SUNDAY OCTOBER 18 & MONDAY OCTOBER 19, 2015 SPONSORSHIP PROSPECTUS
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1 SUNDAY OCTOBER 18 & MONDAY OCTOBER 19, 2015 SPONSORSHIP PROSPECTUS
2 ABOUT THE SHOW The Restaurants Canada, ABLE BC and the BC Hotel Association are pleased to present the 2015 CONNECT Food + Drink + Lodging Trade Show, October 18 & 19 at Vancouver Convention Centre West marks the third year for CONNECT. In 2013, two long-standing industry events, the BC Foodservice Expo and the BC Hospitality Expo, joined forces to create CONNECT. The combined event provides the best opportunity for industry suppliers to connect with all sectors of the British Columbia hospitality industry. The tradeshow floor offers exhibitors and attendees the opportunity to be part of a 350 booth trade show. Booths feature everything from front of house to back of house, from equipment to technology, from linens to uniforms, smallwares to refrigerated display cases, the latest food and beverage products to the newest energy saving products and ideas. The goal is to offer, under one roof, everything needed for successful business in hospitality. In order to be the place to do business this fall, the show will also feature industry leading seminars, demonstrations, networking events and culinary and bartending competitions targeted directly to providing trade with professional development opportunities. Show Hours are: Sunday October am to 5 pm Monday October am to 5 pm WHY SPONSOR? The CONNECT trade show floor presents tremendous opportunity to promote your products and services to leading industry professionals and buyers. By sponsoring the show, we offer a combination of brand exposure and face-to-face selling and networking. By joining us, your company will: - Elevate your company profile - Form new strategic business alliances and partnerships - Increase your brand awareness in a targeted market - Meet face to face with qualified buyers - Meet over 420 hospitality industry professionals under one roof - Build relationships that could lead to business opportunities - Launch, introduce and demonstrate new products - Network with existing clients
3 ATTENDEE INFORMATION CONNECT will bring together over 4200 restaurant, bar, nightclub, hotel and motel operators from across BC to see the latest in technology, products and services from over 300 of the industry s leading suppliers. Our long-standing industry positions and relationships with key players allow us to attract the most senior decision makers to our events. These charts show a breakdown of the positions that our attendees hold and the sectors of the hospitality from which they come. Cook/Wait Staff Host 6% Sommelier/ Bartender 2% Chef/Sous Chef 12% Attendees by Position: Admin/ Sales Staff 8% Corporate Executive 14% Owner/ Operator 24% Manager/ Assist. Manager/ Supervisor 26% Purchasing Agent 8% Consulting/ Government 9% Contract/ Institutional Foodservice 10% Attendees by Business Category: Caterer 5% Hotel/ Motel/ Resort 21% Restaurant 40% Pub/Night Club 7% Liquor Store 2% Recreational Facility/ Club 6%
4 HOW WE PROMOTE THE SHOW The CONNECT Show is supported by a promotional campaign that reaches all major hospitality industry professionals in British Columbia and is specifically targeted to attract the most qualified buying audience. Promotional activity will include: - Print and digital advertising in a variety of industry and trade publications with local, provincial and nationwide distribution An marketing campaign and e-newsletter A social media campaign which will feature CONNECT s exhibitors and sponsors Mail distribution of a print brochure to 18,000 hospitality industry businesses The CONNECT Show website Distribution of print and digital tickets to exhibitors, sponsors and hosts for distribution to key clients The CONNECT Show Guide WHO WE ARE: Restaurants Canada, ABLE BC and the BC Hotel Association are industry associations, dedicated to enhancing the business environment for Canada s $14 billion hospitality industry and the over 200,000 employees. Through our trade show, advocacy, member programs and services, we work to create an environment that allows operators to grow and prosper. We are happy to discuss this proposal with you at your convenience and to review any tailoring that would be appropriate for your business. Best regards, Mark von Schellwitz Restaurants Canada James Chase BC Hotel Association Jeff Guignard ABLE BC CONNECT Food + Drink + Lodging Trade Show # Howe Street Vancouver BC V6Z 1N9
5 SPONSORSHIP PACKAGES PRESENTING INDUSTRY PARTNER SPONSORSHIP - $30,000 Show Feature Profile at one of the following: - Trends Breakfast - Cooking Competition - Bartending Competition o Front cover logo placement o Full page advertisement Logo placement on all Show badges Rotating ad space on CONNECT website homepage-full block Priority logo placement on the Sponsors page of the website Priority logo placement on CONNECT Show s Complimentary Booth Space on the Trade Show Floor 8 Tickets to the Trends Breakfast DIAMOND PARTNER SPONSORSHIP - $20,000 Show Feature Profile at one of the following: - Registration - Seminar Stage o Front cover logo placement o Full page advertisement Rotating ad space on CONNECT website homepage-full block Priority logo placement on the Sponsors page of the website Priority logo placement on CONNECT Show s Complimentary Booth Space on the Trade Show Floor 4 Tickets to the Trends Breakfast CONNECT Show will offer the first right of refusal on tickets/access to additional events/programming as they are confirmed.
6 SPONSORSHIP PACKAGES GOLD PARTNER SPONSORSHIP - $15,000 o 1/2 page advertisement Rotating ad space on website homepage-1/2 block Logo recognition on the Sponsors page of the website Logo recognition on CONNECT Show s Complimentary Booth Space on the Trade Show Floor 3 Tickets to the Trends Breakfast SILVER PARTNER o 1/4 page advertisement Logo recognition on the Sponsors page of the website Logo recognition on CONNECT Show s Complimentary Booth Space on the Trade Show Floor 2 Tickets to the Trends Breakfast BRONZE PARTNER SPONSORSHIP - $5,000 o 1/4 page advertisement Logo recognition on the Sponsors page of the website Logo recognition on CONNECT Show s Discounted Booth Space on the Trade Show Floor 1 Ticket to the Trends Breakfast
7 A LA CARTE OPPORTUNITIES TRENDS BREAKFAST - Make welcome remarks and introduce the keynote speaker - Provide food product to be featured at the breakfast - Provide promotional material for attendees Complimentary VIP table of 8 at the Trends Breakfast - on Trends Breakfast signage - on Trends Breakfast large screen - CONNECT Show attendee s - CONNECT Show website Company profile in the official show guide BC CHEF COMPETITION - Make welcome remarks from the competition stage - Provide food product to be featured in the competition pantry or in the black boxes - Provide prize package for the winning chef(s) - Profile the winning chef in corporate newsletter or advertising - on Competition signage - on Competition screens - CONNECT Show attendee s - CONNECT Show website 1 Complimentary booth on the show floor SEMINAR STAGE - Provide input into programming or host a seminar - Opportunity to introduce the speakers - Provide promotional material for on seminar seating - on Seminar signage - CONNECT Show attendee s - CONNECT Show website 1 Complimentary booth on the show floor PLEASE INQUIRE ABOUT CUSTOM PACKAGES
8 A LA CARTE OPPORTUNITIES BARTENDING STAGE/COMPETITION - Make welcome remarks from the competition stage - Profile your brand(s) as the featured product(s) in the competition - Provide prize package for the winning mixologist(s) - Profile the winning mixologist in corporate newsletter or advertising - on 2 banners created for either side of the Competition stage - CONNECT Show attendee s - CONNECT Show website Up to 3 complimentary brand focused table tops in the beverage showcase (each table top can feature 4-6 products) REGISTRATION - Brand registration kiosks with your logo - CONNECT Show online registration landing page - CONNECT Show attendee s CONNECT Show website LANYARD - Provide branded lanyards for use for all attendee badges (5000 units required) Logo recognition on: - CONNECT Show badges CONNECT Show attendee s - CONNECT Show website Onsite signage FEATURE PAVILION SPONSORSHIP BC LOCAL BEER & WINE PAVILION / BC LOCAL FOOD SPONSORSHIP - $4,000 - Brand the local beverage or local food pavilion Logo recognition on: - CONNECT Show attendee s CONNECT Show website Up to 2 complimentary 6 foot display table top in the feature area of your choice
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