Advertising on Mein schöner Garten Online Display

Transcription

1 Advertising on Mein schöner Garten Online Display

2 Mein schöner Garten Online the online guidebook for your garden Mein schöner Garten (i.e. My Beautiful Garden ) is the interactive online adviser, belonging to Europe s highestcirculation gardening magazine. This site contains all information, trends, and news about the Germans favorite hobby gardening Channels: Community Landscape gardening Practical experience Crop protection Plants lexicon Animals lexicon Page 2

3 Advertising on Mein schöner Garten Online Reach and traffic

4 Mein schöner Garten Online reach Digital net coverage Unique User in Mio. 1,58 Source: AGOF digital facts Page 4

5 Mein schöner Garten Online reach and competitors Digital net coverage Unique User in Mio. 1,58 livingathome.de 0,85 Das Haus Online 0,32 Source: AGOF digital facts Page 5

6 Mein schöner Garten Online traffic Page Impressions in Mio. Datenreihen1 Datenreihen2 Datenreihen3 11,30 11,77 10,74 8,30 0,00 0,00 6,78 6,15 2,17 2,02 4,58 1,45 3,51 5,06 0,97 1,21 6,25 1,65 3,56 4,00 3,80 3,11 7,23 6,95 2,65 2,47 5,65 1,95 Zeitraum Sep 14 Okt 14 Nov 14 Dez 14 Jan 15 Feb 15 Mrz 15 Apr 15 Mai 15 Jun 15 Jul 15 Aug 15 Sep 15 Source: IVW 09/2015 Page 6

7 Advertising on Mein schöner Garten Online User demographics

8 Mein schöner Garten Online the typical user The typical Mein schöner Garten Online user is years old has a higher education is employed and has an income of about 3000 Euros and more is especially interested in rental cars and airline tickets computer soft- and hardware wellness products hotels for holiday and businesstrips Source: AGOF digital facts Page 8

9 Mein schöner Garten Online user demographics Percentage in % Gender male 38,4 female 61,6 Age 14 up to 19 years 4,6 20 up to 29 years 16,6 30 up to 39 years 23,2 40 up to 49 years 22,5 50 years and older 33,1 Education not (yet) graduated 1,1 GCSEs 52,6 Levels, University Degree 46,3 Occupation employed 75,5 unemployed/retired 16,3 in full-time education 8,3 OTB amount up to Euro 15, to Euro 50, Euro and more 34 Source: AGOF digital facts Page 9

10 Advertising on Mein schöner Garten Online Rates and additional services

11 Rates Media 2015 / 2016 Booking opportunities and rates valid from 01. October 2015 (TKP in Euro) Multi Screen - Desktop Smartphone Tablet PREMIUM REACH Ad Format Device Category Run of Site Channel Run of Network Pre Roll Post Roll Billboard MCA 2:1 Halfpage Ad Fireplace Frame Ad Floor Ad Interstitial Flash Layer Wallpaper Premium Ad Bundle (Billboard, Halfpage Ad) Medium Rectangle Ad Bundle (Super Banner, Skyscraper, Medium Rectangle) Skyscraper Super Banner MCA 2: Page 11

12 Rates value-added service and volume discounts Value-added service Creating advertising media Creating Landing Pages (all devices) Targeting Audience Extension Rate upon request upon request extra charge per criteria upon request Targeting on real data, keyword targeting 7,5 Retargeting, Predictive Behavioral Targeting, Technisches Targeting (e. g. Geo-, Browser-Targeting), Weathertargeting Exclusion of individual devices on Multi Screen booking (extra charge per excluded device) Excluding several websites / Apps of rotation (extra charger per website / App) VOLUME DISCOUNT (gross) on basis calender year, valid from Quantity ordered per customer/enterprise Discount ab Euro 2,50% ab Euro 5,00% ab Euro 7,50% ab Euro 10,00% ab Euro 15,00% ab Euro 20,00% ab Euro 25,00% All rates are stated in euros and are subject to VAT. ForwardAdGroup reserves the right to adjust rates. Current rates, fixed rates, terms and conditions, information and advertising formats can be found under 5 Discounts depend on the reached volume level. No refund payment of discount credits. The minimum booking amount at ForwardAdGroup is 4,000 Euro net. Page 12

13 Native Advertising CONTENT MEDIA Design Customizable and creative in the form of text, video, quiz and much more Creation Emotional and relevant content with added value for the user Native Advertising Primary Traffic feed through native and social teaser elements Secondary Branding component through additional display media External traffic feed Traffic feed from outside the ForwardAdGroup network Native Brand Specials Brand Page Mini Brand Page Brand Hub Brand Hub Premium Costumer content embedded in the independet editorial content Combination of Combination of costumer content redaktionellen Content costumer content & editorial content within aseparate and editorial content website and with a premium look & feel Sponsored article Single article that is optimized to fit the media brand s target audience Clear labelling as well as separation of advertising content provided by the customer and editorial articles. Time frame and rates vary depending on the scope, time frame and booked media brand. We are happy to draft an individual concept for you. Seite 13

14 Mein schöner Garten Online contact Claudia Weiß Head of Sales International Simone Richter Senior Account Manager International Tel.: 040/ Tel.: 040/ Seite 14

15 Advertising on Mein schöner Garten Online Contact us! Images are used from: