SPECIFICATIONS FOR ONLINE AD OPTIONS MOBIL

Transcription

1 SPECIFICATIONS FOR ONLINE AD OPTIONS ONLINE MOBIL

2 Content I. Technical data P. 3 II. Newsletter advertising P Banner P Text advertisement P Text advertisement with image P. 7 III. Stand-alone newsletter P. 8 IV. Social media // Facebook, Google+, Twitter P Billboard: 940 x 250 P Half page ad: 300 x 600 P Expandable ad: individual P Pushdown ad: 728 x 300 P. 17 VI. Job market (advertisement and options) P. 18 VII. Delivery P. 19 VIII. Contacts P. 20 V. Banner advertisements on our websites P Leaderboard: 728 x 90 P Skyscraper / wide skyscraper / sticky skyscraper: 120 x 600 / 160 x 600 P Medium rectangle: 300 x 250 P Content ad: 300 x 250 P Wallpaper / Hockeystick: 728 x x 600 / 160 x 600 P Layer: individual P Banderole ad: 770 x 250 P Floor ad: 940 x 50 P. 14 2

3 I. Technical data Banner format Format Size Newsletter banner 650 x 250 pixels max. 50 kb Newsletter text advertisement 10 lines, max. 700 characters Newsletter text advertisement with image max. 500 characters + link + image (300 x 250 pixels) Leaderboard 728 x 90 pixels max. 50 kb Skyscraper / wide skyscraper 120 x 600 or 160 x 600 pixels max. 50 kb Medium rectangle / content ad 300 x 250 pixels max. 50 kb Wallpaper / Hockeystick 728 x x 600 / 160 x 600 pixels max. 50 kb Layer individual max. 50 kb Banderole ad 770 x 250 pixels max. 50 kb Floor ad 940 x 50 pixels max. 50 kb Billboard 940 x 250 pixels max. 50 kb Half page ad 300 x 600 pixels max. 50 kb Pushdown ad 728 x 300 pixels max. 50 kb Expandable ad individual max. 50 kb Further formats on request. 3

4 II. Newsletter advertising The INTERNET WORLD Business newsletters ecommerce Trends, Morning Newsletter and Afternoon Newsletter are optimised for display on various end devices. Three breakpoints define the differences in display and layout: 320 pixels display width 480 pixels display width 650 pixels display width smartphones (small and medium-sized displays) smartphones (large displays) / tablets (small and medium-sized displays) tablets (large displays) / desktop PCs By means of the full view presentation of our newsletters, the display on mobile devices can be simulated in the browser. Upon zooming into or out of the browser window, the above.mentioned breakpoints become obvious. On three positions, we offer you different options to place your advertisements in our mobile optimised newsletter. You may choose between an animated or static banner advertisement and text advertisement. Please note that animated GIF data can no longer be displayed with MS Outlook 2007 or higher. Morning Newsletter Afternoon Newsletter ecommerce Trends Stand-alone Banner Banner Banner HTML Text advert Text advert Text advert Text advert with image Text advert with image Text advert with image 4

5 II. Newsletter advertising 2.1. Banner For positions 1, 2 and 3, we need data in GIF or JPG format with maximum format of 650 x 250 pixels, maximum size of 50 kb and desired target link. This advertising option allows placing a target link or an address*. Furthermore, we require an alternative text with max. 72 characters incl. all blank lines and breaks. Further formats on request. Please also take into account our three newsletter breakpoints upon creation and/or delivery of your data (page 4). Those breakpoints define the differences in display and layout. Placement: Data format: GIF- or JPG banner (max. 50 kb) Maximum size: 650 x 250 pixels (Static or animated) Advertisement examples: * Please note that clicks on addresses are not counted. 5

6 II. Newsletter advertising 2.2. Text advertisement This advertising option allows you to place target links and addresses. Placement: Please note that clicks on addresses are not counted. We provide you with maximum 10 lines and 700 characters respectively, including all blank spaces, breaks and target links. Advertisement example: 6

7 II. Newsletter advertising 2.3. Text advertisement with image This advertising option allows you to place target links and addresses. Placement: Please note that clicks on addresses are not counted. In addition to image integration, we also provide you with maximum 10 lines and 500 characters respectively, including all blank spaces, breaks and target links. The format of the image is 300 x 250 pixels. Advertisement example: 7

8 III. Stand-alone newsletter In addition to our daily newsletters and our ecommerce trends, we also offer you the option to address your target group with our stand-alone newsletter. Advertisement example: For that purpose, we require the respective HTML code which is implemented into our template as shown in the advertising and example. The maximum usable width is 650 pixels. You can download an example of our stand-alone newsletter here: 8

9 IV. Social media // Facebook, Google+, Twitter Twitter: 110 characters + link (max. 140 characters) Facebook: 155 characters, image + link Google+: 155 characters, image + link Please note that reporting on these advertisements by the publisher is not possible. 9

10 V. Banner advertisements on our websites Possible data formats: SWF, GIF, JPG, HTML, Tag-Code (ReDirect, Rich Media) With each Flash data (SWF) we also require an alternative GIF or JPG data, but not larger than 50 kb. For the correct embedding and click-count respectively of Flash advertisements, further preconditions must be fulfilled. Please note the specifications for Flash advertisements that can be downloaded here: For the correct embedding and click-count respectively of rich media advertisements, the following Specifications for RichMedia advertisements must be taken into account. The specifications can be downloaded here: Overview Leaderboard: 728 x 90 pixels Skyscraper / wide wkyscraper / sticky skyscraper: 120 x 600 / 160 x 600 pixels Medium rectangle: 300 x 250 pixels Content ad: 300 x 250 pixels Wallpaper / Hockeystick: 728 x x 600 / 160 x 600 pixels Layer: individual Banderole ad: 770 x 250 pixels Floor ad: 940 x 50 pixels Billboard: 940 x 250 pixels Half page ad: 300 x 600 pixels Pushdown ad: 728 x 300 pixels Expandable ad: individual Further formats on request. 10

11 V. Banner advertisements on our websites 5.1 Leaderboard: 728 x Skyscraper / wide skyscraper /sticky skyscraper: 120 x 600 / 160 x 600 The prominent placement at the upper edge of the page and its superior size guarantee highest awareness and excellent advert impact. The skyscraper / wide skyscraper can also be embedded as sticky skyscraper. Upon scrolling the site, it moves downwards and sticks to the upper edge of the browser. Thus, your advertisement always remains visible for the customer. 11

12 V. Banner advertisements on our websites 5.3 Medium rectangle: 300 x Content ad: 300 x 250 Through integration into the site structure, this advertising format offers you additional awareness. The content ad is an eye-catching advertising format which is directly placed within the editorial content of the website and thus attracts the reader s attention. 12

13 V. Banner advertisements on our websites 5.5 Wallpaper / Hockeystick: 728 x x 600 / 160 x Layer: individual This advertising format offers the unique option to shape a whole website with your corporate design of a brand and/or the look of a campaign. A layer is automatically faded out by our system after 12 seconds and a close button attached to it (if not already done by you). Wallpaper: On request, we colour background with a colour defined by you or make it clickable. 13

14 V. Banner advertisements on our websites 5.7 Banderole ad: 770 x Floor ad: 940 x Tile 1. Main 3. Close-Button banner The visibility of a banderole ad is 15 seconds maximum. The advertisement must have a close button that resets the advertisement into the initial condition (closed). This advertisement is only possible with physical Flash or image advertisements. 3 components are required: 1. Main banner: image or Flash with a maximum width of 940 pixels, height 50 pixels. 2. Image for the flexible right end of the banner. This must be a tileable image which is repeated as a background on the horizontal axis. 3. Image for the close button with transparent background. 14

15 V. Banner advertisements on our websites 5.9 Billboard: 940 x Half page ad: 300 x 600 The Billboard is placed below the horizontal navigation and features a unique combination of emotional address and usability. Animated images or videos guarantee high awareness and interest. This advertising format ensures extra awareness through integration into the site structure. The generous sizes (940 x 250 pixels) grant the advertiser much space for design and information. 15

16 V. Banner advertisements on our websites 5.11 Expandable ad: individual Expandable ads are created through mouse-over. The expanding effect is activated when the user moves the cursor over the advertisement and is deactivated upon leaving the area (back to original size). Transparent areas must not be clickable. The advertisements must start in closed condition and must not exceed a maximum width. Please consider the initial and maximum final sizes in the following table: Ad Form Initial size [pixels] Final size (expanded) [pixels] Direction of expansion Leaderboard 728 x x 520 Bottom Skyscraper 120 x 600 oder 160 x x 600 oder 810 x 600 Left Content Ad 300 x x 250 Right Medium Rectangle 300 x x 250 Left Please also take a look at the example of our ad servers, which we gladly provide you with on request (ZIP file). In order to ensure proper click-counting, the advertisements must be created as per this example. Regarding Flash advertisements, please also note the additional specifications for Flash advertisements which can be downloaded here: Upon delivery of advertisements please do also provide the exact initial and final sizes and the FSCommands Expand-Identifier and Collapse-Identifier. 16

17 V. Banner advertisements on our websites 5.12 Pushdown ad: 728 x 300 Initial size: Expanded size: 728 x 90 pixels 728 x 300 pixels Upon visiting a site, the pushdown ad format opens up automatically and moves down the whole site for 7 seconds maximum. Through mouse-over, the advertisement can be opened again by the user at any time. In contrast to the expandable ad, the pushdown ad can be embedded into the site structure and does not cover any content. This advertising form is only possible with physical Flash or image advertisements. Regarding Flash advertisements, please do also note the specifications for Flash advertisements which can be downloaded here: 17

18 VI. Job market (job advertisement and options) For placing your advertisement in our job market under please send us the following data: Logo: 600 x 180 pixels jpeg or gif - 300dpi for best display in the online job market of print issues Banner*: 300 x 250 pixels, max. 50 kb Ad material (please choose one of these formats): 1. HTML: please provide HTML-code with a maximum width of 900 pixels. All filesmust come as ZIP-file. Here, the index fi le (index.html) is located in the root directory and not in a subfolder! The same applies to all image files. or 2. PDF with included linkcode! or 3. Text as Word-file (DOC- or TXT-fi le including the corresponding markings, enumerations etc.) Please note that images will not be taken into account in text advertisements. * Find out more about possible file formats under item V. Banner advertisements on our websites Regarding delivery of Flash advertising media, please note additionally our specifications for Flash advertising media which are available for download here: iwb-mediadaten-spezifikationen-flash-en.pdf 18

19 VII. Delivery In order to test the delivered data and to realise the envisaged campaign start, all data must be entirely available to us three work days before the campaign starts. Should the data be incomplete or corrupt, the booked quantity of ad impressions cannot be guaranteed. Please submit the data (data and target link) to the following addresses: Please require the available capacities for the desired booking period! Upon delivery of advertisements please provide the following information: Customer name Campaign name Booking period Website or newsletter booking Placement Advertising media (data) and target link Contact partner for questions 19

20 VIII. Contacts Publisher Neue Mediengesellschaft Ulm mbh Munich Office Bayerstr.16a D Munich Registration Court Ulm HRB Company s Head Office: Ulm Managing Director: Dr Günter Götz, Florian Ebner Head of advertising Angelika Hochmuth INTERNET WORLD Business Telecom Handel Head of Advertising Sales international Phone: / Fax: / [email protected] 20