CALIFORNIAHOME+DESIGN MEDIA KIT. californiahomedesign.com

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1 CALIFORNIAHOME+DESIGN MEDIA KIT

2 STATE OF STYLE California Home+Design is a multi-platform media brand that pairs unparalleled design and architecture inspiration with the cutting-edge resources that our sophisticated audience demands. Featuring incredible homes, covetable furnishings, expert entertaining advice and the most up-to-date design news, California Home+Design celebrate the richness of the California lifestyle and spotlights the ideas and innovations that se the regional design community apart. Our mission is to celebrate all aspects of design on a daily basis from Silicon Valley to Santa Barbara, Napa to North Hollywood the opportunity for collaboration is endless in this fabulous golden state. ADVERTISING EVENTS STRATEGIC PARTNERSHIPS INTEGRATED PROGRAMS PRINT DIGITAL SOCIAL MEDIA CIRCULATION: 100,000 FREQUENCY: 4X Distribution NAPA SILICON VALLEY SANTA BARBARA LOS ANGELES DEMOGRAPHICS* SACRAMENTO TAHOE SAN FRANCISCO BAY AREA ORANGE COUNTY SAN DIEGO PALM SPRINGS Male 34% Women 66% Median age of CH+D reader 46.4 Married/partnered 71% Own their primary residence 72% Own more than one property 56% Obtained a 4-year college 84% degree or higher Median household income $220,000 *2013/14 Reader Survey

3 2015 EDITORIAL CALENDAR IN EVERY ISSUE Product Finds & Shopping Guides Technology Travel & Destinations SPRING THE AWARDS ISSUE Architects, interior designers and artisans vie for a coveted CA Home+Design Award, and we reveal the best of the best. For the first time in the history of our awards program, we will be celebrating our winners with events in both Northern California and Southern California. SUMMER OUTDOOR INSPIRATION For the lovers of the outdoors, and those creating the outdoor living space, get inspired by landscape design and celebrate the art of renovations big and small. FALL INNOVATION Kicking off the season the entertaining and celebrating season, innovative ideas, products and projects are the focus. Featuring a special kitchen & bath section, exploring thru every thoughtful detail of practical use and luxury. WINTER SOURCEBOOK The resource for book for From tile & stone to trees & landscape, this is the single book needed for inspiration from partners and firms in the building and design industry.

4 CALIFORNIAHOMEDESIGN.COM SITE METRICS MONTHLY IMPRESSIONS: 1,500,000+ MONTHLY PAGEVIEWS: 525,000+ UNIQUE VISITORS PER MONTH: 75,000+ AVERAGE PAGES PER VISIT: 7.65 AVERAGE TIME SPENT ON SITE: 4:02 NEWSLETTER METRICS SUBSCRIBERS: 29,000 SOCIAL METRICS FACEBOOK: 535K+ TWITTER: 21.5K+ INSTAGRAM: CaliforniaHomeDesign.com is a design enthusiasts ideal site to stay informed of the constantly evolving state of California design. The site also serves as a vibrant source of inspiration for an audience eager to research and locate goods and services throughout their area. We strive to serve the design community, as well as the consumer and design enthusiasts, celebrating all aspects of design each and every day. Increase your exposure and drive your message with seamless integration into our digital platforms. Opportunities include, but are not limited to: n Online display ads n Weekly Newsletters n Dedicated Blasts n Customized gallery and blog sponsorships n Campaign integration in our robust social media channels

5 2015 PRODUCTION SCHEDULE ISSUE AD CLOSE MATERIALS ON SALE Spring 12/12/14 12/19/14 2/3/15 Summer 3/27/15 4/3/15 5/5/15 Fall 6/26/15 7/10/15 8/11/15 Winter 9/25/15 10/2/15 11/10/15 **Please Note: Dates are subject to change 2015 RATES NATIONAL OPEN RATE 2x 4x Cover 4 $12,500 $11,250 $10,000 Cover 3 $10,500 $9,500 $8,500 Cover 2, Page 1 $16,500 $15,000 $13,500 2 Page Spread $14,000 $12,500 $11,000 Page $9,500 $8,000 $6,500 Half $6,500 $5,000 $3,500 *All Rates Quoted Are Net Per Insertion ** Custom Integrated Programs Upon Request

6 MATERIAL SPECIFICATIONS PRINT n Page trim size: 9 x inches n Printing: Heat offset web on dull-coated paper stock n Printed line screen: 200 lpi n Bindery: Perfect bind n Total Ink Density (TAC) cannot exceed 300%. Technical Specifications n PDF/X-1a is California Home+Design magazine s preferred file format. No native application files are accepted. n Files submitted as native formatted files will be charged a $250 processing fee. n A customer-supplied, SWOP-approved, contract color proof is required to ensure color accuracy on all ad files submitted. If no such proof is supplied, no guarantees can be made on the accurate reproduction of the ad file on press. No exceptions. n Submit files digitally to: production@chdmedia.com ONLINE Contact Ad Sales: Ali Grosslight, ali@chdmedia.com Production: Timothy Wudarski, production@chdmedia.com Materials shipping address: CHD Media 1941 Lyon Street, San Francisco, CA production@chdmedia.com p PRINT AD SIZES 1. Leaderboard (728 x 90) Animation/Video: 15/30 sec Number of Loops: Unlimited Expandable/Retractable: Yes (728 x 90) 2. Medium Rectangle (300 x 250) Animation/Video: 15/30 sec Number of Loops: Unlimited Expandable/Retractable: Yes (600 x 250) 3. Large Rectangle (300 x 600) Animation/Video: 15/30 sec Number of Loops: Unlimited Expandable/Retractable: Yes (600 x 600) NEWSLETTER Large Flyer (500 x 700) DEDICATED BLAST Spread Safety: 17.5 x Trim: 18 x Bleed: 18.5 x Bleed All Sides Full Page Safety: 8.5 x Trim: 9 x Bleed: 9.5 x Bleed All Sides 1/2 Page Tall 4 x No Bleed - Ad can fill entire area Medium Rectangle (300 x 250)

7 ONLINE + NEWSLETTER RATES UNIT NAME UNIT SIZE NET PRICE (CPM) Leaderboard 728 x 90 $20 Square Rectangle 300 x 250 $20 Tall Rectangle 300 x 600 $25 Facebook Post N/A $500 Twitter Post N/A $500 E-Newsletter Ad 300 x 250 $1,500 Dedicated Blast 500 x 700 $4,000 Sponsored Blog Post N/A $2,000 Sponsored Gallery N/A $2,000 *OPEN RATE CARD, ALL STANDARD AD SIZES ARE CPM BASED UNLESS OTHERWISE NOTED ** Targeted placement, roadblocks, takeovers and custom social programs and contests are priced on a case-by-case basis. Custom programs are available and encouraged. FOR MORE ADVERTISING INFORMATION, CONTACT: ALI GROSSLIGHT: ALI@CHDMEDIA.COM