THE DEDICATED ICT CHANNEL PORTAL FOR THE EUROPEAN MARKET

Transcription

1 THE DEDICATED ICT CHANNEL PORTAL FOR THE EUROPEAN MARKET

2 European Portfolio FR UK DE.DE ES IT

3 ChannelBiz is NetMediaEurope s European IT Channel site brand with sites in the UK, France, Germany, Italy and Spain Audience is composed of IT channel decision makers/company owner/md s - VARs, Resellers, Distributers, Manufacturers, Systems integrators, country by country. Editorial content delivers the latest news affecting IT channel professionals, as well as interviews, comment, opinion and business resources. All editorial content is created by local journalists in local language for each individual channel market.

4 Channel Biz ChannelBiz is the dedicated ICT Channel Portal for the UK Market. Our main focus is the Channel Ecosystem and the relationship beetween Manufacturers, Distributors and Resellers. Users research : Distributors 20% VAR s 20% OEM s 17% Developer 8% E-tailer 19% Corporate re-seller 11% VAD 5%

5 MPU CPM Leaderboard CPM Skyscraper CPM Page Impressions per Month UK ChannelBiz.co.uk 300,000 85,000 France ChannelBiz.fr 350, ,000 Germany ChannelBiz.de 350,000 90,000 Italy ChannelBiz.it 120,000 50,000 Spain ChannelBiz.es 115,000 65,347 Unique Users per Month

6 Range of engagement campaigns to our audiences ROS maximum awareness Target by vertical DISPLAY Highly engaging Highly interactive RICH MEDIA BUSINESS INTELLIGENCE Delve deep into our audience Research to meet your objectives Webcasts Live events Video EVENTS LEAD GENERATION CUSTOM CONTENT How to guides Partner Zones Editorially led Impartial Informative compelling From engagements to BANT 45,000+ leads delivered in 2012

7 Branding / Rich Media Branding represents the best way to build awareness for your brand among these key IT decision makers. High impact formats such as wallpapers, homepage take-overs and over-the-page ads give an uplift in brand awareness to a campaign.

8 Partner Zones and Content Creation Micro-sites for the client to disseminate their content, combined with fresh content created by NetMediaEurope Host white papers, video content, RSS feeds, podcasts and web TV. Partner-zones are an ideal hub for white paper lead generation and thought leadership.

9 Dossiers / Reports Dossiers or special reports which are produced by NetMediaEurope journalists give an insight into a particular product or service offered by a client. Dossiers are 4 to 6 pages in length and can be used as collateral in lead generation campaigns. They are easily navigated and allow a client s offering to be explained in detail, along with the business benefits to the customer.

10 How To Sell Guides Downloadable business guides, created by Channel Biz Journalists in association with a client in order to generate leads. similar to white papers, but content is independent and the sponsor s products or services are used as a case study within the guide. The guide is promoted on the home page and downloads section on each country.

11 Live Channel Events Held in a prestigious restaurant over breakfast, lunch or dinner Exclusive audience of a minimum of 12 Channel executives/channel decision makers Hosted by Channel Biz editor, with key speakers for each country. Opportunity for one exclusive sponsor to place them selves as an expert authority on a specific aspect of IT in front or a selected audience. Great networking and lead generation opportunity Can be rolled out across all major European countries

12 Series of 3 x Editorial Video Q & A sessions A unique opportunity to create thought leadership and create awareness to our IT pro audiences with the editor of your chosen brand, in your targeted countries. Topic jointly agreed between Channel Biz and a vendor partner minute event hosted on our site, with traffic drivers included. Video will be a one on one between Channel biz journalist and vendor sponsor. Sponsorship includes traffic drivers to the video event plus sponsor logo on the vendor video and additional insertions into newsletters exact inventory to be confirmed. Educational and informative content, creating thought leadership and awareness to you key target audiences. Highly accessible via on-demand access and downloads Lead gen can be attached to the video Q & A s. Past example of a program includes Opentext and NetApp

13 Channel Biz Web Seminars What NetMedia Europe will provide :- Access to the channel biz editorial team and assistance in content development of the web seminar, which includes recruitment of the panel and direct input into the content direction. 100% project management with regards to Location, streaming and recruitment of core target audience for the webinar, will be managed by channel Biz ( weekly progress reports from NME to the sponsor ) Full marketing campaign will be included as part of the package. This will include MPU s, leaders and Sky s, as well as newsletter blasts and newsletters. All this to be co-branded and driven through channel Biz. This will be to drive maximum awareness and registrations. Sponsor will have places on the panel and can invite an end user to the webinar also. Lead Generation Full registration details to of all registrants will be collated and handed to the sponsor after the event has taken place, for local sales teams to follow up on for one 2 one discussions. Webinars are in local language, country by country.

14 Thank You Robert Bradshaw International Agency Sales Manager