BERLINGSKE DIGITAL PRICE LIST 2015

Transcription

1 BERLINGSKE DIGITAL PRICE LIST 2015 DENMARK

2 WELCOME Welcome to Berlingske Media s online pricelist. The prices and placements are only an excerpt of the many potential ways to advertise on our websites, newsletters, mobile internet sites, web-tv and mobile and tablet advertising. For futher guidance on how to spend your advertising budget efficiently, please contact your consultant or phone Contact: Berlingske Media International Pilestræde 34 DK Copenhagen K Charlotte Henningsen Bigan / chbi@berlingskemedia.dk / Thomas Stevnbak Andersen / tsa@berlingskemedia.dk /

3 Prices CPM = DKK PR. THOUSAND VIEWS OWNERSHIP* FREQUENCY CONTROLLED OWNERSHIP** ROS*** RON Media Weekdays Weekend CPM RON CPM Bt.dk DKK DKK DKK cpm Berlingske.dk DKK DKK DKK cpm Business.dk DKK DKK DKK cpm 250 cpm 150 cpm Aok.dk DKK DKK DKK cpm STICKY STICKY MEGA* FIXED BAR SPONSORSHIP Media Each day on frontpage ROS Weekdays Each day on frontpage Bt.dk DKK cpm DKK DKK Berlingske.dk cpm DKK DKK Business.dk cpm DKK Aok.dk cpm * The price of ownership and mega banner is for 24 hours of constant exposure ** Runs with frequency control on 930x pieces. 160x600 on all sites *** Runs in the following formats: 160x600 px., 930x180 px. and 300x250 px. 3

4 Mobile* CPM = DKK PR. THOUSAND VIEWS OWNERSHIP** FREQUENCY CONTROLLED OWNERSHIP*** ROS RON Media* Weekdays Weekend CPM RON CPM m.bt.dk DKK DKK cpm 75 cpm m.berlingske.dk DKK DKK cpm 130 cpm m.business.dk DKK DKK cpm 160 cpm 250 cpm 150 cpm STICKY **** MEGA Media* Each day CPM Each day CPM m.bt.dk DKK cpm DKK cpm m.berlingske.dk - - DKK cpm m.business.dk - - DKK cpm * Rich media surcharge 10% of the price ** The price of ownership and mega banner is for 24 hours of constant exposure ***Runs in the following formats: 320x placement and 320x placement **** Runs with frequency in size 320x80 on the buttom of the screen. 4

5 Predictive Behavioral Targeting Predictive Behavioral Targeting gives you the ability to reach your target group with great precision. Based on the target group s demographics, interests and behaviour on the net, your campaign can directly target your specific target group. When we have identified the desired target group, using user characteristics (demographics, interests and behaviour) your chosen message is displayed, immediately the user clicks in. Predictive Behavioral Targeting differs from the ordinary ROS campaigns by presenting a campaign to users who have a very particular profile, particular interests and specific behavioural patterns. A standard ROS campaign places a campaign in an editorial universe with users who are expected to be interested in the advertiser s product. Using the Predictive Behavioral Targeting System, the demographics, interests and behaviour of target groups are assessed according to 6000 interviews. This system then follows the behaviour of an individual Interview using a cookie. It compares the collected data to other cookies that display the same pattern or movement. If these two cookies behaviour is sufficiently similar, the system will predict that the demographics, interest base and behavioural patterns of the users, are the same. The interview base is increased and broadened regularly; every month about new interview are carried out for each of the three media types. Find your target audience and execute your campaign targeted with Berlingske Media PBT. Your campaign will be exposed to your target audience on the following sites; BT.dk, B.dk, Business.dk, AOK.dk Gross price including one criteria, CPM 200. Contact your regular consultant at Berlingske Media or Steffan Adelhardt på stad@berlingskemedia.dk 5

6 Newsletters PRICES IN DKK When you advertise in any of Berlingske Media s newsletters, your message is delivered directly to the inboxes of potential customers. All newsletters recipients have signed up to for these specific newsletters, based on thier own preferences. SUBSCRIBERS SUBSCRIBERS Standard banner specifications OPEN RATE ( AVG. %) DELIVERY DAY OPEN RATE ( AVG. %) DELIVERY DAY TOP PAGE 614x119 TOP PAGE 900x120 MEGA 614x253 Berlingske.dk Morgen % All weekdays DKK DKK Berlingske.dk Eftermiddag % All weekdays DKK DKK Berlingske.dk Aften % All weekdays DKK Berlingske.dk Weekend % Saturday DKK DKK Berlingske Business Magasin % Thursday DKK Berlingske Politiko % All weekdays DKK Berlingske Business Morgen (Morning) % All weekdays DKK DKK Berlingske Business Eftermiddag (Afternoon) % All weekdays DKK DKK Berlingske Business Digital % Friday DKK DKK Berlingske Business Media % Tuesday DKK DKK Berlingske Business Karriere (Career) % Wednesday DKK DKK Berlingske Business Investor % Monday DKK DKK Berlingske Business Privatøkonomi % Saturday DKK DKK Berlingske Business Vækst % Tuesday DKK DKK Berlingske Business Ejendomme (Property) % Wednesday DKK 750 DKK 750 Berlingske Business Breaking News % DKK DKK Rejseliv (Travel) % Thursday DKK DKK Bilen % Wednesday DKK DKK FRI.dk Weekend/Bolig (Home) % Friday DKK DKK BT.dk Morgen (Morning) % All weekdays DKK DKK BT.dk Eftermiddag (Afternoon) % All weekdays DKK DKK BT.dk Mode & Skønhed (Fashion and beauty) % Friday DKK 625 DKK 625 BT.dk Plus % Wednesday DKK DKK Sporten.dk (Sports) % All weekdays DKK DKK Løbnu (Sports) % Thursday (odd weeks) DKK DKK Vi med hund % DKK DKK TOWER 160x400 Ta med AOK.dk (Entertainment) % Monday DKK DKK AOK.dk Weekend % Thursday DKK DKK AOK.dk Teater (Theater) % Tuesday DKK DKK AOK.dk Restaurant & Café % Friday DKK DKK AOK.dk Shopping % Friday DKK DKK AOK Musik & Natteliv (Music and night life) % Thursday DKK DKK Continued on next page File types: Jpg or Gif. Maximum weight is 30 kb. Animated Gif material is not supported in Outlook 2007and more recent versions. Flash is NOT possible. The final deadline for receiving material is one weekday before, at 12.00, midday. Please send to: admaster@berlingske.dk 6 ALLE PRISER ER EKSKL. MOMS. RING PÅ

7 Newsletters PRICES IN DKK ARTICLE (1) ARTICLE (2) BOTTOM 300x x x90 OWNERSHIP Berlingske.dk Morgen (Morning) DKK DKK DKK Berlingske.dk Eftermiddag (Afternoon) DKK DKK DKK Berlingske.dk Aften (Evening) DKK DKK Berlingske.dk Weekend DKK DKK DKK Berlingske Business Magasin DKK DKK DKK Berlingske Politiko DKK DKK Berlingske Business Morgen (Morning) DKK DKK DKK DKK Berlingske Business Eftermiddag (Afternoon) DKK DKK DKK DKK Berlingske Business Digital DKK DKK DKK DKK Berlingske Business Media DKK 800 DKK 600 DKK 400 DKK Berlingske Business Karriere (Career) DKK DKK 975 DKK 650 DKK Berlingske Business Investor DKK DKK DKK DKK Berlingske Business Privatøkonomi (Personal finance) DKK DKK DKK DKK Berlingske Business Vækst DKK DKK 825 DKK 550 DKK Berlingske Business Ejendomme (Property) DKK 600 DKK 450 DKK 300 DKK Berlingske Business Breaking News DKK DKK DKK DKK Rejseliv DKK DKK DKK DKK Bilen DKK DKK DKK DKK FRI.dk Weekend/Bolig DKK DKK DKK 850 DKK BT.dk Morgen (Morning) DKK DKK DKK DKK BT.dk Eftermiddag (Afternoon) DKK DKK DKK DKK BT.dk Mode & Skønhed (Fashion and beauty) DKK 500 DKK 375 DKK 250 DKK BT.dk Plus DKK DKK 900 DKK 600 DKK Sporten.dk (Sports) DKK DKK DKK DKK Løbnu (Sports) DKK DKK 825 DKK 550 DKK Vi med hund DKK DKK 975 DKK 650 DKK MEGA ARTICLE MID BOTTOM 728x x x90 728x90 OWNERSHIP* Ta med AOK.dk (Entertainment) DKK DKK AOK.dk Weekend DKK DKK DKK DKK DKK AOK.dk Teater (Theater) DKK DKK DKK AOK.dk Restaurant & Café DKK DKK DKK AOK.dk Shopping DKK DKK DKK DKK AOK Musik & Natteliv (Music and night life) DKK DKK DKK Standard banner specifications * Per insertion File types: Jpg or Gif. Maximum weight is 30 kb. Animated Gif material is not supported in Outlook 2007and more recent versions. Flash is NOT possible. The final deadline for receiving material is one weekday before, at 12.00, midday. Please send to: admaster@berlingske.dk 7

8 GodtTip INFORMATION REGARDING GODTTIP: High quality permission s GodtTip.dk is a free service where users receive relevant tips and deals that match their interests via . GodtTip is targeted, response-oriented and creates call-to-action. Target your core audience When users sign up to the newsletter they disclose their name, year of birth, zip code, gender and interests. This means that we can segment on some or all of the above parameters. Average open rate of approx. 38% If you want to advertise through GodtTip.dk, you pay a CPM price based on the total openings. You only pay for the opened s. Our open rates lie between 25-40%. The CPM prise is adjusted according to how many segmentation criteria you choose to utilize. CPM 900 (segmentation by main interests) CPM 1000 (segmentation by main interests + geography) CPM 1200 (segmentation by main interests + geography + zipcode and/or age) INTEREST CATEGORIES: (MAIN CATEGORIES) SUBSCRIBERS PR Travel Interior & Design Shopping Knowledge & Society Money & Career Business Food and Drinks Car & Motor Self-development & education Culture & Entertainment CONTACT US AT ALL PRICES ARE EXCLUSIVE OF MOMS (VAT) CALL