5
6 TV SPIELFILM Online reach and competitors An innovative booking environment, that has what it takes: 5 Digital net coverage 5 Unique User in Mio. TV SPIELFILM PLUS 3,19 TV SPIELFILM and TV TODAY TV Movie Online 1,98 two strong TV guides complement one another optimal in print and online to TV SPIELFILM plus. Tvinfo.de 1,40 Use the wide reach of the most favored portals for television in Germany and reach your target group combined. HÖRZU 1,21 Source: AGOF internet facts Page 6
7 TV SPIELFILM Online traffic Page Impressions in Mio. 84,00 87,67 72,80 66,41 69,52 69,66 34,23 33,74 12,34 13,10 Okt 15 Nov 15 Okt 15 Nov 15 Okt 15 Nov 15 Okt 15 Nov 15 Okt 15 Nov 15 Online* Mobile Web* iphone App** Android App** ipad App** * Source: IVW 11/2015 ** Intern Source 11/2015 Seite 7 TV SPIELFILM Online Mediadaten
8 TV SPIELFILM Online User demographics
9 TV SPIELFILM Online the typical user The typical Online user is more then 20 years old has visited a secondary school is employed and has an income of about 3000 Euro or more is especially interested in computer and video games chargeable music or film downloads tickets for cinema, theatre or concerts home cinema, surround systems Source: AGOF digital facts Page 9
10 TV SPIELFILM Online user demographics Percentage in % Gender male 47,8 female 52,2 Age 14 up to 19 years 9,8 20 up to 29 years 29,2 30 up to 39 years 21,9 40 up to 49 years 20,2 50 years and older 18,9 Education not (yet) graduated 3,3 GCSEs 47,9 Levels, University Degree 48,8 Occupation employed 71,5 unemployed/retired 11,4 in full-time education 17,1 OTB amount up to Euro 17, to Euro 46, Euro and more 36,5 Source: AGOF digital facts Page 10
11 TV SPIELFILM Online Rates and additional services
12 Rates Media 2015 / 2016 Booking opportunities and rates valid from 01. October 2015 (TKP in Euro) Multi Screen - Desktop Smartphone Tablet PREMIUM REACH Ad Format Device Category Run of Site Channel Run of Network Pre Roll Post Roll Billboard MCA 2:1 Halfpage Ad Fireplace Frame Ad Floor Ad Interstitial Flash Layer Wallpaper Premium Ad Bundle (Billboard, Halfpage Ad) Medium Rectangle Ad Bundle (Super Banner, Skyscraper, Medium Rectangle) Skyscraper Super Banner MCA 2: Page 12
13 Rates value-added service and volume discounts Value-added service Creating advertising media Creating Landing Pages (all devices) Targeting Audience Extension Rate upon request upon request extra charge per criteria upon request Targeting on real data, keyword targeting 7,5 Retargeting, Predictive Behavioral Targeting, Technisches Targeting (e. g. Geo-, Browser-Targeting), Weathertargeting Exclusion of individual devices on Multi Screen booking (extra charge per excluded device) Excluding several websites / Apps of rotation (extra charger per website / App) VOLUME DISCOUNT (gross) on basis calender year, valid from Quantity ordered per customer/enterprise Discount ab Euro 2,50% ab Euro 5,00% ab Euro 7,50% ab Euro 10,00% ab Euro 15,00% ab Euro 20,00% ab Euro 25,00% All rates are stated in euros and are subject to VAT. ForwardAdGroup reserves the right to adjust rates. Current rates, fixed rates, terms and conditions, information and advertising formats can be found under 5 Discounts depend on the reached volume level. No refund payment of discount credits. The minimum booking amount at ForwardAdGroup is 4,000 Euro net. Page 13
14 Native Advertising CONTENT MEDIA Design Customizable and creative in the form of text, video, quiz and much more Creation Emotional and relevant content with added value for the user Native Advertising Primary Traffic feed through native and social teaser elements Secondary Branding component through additional display media External traffic feed Traffic feed from outside the ForwardAdGroup network Native Brand Specials Brand Page Mini Brand Page Brand Hub Brand Hub Premium Costumer content embedded in the independet editorial content Combination of Combination of costumer content redaktionellen Content costumer content & editorial content within aseparate and editorial content website and with a premium look & feel Sponsored article Single article that is optimized to fit the media brand s target audience Clear labelling as well as separation of advertising content provided by the customer and editorial articles. Time frame and rates vary depending on the scope, time frame and booked media brand. We are happy to draft an individual concept for you. Page 14
15 TV SPIELFILM Online contact Claudia Weiß Head of Sales International Simone Richter Senior Account Manager International Tel.: 040/ Tel.: 040/ Page 15
16 Advertising on TV SPIELFILM Online Contact us! Images are used from:
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