Ratecards online Q2 2016
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1 Ratecards online Q2 Get in contact Sven Lybaert Sales manager interactive Tel Natalie Hoeck Account manager interactive Tel Conny Van Egroo Traffic manager interactive Tel Lien Van Bael Traffic manager interactive Tel Table of contents New Digital Advertising Model 2-3 Rates CPD: Homepage & Homepage Plus 4 Rates CPM: ROS & Sections 5 Business & Investors Packages 6 Personal Finance Packages 7 Luxury & Lifestyle Packages 8 Sponsoring Dossiers: Tijd.be Lecho.be - Pulse 9 Sponsoring Dossiers: Budget Netto.be Monargent.be 10 Calendar Online Dossiers 11 Native Advertising 12 s, text ads & newsletters 13 Absolut Boost Digital: 3 2 Premium Packages 14 Material supply dfp@trustmedia.be 1
2 New digital advertising model Your campaign by default on all platforms (sites & apps) and devices more REACH, IMPACT & TOUCH POINTS 2
3 New digital advertising model Formats billboard (desktop / tablet) 970 x 250 billboard (mobile) 320 x 100 & 640 x 200 large leaderboard (desktop / tablet) 840 x 150 large leaderboard (mobile) 320 x 50 & 640 x 100 halfpage (desktop / tablet) 300 x 600 medium rectangle (mobile) 300 x 250 & 600 x 500 medium rectangle (desktop / tablet) 300 x 250 medium rectangle (mobile) 300 x 250 & 600 x 500 splash page (desktop / tablet) 640 x 480 splash page (mobile) 320 x 480 & 640 x960 3
4 Rates CPD: HOMEPAGE & HOMEPAGE PLUS: Homepage Homepage Plus Weekday Weekend** Weekday Weekend** Premium Premium display display Large Leaderboard 9,400 6,000 13,050 9,400 Medium Rectangle 9,400 6,000 13,050 9,400 Billboard 11,550 7,275 16,000 11,550 Halfpage 11,550 7,275 16,000 11,550 Impact display Roadblock (Billboard Halfpage) 18,950 11,950 26,250 18,950 Roadblock (Pushdown Billboard Halfpage)* 20,900 13,150 29,000 20,900 Traffic: gross contacts per day 270, , , ,000 *Roadblock (Pushdown Billboard Halfpage): Pre-expand Pushdown Billboard cap 1, afterwards Billboard 100% SOV ** Weekend: price & audience for Saturday Sunday FORMAT: All digital campaigns for Tijd-Lecho.be will be placed on our mobile sites/apps (fix minimum 10% of impressions) as well. To ensure 100% delivery of campaign be sure to also deliver the mobile format. See our tech specs for more details. Website format Mobile format Premium Display Large Leaderboard (840*150) Mobile leaderboard (320*50 & 640*100) Rectangle (300*250) Medium Rectangle (300*250 & 600*500) Impact Display Billboard (970*250) Mobile Billboard (320*100 & 640*200) Halfpage (300*600) Medium Rectangle (300*250 & 600*500) SUPPLEMENTS*: Automatic Pushdown: 20% (*only for Billboard, on all pages, Cap 1) Pushdown: 20% (*Large Leaderboard & Billboard on mouse-over) Overlayer: 20% (*not on homepage) IP-targetting: 25% (*not on homepage) * not available on mobile smartphone. 4
5 CPM: ROS & SECTIONS ROS News Stocks Funds Portfolio - - Traffic: gross contacts per month 22,665,055 5,955,674 10,648, ,769 1,596, ,132 60,507 Premium Premium display Large Leaderboard display Medium Rectangle Impact display Billboard Impact display Halfpage Floorad* Splash Page* * Floorad & Splash page: Homepage included in ROS, cap 1 FORMAT: All digital campaigns for Tijd-Lecho.be will be placed on our mobile sites/apps (fix minimum 10% of impressions) as well. To ensure 100% delivery of campaign be sure to also deliver the mobile format. See our tech specs for more details. Website format Mobile format Premium Display Large Leaderboard (840*150) Mobile leaderboard (320*50 & 640*100) Rectangle (300*250) Medium Rectangle (300*250 & 600*500) Impact Display Billboard (970*250) Mobile Billboard (320*100 & 640*200) Halfpage (300*600) Medium Rectangle (300*250 & 600*500) SUPPLEMENTS*: Automatic Pushdown: 20% (*only for Billboard, on all pages, Cap 1) Pushdown: 20% (*Large Leaderboard & Billboard on mouse-over) Overlayer: 20% (*not on homepage) IP-targetting: 25% (*not on homepage) * not available on mobile smartphone. 5
6 Business & Investors Packages 1. Choose your context -> Business (25% SOV) or Investors (Cap 3) 2. Choose your pack formula 3. Choose your format: Premium or Impact FORMULE 1: Business or Investors SITES & APPS PLACEMENT PERIOD PAGEVIEWS/WEEK GROSS VALUE NET PRICE Tijd - Lecho Business or Investors 1 week 250,000 premium display Tijd - Lecho Business or Investors 1 week 275,000 14,150 13,000 impact display 16,900 15,250 FORMULE 2: Business or Investors Personal Finance SITES & APPS PLACEMENT PERIOD PAGEVIEWS/WEEK GROSS VALUE NET PRICE Tijd - Lecho Business or Investors week 330,000 premium display 16,980 15,300 1 week 330,000 Netto - Mon Argent ROS impact display 20,280 17,750 FORMULE 1: Business or Investors Homepage SITES & APPS PLACEMENT PERIOD PAGEVIEWS/WEEK GROSS VALUE NET PRICE Tijd Lecho Business or Investors 1 week 552,204 premium display Tijd - Lecho 24,240 20, ,000 HP 1 day impact display 29,290 24,000 FORMULE 2: Business or Investors Homepage Personal Finance SITES & APPS PLACEMENT PERIOD PAGEVIEWS/WEEK GROSS VALUE NET PRICE Tijd - Lecho HP 1 day 607,204 premium display 27,070 22,500 Business or Investors 1 week 615,000 impact display 32,670 26,000 Netto - Mon Argent ROS PLACEMENT: Business = News/Enterprises/Politics/Economy search (articles) Investors = Markten Live/Les Marchés (HP incl.), Funds, Stocks FORMAT: All digital campaigns for Tijd-Lecho.be will be placed on our mobile sites/apps (fix minimum 10% of impressions) as well. To ensure 100% delivery of campaign be sure to also deliver the mobile format. See our tech specs for more details. Website format Mobile format Premium Display Large Leaderboard (840*150) Mobile leaderboard (320*50 & 640*100) Rectangle (300*250) Medium Rectangle (300*250 & 600*500) Impact Display Billboard (970*250) Mobile Billboard (320*100 & 640*200) Halfpage (300*600) Medium Rectangle (300*250 & 600*500) 6
7 Personal Finance Packages PERSONAL FINANCE: ROS WEBSITES PLACEMENT PERIOD SOV PAGEVIEWS/WEEK GROSS VALUE NET PRICE Netto Mon Argent ROS weeks 25% 100,000 premium display 5,200 4,850 Netto - Mon Argent ROS 2 weeks 25% 100,000 impact display 6,200 5,600 PERSONAL FINANCE : ROS & NEWSLETTER WEBSITES PLACEMENT PERIOD PAGEVIEWS/WEEK GROSS VALUE NET PRICE Netto - Mon Argent ROS 2 weeks 25% 464,470 premium display 10,700 8, ,000 Netto - Mon Argent Newsletter* 1 week 100% impact display 11,700 9,350 7
8 Luxury & Lifestyle packages LUXURY & LIFESTYLE: 1 format SITES & APPS PLACEMENT PERIOD SOV PAGEVIEWS/WEEK GROSS VALUE NET PRICE Tijd - Lecho HP 1 weekend 100% 173,642 premium display 6,787 6, % 185,126 Sabato HP ROS 1 week impact display 8,213 7,350 LUXURY & LIFESTYLE: ROADBLOCK (100% exclusive) SITES & APPS PLACEMENT PERIOD SOV GROSS VALUE NET PRICE Tijd - Lecho HP 1 weekend 100% 464,70 premium display 11,029 9, ,126 Sabato HP ROS 1 week 100% impact display 13,356 11,000 FORMAT: See our tech specs for more details. Website format Mobile format Premium Display Large Leaderboard (840*150) Mobile leaderboard (320*50 & 640*100) Rectangle (300*250) Medium Rectangle (300*250 & 600*500) Impact Display Billboard (970*250) Mobile Billboard (320*100 & 640*200) Halfpage (300*600) Medium Rectangle (300*250 & 600*500) 8
9 Sponsoring dossiers: Tijd.be Lecho.be - Pulse Share your expertise with the most affluent SME segment of the country. What? Pulse 04 E-commerce Integreer uw webwinkel met uw klassieke verkooppunten Fleet magazine voor ondernemers De bedrijfsfiets wordt volwassen Duurzaam ondernemen Zet samen met een onverwachte partner de stap naar een duurzamer businessmodel NIELS MEEUS, IT-MANAGER BOBBEJAANLAND Wat een pretpark leert dankzij de smartphone van zijn bezoekers Bijlage bij DeTijd van 30 september 66% of the readers of tijd.be lecho.be are active in an SME with up to 500 employees. Every quarter, one editorial dossier focuses on entrepreneurs with themes such as telecom and ICT, HR, expansion, financial and risk management, energy, sustainability... Calendar * March June October December Telecom & ICT Finance Environment & Energy Fleet *You have a theme you want to capitalise on, but your timing is not in line with ours? It is possible to adapt the calendar outlined above. Do not hesitate to contact us. Specifications Online dossier linked to a specific theme (SME, Expertise, ICT, HR...) Editorial content with high actual & news value 5 articles 4 weeks exclusive presence linked to the theme Exclusive sponsoring of the dossier with 2AD (Halfpage; Large Leaderboard) Supported by a co-branded campaign (logo of advertiser) to generate traffic to the dossier (design material by Mediafin) Rates Format 2AD traffic campaign Rate 9,150 (excl. VAT) Period 4 weeks 2AD = Halfpage (300x600), Large Leaderboard (840x150) Traffic campaign with logo 2 formats IMU, Large Leaderboard De Tijd ROS 420,000 impressions L Echo ROS 180,000 impressions IMU in the newsletter MME 1 mailing Editorial advertisement via de homepage - ContentPartner 1 week Editorial advertisement via the newsletter Nouveau sur / Nieuw op 1 mailing 9
10 Sponsoring dossiers: Budget Netto.be Monargent.be Position your brand or offering in one of the themed dossiers: you will reach an interested audience of Internet surfers in search of the smartest choice for their budget. What? The reference websites when it comes to Saving & Economising. Every month, editorial personal finance dossiers centred on financial themes on the one hand, and broader budget themes on the other hand. Calendar* FINANCIAL THEME January Investment February Building March Money Tricks April Real Estate May Taxation June Succession July & August Real Estate September Asset Accumulation October Self-employment November Money Guide December Your money in 2017 *Y ou have a theme you want to capitalise on, but your timing is not in line with ours? It is possible to adapt the calendar outlined above. Do not hesitate to contact us. Rates Format 2AD traffic campaign Rate 9,150 (excl. VAT) Period 4 weeks 2AD = Halfpage (300x600), Large Leaderboard (840x150) Specifications Online folder linked to a specific theme (SME, Expertise, ICT, HR...) Editorial content with high actual & news value 5 articles 4 weeks exclusive presence linked to the theme Exclusive sponsoring of the dossier with 2AD (Halfpage; Large Leaderboard) Supported by a co-branded campaign (logo of advertiser) to generate traffic to the dossier (design material by Mediafin) Traffic campaign with logo 2 formats IMU, Large Leaderboard De Tijd ROS 340,000 impressions L Echo ROS 150,000 impressions Netto ROS 75,000 impressions Monargent ROS 35,000 impressions IMU in the newsletter Brève d argent / Geldworp 1 mailing Editorial advertisement via de homepage 1 week Editorial advertisement via the newsletter Nouveau sur / Nieuw op 1 mailing 10
11 1 ST SEMESTER 2 ND SEMESTER Online dossiers Pulse & (Netto Mon Argent) 16/01 27/02 16/03 Investors Guide 23/04 Real Estate Guide I Construction Guide 21/05 01/06 18/06 Tax Guide PULSE Telecom & ICT PULSE Finance 27/08 24/09 01/10 Real Estate Guide II 19/11 07/12 17/12 Money Guide Pension Guide PULSE Fleet PULSE Environment & Energy Your Money in /03 Money Tricks Succession Guide 22/10 Guide for the Self-Employed 11
12 Native advertising: PARTNER CONTENT Content marketing Online dossier linked to a specific theme Content/Theme determined & validated by the advertiser Tone of voice advertiser Content produced by a group of specialized independent journalist (in-take meeting) 4 weeks exclusive presence linked to the theme Exclusive sponsoring of the dossier with 2 AD (Halfpage, Large Leaderboard) Supported by a co-branded campaign (logo of advertiser) to generate traffic to the dossier (design material by Mediafin) Detailed reporting 3 PACKAGES: 1. BASIC 5 articles 2. ADVANCED 4 articles 1 interactive element* *(f.e. Zeega, Thinglink, Cowbid, ) 3. MULTIMEDIA 3 articles 1 interactive element* *(f.e. Zeega, Thinglink, Cowbid, ) 1 video (interview: 60 sec.) Price: 17,500 Price: 20,000 Price: 23,500 12
13 s, text ads & newsletters Newsletters NEWSLETTERS CONTENT REGISTRATIONS FORMAT FREQUENCY PER WEEK PRICE TIJD & LECHO Morning Comment* Daily morning update on business & stocks market 280,921 IMU 1 day (Monday or Tuesday) 4,550 Midday update* Daily midday update on business & stocks market 33,074 IMU 1 day (Monday or Tuesday) - Evening Roundup* Daily evening update on business & stocks market 35,913 IMU 1 day (Monday or Tuesday) - Fundsmail Daily update on personal fundsportfolio (hosted on sites) 138,996 IMU 1 workday 2,700 Stocks-mailing Daily update on personal stockportfolio (hosted on sites) 28,640 IMU 5 workdays 2,700 T-zine Weekly update on latest technologie - applications -? 94,756 IMU textad 1 day (Friday) 2,700 NETTO & MONARGENT Geldworp / Brève argent Daily newsletter that offers tip and tricks on personal finance 71,034 IMU 5 workdays 5,500 *Morning Comment, Midday Update & Evening Roundup are grouped by day Text ads IMPRESSIONS CPM 1-500, ,001-1,000, > 1,000, * Minimum budget 1,000 ings ONE TO ONE ADDRESSES PRICE/ADRESS ing <
14 Absolut Boost Digital: 3 2 Premium Packages PREMIUM DISPLAY IMPACT DISPLAY Packages Period Bruto contacts gross value net price discount nt cpm gross value net price discount nt cpm Absolut Boost Digital Homepage exclusive (CPD): 3 dagen HP waarde 2 dagen HP in Ros 3 days* 1,188,700 47,000 28,200-40% ,750 34,650-40% 29 Business or Investors Pack: Formule 1 5 weeks** 1,375,000 70,750 39,000-45% ,500 45,750-46% 33 Business or Investors Pack: Formule 2 1,650,000 84,900 45,900-46% ,400 53,250-47% 32 Business or Investors Pack: 5 Formule 1 2,800, ,200 61,650-49% ,450 72,000-51% 26 weeks Business or Investors ** Pack: Formule 2 3,075, ,350 67,500-50% ,350 78,000-52% 25 Personal Finance Pack: 500,000 26,000 14,550-44% ,000 16,800-46% 34 Personal Finance Pack : 1,550,000 53,500 26,250-51% ,500 28,050-52% 18 Luxe & Lifestyle Pack 925,630 33,935 18,750-45% ,065 22,050-46% 24 Luxe & Lifestyle Pack 925,630 55,145 28,050-49% ,780 33,000-51% 36 * 3 days ( value of 2 days) to be spread over 2 weeks ** 5 weeks to be spread over 4 months 14
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