SPONSORSHIP BROCHURE BC S EVERYTHING HOSPITALITY EXPO NOVEMBER 3 & 4, 2014 VANCOUVER CONVENTION CENTRE WEST HALL C VANCOUVER, BC
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1 SPONSORSHIP BROCHURE BC S EVERYTHING HOSPITALITY EXPO NOVEMBER 3 & 4, 2014 VANCOUVER CONVENTION CENTRE WEST HALL C VANCOUVER, BC
2 WHY SPONSOR? CONNECT will bring together thousands of restaurant, bar, nightclub, hotel and motel operators from across BC to see the latest in technology, products and services from over 300 of the industry s leading suppliers. The show will also feature industry leading seminars,, workshops and a number of excellent networking opportunities for delegates to develop long term strategies for their operations. HOW WE PROMOTE THE SHOW The CONNECT Show is supported by a promotional campaign that reaches all major hospitality industry professionals in British Columbia and is specifically targeted to attract the most qualified buying audience. Promotional activity will include: Print and digital advertising in a variety of industry and trade publications with local, provincial and nationwide distribution An marketing campaign and e-newsletter A social media campaign which will feature CONNECT s exhibitors and sponsors Mail distribution of a print brochure The CONNECT Show website Distribution of print and digital tickets to exhibitors, sponsors and hosts for distribution to key clients and members The CONNECT Show Guide 14% WHO WILL BE THERE? Our long-standing industry positions and relationships with key players allow us to attract the most senior decision makers. These charts show a breakdown of the positions that our attendees hold and the sectors of the hospitality industry from which they come. CONNECT CONNECT Type - Type of Business of Business TYPES OF BUSINESS 24% 14% 24% 11% 11% 6% 6% Fine Dining Fine Dining Informal/Family Informal/Family Dining Dining Institutional Institutional Foodservice Foodservice Quick Service Quick Service Pub/Night Pub/Night Club/Tavern Club/Tavern Bakery/Deli/Retail Bakery/Deli/Retail Hotel/Motel/Resort Hotel/Motel/Resort WHY SPONSOR? The CONNECT trade show floor presents tremendous opportunity to promote your products and services to leading industry professionals and buyers; Elevate your company profile and brands Form new strategic business alliances and partnerships Increase your brand awareness in a targeted market Meet Face to Face with qualified buyers Meet over 4,000 hospitality industry professionals Build relationships that could lead to future business opportunities Trade show booths provide a cost effective way to promote and sell your offerings Launch, introduce and demonstrate new products Network with existing clients
3 SPONSORSHIPS PRESENTING INDUSTRY PARTNER SPONSORSHIP $30,000 Recognition as presenting sponsor of one of the following events: 1. CONNECT Welcome Reception 2. Trends Breakfast 3. Cooking Competition Stage (Please see descriptions further in this package) Recognition at the selected event can include the opportunity to address attendees and introduce key presenters, complimentary tickets, VIP seating, logo recognition on signage and other related promotional materials. Complimentary booth space on trade show floor Six (6) complimentary full package registrations to the show and all CONNECT Show Guide Opportunities: Front cover logo placement Company profile Full page advertisement Rotating ad space on CONNECT website homepage-full block Priority logo placement on the Sponsors page of the website Priority logo placement on CONNECT Show s PDF and print invitations for distribution to your clients Full rights and privileges to use CONNECT Show logo and First right of refusal on your sponsor position for the next DIAMOND PARTNER SPONSORSHIP $20,000 Recognition as presenting sponsor of one of the following events: 1. Registration 2. Seminar Stage / Educational Programs 3. Beverage Competition Stage Complimentary booth space on trade show floor Four (4) complimentary registrations to the show and all social events CONNECT Show Guide Opportunities: Front cover logo placement Company profile Full page advertisement Rotating ad space on CONNECT website homepage-full block Priority logo placement on the Sponsors page of the website Priority logo placement on CONNECT Show s PDF and print invitations for distribution to your clients Full rights and privileges to use CONNECT Show logo and First right of refusal on your sponsor position for the next
4 SPONSORSHIPS GOLD PARTNER SPONSORSHIP $15,000 Recognition as key sponsor on aisle signs on trade show floor Three (3) complimentary registrations to the show and all CONNECT Show Guide Opportunities: Company profile 1/2 page advertisement Complimentary booth space on trade show floor Rotating ad space on CONNECT website homepage-half block Logo recognition on the Sponsors page of the website Logo recognition on CONNECT Show s PDF and print invitations for distribution to your clients Full rights and privileges to use CONNECT Show logo and First right of refusal on your sponsor position for the next SILVER PARTNER SPONSORSHIP Two (2) complimentary registrations to the show and all Complimentary booth space on trade show floor CONNECT Show Guide Opportunities: Company profile 1/4 page advertisement Logo recognition on the Sponsors page of the website PDF and print invitations for distribution to your clients Full rights and privileges to use CONNECT Show logo and First right of refusal on your sponsor position for the next BRONZE PARTNER SPONSORSHIP $5,000 One (1) complimentary registration to the show and all Discounted booth space on trade show floor CONNECT Show Guide Opportunities: Company profile 1/4 page advertisement Logo recognition on the Sponsors page of the website PDF and print invitations for distribution to your clients Full rights and privileges to use CONNECT Show logo and First right of refusal on your sponsor position for the next
5 SPONSORSHIPS A LA CARTE PARTNERSHIP OPPORTUNITIES: TRENDS BREAKFAST SEMINAR STAGE/EDUCATIONAL PROGRAM Welcome remarks Introduction of keynote speaker/panel Opportunity to provide food product to be featured at the breakfast Complimentary VIP table of 8 Logo recognition on signage and big screen Opportunity to provide promotional material for attendees CONNECT Show delegate s CONNECT Show website On site signage Presentation big screen WELCOME RECEPTION Welcome remarks Opportunity to provide food product to be featured at the reception Eight complimentary tickets Opportunity to provide promotional material for attendees CONNECT Show delegate s CONNECT Show website On site signage Opportunity to provide input into programming Speaker introductions Opportunity to provide promotional material on seminar seating Complimentary booth space on trade show floor Company profile in official CONNECT Show Guide CONNECT Show delegate s CONNECT Show website On site signage BC CHEF COMPETITION $15,000 Competitor and M/C introductions Provide your product either for display in the pantry, or for use in the competition (donated by the sponsor to the event) Complimentary booth space on trade show floor Company profile in official CONNECT Show Guide Opportunity to present winning chef with prize as provided by you Opportunity to profile winning chef in corporate advertising CONNECT Show delegate s CONNECT Show website On site signage
6 SPONSORSHIPS COOKING STAGE / BEVERAGE STAGE $5,000 Recognition by competition MCs Opportunity to feature your products on the stage Opportunity to provide a gift basket for the winning chef/ bartender Opportunity to profile winner in social media and other corporate advertising CONNECT Show delegate s CONNECT Show website On site signage BARTENDING COMPETITION / SOMMELIER COMPETITION $5,000 Competitor and M/C introductions Use of sponsor s products (donated by the sponsor to the event) Complimentary booth space on trade show floor Company profile in official CONNECT Show Guide Opportunity to profile winner in social media and other corporate advertising CONNECT Show delegate s CONNECT Show website On site signage BC LOCAL BEVERAGE PAVILION $20,000 Four (4) complimentary registrations to the show and all Complimentary booth space on trade show floor (in pavilion) Company profile in official CONNECT Show Guide Logo recognition as Presenting Sponsor of the BC Local Beverage Pavilion: CONNECT Show delegate s CONNECT Show website On site signage BC LOCAL FOOD PAVILION / DRINKS FEATURE AREA / ENERGY & SUSTAINABILITY PAVILION $4,000 Discounted booth space on trade show floor Company profile in official CONNECT Show Guide CONNECT Show delegate s CONNECT Show website On site signage 1/4 PAGE AD IN CONNECT SHOW GUIDE $500 REGISTRATION Logo recognition on delegate badges or lanyards Logo recognition on registration stations Logo recognition on registration landing page of website
7 2014 marks the second year for the CONNECT Food + Drink + Lodging show! In 2013, two long-standing industry events, the BC Foodservice Expo and the BC Hospitality Expo, joined forces to create CONNECT. The combined event provides the best opportunity for industry suppliers to connect with all sectors of the British Columbia hospitality industry. By joining thousands of food, drink, and lodging decision-makers at British Columbia s largest hospitality industry event, your organization can be positioned as a leading supplier and supporter of this $14 billion industry that is also one of the Province s largest employers with more than 200,000 direct jobs. THE CONNECT SHOW OWNERS: CONNECT is a partnership between Restaurants Canada, the British Columbia Hotel Association, and the Alliance of Beverage Licensees. NOVEMBER 3 AND 4, 2014 Restaurants Canada: Restaurants Canada (formerly the Canadian Restaurant and Foodservices Association) is a national association comprising 30,000 businesses in every segment of the foodservice industry, including restaurants, bars, caterers, institutions and their suppliers. Through advocacy, research, and member programs and services, Restaurants Canada is dedicated to helping its members in every community grow and prosper. Canada s restaurant industry directly employs more than 1.1 million Canadians, contributes $68 billion a year to the Canadian economy, and serves more than 18 million customers every day. BCHA: Since 1917, the BC Hotel Association has been the advocate and spokesperson for the interests of the hotel industry throughout British Columbia. The BC Hotel Association is dedicated to enhancing the financial viability of its members through advocacy and member programs and services. The BC Hotel Association has over 600 hotel members and nearly 200 associate members, representing an Industry with annual revenues eclipsing 3.2 billion dollars, 80,000 rooms and more than 58,000 employees. ABLE: Originally formed in 1975 as the Neighborhood Pub Owners Association, ABLE is the voice for all liquor primary and licensee retail stores in British Columbia. ABLE is the industry advocate for issues affecting pubs, bars and liquor stores throughout the province. ABLE communicates and consults with government, monitors and reports on industry issues and trends, and provides resources to help members build and grow their businesses. To become a sponsor, please contact: James Chase BC Hotel Association ceo@bchotelassociation.com Mark von Schellwitz Restaurants Canada mvonschellwitz@restaurantscanada.org
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