Ratecards online Q4 2015

Transcription

1 Ratecards online Q4 Table of contents Get in contact Sven Lybaert Sales manager interactive Tel Natalie Hoeck Account manager interactive Tel Conny Van Egroo Traffic manager interactive Tel Material supply Online dossier - Calendar Autumn 2 NEW Mobile offer 3 Tijd.be Lecho.be 4-6 Sponsoring dossiers: SME - Pulse 7 Native advertising: Content marketing 8 Netto.be Monargent.be 9 Sponsoring Budget dossiers Netto.be Monargent.be 10 Sabato.be 11 Premium Packages: Business & Investors 12 Impact Packages: Business & Investors 13 Budget Packages 14 Absolut Boost Digital: 3+2 Premium Packages 15 Absolut Boost Digital: 3+2 Impact Packages 16

2 Online dossier Calendar Autumn GUIDE FOR THE SELF-EMPLOYED 24/10 MONEY GUIDE YOUR MONEY IN /11 12/12 See page 10 for more details Online dossier about starting and running your own business Online dossier about managing a family budget. How moneywise are you? Online dossier about your money in 2016 See page 7 for more details PULSE SMES AND ENTREPRENEURS 02/12 Online dossier about Finance, Energy, Fiscality, Human Resources, Risk... The sites of De Tijd L Echo are the ideal platform to give your story the audience it earns. You ll reach an interested target group to : Position you and your company towards your stakeholders: clients, suppliers, (future) contributors Reach your investment partners Claim thought leadership Rate 8,925 (excl. VAT) 2

3 New: Mobile offer NEW FROM Your campaign on all platforms and devices more REACH, IMPACT & TOUCH POINTS Online packs including mobile Packs (Business / Investors) m.tijd.be m.lecho.be +10% IMPRESSIONS ON MOBILE SITES & APPS 5 new mobile formats 3

4 Tijd.be Lecho.be CPD HOMEPAGE EXCLUSIVES workday & weekend PREMIUM DISPLAY IMPACT DISPLAY BUYING METHOD AUDIENCE/DAY LARGE MEDIUM BILLBOARD* HALF PAGE ROAD BLOCK ROAD BLOCK +** CAP/SOV UNIQUE VISITORS PAGEVIEWS LEADERBOARD RECTANGLE (BILLBOARD (PUSHDOWN BILLBOARD + HALFPAGE) +HALFPAGE) Homepage Workday 8,900 8,900 10,950 10,950 18,000 19,850 92, , % SOV Homepage Weekend*** 5,800 5,800 7,150 7,150 11,750 12,950 n/a 160,945 CPD Homepage Plus: 1 day HP 100% SOV + Net contacts/day ROS - cap 1 PREMIUM DISPLAY IMPACT DISPLAY BUYING METHOD AUDIENCE/DAY LARGE MEDIUM BILLBOARD* HALF PAGE ROAD BLOCK ROAD BLOCK +** CAP/SOV UNIQUE VISITORS PAGEVIEWS LEADERBOARD RECTANGLE (BILLBOARD (PUSHDOWN BILLBOARD + HALFPAGE) +HALFPAGE) Homepage Workday 11,575 11,575 14,250 14,250 23,500 25,850 n/a 327,865 Homepage 100% SOV Weekend*** 7,500 7,500 9,250 9,250 15,250 16,850 n/a 209,228 *Billboard: 970x250 or 840x250 **Roadblock + (Pushdown Billboard + Halfpage): Pre-expand Pushdown Billboard cap 1, afterwards Billboard 100% SOV) ***Weekend: price & audience for Saturday + Sunday 4

5 Tijd.be Lecho.be CPM PREMIUM DISPLAY IMPACT DISPLAY BUYING METHOD AUDIENCE/MONTH LARGE MEDIUM BILLBOARD* HALF PAGE XXL BOX IN-READ FLOORAD** SPLASH PAGE** CAP/SOV UNIQUE VISITORS PAGEVIEWS LEADERBOARD RECTANGLE SOV/Cap ROS for Floorad & Splash n/a 25,714,416 Homepage see CPD see CPD see CPD see CPD NA NA incl. in ROS incl. in ROS Page n/a 6,555,132 CONTEXTUAL PREMIUM DISPLAY IMPACT DISPLAY BUYING METHOD AUDIENCE/DAY TARGETING News NA NA n/a 145,813 SOV/Cap Stocks NA NA 1 for Floorad & n/a 342,458 Funds 51 NA 61 NA NA NA NA NA Overlayer n/a 5,690 Portfolio 51 NA 61 NA NA NA NA NA n/a 60,530 *Billboard: 970x250 or 840x250 **Floorad & Splash page: Homepage included in ROS Supplements Pushdown Pre-expand: 20 % (*only for billboard, on all pages, Cap1) Pushdown: 20 % (*Large Leaderboard & Billboard on mouse-over) Overlayer: 20 % (*not on homepage) IP-targetting: 25 % (*not on homepage) 5

6 Tijd.be Lecho.be Newsletter REGISTRATIONS FORMAT TRAFFIC FREQUENCY PER WEEK PRICE Monday online 251,854 IMU 1 day (Monday) 4,800 Morning Comment* 251,854 IMU 5 days 5,450 Midday update* 34,322 IMU 5 days - Evening Roundup* 37,086 IMU 5 days - Fundsmail 10,808 IMU 5 days 2,700 Stocks-mailing 28,080 IMU 5 days 2,700 T-zine 96,989 IMU + textad 1 day (Friday) 4,950 *Morning Comment, Midday Update & Evening Roundup are grouped by day Text ads CPM Impressions* > * minimum budget: ings ONE-TO-ONE ADDRESSES PRICE/ADDRESS ing < ,75 6

7 Sponsoring dossiers: SME Tijd.be Lecho.be - Pulse Share your expertise with the most affluent SME segment of the country. What? 66% of the readers of tijd.be lecho.be are active in an SME with up to 500 employees. Every quarter, one editorial dossier focuses on entrepreneurs with themes such as telecom and ICT, HR, expansion, financial and risk management, energy, sustainability... Calendar * February April September December *If you have a theme you want to capitalise on, but your timing is not in line with ours? It is possible to adapt the calendar outlined above. Do not hesitate to contact us. Specifications Online dossier linked to a specific theme (SME, Expertise, ICT, HR...) Editorial content with high actual & news value 5 articles 4 weeks exclusive presence linked to the theme Exclusive sponsoring of the dossier with 2AD (Halfpage; Large Leaderboard) Supported by a co-branded campaign (logo of advertiser) to generate traffic to the dossier (design material by Mediafin) Rates Format 2AD + traffic campaign Period 4 weeks Rate 8,925 (excl. VAT) 2AD = Halfpage (300x600), Large Leaderboard (840x150) Traffic campaign with logo 2 formats IMU, Large Leaderboard De Tijd ROS 420,000 impressions L Echo ROS 180,000 impressions IMU in the newsletter MME 1 mailing Editorial advertisement via de homepage - ContentPartner 1 week Editorial advertisement via the newsletter Nouveau sur / Nieuw op 1 mailing 7

8 Native advertising: content marketing Content marketing Online dossier linked to a specific theme Content/Theme determined & validated by the advertiser Tone of voice advertiser Content produced by a group of specialized independent journalist (in-take meeting) 4 weeks exclusive presence linked to the theme Exclusive sponsoring of the dossier with 2 AD (Halfpage, Large Leaderboard) Supported by a co-branded campaign (logo of advertiser) to generate traffic to the dossier (design material by Mediafin) Detailed reporting PARTNER CONTENT PARTNER CONTENT 3 PACKAGES: 1. BASIC 5 articles Price: 17, ADVANCED 4 articles 1 interactive element* *(f.e. Zeega, Thinglink, Cowbid, ) Price: 20, MULTIMEDIA 3 articles 1 interactive element* *(f.e. Zeega, Thinglink, Cowbid, ) 1 video (interview: 60 sec.) Price: 23,500 8

9 Netto.be Monargent.be CPM PREMIUM DISPLAY IMPACT DISPLAY BUYING METHOD AUDIENCE/MONTH LARGE MEDIUM BILLBOARD* HALF PAGE XXL BOX IN-READ FLOORAD** SPLASH PAGE** CAP/SOV UNIQUE VISITORS PAGEVIEWS LEADERBOARD RECTANGLE SOV/Cap 1 for Splash, ROS Floorad & Overlayer n/a 950,293 *Billboard: 970x250 or 840x250 **Floorad & Splash page: Homepage included in ROS Supplements Pushdown Pre-expand: 20 % (*only for billboard, on all pages, Cap1) Pushdown : 20 % (*Large Leaderboard & Billboard on mouse-over) Overlayer: 20 % IP-targetting: 25 % Newsletter Text ads CPM Impressions* 1-500, ,001-1,000, >1,000,000 8 * minimum budget: 1,000 REGISTRATIONS FORMAT* TRAFFIC FREQUENCY PER WEEK PRICE Geldworp/Brève d argent 72,894 IMU 5 workdays 4,400 *No animation 9

10 Sponsoring dossiers: Budget Netto.be Monargent.be Position your brand or offering in one of the themed dossiers: you will reach an interested audience of Internet surfers in search of the smartest choice for their budget. What? The reference websites when it comes to Saving & Economising. Every month, editorial personal finance dossiers centred on financial themes on the one hand, and broader budget themes on the other hand. Calendar* FINANCIAL THEME BUDGET THEME February Building (financing-insurance) Energy March Inheritance Telecom April Investment funds Health May Taxation Cars June Insurances Travel July & August Investment shares Summer check-up September Asset Accumulation Company cars October Self-employment Career November Money guide Family budget December Your money in 2016 Multimedia *If you have a theme you want to capitalise on, but your timing is not in line with ours? It is possible to adapt the calendar outlined above. Do not hesitate to contact us. Rates Format 2AD + traffic campaign Period 4 weeks Rate 8,925 (excl. VAT) 2AD = Half page (300x600), Large Leaderboard (840x150) Specifications Online folder linked to a specific theme (SME, Expertise, ICT, HR...) Editorial content with high actual & news value 5 articles 4 weeks exclusive presence linked to the theme Exclusive sponsoring of the dossier with 2AD (Halfpage; Large Leaderboard) Supported by a co-branded campaign (logo of advertiser) to generate traffic to the dossier (design material by Mediafin) Traffic campaign with logo 2 formats IMU, Large Leaderboard De Tijd ROS 340,000 impressions L Echo ROS 150,000 impressions Netto ROS 75,000 impressions Monargent ROS 35,000 impressions IMU in the newsletter Brève d argent / Geldworp 1 mailing Editorial advertisement via de homepage 1 week Editorial advertisement via the newsletter Nouveau sur / Nieuw op 1 mailing 10

11 Sabato.be Sabato Pack 1+: Premium WEBSITES FORMAT PLACEMENT PERIOD SOV UNIQUE VISITORS PAGEVIEWS** GROSS VALUE NET PRICE Tijd - Lecho Large Leaderboard HP 1 weekend 100% NA 160,945 Sabato or Medium Rectangle HP + ROS 1 week 100% NA 12,697 Sabato Pack 1+: Impact 6,310 5,750 WEBSITES FORMAT PLACEMENT PERIOD SOV UNIQUE VISITORS PAGEVIEWS** GROSS VALUE NET PRICE Tijd - Lecho Billboard or Halfpage HP 1 weekend 100% NA 160,945 Sabato Billboard or Halfpage Sabato 1 week 100% NA 12,697 * Placement web: Business = News/Enterprises/Politics/Economy+ search (articles) - Placement web: Investors = Money & investors (HP incl.), Funds, Stocks **HP - CPD: estimation pageviews Supplements Pushdown Pre-expand: 20 % (*only for billboard, on all pages, Cap1) Pushdown : 20 % (*Large Leaderboard & Billboard on mouse-over) Overlayer: 20 % IP-targetting: 25 % 7,760 6,750 11

12 Premium Packages: Business & Investors 1. Choose your context -> Business (25% SOV) or Investors (Cap 3) 2. Choose your pack formula 3. Choose your premium format: Large Leaderboard (840 x 150) or Medium Rectangle (300 x 250) Premium package: Formula 1 WEBSITES PLATFORM FORMAT* PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS/WEEK*** GROSS VALUE NET PRICE Tijd - Lecho Web Large Leaderboard Business or Investors** 1 week NA 250,000 Tijd - Lecho Mobile or Medium Rectangle 13,875 12,750 ROS 1 week NA 25,000 ABSOLUT BOOST DIGITAL PACKAGES 3+2 (4 MONTHS) Premium package: Formula 2 WEBSITES PLATFORM FORMAT* PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS/WEEK*** GROSS VALUE NET PRICE Tijd - Lecho Web Business or Investors** 1 week NA 250,000 Large Leaderboard Tijd - Lecho Mobile ROS 1 week NA 30,000 or Medium Rectangle 16,150 14,700 Netto-Monargent Web ROS ROS 1 week NA 50,000 Premium package+: Formula 1 WEBSITES PLATFORM FORMAT* PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS*** GROSS VALUE NET PRICE Tijd - Lecho Web HP 1 day 92, ,204 Large Leaderboard Tijd - Lecho Web Business or Investors** 1 week NA 250,000 or Medium Rectangle 23,900 20,250 Tijd - Lecho Mobile ROS 1 week NA 50,000 Premium package+: Formula 2 WEBSITES PLATFORM FORMAT* PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS*** GROSS VALUE NET PRICE Tijd - Lecho Web HP 1 day 92, ,204 Tijd - Lecho Web Large Leaderboard Business or Investors** 1 week NA 250,000 Tijd - Lecho Mobile or Medium Rectangle ROS 1 week NA 55,000 26,175 21,450 Netto-Monargent Web ROS 1 week NA 50,000 * FORMAT - Web: large leaderbord (840 x 150) or medium rectangle (300x250) / Mobile: floorad on IOS Native app (320x50); mobile leaderboard (320x50) or IMU(300x250) on mobile sites & browsers ** PLACEMENT Web: Business = News/Enterprises/Politics/Economy+ search (articles) - Investors = Markten Live/Les Marchés (HP incl.), Funds, Stocks *** PAGEVIEWS - Web: HP CPD: estimated pageviews / Mobile: Number of total impressions (all formats) on mobile sites + apps per week > All digital campaigns will be placed on our mobile sites as well. To ensure the maximum of quality you should also deliver the mobile format. See our tech specs for more details. 12

13 Impact Packages: Business & Investors 1. Choose your context -> Business (25% SOV) or Investors (Cap 3) 2. Choose your pack formula 3. Choose your impact format: Billboard (970 x 250) or Half Page (300 x 600) Impact package: Formula 1 WEBSITES PLATFORM FORMAT* PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS/WEEK*** GROSS VALUE NET PRICE Tijd - Lecho Web Billboard or Half Page Business or Investors** 1 week NA 250,000 Tijd - Lecho Mobile Billboard or Medium rectangle ROS 1 week NA 25,000 16,625 15,000 ABSOLUT BOOST DIGITAL PACKAGES 3+2 (4 MONTHS) Impact package: Formula 2 WEBSITES PLATFORM FORMAT* PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS/WEEK*** GROSS VALUE NET PRICE Tijd - Lecho Web Billboard or Half Page Business or Investors** 1 week NA 250,000 Tijd - Lecho Mobile Billboard or Medium rectangle ROS 1 week NA 30,000 Netto - Monargent Web Billboard or Half Page ROS 1 week NA 50,000 19,450 17,000 Impact package+: Formula 1 WEBSITES PLATFORM FORMAT* PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS*** GROSS VALUE NET PRICE Tijd - Lecho Web Billboard or IMU HP 1 day 92, ,204 Tijd - Lecho Web or Half or IMU Page Business or Investors** 1 week NA 250,000 28,450 23,250 Tijd - Lecho Mobile Billboard or Medium rectangle ROS 1 week NA 50,000 Impact package+: Formula 2 WEBSITES PLATFORM FORMAT* PLACEMENT PERIOD UNIQUE VISITORS PAGEVIEWS*** GROSS VALUE NET PRICE Tijd - Lecho Web HP 1 day 92, ,204 Billboard Tijd - Lecho Web Business or Investors** 1 week NA 250,000 or Half Page Netto - Monargent Web ROS 1 week NA 50,000 Tijd - Lecho Mobile Billboard or Medium rectangle ROS 1 week NA 55,000 31,775 25,350 * FORMAT - Web: Billboard (970 or 840 x 250) or halfpage (300x600) / Mobile: floorad + splash on IOS Native app (320x50); mobile billboard (320x100) or IMU(300x250) on mobile sites & browsers ** PLACEMENT Web: Business = News/Enterprises/Politics/Economy+ search (articles) - Investors = Markten Live/Les Marchés (HP incl.), Funds, Stocks *** PAGEVIEWS - Web: HP CPD: estimated pageviews / Mobile: Number of total impressions (all formats) on mobile sites + apps per week > All digital campaigns will be placed on our mobile sites as well. To ensure the maximum of quality you should also deliver the mobile format. See our tech specs for more details. 13

14 Budget Packages Budget pack: Premium WEBSITES FORMAT PLACEMENT PERIOD SOV UNIQUE VISITORS PAGEVIEWS GROSS VALUE NET PRICE E-CPM Netto - Monargent Large Leaderboard or Medium Rectangle ROS 2 weeks 25% NA 100,000 4,100 3, Budget pack: Impact WEBSITES FORMAT PLACEMENT PERIOD SOV UNIQUE VISITORS PAGEVIEWS GROSS VALUE NET PRICE E-CPM Netto - Monargent Halfpage or Billboard ROS 2 weeks 25% NA 100,000 5,100 4, Budget pack: Premium + WEBSITES FORMAT PLACEMENT PERIOD SOV UNIQUE VISITORS PAGEVIEWS GROSS VALUE NET PRICE E-CPM Netto - Monargent Large Leaderboard or Medium Rectangle ROS 2 weeks 25% NA 100,000 Netto - Monargent Medium Rectangle Newsletter* 1 week 100% NA 170,000 8,500 7, *Newsletter: Geldworp/Brève d argent **Pageviews newsletter: estimation, not guaranteed 14

15 Absolut Boost Digital: Premium Packages 3+2 FORMAT GROSS VALUE GROSS CONTACTS NET VALUE DISCOUNT NET CPM ABSOLUT BOOST ABSOLUT BOOST ABSOLUT BOOST ABSOLUT DIGITAL DIGITAL DIGITAL BOOST DIGITAL Homepage exclusive (CPD) Medium Rectangle 3 days HP + value 2 days HP in ROS or Large Leaderboard 44,500 1,156,612 26,700-40% 23,08 Pack Business or Investors Medium Rectangle Formula 1 or Large Leaderboard 69,375 1,375,000 38,250-45% 27,82 Pack Business or Investors Medium Rectangle Formula 2 or Large Leaderboard 80,750 1,650,000 44,100-45% 26,73 Pack Business or Investors Medium Rectangle Formula 1+ or Large Leaderboar 119,500 2,761,020 60,750-49% 22,00 Pack Business or Investors Medium Rectangle Formula 2+ or Large Leaderboard 130,875 3,036,020 64,350-51% 21,20 Netto.be Monargent.be: Medium Rectangle Pack Budget Premium or Large Leaderboard 20, ,000 11,250-45% 22,50 Netto.be Monargent.be: Medium Rectangle Pack Budget Premium + or Large Leaderboard 42,500 1,350,000 21,000-51% 15,56 Sabato: Luxe & Lifestyle Mediume Rectangle Pack premium + or Large Leaderboard 31, ,210 17,250-45% 19,87 ABSOLUT BOOST DIGITAL PACKAGES 3+2 (4 MONTHS) Specifications: CPD: to be planned within 2 weeks Packs: to be planned within 4 months Campaign: same product Medium Rectangle Format 300 X 250 px Large Leaderboard Format 840 X 150 px 15

16 Absolut Boost Digital: Impact Packages 3+2 FORMAT GROSS VALUE GROSS CONTACTS NET VALUE DISCOUNT NET CPM ABSOLUT BOOST ABSOLUT BOOST ABSOLUT BOOST ABSOLUT DIGITAL DIGITAL DIGITAL BOOST DIGITAL Homepage exclusive (CPD) Half Page or 3 days HP + value 2 days HP in Ros Billboard 54,750 1,156,612 32,850-40% 28,40 Pack Business or Investors Half Page or Formule 1 Billboard 83,125 1,375,000 45,000-46% 32,73 Pack Business or Investors Half Page or Formule 2 Billboard 97,250 1,650,000 51,000-48% 30,91 Pack Business or Investors Half Page or Formule 1+ Billboard 142,250 2,761,020 69,750-51% 25,26 Pack Business or Investors Half Page or Formule 2+ Billboard 158,875 3,036,020 76,050-52% 25,05 Netto.be Monargent.be: Half Page or Pack Budget Impact Billboard 25, ,000 13,500-47% 27,00 Sabato: Luxe & Lifestyle Half Page or Pack Impact + Billboard 38, ,210 20,250-48% 23,32 ABSOLUT BOOST DIGITAL PACKAGES 3+2 (4 MONTHS) Billboard Format 970 X 250 px Half Page Format 300 X 600 px 16