ROULARTA. Opt-in databases Targeted content E-letters New clients

Transcription

1 ROULARTA LEAD TO OUR GENERATION BRANDS Opt-in databases Targeted content E-letters New clients

2 CONCEPT DATABASE All opt-in profiles within the database of Roularta Media Group RMG events Subscriber to RMG titles RMG online contacts Segmented content e-letters for each subsegment

3 B2B E-LETTERS E-letter Sector Database Profile Reach (NL = Dutch, FR = French) Frequency Business E-tips SME + corporate Trends subscribers + contacts B2B events Entrepreneurs, executives and directors 122,720 NL + 69,222 FR = 191,942 Every other week ICT E-tips ICT Data News subscribers + events IT decision-makers 30,447 NL + 13,002 FR = 43,449 Every other week CFO E-tips CFO Fiscoloog + tag CFO Financial decisionmakers 6,933 NL + 3,084 FR = 10,017 Dedicated only Industry E-tips Industry Newsletters Industrie Technisch Management Industry contacts 25,353 NL + 8,073 FR = 33,426 8 times a year Architects and building professionals E-tips Building B2B Ik ga Bouwen & Renoveren B2B Architects and building professionals 4,363 NL + 1,711 FR = 6,074 Dedicated only HR E-tips HR Tag HR HR interest 9,145 NL + 2,808 FR = 11,953 Dedicated only B2B decision-makers E-tips Combination Combination Combination 147,305 NL + 79,879 FR = 227,184 Every other week Medical care E-tips Medical Artsen- en specialistenkrant Doctors and specialists 16,850 NL + 12,952 FR = 29,802 Once a month Finance professionals E-tips Finance B2B Finance B2B contacts Banks and insurance 3,220 NL + 1,942 FR = 5, times a year Updated: 17/12/2015

4 B2C E-LETTERS Publication Sector Database Reach (NL = Dutch, FR = French) Frequency Lifestyle E-tips Lifestyle Grande, Bodytalk, Sport/Voetbalmagazine, Nest, Knack Focus, Knack Weekend, interest in Lifestyle 299,095 NL + 130,171 FR = 429,266 Every other week Personal Finance E-tips Finance B2C Fiscoloog, Inside Beleggen, interest in finance, stock exchange, golf and art 130,608 NL + 72,881 FR = 203,489 Every other week Personal Life E-tips (Lifestyle + Personal Finance) Lifestyle + Personal Finance + Knack/Vif Lifestyle + Personal Finance + Knack/Le Vif/L Express 381,913 NL + 187,325 FR = 569,238 Every other week 50+ E-tips 50+ Plus Magazine, Royals, 50+ Roularta subscribers 113,619 NL + 54,785 FR = 168, times a year Building E-tips Building B2C Ik ga Bouwen & Renoveren B2C 52,418 NL + 27,157 FR = 79,575 Dedicated only Sport E-tips Sport Sport/Voetbalmagazine, sport interest 105,153 NL + 42,764 FR = 147,917 Monthly Auto E-tips Automotive Interest in cars (Gocar.be) 186,232 NL + 279,343 FR = 465,575 Monthly Updated: 17/12/2015

5 SPECIAL E-LETTERS Publication Sector Database Event Time frame Car E-tips: passenger cars Automotive Roularta (Personal Life + Business) OR Gocar.be Autosalon / Open house days January / September Car E-tips: light freight / company vehicles Automotive B2B Autosalon / Open house days January / September Building E-tips Construction Lifestyle, Building, Architects and building professionals Batibouw / Bis February / March / September Venture E-tips SME / starters Business Ondernemen / Entreprendre February

6 STANDARD INSERTION Being a part of content e-letters Advertorial (= 1 block) in e-letter with maximum 3 blocks, with content from commercial partners and 1 editorial item Generating leads for a specific product, topic, etc. Sent out from Roularta

7 STANDARD INSERTION E-letter Landing page White paper / informational document OR Client click lead Advertorial with logo, title and max. 60 words Landing page with multiple choice questions to enrich the profile + profile data of the subscriber Subscriber receives an informational document (PDF, video, link to website) in his mailbox

8 RESULTS List of leads in Excel Advertiser receives a daily update of the leads for 2 weeks after the start of the campaign.

9 DEDICATED E-LETTER Exclusive e-letter for your enterprise (and possible partners) Standard: a minimum of 2 advertorials for the client and 1 editorial (Roularta) Generate leads for different products, themes, topics or through different angles Leads from the editorial are also delivered to the client

10 EXAMPLE DEDICATED E-LETTER Client Client click Client click lead editorial lead

11 SURVEY Survey with the generation of leads as a purpose 5 to 20 multiple choice questions (on the landing page) Analysis and reports by Roularta Lead Generation

12 SURVEY - 3 STEPS Client click lead

13 UPGRADE WIDGETS ROULARTA WEBSITES Aim = strengthen campaign by generating leads via Roularta websites as well Only in combination with an e-letter 14 days Widget Landing page Whitepaper / info document click lead

14 E-LETTER PRICES B2B E-tips Price for insertion (in e-letter) Price for dedicated (exclusive e-letter) Business 3,750 9,500 ICT 3,250 8,000 CFO / 2,500 Architects and building professionals / 2,500 HR / 3,500 Industry 2,500 5,000 B2B 4,750 11,000 Medical care 2,995 7,500 Finance professionals 1,850 3,700 VAT exclusive Including leads Based on content being delivered by the client

15 E-LETTER PRICES B2C E-tips Price for insertion (in e-letter) Price for dedicated (exclusive e-letter) Lifestyle 3,450 8,500 Personal Finance 2,995 8,000 Personal Life 4,750 11, ,450 8,500 Building / 5,000 Sport 2,500 6,000 Auto 3,500 9,500 VAT exclusive Including leads Based on content being delivered by the client

16 E-LETTER PRICES SPECIALS E-tips Price for insertion (in e-letter) Price for dedicated (exclusive e-letter) Auto: Passenger cars 8,000 (Roularta) or 6,000 (Gocar) 16,000 (Roularta) or 12,000 (Gocar) Auto: Light freight / company cars 4,750 11,000 Building 4,830 11,000 Venture 3,750 9,500 VAT exclusive Including leads Based on content being delivered by the client

17 UPGRADE WIDGETS ROULARTA WEBSITES Site Average # impressions Price Trends.be D/F 300, Datanews.be D/F 180, Knack.be/Levif.be 1,000,000 1,250 Weekend.be N/F 350, Plusmagazine.be N/F 200, VAT exclusive Including leads Based on content being delivered by the client

18 E-LETTER OPTIONAL TECHNICAL COSTS Cost Writing intro by Roularta Lead Generation 150 Translating intro by Roularta Lead Generation 50 Writing + translating intro by Roularta Lead Generation 200 Writing white paper + intro by Roularta Lead Generation 750 Translating white paper + intro by Roularta Lead Generation 400 Writing + translating white paper + intro by Roularta Lead Generation 1,150 VAT exclusive

19 LEAD GENERATION ADVANTAGES Combination of: Visibility and name recognition within the databases of RMG Content marketing tool Coming forward as an expert in the field or regarding a certain theme Being a part of the content of the e-letter Expanding database with interested profiles Generating qualitative leads Possibility to generate opt-ins, meetings with clients, offers Measurable ROI Strengths: Exclusive qualitative database Content and problem-solving approach Generated leads become exclusive property of your enterprise Generate short- and long-term leads

20 LEAD GENERATION TEAM Fauve Hamerlynck Account Assistant Order and material processing Data Analysis Tel.: Ineke Daenen Account Manager ICT, HR Tel.: Mobile: Steven Van Genechten Sales coach & Account Manager Auto, Finance Tel.: Mobile: Melanie Roscam Account Manager Education, Lifestyle, Tourism, Food and Beverages, Services, Health and NGOs Tel.: Mobile: Tom van der Draaij Account Manager Real Estate, Building & Energy, B2B Tel.: Mobile:

21 THANK YOU FOR YOUR