DISPLAY INTEGRATE SEND PUBLI EDITORIAL INTIMATE. Publibox + content page. Editorial box + content page. Homepage Newsletter Thematic pages Mailing

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2 Solutions overview DISPLAY INTEGRATE SEND COMBI DISPLAY RISING STARS MOBILE PUBLI EDITORIAL INTIMATE DEDICATED MAIL WOMEN S CHOICE Concept/ Format Leaderboard Skyscraper Medium Rectangle Half page Overlayer Billboard Splash page HP Takeover Pushdown Filmstrip Portrait Floor ad Slider Sidekick Splash Floor ad Banner Interstitial Publibox + content page Editorial box + content page Solution packages based on specific brief and objectives of advertisers Permission marketing Combination of Sanoma Women + Mediahuis lifestyle Position Run of site Run of channel Homepage Run of site Run of channel Run of site iphone app ipad app Android app Homepage Newsletter Thematic pages Mailing Homepage Newsletter Thematic pages Mailing Mix of possibilities Run of site Accessories Contest Video Survey Contest Video Survey Photo gallery Hot or not Wall of stories Quiz Test Opt-in Survey Close collaboration with the webmaster

3 Display IMPRESSIONS / MONTH CPM SITES Leaderboard / Billboard Medium Rectangle / Half page Leaderboard** Billboard** Medium rectangle** Half page** Overlayer w/ leaderboard CAP 1/Day Overlayer w/ Medium Rectangle CAP 1/Day Overlayer w/ Half page CAP 1/Day Skyscraper Pushdown Filmstrip Portrait SideKick Floor Ad CAP 1/day Slider CAP 1/day Flair VL Flair FR Femmes d Aujourd hui Libelle Zappybaby VL & FR Styletoday Feeling Gael ,00 40,00 30,00 45,00 55,00 60,00 65,00-40,00 50,00 55,00 55,00 55,00 60,00 Humo Libelle lekker! Epicurien Moustique ,00 30,00 32,00 32,00 32,00 25,00 37,00 50,00 50,00 55,00-30,00 40,00 40,00 40,00 40,00 45,00 Story FM ,00-21,00 32,00 40,00 43,00 47, IMPRESSIONS / MONTH CPM RUN OF CHANNEL * Leaderboard / Billboard Medium Rectangle / Half page Leaderboard** Billboard** Medium rectangle** Half page** Overlayer w/ leaderboard CAP 1/Day Overlayer w/ Medium Rectangle CAP 1/Day Overlayer w/ Half page CAP 1/Day ROC Fashion & Beauty ROC Parenting ROC Upscale ROC Food ROC Infotainment ROC Youngsters ,50 36,00 27,00 40,00 49,00 54,00 60,00 22,50 36,00 27,00 40,00 49,00 54,00 60,00 22,50 36,00 27,00 40,00 49,00 54,00 60,00 18,00 29,00 22,00 33,00 42,00 45,00 50,00 13,00 25,00 16,00 30,00 35,00 40,00 44,00 13,00 25,00 16,00 30,00 35,00 40,00 44,00 * RUN OF CHANNEL content: ROC Fashion & Beauty: Flair VL, Flair FR, Femmes d Aujourd hui Mode & Beauty, Libelle Mode & Beauty, Styletoday, Feeling, Gael ROC Parenting: Femmes d Aujourd hui (excl. Cuisine), Libelle (excl. Lekker), Zappybaby VL (website), Zappybaby FR (website) ROC Upscale: Feeling, Gael, Styletoday ROC Food: Femmes d Aujourd hui Cuisine, Libelle Lekker (channel), Libelle-Lekker (website), Epicurien (website), Feeling Gastronomie, Gael Gastronomie ROC Infotainment: Humo, Moustique, Story FM ROC Youngsters: Flair VL/FR, Humo Humor, Humo Muziek/Festivals, Humo Games/Apps, Humo Filmpjes, Humo Foto s, Humo Wedstrijden, Moustique Culture, Moustique Mosquito, Flair VL Doe De Test/tests, Flair Acties & Wedstrijden, Flair Lol ** All expandable formats +25% surcharge

4 Display - Exclusive SITES Splash Page 1 week (Mon - Sun) IMPRESSIONS HP Takeover 1 week (Mon - Sun) Splash Page 1 week (Mon - Sun) RATES HP Takeover* 1 week (Mon - Sun) Flair VL Flair FR Femmes d Aujourd hui Libelle Zappybaby VL & FR Humo Libelle lekker! Epicurien Moustique Story % SPLASH / HPTO packs** IMPRESSIONS 1 week (Mon - Sun) 1 week (Mon - Sun) RATES 1 week (Mon - Sun) 1 week (Mon - Sun) UPSCALE FOOD INFOTAINMENT Inread (Video) Package VIEWS*** CPM Run of network ,00 * + overlayer: gross price + 25% ** SPLASH & HPTO packs content: UPSCALE: Feeling + Gael + Styletoday FOOD: Libelle lekker! +Epicurien INFOTAINMENT: Humo + Moustique + Story *** view = loaded + started video

5 Floating Packs Standard Floating Pack* Formats Impressions/month Rate Standard Pack Silver Medium Rectangle - Leaderboard ( 5 CPM) Standard Pack Gold Medium Rectangle - Leaderboard ( 4 CPM) XL Floating Pack* Formats Impressions/month Rate XL Pack Silver Billboard - Half page ( 7 CPM) XL Pack Gold Billboard - Half page ( 6 CPM) * FLOATING PACKS: Minimum 4 weeks - Sanoma RON Advertising material must comprise a clear call to action. We are entitled to reject advertising material if it doesn t meet this criterium. This offer cannot be combined with other discounts or promotions. Packages HUMO Special formats HUMO Package 4 weeks - Floating Impressions Type Rate Platform Format Ad views / Addressees Rate Medium Rectangle - Leaderboard/Billboard on HUMO.be ROS ( 8 CPM) Humo.be Humo.be Billboard with picture gallery XL Leaderboard CPM 30 CPM Package 6 weeks - Floating Medium Rectangle - Leaderboard/Billboard on HUMO.be Impressions Type ROS Rate ( 7 CPM) Humo.be Humo Newsletter Humo Newsletter First Page Takeover Banner (644 x 200) Button (312 x 100) Ad views/week Addressees Addressees / week Testpackage 4 weeks - Preroll Impressions Type Rate Preroll max. 15 sec. on owned video content (e.g. Rock Rally) on HUMO.be unknown

6 Mobile Title Type Device / OS Format Ad Views / 2 weeks* Rate Feeling Gent + Antwerpen + Gael APP iphone Splash + Banner / 2 weeks Zappybaby APP iphone Splash + Banner / 2 weeks Libelle lekker! APP iphone Splash / 2 weeks Flair On The Go + Online ** APP + Online iphone/browser Flair On The Go + Online + Print ** APP + Online + Print iphone/browser Interstitial + Mobile Leaderboard XL, Medium Rectangle + Leaderboard Interstitial + Mobile Leaderboard XL, Medium Rectangle + Leaderboard + 1/1 pag / 2 weeks / 2 weeks Humo & Moustique TV guide APP ipad Splash + Floor Ad + Banner / 2 weeks Humo APP ipad Full Package **** / 2 weeks Humo Mobile Site Mobile Browsers Splash + Floor Ad + Banner / 2 weeks Humo Mobile Site Mobile Browsers Splash + Floor Ad + Banner / 4 weeks Story APP ipad + Android Splash + Banner / 2 weeks Tickr APP ipad Rectangle / 2 weeks Magstore APP ipad + Android Banner / 2 weeks * Estimated Ad Views / 2 weeks when all possible ad formats are delivered ** Online part represents estimated number of impressions à 25 EUR CPM *** Print 1/1 Page: 1 week **** Format package Humo: Mandatory: 1024x768, 1024x620, 257x220 Optional: 300x250, 150x50, 1024x750, 750x1024

7 Integrate Where do you want us to build traffic to your integration? ONLINE FLAIR VL FLAIR FR + relevant section relevant section NEWSLETTER NEWSLETTER Facebook POST Facebook POST LIBELLE FEMMES D AUJOURD HUI MODE BEAUTY GEZONDHEID VRIJE TIJD LEKKER CUISINE MODE BEAUTE, SANTE MAMAN, MAISON, LOISIRS CONCOURS NEWSLETTER Facebook POST NEWSLETTER NEWSLETTER CULI Facebook POST LIBELLE LEKKER! MOUSTIQUE RECEPTEN NEWSLETTER Facebook POST ACCUEIL TELEVISION* CULTURE NEWSLETTER Facebook POST *Excluding EPG section These are estimated pageviews, numbers can fluctuate strongly due to website content/activity/events. No compensation will be granted based on these figures.

8 Integrate Where do you want us to build traffic to your integration? ONLINE ZAPPYBABY VL UPSCALE (Feeling, Gael, Styletoday) ZWANGER WORDEN ZWANGERSCHAP BABY, KINDEREN, MAMA, SPEELGOED WEDSTRIJDEN NEWSLETTER FASHION BEAUTY, BODY & MIND NEWSLETTER Facebook POST Facebook POST TECHNICAL COSTS INTEGRATION Media Value Publi Editorial CONTENT PAGE Included Included Realisation in * Publi Editorial Per content page material delivered Per content page material not delivered MOBILE FLAIR ON THE GO FASHION: Outfit of the day BEAUTY: Look of the day FOOD & DRINKS: What to eat today? Frequency App: 1 month (1 day/week) Magazine: 1 week App: 1 month (1 day/week) Magazine: 1 week App: 1 month (1 day/week) Magazine: 1 week Costs technical costs technical costs technical costs These are estimated pageviews, numbers can fluctuate strongly due to website content/activity/events. No compensation will be granted based on these figures.

9 Integrate ACCESSORIES Media value Publi Editorial Examples Contest Play & win... Video Watch videos Poll 750 Ask surfers opinion on... (one question - online results) Photo Gallery 750 Watch photos Hot or not Upload your picture Wall of stories Share your stories Survey Ask surfers what they think about... (multiple questions) Quiz On request On request `Test your knowledge on... and check your score Test On request On request Which type of... are you? Sponsored list On request On request The ten best pasta recipes with Opt-in * The possibility to collect opt-in data from participants Realisation in * Publi Editorial Contest Video Poll Photo Gallery Hot or not Wall of stories Survey Quiz Test Opt-in * On request On request 100 * Notes: 1. Indicated realisation costs are valid for one website. 2. Realisation cost: Per extra website, an additional cost equal to 75% of the indicated amount will be charged. Please use the realisation cost calculator in the dedicated tab. MediaValue: no additional cost per extra website. 3. From a realisation cost -point of view, Flair VL and Flair FR are considered as different websites. 4. By default, accessories can only be bought in combination with a content page. 5. Opt-in only available in combination with Contest and Survey is the rate for contacts. For more data: 1.5 per additional contact. Survey: Rates (Media Value &Tech costs) are based on first two waves (subscription & survey) - publication of results is an additional wave (& cost)

10 Send - Dedicated mail TOTAL # OPT-IN MEMBERS: approx TARGETING CRITERIA: title - age - gender - location - social group - lifestyle Gender # OPT-IN MEMBERS Women Men Language # OPT-IN MEMBERS Dutch French Brand # OPT-IN MEMBERS Femmes d aujourd hui Vitaya Magazine Feeling Gael Flair FR Libelle Flair VL Moustique TeVe-Blad Story Feeling Wonen Gael Maison Zappybaby TéléPocket Marie Claire Belgische editie Marie Claire édition Belge Lifestyle # OPT-IN MEMBERS Nature Lovers Culure / Travel Lovers Sports Lovers Pet Lovers Health Lovers Food Lovers Coupon Addicts Household Brand Lovers Internetshoppers Family with School Agers Fashion/Beauty Lovers Home/Garden Lovers RATES & COMMERCIAL POLICY Socio Demo (SD) / Media Brand (MB) 350 cpm + Lifestyle criteria (LS) cpm Volume Adresses SD/MB LS SD/MB + LS < > Campaign management 750

11 Combi - Women s choice For more detailed information, please visit Participating brands Rectangle Leaderboard 1 week 10% SOV week 15% SOV days 15% SOV week 10% SOV week 15% SOV days 15% SOV

12 Sales policy DISCOUNT Welcome 5 % Charity 50 % Government 30 % Non-Profit 30 % EXTRA CHARGES CoBranding 15 % Targeting 25 % Capping 50 % GENERAL INFO Jo Delannoy Account Manager Indirect Customers [email protected] Kate Boogaerts Account Manager Indirect Customers [email protected] Elke Carels Account Manager Indirect Customers [email protected] Nikkie Delclef Account Manager Indirect Customers [email protected] Catherine Doolaege Account Manager Indirect Customers [email protected] Nathalie Engelen Account Manager Indirect Customers [email protected] Katrien Dupont Account Manager Indirect Customers [email protected] Tessa Kuypers Regional Sales Manager [email protected] Nadine Morren Regional Sales Manager [email protected] Dimitri Andreakos International Account Manager [email protected] Veronique Bloch National Account Manager Direct Customers [email protected] Sabrina André National Account Manager Direct Customers [email protected] Philippe Coppens National Account Manager Direct Customers [email protected] Pascal Vanderlinden Trading Executive Advertising Sales [email protected] Stephanie De Meester Trading Executive Advertising Sales [email protected] Eva Janssens Trading Executive Advertising Sales [email protected] Sophie Vanderwinkel Trading Manager [email protected] Kenny Claes Ad Operations Manager [email protected] Annelore De Kempeneer Digital Coordinator [email protected]

13 Sales policy Technical Specifications Delivery Material Deadlines Delivery Material Display: min. 5 business days before start of the campaign Connect: min. 7 business days before start of the campaign Impact: min. 20 business days before start of the campaign Intimate: tailor-made - to be defined Minimum booking volume (budget before AF): Exclusivity 1. Integrated solutions: amongst integrated solutions, exclusivity will be guaranteed. 2. Display: no exclusivity will be guaranteed. 3. Between display and integrations: no exclusivity will be guaranteed. General Conditions 1. Media Agencies get a commission of 15% when ordering a campaign. 2. All rates are VAT excluded. 3. All current rates are valid until further notice. 4. All commercial proposals are valid for 30 days 5. Integrated solutions are sold on a fixed cost/week (average weekly pageviews previous quarter). 6. Integrated solutions always start on Monday. 7. Estimated pageviews (Integrated Solutions, Splash, Homepage Takeover) are a forecast and can never be a guarantee. No compensation possible based on these figures. 8. No agency fee on realisation costs. 9. When the holder of an option on a fixed fee product (CPD/CPW) is challenged by another interested party, the holder of the option will be informed and given 2 businesss days to confirm his interest by signing the according Invoice order. If not, his option is replaced by the option of the challenging party.