Who is Pebble Media?

Transcription

1

2 Who is Pebble Media? Online advertising network Shareholders: Partners: -RTBF, MTV - Skynet: Brands4Brands -Hi-media: Ladies, VIP impressions/month addresses opt-in addresses unique visitors/day

3 Shareholders Pebble Media

4 Pebble on the Belgian market Websites: Vlaanderen* Net Reach NL 1 Pebble Media Microsoft Advertising Hi-media Corelio media De Persgroep Publishing Skynet Regie BEWEB Rossel Advertising VMMTV Digital Regie Mediafin Group Pebble Media has the biggest reach in Flanders *Source: Metriprofil Q Websites: België Net Reach NL+FR 1 Hi-Media Microsoft Advertising Pebble Media Beweb* Corelio media De Persgroep Publishing Skynet Regie Rossel Advertising VMMTV Digital Regie Mediafin Group In Belgium Pebble Media reaches even more than 3 million and Pebble Media belongs to the TOP 3 companies of Belgium!

5 PORTFOLIO

6 Portfolio : Titles CONCENTRA VRT/VAR NEW TELENET RTBF OTHERS

7 Concentra titles News sites Classifieds GVA HBVL Hebbes Koopjeskrant/ J annonce daily UV s : daily PV s : daily UV s : daily PV s : daily UV s : daily PV s : daily UV s : daily PV s : > 45 years men > women > 45 years men > women > 45 years men = women years men = women 1-4

8 Concentra titles Lifestyle sites She Vakantiekanaal Autokanaal Vief daily UV s : daily PV s : daily UV s : daily PV s : daily UV s : daily PV s : daily UV s : daily PV s : years old women! years old women > men years old men! men > women 1-6

9 Telenet sites New 1/12/12 Portal site News site Kids site Zita Vandaag Studio100TV daily UV s : daily PV s : years old men > women 1-2 daily UV s : daily PV s : years old men>women 1-3 daily UV s : daily PV s : children up to 10 years Young mothers

10 VRT Titles Info sites Top special grouping sites Eén Sporza Canvas Radio 1 Cobra daily UV s : daily PV s : daily UV s : daily PV s : daily UV s : daily PV s : daily UV s : daily PV s : daily UV s : daily PV s : years women > men years men! years men> women years men > women years vrouw > men 1-2

11 VRT Titles Youth sites Women site Expat site StuBru MNM Radio 2 Fans of Flanders daily UV s : daily PV s : daily UV s : daily PV s : daily UV s : daily PV s : daily UV s : daily PV s : / years old men = women years old men > women years old women! Managers Executives Expats

12 RTBF Titles Info sites Top social group sites RTBF info La première Musiq3 daily UV s : daily PV s : years old men > women 1-3 daily UV s : daily PV s : years women 1-3 daily UV s : 883 daily PV s : years old women! 1-2

13 RTBF Titles Entertainment sites PureFM Classic 21 Vivacité RTBF TV daily UV s : daily PV s : daily UV s : daily PV s : daily UV s : daily PV s : daily UV s : daily PV s : years old men = women years old men > women (slightly) years old men > women years old women > men 1-3

14 Others Kids site Youth Site Nickelodeon (NL+FR) MTV (NL+FR) TMF Ultratop Kinepolis daily UV s : daily PV s : daily UV s : daily PV s : daily UV s : daily PV s : daily UV s : daily PV s : daily UV s: daily PV s: years old men = women / years old women years old men = women years old men = women years women > men 1-2

15 ONLINE ADVERTISING SOLUTIONS FOR EVERY NEED

16 Portfolio Sterke externe partnerships Reach Brands4Brands Pareto Packs Branding Selectivity Sites Theme Packs Pebble = Sterke merken Performance Creativity High Performance Click Search Targeting Pareto Targeting Konverto

17 Different needs, different solutions Creativity Performance Branding

18 BRANDING

19 Branding Packages Pareto Packs PEBBLE PRODUCTS Brands4Brands PEBBLE PARTNERSHIPS Targeting VIP Theme Packs Ladies

20 "States that, for many events, roughly 80% of the effects come from 20% of the causes." Pareto packs Concept: Powerful branding campaign with impact formats on premium sites Perfect mix RON + Homepages Two options : reach or targeting For Pebble Media this means: mediavalue for only !!!!

21 Pareto packs 1. Choose for REACH or TARGETING Reach Combination CPD - RON Targeting On Main Shopper or Youth (12-34) 2. Choose your FORMAT Splash Adverskinning Large Leaderboard 3. Get for only Pay only

22 Targeting 3 main steps: 1) Choose your target 2) Choose your channel 3) Get your free impact study The right message to the right person.

23 STEP 1: CHOOSE YOUR TARGET Targeting SOCIO-DEMO BEHAVIOR

24 STEP 2: CHOOSE YOUR CHANNEL Targeting STEP 3: FREE IMPACT STUDY

25 Targeting 13 BEHAVIOUR CLUSTERS New KIDS & PARENTS

26 Targeting BUILD YOUR OWN CLUSTER Profile info websites Behavioral Targeting profiles CIM Metriprofil: Social Groups CIM Habitats Choose your own selection A new cluster

27 Theme packs Autokanaal GVA/Auto HBVL/Auto Hebbes/Auto J annonce/auto Koopjeskrant/Auto RTBF Sport/auto Sporza/Auto Zita/Auto Classic 21 La Première MNM Musiq 3 PureFM Radio 1 Radio 2 Studio Brussel Vivacité Classic21 MNM MTV PureFM Studio Brussel TMF Ultratop Canvas Eén Focus WTV MTV Nickelodeon RTBF TV TMF Cobra Focus WTV GVA HBVL Vandaag Zita/News Zita/Business RTBF Info GVA/sport HBVL/sport RTBF sport Sporza Zita/sport Nickelodeon Studio100TV Eén Kinepolis Magazinski MNM MTV PureFM RTBF TV Studio Brussel TMF Ultratop Zita/Entertainment

28 Brands4Brands Impact packs 2 days impressions Reach packs 1 week impressions Combi packs 2 weeks impressions Women pack 1 week impressions

29 VIP Very Impactful Pre-roll 15" pre-roll on Dailymotion, Zita, MTV & TMF National coverage net reach monthly 2 weeks Benefits: Great impact High visibility Brand awareness High brand recall

30 Ladies Best reach on women sites! Ladies Pack Sanoma Magazines Women aufeminin.be Flair National She Nina.be Libelle Goed Gevoel Femi Style Elle Femmes D'Aujourdhui Style Today

31 PERFORMANCE

32 Performance Packages High Performance Click Konverto Search Online performancebased advertising Search Enige Marketing

33 High Performance click Concept Powerful click campaign on entire Pebble netword (no blinds) Minimum period: 1 month Creations must contain strong call-to-action Formats & selection All formats need to be delivered Different formats on demand

34 Konverto Online performance-based advertising On qualitative familiar Belgium media sites 64% national coverage of the Belgian surfers Includes optimization function of target group, behavior and context Rates are adjusted to the effectiveness of the campaign Everything is measured and reported in detail

35 Konverto Formats 2, 3 or 4 ads per box Optimally positioned In the lay-out of the website

36 Konverto National reach unique surfers 64% coverage of the Belgian surfers 67% NL, 33% FR Performance-proof Premium media only High National reach Optimal technology

37 Search Search engine marketing Search engine advertising Search engine optimization Website Analytics

38 CREATIVITY

39 Creativity Packages Smartphone applications M-sites Mobile DizzyDeals Rich Media Batibouw Facebook Like-Box Zita integration

40 Mobile SMARTPHONE APPS M-SITES Iphone Android

41 Rich Media Different formats Floorad Expandable floorad Videoskinning Videobox Adverskinning Normal With video With expendable video

42 ADVERSKINNING Adverskinning

43 Adverskinning

44 VIDEOBOX Videobox

45 Rich Media

46 DIZZYDEALS

47 Tablet offer 4 million impressions 50% SOV 1 month Large Leaderboard, Medium Rectangle, Wide Skyscraper euro 5 CPM 1 month online Run of Network

48 Tablet offer Performance Mainly FMCG that can lead to direct sales results euro clicks in 1 month Leaderboard, medium rectangle, wide skyscraper (images)

49 Tablet offer

50 Batibouw

51 Culi pack

52 Dagelijkse kost Site/Section Format Period Impressions Dagelijkse Kost Adverskinning 2 weeks Mediavalue: Promo Price:

53 Facebook Like-Box Medium Rectangle + Facebook Like-Box On homepage +

54 FOR MORE INFO: