2016 ONLINE MEDIA KIT

Transcription

1 Promote Your Products Promote Your Services Increase Your Site Traffic Grow Sales Announce What s New Boost Your Brand 28 EAST 28TH STREET 12TH FLOOR NEW YORK, NY

2 INTRODUCTION May 19, 2014 Changing Face Of High-End Audio { Page 66 } LG Ships Its 1st Fitness Wearables { Page 69 } This Week In Consumer Electronics VOLUME 29, NO. 10 ProSource Expects Growth From New Technologies { PAGE 4 } TWICE Magazine Superior Editorial Content, Loyal Readers, Trusted Brand If it is happening in Consumer Electronics, TWICE is where the industry learns about it. The most respected publication in the field, readers turn to TWICE again and again for the latest news, industry analysis and product information. Advertisers that align themselves with the brand gain access to the highly engaged decision-makers and influencers that make up its loyal audience. CE RETAILERS { PAGE 15 } NEWSPAPER HANDLING $25 VIEWPOINT 3 UPDATE 4 THE TWICE TOP 100 CE RETAILERS 15 MAJOR APPLIANCES 62 DIGITAL IMAGING 63 VIDEO 64 HOME AUDIO 66 SMARTPHONES & TABLETS 68 ACCESSORIES 69 BUSINESS NEWS 72 Panasonic Partners With Best Buy On New TV Lineup { PAGE 4 } Walmart To Revamp CE Sections; Q1 Profits Fall { PAGE 4 } NATM's Bill Trawick To Retire { PAGE 8 } VISIT FOR MORE INFORMATION ON THE STORIES IN THIS ISSUE. TWICE.com The online voice of the magazine and much more TWICE.com is the ideal environment to target decision-makers in the Consumer Electronics industry, build brand awareness and drive traffic to your website. The site contains up-to-the-minute breaking news, product intros, insightful webcasts, entertaining blogs and videos, and is a popular platform for CE professionals and enthusiasts to interact with their peers. twi1410p001.indd 1 5/15/2014 4:54:50 PM YTD Traffic Stats Average Monthly Uniques: 176,834 Average Monthly Page Views: 204,846 Maximize the effectiveness of your marketing efforts by advertising in TWICE Magazine and TWICE.com at the same time.

3 WEBSITE BANNERS Run-of-Site Banners (ROS) Stay top-of-mind with your target audience by running banner ads throughout TWICE.com. Use video and/or expandable banners to further engage our audience and increase clicks. Boost branding and product awareness Educate the industry about your new products and services Drive traffic to your site Drive purchase intent Position Size Net CPM Leaderboard 728x90 $45 Medium Rectangle 300x250 $47 Push Down 970x66/970x418 $75 Graphic/Text Link 88x90 $10 Footer 980x25 $75 Channel Targeting Own specific areas of TWICE.com relevant to the products and services you offer, and block out your competition. Channel-targeted banners appear on the category landing page as well as all article pages. Regardless of how a viewer gets to an article housed within a specific product category, your ad will not be missed (rates provided upon request). TWICE.com News Channels: Channel Page Appliance Audio/Video Car Electronics Digital Imaging Accessories Associations Smartphone & Tablets Retailing

4 RICH MEDIA OPPORTUNITIES Welcome Page Takeover (Pre-Stitial) Achieve high visibility with exclusive Welcome Page Takeover ads. Your message is first to appear on the welcome screen upon site entry. Impress our audience while providing interactive and timely information about your brand. Capture the attention of ALL site visitors Generate approximately 4x more clicks than standard size banners Create a buzz around new products Enhance your brand image Ad will play for 15 seconds before automatically redirecting to website page. Unit Size: 640 X 480 $1,395 Per day Home-Page Roadblock Leverage the power of the Home Page with an exclusive Roadblock. Own the four major ad units: Leaderboard, Skyscraper, Large Rectangle and Ticker/Pushdown. Impress our audience while blocking out all competing ads. This high-impact advertising opportunity is great for a new product launch and reinforcing your brand. Peelback Peelbacks are the perfect vehicle to get attention and engage our audience in a unique way. Ad appears to peel back from the upper, right-hand corner of the page. $950 Per day Additional rich media ad units available. Ask your sales rep. $1,150 Per day

5 E NEWSLETTERS TWICE enews Daily TWICE enews Daily, TWICE magazine s daily enewsletter, provides its opt-in audience of retailers, distributors and manufacturers with the latest CE industry news, people and product information. Distribution: Every Monday-Friday to over 22,875 opt-in subscribers Advertising Benefits: Cost-effective way to stay top-of-mind with our loyal enews audience 100% ownership - banners do not rotate with others Increase brand awareness and traffic to your site Position Size Per Week Top Leaderboard 728x90 $1,500 Bottom Leaderboard 728x90 $1,150 Top Medium Rectangle 300x250 $1,500 Medium Rectangle 300x250 $1,250

6 E NEWSLETTERS TWICE RETAILER eweekly SO MUCH RETAIL NEWS With so much news relating to industry retailers, what better way to give them the additional focus and timely information they crave than in the TWICE Retailer eweekly. Distribution: Every Monday to over 20,275 opt-in subscribers Featuring: Retail News: Analysis, major acquisitions, retail trends, changes at industry retailers (national to independents) Retail Services: Extended warranties, retail technology and logistics Distributor News Buying Group News One-On-One Executive Interviews Position Size Per Week Top Leaderboard 728x90 $600 Bottom Leaderboard 728x90 $450 Top Medium Rectangle 300x250 $600 Medium Rectangle 300x250 $500

7 2015 ONLINE MEDIA KIT E NEWSLETTERS TWICE ewearnow enewsletter NEW! Product-focused enewsletter Distribution: Tuesdays and Fridays A roundup of all the Wearable Technology news from TWICE and TWICE.com. Plus curated stories from around the web. Circulation: Twice s 20,000+ opt-in subscriber list. ` Position Size Per Week Top Leaderboard 728x90 $600 Bottom Leaderboard 728x90 $450 Top Medium Rectangle 300x250 $600 Medium Rectangle 300x250 $500

8 E NEWSLETTERS Breaking News Sponsorship Reach decision-makers who are paying attention: Advertise exclusively in all TWICE Breaking News s! Details: Ad Units: 728x90 Leaderboard and 336x280 Large Rectangle TWICE averages between 6 to 12 Breaking News sends per month One flat monthly rate no matter how many Breaking News s are sent out Rate: $2,000 per month, per ad unit

9 E NEWSLETTERS Custom eblasts Co-Branded, Exclusive Promote Marketing directly to our enews subscribers that opt-in to receive messages from third parties. You create content for an audience that is waiting to hear from you. Distribution: 12,300 opt-in subscribers Rate: $3,000 per send

10 LEAD GENERATION PROGRAMS TWICE.com Lead Generation Programs High Quality Leads, Guaranteed The TWICE online audience is eager to learn about ways to do business better. Share your expertise with our professional audience via webcasts, white papers, educational videos and other methods in exchange for qualified sales leads. Advertising Benefits: Sales leads guaranteed customize the registration form to insure you get the leads you want Industry leadership positioning Branding your company benefits from our efforts to promote your timely information WEBINAR TWICE editors put it all into perspective Webcasts are the ideal format to share information and interact live with your customers and potential customers. Participants tell us what they value most about TWICE webcasts is the opportunity to access presentations from top analysts and vendors without leaving their desks. Details: Heavily co-branded promotions prior to event in both online and print with Sponsored by [your company] prominently displayed Moderated by Steve Smith, Editor-in-Chief, or other editorial specialist depending on the topic Real-time reporting with live Q & A Receive all registration information from live visitors and those that view the archived version at a later date. Your webcast will be accessible on the site for at least six months. Ask up to five questions to registrants Level of participation to be mutually agreed upon Webcasts can be customized to cover a topic of your choice or you may sponsor a pre-planned webcast Rate: $15,000 net

11 LEAD GENERATION PROGRAMS WHITE PAPERS/RESEARCH Share your timely industry research and product/service benefits with CE decision-makers in exchange for targeted, qualified sales leads. Details: Receive guaranteed, qualified leads TWICE.com will provide the leads to you weekly Ask up to five questions to registrants We reserve the right to use at our discretion any and all advertising methods needed to reach the lead target Rate: $50 per lead/ 100 lead minimum entry

12 WEBSITE SPEC SHEET AD DESCRIPTION AD SIZE (pixels) FILE SIZE LEADERBOARD 728 x 90 40k MEDIUM RECTANGLE 300 x k TICKER BASE 983 x 30 40k TICKER EXPANDABLE 970 x 66/ k SPONSORED LINKS* 88 x 90 Logo 15k SEARCH BUTTON 88 x 31 20k FOOTER BAR 980 x 25 40k * Headline: 50 characters; Body 130 characters

13 WEBSITE SPEC SHEET Ad Unit Specifications REQUIRED FILES SIZE OR LENGTH LOOP/TIME MEDIA TYPES ACCEPTED AUDIO ACCEPTED 3RD PARTY SERVING.jpg,.gif, rich media, 3rd party tag, click through URL 50k 3 loop/30 sec Any User Enabled Audio Streams Only Yes GENERAL CREATIVE GUIDELINES All creative s must be approved and tested before a campaign can begin. Creative s must be received by Traffic & Campaign Management 4 business days before the campaign launch date. Animations should run for shorter than three loops or 30 seconds Flash creative s should use Click-Tag instead of Click- Through ( tracking/designers_guide/) on (release) {geturl (clicktag, _blank );} When submitting rich media, an alternate.gif is required Expandable or Out of Banner Rich Media creatives must be click initiated Expandable or Out of Banner Rich Media creatives must no larger than twice the banner size Audio ads must be user initiated and are subject to editorial approval Creative s not in compliance with NewBay Media Online Ad Specs are subject to a delay in campaign launch. Rich Media Accepted Ad Formats Lead Time Maximum file size CUSTOM Banner Design Expandable Banner, Standard Banner, Peel Backs, Page Take-overs 4 days 100 KB Accepted Flash Versions up to Flash 10 Fees* Banner Design Cost any size (jpeg/gif)...$250/unit Banner Design Cost flash...$450/unit Form and Landing Page Design...$750/page * Fees include two rounds of revisions. Additional changes beyond this two rounds will cost $100/round of revisions. Direct mechanical questions and submit materials to Sujin Lee at , [email protected] For Advertising Space Information Please Contact: Ed Hecht, VP/Group Publisher [email protected] Jenna Rosen Account Manager [email protected] Shara Richter Marketing Associate [email protected]

14 e NEWSLETTER SPEC SHEET TWICE enewsletters are available in both HTML format and TEXT format. Because our subscribers choose the version they would like to receive, advertisers must provide creative for both HTML and TEXT s. Materials Due: Creative is due 5 business days before scheduled launch date. Changes and Cancellations All creative materials must be received at least five business days prior to the launch of the newsletter. Rejecting Creative NewBay Media reserves the right to approve all ad creatives which will run on any NewBay Media newsletters. NewBay Media reserves the right to reject any creative that does not follow our specifications. 3r d Party Tag Policy: NewBay Media will accept and traffic up to three tags per placement, per campaign. Late Creative NewBay Media will not delay the deployment of a newsletter due to late creative. Size Specifications Ad Type Dimensions Max. File Size Leaderboard 728 x k Large Rectangle 300 x k Static Ad formats: Gif and jpeg 72 dpi, indexed or RGB Color. No interlaced gifs, max file 100k Gifs can be set at 8 bit Animation Format: No animated ads will be accepted. General Policies All advertisements must be approved by TWICE before appearing on the website. We reserve the right to reject any ad for any reason whether or not it meets the standards described herein. Ads may not use the name, logo, or look and feel of TWICE or any of their respective products or features without our consent. Direct mechanical questions and submit materials to Rob Granger at , [email protected]. For Advertising Space Information Please Contact: Ed Hecht, VP/Group Publisher ehecht@ nbmedia.com Jenna Rosen, Account Manager [email protected] Shara Richter, Marketing Associate [email protected]