25th Annual Calgary PGI for Literacy September 18 & 19, 2014 Sponsorship Opportunities

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1 5th Annual Calgary PGI for Literacy September 18 & 19, 014 Sponsorship Opportunities 5 Years The PGIs bring together so much that matters to me: friends, laughter, poetry, music all playing to make a better world. Peter Gzowski Writer, Broadcaster, Philanthropist

2 Low literacy costs Canadian businesses $4 billion per year in lost profits and $10 billion per year due to workplace accidents and lost productivity. Canadian Business Taskforce on Literacy The CanLearn Society responds with a diversity of programs in Family Literacy, student/parent workshops and small group interventions as well as the professional development series for teachers and psychologists. Why be a Literacy Champion?! Enhance your organization s reputation in the Calgary community through your support of the 5 th Annual Calgary PGI for Literacy Golf Tournament benefiting the CanLearn Society. Join the thousands of Canadians who make a difference in the lives of Canadians who struggle with reading, writing and numeracy. By becoming a Literacy Champion for the 5th Annual Calgary PGI for Literacy, you make a direct impact on learning and literacy in Calgary. Every dollar raised helps support the programs and services that the CanLearn Society provides to thousands of children, adolescents, adults and families struggling with literacy, learning and attention difficulties. The PGIs for Literacy were created by the late celebrated broadcaster and journalist Peter Gzowski to raise funds for literacy. With one PGI for Literacy in every province and territory, these events have exceeded that of any other literacy fundraising event in Canada, with more than $14 million raised since 1986! Join our national sponsor change lives through literacy! to help us

3 Farley Mowat Never Cry Wolf $10,000 Tournament Partner The One and Only! Logo and name recognition in all marketing materials print, radio, television, event signage and the CanLearn Society s website and social media Your Organization presents the 5 th Annual Calgary PGI for Literacy! One (1) invitation to join a VIP foursome (may include tournament chair, Catherine Ford) Eight (8) golfer registrations, including Thursday Evening Reception (value $,00) (Enter as two teams or mix and match to increase networking opportunities) Four (4) additional Thursday Evening Reception tickets (value $40) Opportunity for a senior executive to address the audience during the Friday Tournament Luncheon Link from the CanLearn Society s web to your organization s home Podium recognition at the Thursday Evening Reception and Friday Golf Tournament Luncheon Full ad in the Friday Golf Tournament program Opportunity to include promotional item in registration packages Opportunity to display product or additional signage at the Thursday Evening Reception and Friday Golf Tournament Opportunity for employees to volunteer in the organizing/delivery of the tournament Opportunity to donate a live or silent auction item and/or team prizes First right of refusal for the 6th Annual Calgary PGI for Literacy in 015 Seven in ten (7%) Canadians are not confident that their math and money management skills will help them plan for a secure financial future. Ipsos Reid The CanLearn Society responds with the Money Matters program, and is part of the Financial Futures collaborative.

4 Margaret Atwood The Handmaid s Tale $7,500 Tournament Champion One Only! Logo recognition in all print marketing material, event signage, and the CanLearn Society s website and social media Four (4) golfer registrations, Including the Thursday Evening Reception (value $1,100) (Enter as one team or mix and match to increase networking opportunities) Add another foursome for $1,000 (a savings of $100!) for a total of $8,500 Eight (8) additional Thursday Evening Reception tickets (value $480) Opportunity for a senior executive to make a welcome address at the Thursday Evening Reception Link from the CanLearn Society s web to your organization s home Podium recognition at the Thursday Evening Reception and Friday Golf Tournament Luncheon Half- ad in the Friday Golf Tournament program Opportunity to include promotional item in registration packages Opportunity to display product or additional signage at the Thursday Evening Reception Opportunity for employees to volunteer in the organizing/delivery of the reception including live and silent auctions Opportunity to donate a live or silent auction item and/or team prizes First right of refusal for the 6th Annual Calgary PGI for Literacy in 015 8% of Canadian children (0 11 years old) have at least one identifiable learning or behavioral problem. National Longitudinal Survey of Children and Youth (010) One of the many ways the CanLearn Society responds is with a fun afterschool reading program called WordPlay.

5 Lucy Maud Montgomery Anne of Green Gables $5,000 Major Sponsors Four Only Acknowledgement as the sponsor of One of Four Customized Holes Special concepts such as Food Station or Pro Hole available Logo recognition with on-course signage Logo recognition in all print marketing material, event signage, and the CanLearn Society s website and social media A team of four (4) golfer registrations, including the Thursday Evening Reception (value $1,100) Four (4) additional Thursday Evening Reception tickets (value $40) Link from the CanLearn Society s web to your organization s home Podium recognition at the Thursday Evening Reception and Friday Golf Tournament Luncheon Half- ad in the Friday Golf Tournament program Opportunity to include promotional item in registration packages Opportunity to display product or additional signage at the tournament Opportunity for employees to volunteer in the organizing/delivery of the reception including live and silent auctions Opportunity to donate a live or silent auction item and/or team prizes

6 Mordecai Richler The Apprenticeship of Duddy Kravitz 3 $3,000 Essential Sponsors - Four Only Acknowledgement as the sponsor of one of the following: LD O S Present award to the adult learner recipient at evening reception Learner Achievement Award Poet Laureate Introduce poet laureate at luncheon following round of golf Golf Carts Recognition on each golf cart and on the Literacy Challenge Table Centerpieces Logo inclusion with table centerpieces Logo recognition in all print marketing material, event signage, and the CanLearn Society s website and social media Two () golfer registrations, including the Thursday Evening Reception (value $550) Two () additional Thursday Evening Reception tickets (value $10) Link from the CanLearn Society s web to your organization s home Podium recognition at the Thursday Evening Reception and Friday Golf Tournament Luncheon Quarter- ad in the Tournament program Opportunity to donate a live or silent auction item and/or team prizes 013 foursome and friends... photo by Laura Mann Bednar

7 Yann Martel SOLD Life of Pi One Only - Print Media Sponsor Promotional Support includes: Pre-event advertisement Pre-event contest for winner to join VIP foursome Post-event thank you advertisement Benefits: Logo recognition in all print marketing material, event signage, and the CanLearn Society s website and social media One (1) invitation to join a VIP foursome (may include tournament chair, Catherine Ford) One (1) golfer registration for a senior executive, including the Thursday Evening Reception (value $75) Link from the CanLearn Society s web to your organization s home Podium recognition at the Thursday Evening Reception and Friday Golf Tournament Luncheon Half- ad in the Friday Golf Tournament program It is estimated that 1 in 10 Albertans have a learning disability. LD Policy Forum (March 013) CanLearn Society offers financial assistance to ensure that all families have access to assessment and intervention to provide them with resources and strategies to meet their learning challenges.

8 Robertson Davies The Deptford Trilogy $1, Golf Hole Sponsorships Available 8 Logo recognition in all print marketing materials, course signage and CanLearn Society s website One (1) golfer registration including the Thursday Evening Reception (value $75) Two () additional Thursday Evening Reception tickets (value $10) Link from the CanLearn Society s web to your organization s home Podium recognition at the Friday Golf Tournament Luncheon The CanLearn Society s LearningLinks Resource Centre has the largest collection of resources on learning disabilities and literacy in Canada. 4% of Canadian adults lack the literacy skills they need to perform daily tasks and work. International Adult Literacy & Skills Survey Catherine Ford Against the Grain Insurance or Gift-in-Kind Four Hole-in-One Sponsorships Available 3 Opportunity to profile your product/services on the tee box Logo recognition in all print marketing materials and the CanLearn Society s website Opportunity to donate a live or silent auction item and/or team prizes.

9 Sponsorship Order Form YES, my company would like to be a Literacy Champion in support of the 5th Annual Calgary PGI for Literacy! Farley Mowat Tournament Partner $ 10,000 Includes 1 VIP Golfer, 8 Tournament Golfers (includes Reception) and 4 additional Reception Guests please add additional Golfers (includes Reception) at $75 each please add additional Thursday Evening Reception Guests at $60 each Total Margaret Atwood Tournament Champion $ 7,500 Includes 4 Golfers (includes Reception) and 8 additional Reception Guests please add 4 additional Golfers (includes Reception) at $50 each please add additional Golfers (includes Reception) at $75 each please add additional Thursday Evening Reception Guests at $60 each Total Lucy Maud Montgomery Major Sponsors $ 5,000 Includes 4 Golfers (includes Reception) and 4 additional Reception Guests please add additional Golfers (includes Reception) at $50 each please add additional Golfers (includes Reception) at $75 each please add additional Thursday Evening Reception Guests at $60 each Total Mordecai Richler Essential Sponsors $ 3,000 Includes Golfers (includes Reception) and additional Reception Guests please add additional Golfers (includes Reception) at $75 each please add additional Thursday Evening Reception Guests at $60 each Total Yann Martel Print Media Sponsor Includes1 VIP Golfer on Friday and 1 Tournament Golfer (includes Reception) please add additional Golfers (includes Reception) at $75 each please add additional Thursday Evening Reception Guests at $60 each Total Robertson Davies Hole Sponsors $ 1,500 Includes 1 Golfer (includes Reception) and additional Reception Guests please add additional Golfers (includes Reception) at $75 each please add additional Thursday Evening Reception Guests at $60 each Total Catherine Ford Hole-in-One Sponsors please add Golfers (includes Reception) at $75 each please add Thursday Evening Reception Guests at $60 each Total

10 Sponsor Sponsor Name Contact Name Company Address Street City Province Postal Code Contact Phone Payment Visa MasterCard Cheque payable to CanLearn Society Please invoice Send to Card number Expiry (mm/yy) Cardholder Name Street SW Calgary, AB TT 4Z9 Fax: pgi@canlearnsociety.ca Effective July 1, 014: Macleod Trail SE Calgary, AB TG M8 pgi@canlearnsociety.ca Thank you for your support! Calgary PGI for Literacy Golf Tournament Registration (Reception Included) Player s Name Handicap Opt in for news & Info Calgary PGI for Literacy Reception Registration Guest s Name Opt in for news & Info

11 Farley Mowat Tournament Partner Margaret Atwood Tournament Champion Lucy Maud Montgomery (4) Custom Specialty Holes Mordecai Richler Learner Achievement Award Mordecai Richler Poet Laureate Mordecai Richler Golf Carts & Literacy Challange Mordecai Richler Table Centerpieces Yann Martel Print Media Sponsor Robertson Davies (10) Hole Sponsor Catherine Ford (4) Hole-in-One Sponsor SOLD SOLD 3 8 Summary of Key Sponsorship Benefits Amount Company Logo &Name Recognition 10,000 Headline print, radio, TV, website, social media, podium 7,500 print, website, social media, podium 5,000 print, website, social media, podium 3,000 print, website, podium 3,000 print, website, podium 3,000 print, website, podium 3,000 print, website, podium Space in Kind print, website, social media, podium 1,500 print, website, podium Insurance or in Kind print, website Speaking Opportunity Tournament Luncheon Evening Reception Present Award at Reception Introduce Poet at Luncheon VIP Invitation Number Golfers Included one 8 (value $,00) one 4 (value $1,100) 4 (value $1,100) (value $550) (value $550) (value $550) (value $550) one 1 (value $75) 1 (value $75) Additional Golfers Discount 4 - total $1,000 (save $100!) - total $500 (save $50!) Additional Reception Guests Included 4 (value $40) 8 (value $480) 4 (value $40) (value $10) (value $10) (value $10) (value $10) (value $10) Program Ad Size Full Page 1/ 1/ 1/4 1/4 1/4 1/4 1/ 1/4 5th Annual Calgary PGI for Literacy The Hamptons Golf Club PGI Reception Thursday September 18, 014 6:00 pm Cocktails Tasty Tapas Silent Auction Live Auction 6:30 pm Program Learner Award PGI Golf Tournament Friday September 19, 014 8:00 am Registration Breakfast Stations 9:00 am Driving Range Warm-up 9:30 am Shotgun Start 3:45 pm Happy Hour Late Lunch Prizes Peter Gzowski Award Poet Laureate Schedule subject to changes

12 PGI Canada Sponsors The continued commitment of our national sponsors and contributors to literacy is heartily applauded by everyone at PGI Canada, and especially by the thousands of literacy workers, teachers and learners in more than 350 communities across Canada. Thank you! National Sponsor Northern Sponsor National Learner Champions The Michael Decter Family Foundation Frank McKenna Orca Book Publishers Shelagh Rogers Wealhouse Capital Management National Contributors The Globe and Mail HarperCollins Canada House of Ansi Press Penguin Group (Canada) Random House of Canada Limited St. Joseph Media Stuart McLean and The Vinyl Cafe The Walrus Yo, Peter, what s that you said about golf and stuff?!? On golf courses around the country, I played games to help raise money for a cause I feel deeply about, teaching people to read and write. I play (I say) for the sun on the back of my neck, the spring of the turf, the birdsongs in the air and, most of all, the sense of the land. Saskatchewan,.. explains a lot about us... our inherent common decency and sense of politesse. We have a lot at stake here: we huddle together against the cold. I don t like machines. I prefer people. I ve never met a bank machine I could pass the time of day with. My golf tournaments for literacy roll on... they restore me and provide a constant reminder of the endless variety and aching beauty of the land. All quotations by Peter Gzowski taken from The Morningside Years, Selected Columns from Canadian Living and The Private Voice: A Journal of Reflections Street SW Calgary, AB TT 4Z9 Phone: Fax: pgi@canlearnsociety.ca The CanLearn Society for Persons with Learning Difficulties Charitable Registration Number RR0001 Effective July 1, 014: Macleod Trail SE Calgary, AB TG M8 pgi@canlearnsociety.ca Design, Edit & Layout volunteered by Dietlinde Wall