The voice of Asia s telecom industry MEDIA KIT.

Transcription

1 The voice of Asia s telecom industry MEDIA KIT

2 Telecom Asia helps business marketers reach decision-makers from the telecom industry through a portfolio of online media, newsletters, custom content and events. The group is the independent and authoritative information source for Influential telco executives globally offering news, analysis and context to help the telecom community understand the business application of new technologies and trends. A team of telecom journalists, with more than 50 years of combined experience covering the industry, has the expertise and contacts to give country-specific and sector-specific analysis on a wide range of technology and business topics. Telecom Asia s range of marketing solutions, custom events and tailor-made campaigns can be integrated into your yearly promotional plan, to help you meet your specific marketing goals. 33,000 telco executives from across Asia count on Telecom Asia for: Regular news updates Details on telecom events Industry analysis and commentary Whitepapers and research Jobs website Multiple media channels including online media, events, webinars and custom content provide you comprehensive reach across Asia Pacific. Work with the Telecom Asia team to develop your integrated marketing campaign and maximize return on your marketing budget. Digital media News websites Microsites Webinars Surveys Research Surveys Research reports Customized industry reports Thought leadership Qualified leads Brand awareness Events Conferences Client events Roundtables Exhibitions Custom content & print E-guides E-books Tech magazines Supplements Custom publications

3 READER COMMUNITY LOCATION 1% 18% 1% 5% 1% 74% JOB TITLE 18% 15% 39% 23% 5% BUSINESS FOCUS 60% 5% 16% 18% THE TEAM Joseph Waring group editor Joseph is the group editor for Questex Asia s telecom titles, which includes Telecom Asia and TelecomsEMEA. He joined the group in January 2004 and is also responsible for online development for three telecom websites and custom publishing projects. He has 14 years of experience as an editorin Asia for business publications and websites, with experience at a web startup in 2000, Research & Development Magazine, Global Sources and the Bangkok Post. John Tanner global technology editor With Telecom Asia since 1996, John is a columnist and main writer for Telecom Asia. He is also the lead editor for many of the group s reports and e-newsletters. Frequent moderator and chairman at industry events. Tony Poulos TM Forum market strategist and Telecom Asia anchor & columnist Tony has been involved with software development and systems integration in travel and telecom for over 20 years. He is a regular speaker, chairman and moderator at telco industry events and contributor to industry publications worldwide. Tony was a contributing analyst for IDC and editor for Asia Pacific at TelecomTV. He heads up the Revenue Management Sector of the TM Forum. Michael Carroll European online editor Michael joined TelecomsEMEA in He was editor of a number of newsletters at Informa Telecoms & Media from 2000 to 2008 and over the past year has been a regular contributor for MobileSquared, a mobile research company publishing analysis and a newsletter covering all aspects of the mobile content market. He authored the firm s report on mobile app stores and mobile payments.

4 EVENTS Our event team organizes roundtables, custom client events and conferences that examine issues and industry trends that are important to business and technology leaders in the telco sector Apr Telco Strategies 2013 Kuala Lumpur 17 Apr 16th Annual TA Awards Kuala Lumpur Sep Telco Cloud Strategies Singapore 5 Dec Telecom Asia Insight Summit Singapore 5 Dec Telecom Asia Readers Singapore Choice Awards Telco Strategies Insight Summit THOUGHT-LEADERSHIP WEBINARS Telecom Asia helps you deliver an exclusive online discussion on the topic of your choice - with full third-party credibility by co-branding the webinar as a Telecom Asia event. The webinar offers roughly 45 minutes of airtime where you can introduce your technology and use your industry knowledge to lead the discussion. You can also bring on multiple speakers, outside analysts and partners to share their perspectives. Telecom Asia webinars are powerful vehicles to: Establish thought leadership for your brand: Cover a hot topic in your industry Connect with viewers who can t attend in person: Tie in promotions around a trade show or special event Educate the marketplace and highlight your brand: Present a technology tutorial Get feedback from an engaged audience: Make an announcement or promote a product launch

5 DIGITAL MEDIA SOLUTIONS Website Advertising: enewsletter Advertising & Sponsorship: daily and sector-specific enewsletters Blast: dedicated message to segment of subscriber base Whitepapers lead-gen: hosted and promoted on Video interview: executive interviews conducted by senior editors CUSTOM CONTENT The Telecom Asia editorial team can create customized content to support your marketing campaign. From industry reports to advertorials, senior editors and writers will work with you to develop an insightful, strategically written piece that positions your company as an industry leader. enewsletters can be customized using a combination of Telecom Asia s news and analysis as well as your own content, such as product announcements, case studies and contributed articles. Newsletters can be distributed weekly, monthly or quarterly to a targeted audience. eguides leverage Telecom Asia s comprehensive industry coverage or a specific sector like mobility or managed services, while integrating your own content such as case studies and contributed articles. Microsites allow you to create a unique landing page for your content, with branding of your choice. The independently hosted microsites can promote your latest solution and also serve as an archive for all related news or product information. RESEARCH Our editorial offering includes developing and conducting custom research for global clients. Using our expanded team of telecom journalists, with more than 50 years of combined experience covering the telecoms industry, we have the expertise and contacts to produce country-specific and sector-specific research on a wide range of technology and business topics. Research Capabilities Country Updates Sector Updates Operator Surveys Other Potential Topics Strategies for surviving in the new mobile internet world Cloud services Mobile broadband opportunities in emerging markets Managed Services Data centers in the cloud Next-Gen business intelligence Smart phones in the Enterprise

6 ADVERTISING RATES ONLINE Website banner ads (Cost per 1,000 impressions) Top Banner ROS: $85 Home Page: $100 Leader Board ROS: $150 Home Page: $165 MPU ROS: $350 Home Page: $450 Skyscraper ROS: $100 Home Page: $125 Button ROS: $60 Home Page: $85 Road Block / Welcome Banner $6000 per day enews banner ads Telecom Asia Weekly Telco Tuesday 360ºView China Edition Highlights Cloud Takeaways (Previously Billing&OSS) Frequency Daily Weekly 2x/months Weekly Monthly Monthly Circulation 33,556 27,573 30,872 20,774 11,729 11,745 Top Banner 1 week $2,100 $700 $1,400 $700 $700 $700 4 weeks $6,300 Leader Board 1 week $3,750 $1,250 $2,500 $1,250 $1,250 $1,250 4 weeks $11,250 MPU 1 week $1,750 $1,750 $1,750 $1,750 4 weeks $5,250 $5,250 Skyscraper 1 week $2,250 $850 $1,700 $850 $850 $850 4 weeks $7,650 Button 1 week $1,350 $450 $900 $450 $450 $450 4 weeks $4,100 Text ad 1 week $1,350 $450 $900 $450 $450 $450 (25words with 4 weeks $4,100 headline & link) edms (Weekly sponsor - limited to 1 sponsor per week) $9,500 per full blast $6,000 half blast Webinars Whitepaper Lead-gen Program $22,500 per webinar (or $16,500 per webinar for 3 or more) $3,500 per whitepaper (60days) PRINT Full Page $10,955 Half Page $8,300 Special Positions Inside Front Cover $16,340 Inside Front Spread $27,795 Opposite to TOC $14,435 Opposite to Editorial $13,975 Inside Back Cover $13,490 Outside Back Cover $16,340 All rates in US$

7 Questex Asia is an integrated media provider of technology and business media covering Asia and emerging markets. The group is the independent, authoritative information source for worldwide business leaders, providing news and analysis to help executives make informed decisions. The company produces industry-leading communications and IT media for the Asia Pacific region including Computer World Hong Kong, Telecom Asia, Asia Cloud Forum, Enterprise Innovation, and NetworkWorld Asia. Other market leaders include CFOinnovation Asia, for senior finance executives, the Chinese-language SMB World for small and medium businesses, the International Hotel Investment Forum series and Hotel Management Asia. Sponsorship Information Group Publisher Gigi Chan Tel: North America & EMEA Zena Coupé - Sales Manager zcoupe@questexasia.com Tel: Editorial inquiries Joseph Waring jwaring@questexasia.com Questex Asia s media channels are supported by a lineup of targeted events that examine the issues and industry trends that have an impact on businesses in Asia. Our network of editors and writers are among the best connected journalists in the industry, having established relationships with the leading service providers, equipment suppliers, analysts, and regulators in their respective regions. The editorial team is based in Hong Kong, and has offices in Singapore and London as well as senior contributors in Sydney, Tokyo, Seoul, Taipei, Bangkok, Manila, Bangalore, and New Delhi. Questex Media Group corporate website: Questex Asia events website: Questex Asia Limited 13/F, 88 Hing Fat Street, Causeway Bay, Hong Kong Tel: Fax: