How To Promote Your Hotel Business With Sabre Media

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1 Sabre Media Reach the most powerful travel audience in the world with Sabre Media s advertising opportunities. Get the ROI you deserve by spending your dollars reaching the most qualified travel buying audience-the one who purchases travel every day. Let Sabre Media guide you with our comprehensive Travel Agency Media and Online Advertising services. Reach these valuable customers at key points in the travel buying cycle and provide a unique message at each point. Sabre Media allows you to build and execute measurable, targeted and creative campaigns; from premium placement, display advertising to social media and marketing on all of the channels vital to the hotelier. Our Travel Agency Media products allow you to reach: For more information contact your account manager or SHSSalesRequest@sabre.com

2 Sabre Hotel Spotlight Premium Placement on the Sabre Hotel Availability Screen Increase revenue by positioning your hotel in front of travel agents conducting over 4 Million hotel bookings per year. The Hotel Spotlight program offers preferred placement on the Sabre system that travel agents use to shop and book hotels. The Hotel Spotlight program allows you to: Secure premium placement within Sabre s world-leading GDS Outperform your competition, as Spotlight hotels do in 90% of all markets Compare look to book ratios of Hotel Spotlight and non-spotlight participants on the airport or city codes you purchase Influence agents booking over $8 billion in hotel room revenue per year Gain valuable marketing insight Sabre is the only GDS that provides pre-production estimates and actual performance reports. Hotels in the top 1/3 of the hotel availability display get selected by agents nearly 60% of the time.

3 Sabre Sign-In Messages Connect with over 280,000 travel agents as they sign-in to Sabre 3 times each day! Sabre Sign-In Messages allow you to communicate with Sabre Connected SM agents immediately as they sign-in to the Sabre global distribution system. With text or graphical Sabre Sign-In Messages, you can: Strengthen or increase brand awareness with travel agents Feature new promotions, deals, incentives or loyalty offers Announce new properties, remodel or new features Build a targeted campaign by reaching agents in a specific region country, by PCC, or broadcast worldwide. Sabre PromoSpots Increase sales and gain market share with text or graphical ads displayed at the time the Sabre Connected agent is shopping or purchasing travel. With text or graphical Sabre PromoSpots, you can: Target your offer to agents shopping in specific destination markets or near your specified airport code(s) Shift share via targeted ads inside of an agent s air, hotel & car shopping screens Influence agent booking behavior by delivering messages relevant to their current search Limit display of time sensitive offers by targeting travel date searches Ensure you are present at key points in the buying cycle with a unique message at each point. Incorporate Dynamic Rate Update into your campaign and display in the banner your hotel s selected rate for the travel dates the agent is shopping.

4 PromoSpots on Sabre Cruises Increase bookings by promoting your property to cruisers. PromoSpots on Sabre Cruises offers hotels access to over $1 billon in Sabre and non-sabre travel agents cruise bookings from an online cruise shopping and booking tool. Promote your brand and offer to agents as they shop and book content from major cruise lines worldwide: Market pre- & post-cruise travel offers Feature new amenities Advertise your lowest available rate Feature offers targeted by destination, travel dates, agent location and more Increase brand awareness among travel agents booking cruises in your markets. With 87% of all cruises being booked through travel agents; PromoSpots on Sabre Cruises offers a great opportunity to promote pre-and post-cruise hotel stay. PromoSpots on GetThere Attract business travelers by promoting your property on GetThere PromoSpots on GetThere allow you to reach the corporate traveler directly through Sabre s GetThere global corporate online booking platform. PromoSpots on GetThere give your property the opportunity to increase corporate bookings by delivering targeted messages to the business traveler at the time they are booking their travel. Enhance your visibility in preferred supplier programs with many corporate GetThere users: GetThere is used by many of the world s largest and most successful corporations Prominently display your property and offer at the top of the list on relevant searches Offer corporate travelers special offers to differentiate your property.

5 Sabre Rewards Plus The premier travel agent appreciation program that rewards agents for doing what they do best - connecting customers with the world s greatest travel possibilities. Sabre Rewards Plus campaign provides your property the opportunity to reward agents for booking your properties. Utilize Rewards Plus points to: Influence the booking behavior of over 20,000 travel agents in 24 countries Grow and shift market share with targeted efforts Influence an agent s booking habits at the point of sale, without impacting average daily rates Increase brand loyalty with Sabre Connected agents. Sabre Rewards Plus promotes hotel partner offers via a variety of marketing touch-points: Ad placement on the Sabre Rewards Plus website Feature content on the Sabre Rewards Plus monthly newsletter Placement on Sabre Rewards Plus eservices community page, and Sabre Rewards Plus blog on AgentStream. AgentStream Travel Agent Social Media Community Offers hotels the opportunity to engage in the social media arena with travel agents AgentStream engages Sabre & non-sabre travel agent members who utilize this free agent-only community to share knowledge, collaborate and network with peers around the globe. With an AgentStream Sponsorship you are able to interact with agents, post offers, announce upcoming promotions and develop a stronger overall customer relationship. Your Customized Sponsor Group Hub includes: Blog, Question & Answer, Photo Gallery, Notes, Announcements, Group Two sponsor member profiles with Group Moderation & Content Publishing ability Group usage analytics

6 Technology & Marketing University Event Sponsorships For more than 15 years, Technology and Marketing University has attracted the best and brightest travel professionals to Las Vegas for three days of learning, networking and fun. As a leading supplier in the travel industry, you have a unique opportunity to get your brand and message in front of the very agents who can make you more money: 40% of attendees are agency owners or decision-makers 60% are front-line agents influencing $6 billion in travel spend annually 75% specialize in leisure travel Average 10 years in the business TMU attendees have figured out how to run their business the right way let technology power as much as possible and focus on servicing the customer. Don t miss this opportunity to grow your business with savviest travel professionals in the business! With a variety of price points, there s something for everyone at TMU. Packages provide invaluable branding opportunities and face-to-face interaction with attendees to understand their needs and promote your products.

7 HotSheet Marketing Communicate your most relevant offer to a targeted travel agent audience at the perfect time. Your message is distributed to over 40,000 Sabre travel agents influencing: Hotel: $5 Billion in hotel bookings per year from agents belonging to PCCs who subscribe to HotSheet Car: Approximately 7.6 Million bookings per year Air: 130 Million bookings per year Cruise: 36,000 cruise bookings per year 50% leisure and 50% business booking mix Bookings from Aug 2010 July 2011 HotSheet marketing provides you exclusive content on the message, and links to your custom landing page including offer and Sabre booking path. Traveler epromo Marketing Promote special offers or showcase your property with an sent directly to end-travelers by their travel agency. Reach a targeted traveler list of approximately 35,000 from a database of 1 million travelers by utilizing rich traveler profiles featuring preferences and historical behavior. Send a relevant message to an engaged audience of highly qualified travelers. Traveler epromo provides your hotel exclusive content on the . These agencies clients are generating 149,000 total cruise bookings per year. The ability to target your audience with specific metrics is one of the key reasons why Traveler epromo achieves higher than industry average open and click-thru rates. Journeys ezine Marketing Reach end-travelers through a content rich monthly newsletter sent out by travel agencies worldwide as part of their customer relationship management services. Reaches travel agencies leisure contacts who have opted in to receive the Journeys ezine approximately 500,000 addresses (in the US and Canada) Your message or offer is featured on your selected Journeys ezine distribution, based on the editorial calendar Great channel for offers that include multiple vendors, destination feature, vacation packages, Convention and Visitor Bureaus, or multiple properties

8 Online Media Buying & Planning Services Harness the power of constantly evolving technology and elevate your online marketing programs to a level of refined precision and excellence. Sabre Hospitality Solutions delivers an integrated and highly-sophisticated approach to hospitality and travel Internet marketing that generates results and maximizes ROI. Whether it's to drive more traffic to your Website, promote a new brand, drive revenue through a special promotion or build consumer loyalty using social media, our proven solutions work! With consumers accessing up to 20 different sites prior to making a travel purchase, being visible throughout their search process is more vital than ever. Sabre Hospitality Solutions provides an end-to-end Online Media Planning & Buying service offering that encompasses all of the channels vital to the hotelier. Our online advertising and media team specializes in planning and executing: Awareness-centric Branding Campaigns Tactical Promotional Campaigns Local & Niche Market Media Behavioral and Retargeting Strategies Social and Mobile Advertising Pay-Per-Click Advertising Management We will design an end-traveler focused pay-per-click advertising campaign that helps you achieve your goals and outperform your competition. With over 61% of hotel transactions referred by search, being found in Search Engine results is now more important than ever. Participating in Sponsored Search ads is an effective medium to secure immediate site visibility, build brand awareness, leverage promotions, generate revenue, and supplement organic search engine optimization. Sabre Hospitality Solutions develops highly targeted pay-per-click advertising campaigns to meet both long and short term revenue goals. Whether the objective is to generate direct bookings for last minute availability, build brand awareness or support business during your low season, Sabre Hospitality Solutions will a design a campaign to fit your needs and reach your target customers.

9 The PPC program differs from the Search Engine Optimization Program in aspects of fees, control over copy, placement and implementation. With PPC, Websites pay to be listed under the Sponsored Link section of Search Engine results for specific keywords. The Search Engines position ads based on click rate and bid. This type of Search Engine Marketing (pay-per-click) drives immediate site visibility. Our Pay-Per-Click Solution includes: Research, Analysis and Planning Implementation Management Maintenance and Optimization Reporting and Analytics To ensure the most accurate analytics and measurement of ROI, we offer a call tracking portal that allows us to assign a unique phone number to the Pay-Per-Click campaign and record all calls generated from the campaign. The dynamic technology is scripted into your Website s code and connects seamlessly to the general reservation line to enable review of recorded telephone calls and tracking of any transactions completed during the call.

10 Creative Services Engage your audience with effective creative work. At Sabre Media, our philosophy is: Powerful marketing campaigns must have three fundamental elements sound strategy, a clear message and show-stopping creative. That philosophy is exactly why we have launched a full Creative Services suite for our supplier partners, ensuring we provide you with the resources necessary to execute your campaigns flawlessly from start to finish. Our Creative Services team provides: Graphic design for all our media products: banners, landing pages, HTML s Promotion development Marketing message development Results & Analysis Industry-leading Campaign Performance Reports. At no additional charge, Sabre Media provides advertisers industry leading campaign performance reports for all our Media products. Based on the campaign, these comprehensive reports may include: Year-over-year market share & booking analysis Return on investment analysis Market share analysis Impressions Click-through rates Booking trip and passenger volumes Advertiser-defined comp set Trend chart views Contact Us For more information contact your account manager or SHSSalesRequest@sabre.com