HITECH Answers Overview 2012

Transcription

1 HITECHAnswers.net HITECH Answers Overview 2012 HITECH Answers is an independent resource for providers and hospitals to understand the full spectrum and impact of EHR adoption. The first incarnation of the site went live in April of 2009, two months following the passing of the American Recovery and Reinvestment Act (ARRA) which included the Health Information Technology for Economic and Clinical Health Act (HITECH Act). The HITECH Act was enacted to accelerate the federal initiative for adoption of Electronic Health Records (EHR) while allowing health care providers and hospitals to receive incentive payments for their adoption. Since inception, HITECH Answers has been a leader in providing analysis and commentary on health information technology issues. Led by in-house experts with support from a community of leading subject matter experts in the field, HITECH Answers has positioned itself as a highly respect and trusted voice in the Health IT industry. The CMS EHR incentives are a 5 year disbursement program and the start of the Federal initiative on EHR adoption. HITECH Answers web presence as a national portal serves all who are interested in learning the details and process of EHR adoption for these 5 years and the decades to follow as future requirements and policies are adopted.

2 HITECHAnswers.net HITECH Answers Overview Digital Media HITECH Answers offers a number of branding programs to meet the marketing challenge of reaching the Health IT buying market. Our current digital opportunities can support campaigns to: Build Brand Awareness Build Thought Leadership Create New Lead Generation Programs Our targeted focus continues to grow: 70,000 Page Views each month on our network sites (HITECHAnswers. net and HIEAnswers.net) 23,000 unique visitors MU Live! Weekly Internet Radio Show MGMA and HIMSS Show Packages enews Digest and Sponsored Content Audience Profile: 48% Physician-based interested in learning more about EHR adoption 26% Hospital-based CIOs, CTOs and IT staff

3 Wallpaper Skyscrapper HITECH Answers Run-Of-Site Banner Advertising Grab the attention of our visitors with a run of site campaign. Leaderboard Rectangle Interstitial Banner (640x480) $100 CPM Grab the attention of HITECHAnswers.net visitors at the first moment they access our content. Served once per day to each unique visitor, this banner allows your message to stand out from competing ads on the site. Top Leaderboard (728x90) Premium Spot, just below site navigation $90 CPM Rectangle (300x250) Just 1 premium spot, above the fold. $90 CPM Skyscraper (160x600) Just 1 spot $80 CPM Wallpaper (1280x1050 (with 980 px gap) - 150x1050 on both sides of site) $135 CPM Retargeting Opportunity Extend the voice of your campaign into environments that healthcare professionals visit after they have left our site through the use of behavioral targeting. Your banner will appear on popular sites such as CNN, FOX News, Yahoo, Plaxo, and many others. Contact us for a complete list of lifestyle and news sites in our network. $40 CPM

4 MU Live! HITECH Answers weekly online radio program. Delivering programming content of keen interest to physicians and hospitals, MU Live! sponsorship is a tremendous and virtually untapped marketing opportunity. Reach thousands of potential customers as they tune in for our live show or listen to recorded podcasts of each show. Sponsorship of MU Live! includes: Lead generation registrants contact information is provided to the sponsor for each live show and for accompanying recorded podcast downloads through sponsorship period. Also Included: Banner ads on program player and in promotional blasts. Two Sponsor supported breaks. Text sponsorship ad on MU Live! landing pages and in HITECH Answers enews Digest. Additional Marketing exposure for MU Live! sponsors include: Distribution of MU Live! programming through itunes Radio. Promotion of MU Live! on Facebook, Twitter and Linkedin. Sponsorship Rates $3,500 net per show (Exclusive - 1 Sponsor) The MU Live! online radio player also includes two banner ads for a sponsor s use. Required Sponsor Materials (due by the Monday the week proceeding a Tue MU Live sponsored event): 728x90 leaderboard (static JPG) for the that goes out the Wednesday before event date. 728x90 and 300x250 (static or flash) for the station website. 300x250 and 468x60 (static JPGs) for the online radio player. Text language (ideally under 30 words) for the live mention/sound bite during event and for registration reminder .

5 HITECH MGMA and HIMSS Show Packages! Align your company with HITECH Answers to provide objective, topic specific news and developments leading up to, and during major industry events in This comprehensive gives you full exposure during key shows to our large audience that includes: Sponsored Podcast - $2,500 Up to 30 minute podcast interview based on supplied vendor speaker at show Broadcast on during conferences Featured on Conferenc Coverage page for 6-months on and Full license rights to use in your other marketing efforts throughout the year HITECHAnswers.net Promo Package: $6,000 Align your company with HITECHAnswers for key exposure leading up to, during, and after MGMA or HIMSS. This comprehensive package gives you full exposure during this industry event to our audience that includes the following (representing cost savings of 20%): Banners: Rotated on HITECHAnswers.net/HIEAnswers.net for 3 months (30,000 total impressions) E-newsletters: Banner placement in 2 of HITECHAnswers.net s weekly e-newsletters (7,000 opt-in subscribers) Advertorial E-Blast: Sponsor s HTML content sent to database of 7,000 opt-in subscriber Sponsored Podcast - refer to above HITECHAnswers.net Show Coverage Sponsorship: $5,000 - $7,500 Comprehensive live reporting to our audience in real time from the show on HITECHAnswers.net, and (3) e-newsletter briefs Daily articles on breaking conference news Podcasts from the live event Twitter feeds from the meeting and others Sponsorships are limited to (3) vendors (with banners and sponsored content links). Sponsor s ad unit will appear across: Designated MGMA or HIMSS Show Coverage page on HITECHAnswers.net (posted for a 3-month period online) - monthly traffic is currently 60,000+ impressions with 25,000+ unique visitors per month. Daily updates to 7,000+ HITECHAnswers.net registrants for 3 conference days Sponsorship program pricing for the full 3-month period: Position #1 (728x90) + 3 supplied content links/assets: Position #2 (300x250) +2 supplied content links/assets: Position #3 (160x600) + 1 supplied content links/assets: Sponsored Podcast - Up to 30 minute podcast interview based on supplied vendor speaker at show with rights to use in your other marketing efforts. (2) Additional Enewsletter banner placements to 7,000 opt-in list included at N/C $7,500 net $6,000 net $5,000 net

6 HITECH Answers enewsletters and enews Digest Our free Opt-in enewsletter and enews Digest are sent to thousands subscribers. enews Digest enews Digest Pricing (Per Send - net rates) Leaderboard (728x90) $200 enewsletter Pricing (Per Send - net rates) enewsletter Leaderboard (728x90) $200 Skyscraper (160x600) $175 Rectangle (300x250) $150 Text #1 $150 Text #2 $125 Text #3 $75 Text #4 $75 Select the distribution for your target audience Newsletter Distribution Subscribers Content Weekly News Digest Friday 7,200 The week s updates from our popular and respected HITECH Answers blog. Monthly Newsletter First of each month 5,000 Featured articles, promotions, tools & More Advertorial e-blasts Distribute your supplied HTML content to over 7,000 subscribers Limited to 4 exclusive targeted e-blasts per month, scheduled on a first-come-first-serve basis. E-blast goes out on Tuesday. $1000 net per blast

7 HITECH Answers Sponsored Content HITECH Answers reaches thousands of physicians, hospitals and health care professionals who visit our site each month. Promote your company s solutions alongside HITECH Answers trusted content. Your resources are featured on our home-page, throughout the site, and are promoted in dedicated blasts. Post your: White Papers Case Studies Webinars Podcasts Product Brochures or more Posting Fee: $1,200 Net/Asset Lead Generation (optional): $50/lead