A Praetorian Digital Company Media Kit. For more information, please call (415) or

Transcription

1 A Praetorian Digital Company 2015 Media Kit

2 Your Military Marketing Partner The Fastest-Growing Military Website The #1 website for the Military 260,000 Monthly unique visitors! * 150 % Year over Year Growth The best membership & demographics 371,000 Facebook Fans 200, ,000 Members Subscribers When selecting a marketing partner to help you target military personnel, Military1.com is the clear choice. The Military1 Network continues to witness unprecedented traffic growth and now has over 200,000 members. However you want to reach the military market, we have solutions. From product launches and thought leadership to branding, market research, social media and more, we offer the most options of any military website for delivering your message to the right audience at the right time. Our award-winning, industry-leading team of online marketing experts can help you address any challenge. Your customers are already visiting Military1 every day to research products, watch video demos and read articles. Let us help you reach them at precisely the right time when they are looking to buy. Let s discuss what we can do for you - contact us at Sales@Military1.com or *Stats according to Google Analytics - 6 month average as of August 2014 **Stats according to Compete.com as of June 2014

3 Product & Marketing We put you in front of customers when they are looking to buy the products you sell. Between our signature Product Category Sponsorship and our targeted marketing products, we offer a full suite of website and outbound exposure to ensure decision makers and influencers see your products when they are looking to buy. The Product Categories reach a highly targeted segment of potential customers actively reasearching products and include a wide range of exposure for your content from press releases and product videos to featured products and articles. And with recent upgrades, this sponsorship now includes promotion across our social media properties, custom content creation, and exposure in our Product Bulletin alerts. In addition to the site exposure, our marketing options target qualified readers with exclusive promotional messaging or grow your position as a thought leader through sponsorship of our specialty editorial newsletters. Product Category Sponsorship Sponsorship Includes: Company logo placement 3 Featured product listings 2 Buy Now links to your site 2 Deals to promote your latest sale offerings 1 What s Hot promotional image and link within selected category(ies) Unlimited posting of Videos, Press Releases and new products Detailed monthly reporting through our Sponsor Dashboard portal Dedicated Customer Success Manager assigned to optimizing and updating your account ongoing Now includes Social Media, Custom Content and Outbound Marketing New Features: 1 Facebook post per quarter 1 Company Spotlight Article per year, refreshed annually 1 Insertion in our Product Bulletin annually Targeted Marketing Member Newsletters Sent twice per week, our member enewsletter provides some of the most relevant and timely information available anywhere. Specialty Newsletters Monthly newsletters sent to a subset of Military1 members who have opted-in to receive specialized content on a specific category or product. Military1 eblasts Dedicated, sole sponsored s that are sent to a significant portion of our member base. Targeted & Custom eblasts Dedicated, sole sponsored s that are sent to an extremely targeted interest group or geographically defined portion of our member base. NEWSLETTER CIRCULATION: Member enews: 127,000 Career Newsletter 80,000 The TacticaList: 200,000

4 content solutions Custom Content & Marketing Solutions Let us help tell your story. The average B2B buyer is 57% through the purchasing process before they even consider talking to a sales person. What they re finding during the crucial first half of the sales process is content that educates them, influences their opinions and helps form impressions of brands and products long before sales has a chance to intervene. As a modern marketer, you must be effective in reaching out and engaging potential customers instead of waiting for them to come to you. Enter Praetorian Content Solutions your one-stop content marketing resource. We provide an unparalleled expertise in building quality, trustworthy public safety content and custom marketing programs that drive proven results. BY THE NUMBERS: WHY YOU NEED TO BE A CONTENT MARKETER 70% of consumers say content marketing makes them feel closer to the sponsoring company Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads Interesting content is one of the top 3 reasons people follow brands on social media Signature Content Options Educational White Papers ($5,000 - $15,000) Customer Case Studies & Custom Feature Articles ($1,200 each) Premium Content Blast ($5,500) A custom feature article promoted with a cobranded blast to our readers (Circ. 54,000) Premium Content Supplement ($8,500) A custom article package with three articles about your product or company, sent to our full mailing list (Circ. 108,000) Custom Marketing Capabilities Webinars ($8,500 - $11,000) Custom Infographics ($2,000) Microsite & Blog Development (Cost Varies) Integrated Marketing Program ($15,000 - $30,000) A big impact program combining a survey, infographic, article or whitepaper, and webinar Content Series Sponsorships ($7,500 - $16,000) Choose from several article series options: Custom Feature Series: A set of custom articles on a topic of importance to you and your brand Viral Article Series: Web-friendly articles written for high traffic and engagement, tailored to your product focus Sponsored Editorial Coverage Series: A limited-run series of topical articles promoted as editorial content Social Media Options If you re not reaching out to your customers on Facebook, your competitors likely are. Let us develop a customized program for you. Video Capabilities As the leader in military video, Military1 offers a variety of custom video solutions tailored to fit your marketing needs. Fan Blast Cost: $5,500 Promo Bundle Cost: $500 per month Innovation Zone Cost: $3,900 Custom Video Cost: Varies Quick Start Cost: $1,000 Custom Facebook Contest Cost: Varies Sponsored Video Training Series Cost: Varies

5 Rate Card WEBSITE ADVERTISING BANNER ADVERTISING ADVERTISING enewsletter ad insertion Product Category Sponsorship Product Category Sponsorship: $400 monthly for first category; $100 for each additional; Additional Advertising Options: Homepage What s Hot $150/day Website Top Text Link $250/week Weekly Win Giveaway $1,250/ea Featured Deal $350/mo Exclusive Topic Sponsorship $500/mo Video: Welcome ad Banner Options: Welcome Ad 640x480 $750 Top Pencil Ad 1095x48 $2,000/week Homepage 728x90 $20 CPM Homepage 300x250 $30 CPM ROS 728x90 $15 CPM ROS 300x250 $25 CPM Targeted PC 728x90 $500-$900/month Targeted PC 300x250 $500-$900/month New Products: Product Bulletin: $875 per insertion eblasts: Dedicated eblast: (Circ. 54,000) $4,000 exclusive Geo-Targeted eblasts: $1,500 min, $150 CPM thereafter Veteran s Day eblast: (Circ 110,000) Top Ad: $1,500; Lower Ads: $1,000 enewsletter Advertising: Member enewsletter: (Circ. 127,000) Top Ad: $900; Lower Ads: $700 The TacticaList: (Circ: 200,000) Top Ad: $2,500/mo; Lower Ads: $1,750 Career enewsletter: (Circ: 80,000) $250 per listing Innovation Zone Custom Video Options $3,900/ea Varies Rates subject to change

6 Visit all of Praetorian Digital s properties......and reach more than 5 Million public safety and local government officials each month. CONTACT US FOR MORE INFORMATION ON REACHING THE MILITARY MARKET. VISIT: sales@military.com CALL: Green Street, Suite 200 San Francisco, CA