Smart Deal. Custom social media postings and discussions through services such as Facebook and Twitter. q

Transcription

1 Smart Deal Bring your seasonal promotions, value dates and deals directly to meeting planners using this digital marketing package. For one week, your incentive message will reach meeting planners through four touch points. Custom social media postings and discussions through services such as Facebook and Twitter. An eblast dedicated to your Smart Deal goes to all subscribers. Topline placement on Smart Deal landing page for one week Prime homepage placement for one week.

2 Smart Deal Specs- one week enewsletter Platform: enewsletter Image Dimensions: One photo at least 280 pixels in width Image File Format: JPG, PNG, or GIF Call to Action: Up to 14 words Max Word Count: Up to 50 words Url Links: Smart Deal Page SOCIAL MEDIA Platform: Social Media Image Dimensions: N/A Image File Format: N/A Max File Size: N/A Call to Action: Up to 120 Characters Max Word Count: N/A Url Links: Smart Deal Page WEBSITE SMART DEAL & HOMEPAGE Platform: Website Smart Deal Image Dimensions: Minimum of 626x353 pixels Image File Format: JPG, PNG, or GIF Call to Action: Up to 14 words Max Word Count: No Maximum Url Links: Client URL * ALL AD MATERIALS DUE TWO WEEKS PRIOR TO RUN DATE ** PROPERTY PROFILE NEEDS TO BE COMPLETE

3 enewsletter Reach your target audience through our weekly distribution of timely and compelling news and information to all subscribers. It has consistent and growing strong open rates a prime customer touch point. The newsletter provides information that event planners want allowing you to be at the forefront of where planners find information. Your association with this information source positions you as a leader. Access this touch point through banner ads, Smart Deal offers and a Destination & Property/Venue Showcase.

4 enewsletter Specs Tuesday: 468x60 120x400 Friday: 468x60 enewsletter Platform: Featured Property Image Dimensions: One photo at least 280 pixels in width Image File Format: JPG, PNG, or GIF Call to Action: Up to 14 words Max Word Count: Up to 50 words Url Links: Property profile or client URL * ALL AD MATERIALS DUE TWO WEEKS PRIOR TO RUN DATE ** PROPERTY PROFILE NEEDS TO BE COMPLETE

5 Smart Video The impression-to-view ratio for video content often outperforms any other online media. We provide a platform to expose your message, services and a call to action. Place your video in the prime location of our Venue Finder one the most utilized tools on the site.

6 Smart Video- one month 3x rotation FEATURED VIDEO DISPLAY Platform: on the website Image Dimensions: Original video aspect ratio should be maintained Image File Format: MPEG4, MOV, WMV, FLV, or AVI Max File Size: 15 GB Call to Action: Up to 9 words Max Word Count: N/A Url Links: Clinet URL * ALL AD MATERIALS DUE TWO WEEKS PRIOR TO RUN DATE ** PROPERTY PROFILE NEEDS TO BE COMPLETE

7 Digital Magazine eblast Get maximum exposure from sponsorship of digital editions and eblast that announces the magazine release each month. These ads have a high recall rate and puts your message at the forefront of our premium content. eblast top banner and integrated content with photograph Prime left of cover ad placement plus top banner of digital edition landing page.

8 Digital Magazine eblast Specs- one month DIGITAL eblast SPONSORSHIP Platform: eblast Image Dimensions: up to 280 pixels in landscape width Image File Format: JPG, PNG, or GIF Call to Action: N/A Max Word Count: Up to 50 words Url Links: Clinet URL DIGITAL eblast SPONSORSHIP Platform: Digital Magazine Image Dimensions: left of page: up to 600x400 pixels. Top banner: up tp 728x90 pixels Image File Format: JPG, PNG, or GIF Call to Action: N/A Max Word Count: N/A Url Links: Clinet URL * ALL AD MATERIALS DUE TWO WEEKS PRIOR TO RUN DATE ** PROPERTY PROFILE NEEDS TO BE COMPLETE

9 eblast Marketing Use our eblasts to connect directly with more than 44,000 meeting professionals. It s the most focused format to drive clients to your website and solicit RFPs. You get 100% share of voice and get real results with above industry average open and click rates. Exclusive message to regional or national subscribers featuring four color photos, property or venue description and special offer content. Embedded links direct readers to your website or property or destination profile. You can also create and submit original html artwork.

10 eblast Marketing Specs National Wed or Thursday Regional Eastern or Western on Monday DIGITAL eblast SPONSORSHIP Platform: eblast (Regional or National) Image Dimensions: One logo and four photos at least 620 pixels in width Image File Format: JPG, PNG, or GIF Call to Action: Up to 14 words Max Word Count: Up to 70 words each for description and special offer Url Links: Clinet URL Other: Client-created HTML pages accepted * ALL AD MATERIALS DUE TWO WEEKS PRIOR TO RUN DATE ** PROPERTY PROFILE NEEDS TO BE COMPLETE

11 Destination & Property/Venue Showcase Destination landing pages are the first stop for meeting professionals when researching destinations on smartmeetings.com. Your presence in this space puts you top of mind for meeting planners who book more than 400,000 meetings each year. This is the same customer base that will help increase your RFPs. Package includes: one month premium placement, enewsletter, featured venue on destination landing page. VENUE SHOWCASE SMART MEETINGS HOMEPAGE enewsletter

12 Destination & Property/ Venue Showcase Specs-one month DESTINATION & PROPERTY/ VENUE SHOWCASE Platform: on the website Image Dimensions: Must be a minimum of 626x353 pixels. Up to 10 photos for property profile Image File Format: JPG, PNG, or GIF Call to Action: N/A Max Word Count: No Maximum Url Links: N/A Other: ROS banner and 6X rotation max. It s ideal for attracting RFPs. * ALL AD MATERIALS DUE TWO WEEKS PRIOR TO RUN DATE ** PROPERTY PROFILE NEEDS TO BE COMPLETE

13 Spotlight Sponsor a featured magazine story online with a prime high-profile two-week landing page placement. Plus, a high impact eblast directing all subcribers to the story is sent every two weeks. Meet our audience at their deepest level of engagement relevant to your message. Homepage placement eblast includes two banners, two photos and rich destination content and online profile. Dedicated premium placement within premium content

14 Spotlight Specs SPOTLIGHT Platform: Website Article Image Dimensions: 728x90 banner. 160x600 banner. Image File Format: JPG, PNG, SWF or GIF Call to Action: N/A Max Word Count: N/A Url Links: Client URL SPOTLIGHT Platform: eblast Spotlight Image Dimensions: 468x60 pixel banner Image File Format: JPG, PNG, or GIF Call to Action: N/A Max Word Count: Up to 70 words Url Links: Client URL * ALL AD MATERIALS DUE TWO WEEKS PRIOR TO RUN DATE ** PROPERTY PROFILE NEEDS TO BE COMPLETE

15 Banner Ads WEBSITE RATES* Campaign Ad Format Type ROS Website ROS Leaderboard ROS Website ROS Wide Skyscraper Image Dimensions 728 x x 600 ROS Website ROS Rectangle 180 x 150 DLP Website DLP Website DLP Wide Leaderboard DLP Wide Skyscraper IMAGE FILE FORMAT- JPG,PNG,GIF OR SWF MAX FILE SIZE-100K URL LINKS TO CLIENT URL 728 x x 600 NEWSLETTER RATES* Campaign Type Ad Format Tuesday enewsletter Top Banner Friday enewsletter Top Banner Tuesday enewsletter Skyscraper IMAGE FILE FORMAT- JPG,PNG OR GIF MAX FILE SIZE-100K URL LINKS TO CLIENT URL Image Dimensions 468 x x x 400 * ALL AD MATERIALS DUE TWO WEEKS PRIOR TO RUN DATE ** PROPERTY PROFILE NEEDS TO BE COMPLETE

16 Sponsored Blog Post Individual or with print purchase SPONSORED BLOG POST Post Time: 9am Saturday and Sundays Rotation: 1x per Weekend Day Please use the following format to create your sponsored blog post. Smart Meetings advertorials usually run 300 words for a 1/2 page and 500 words for a full page. Feel free to adjust the length of the intro and the number of headings to fit your property s offerings (a typical sponsored post has two-to-three headings). Please refer to the examples sent with this template in order to get a better idea of how yours will look. Remember that the meeting planner is your audience. Text is subject to editing for space and style considerations, and all content must be in the third person (Our style prohibits the use of accent marks and names including all uppercase or lowercase letters). Sponsored blog posts have a limit of two revisions once you have received the first version, so please review carefully upon receipt. Sponsored blog posts without final client approval will not run in the magazine, so please be sure to get back to us. For imagery for sponsored blog posts, please submit two photos (600px 200 dpi). Logos or maps cannot be substituted for photos. *All ad materials due two weeks prior to run date **Property profile needs to be complete

17 National Featured Video Appear at top of all Venue Searches Nationally Featured Video Appears on all Venue Pages NATIONALLY FEATURED VIDEO Displayed Dimensions: 300x250 Image File Format: MPEG, MOV, WMV, FLV, or AVI Max File Size: 500MB 10x Rotation Secondary 180x150 ROS ROS Rectangle Displayed Dimensions: 180x150 Image File Format: PNG, JPG or GIF Max File Size: 100K 10x Rotation *All ad materials due two weeks prior to run date **Property profile needs to be complete