NORDIC. Media kit 2015
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1 NORDIC The Stand By and TTG nordic Magazines The company publishes Stand By and TTG Nordic, which is the largest and oldest Magazine for the Travel Trade in Scandinavia. It is published six times yearly and has more than readers among subscribers in Denmark, Sweden, Norway, Finland, Iceland, Faroe Islands, Greenland and selected operators in the travel industry worldwide. The readers consist of management and employees from travel- and tour operators, airlines, hotels, travel technology companies, Travel Managers, Meeting Planners and other travel related enterprises. The Stand By, TTG Nordic and Take Off web-sites These four web-sites & (Denmark) and and com (Sweden) have subscribers in Scandinavia and more than page views pr. month. Stand By publishes its newletter on all weekdays at and Take Off at 12 o clock.
2 our Readers l Airlines 11% l Hotel business 27% l Leisure agent 23% l Business agent 12% l Media and press 4% l Others - related to the travel industry 23% * source the vote Danish Travel Awards 2014 Website traffic * Visitors Unique Visitors PageViews Google Analytics
3 Survey - Newsletter recipients november 2013 What is your postition Director 17% Key Account/Sales/Marketing or Production Manager 15% Travel advisor 15% Private/Leisure traveller 12% Travel Manager 5% Journalist/Media 7% Other 29% How often do you read the Stand By newsletter l Daily/almost daily 87% l 2-4 times a week 10% l Once a week 2% l Rarer 1% Are you a decision maker Yes 41% No 59% How often do you VISIT the Stand By homepage l Daily/almost daily 29% l 2-4 times a week 17% l Once a week 18% l Now and then 30% l Never 6%
4 Advertising in Stand By/ TTG nordic magazine Advertisements must be ready to print PDF in 300 dpi - CMYK colour, with cut/register marks. For advertisements to margin, 5 mm bleed. Text and elements in the advertisement must be at least 10 mm from the trimmed dimension. Full page: W 210 x H 297 mm DKK / EURO Half page: W 182 x H 125 mm DKK / EURO double page: W 420 x H 297mm DKK / EURO Back page: W 150 x H 297 mm DKK / EURO Please contact our sales department, tel or sales@standby.dk, for further information about advertising.
5 Annoncetillæg til Berlingske Tidende og Stand By AUGUST 2014 release plan, Insertions and themes 2015 Issue Deadline distribution ThemeS Supplements special distribution 1 - Jan/Feb Early February MICE Spa/wellness/Activity Berlingske* Funen Germany 2 - Mar/April End of March Airline/Airports 3 - May/June End of May Hotels in the Nordic Region Berlingske* 4 - July/Aug Mid August Preview Vestnorden MICE Travel Mart Cruise Berlingske* 5 - Sep/Oct Early October Vestnorden Travel Mart Technology 6 - Nov/Dec Mid November Danish Travel Awards USA Berlingske* * The largest newspaper in Denmark. Distribution to selected readers M AG A SINET Please contact our sales department, tel or sales@standby.dk, for further information about advertising. KURSEN ER SAT MOD: Vietnam Rom Svalbard Donau Venedig ALENE 100 DAGE JORDEN RUNDET
6 Advertising on StandBy.dk, Takeoff.dk and ttgnordic.com Webpages Top banner 930 x 180 pixels (wxh) DKK / EUR - 1 week frontpage and subpage Banner 300 x 250 pixels (wxh) Top banner Frontpage banner 651 x 150 pixels (wxh) Banner at the bottom 930 x 180 pixels (w x h) DKK / 500 EUR - 1 week frontpage and subpage Frontpage banner newsletters Top banner 560X200 pixels (wxh) Banner 380 x 200 pixels (wxh) Banner at the bottom Send banner(s), link to landing page and price inquiry to sales@standby.dk or tel
7 The Job market - webpages Our job market is the preferred media when it comes to recruiting colleagues The job ad appears on both our websites and in our two daily newsletters Ad rates for job advertisements: 2 weeks DKK month DKK Please send your text, logo and landing page link to sales@standby.dk We have only had good experiences with job advertisement in Stand By/ TTG Nordic, and have used the media for several years to apply for new employees in sales, customer service and ticketing. When advertising via this industry-related media, we will always be sure to receive the most qualified job applications, which shorten the application process. Torben Nygaard Country Manager Travellink
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