HOUSTON HOUSTON 2014 MEDIA KIT HOUSTON AGENT CHICAGO AGENT MIAMI AGENT ATLANTA AGENT
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1 2014 MEDIA KIT AGENT CHICAGO AGENT MIAMI AGENT ATLANTA AGENT 2000 N. RACINE, CHICAGO, IL P: F: P: AGENTMAGAZINE.COM 1
2 Houston Agent Magazine offers the broadest and deepest reach available into the Houston residential real estate community. Our website, newsletters, events, social networks and job board reach thousands of real estate professionals by providing rich, game-changing content. We deliver consistent communication and a dynamic point of view to 18,500 recipients. Houston Agent offers local coverage of real estate news and events with an industry-wide flavor, encouraging a dialogue between agents, mortgage professionals and real estate developers who serve the local housing market. The ultimate agent s resource, Houston Agent is the trusted source where agents turn for honest and reliable information about their business. * AGENTS RELY ON AGENT 50% of respondents say that they plan to spend more on marketing activities than spent last year 70% have personal websites 37% of respondents say they plan to spend more than $2000 on marketing activities 75% say they spend more than 2 hours online everyday 93% use facebook for business DEMOGRAPHICS AUDIENCE FEMALE 59% MALE 41% AGE 49% % % % % % % report having clients interested in new construction Average annual income $74,500 76% of readers have been in real estate for over 6 years P: AGENTMAGAZINE.COM 2
3 The leading website for the residential real estate industry, HoustonAgentMagazine.com includes breaking news, blogs, video, job board, connection to Twitter, Facebook networks and more. ADVERTISING PRODUCTS WEB BANNER (ROTATING) (728x90px) * WEB AD PRICING TOP BANNER (ROTATING) (ROTATING) 728 x 90 px $200/30 DAYS (ROTATING) 300 x 250 px $150/30 DAYS (ROTATING) P: AGENTMAGAZINE.COM 3
4 ADVERTISING PRODUCTS WEB Sponsored Posts are uniquely positioned to generate both awareness and engagement beyond the advertising display banner. Presented within the editorial stories on our website, the Sponsored Post positions your brand so it can directly speak to the Houston Agent audience. BANNER (728x90px) The Sponsored Post is featured above the fold alongside the day s headlines and stories and is a featured link in our Monday newsletter, Agent Update. When readers click on the Sponsored Post, the complete post is revealed a wide canvas for copy, imagery or video and interactivity that showcases your message. *SPONSORED POST PRICING $250/7 DAYS P: AGENTMAGAZINE.COM 4
5 ADVERTISING PRODUCTS WEB Web page sponsorships are ideal to position your brand on one of our two most popular sections of our website, The Scene or our Events Calendar. Located above the fold, sponsorship includes your logo at the top of our content with the copy Events Calendar (or The Scene) Sponsored by (logo). This spot does not rotate and will click through to your website. * SPONSORED WEB PAGE PRICING BANNER 610 x 72 px $200/30 DAYS P: AGENTMAGAZINE.COM 5
6 ADVERTISING PRODUCTS Houston Agent delivers useful, real estate related breaking news, advice and information to over 18,500 readers via with the weekly Agent Update. Dedicated eblasts can also be sent to announce events, company news and more. Database/Price Options EBLAST Price Options AGENT UPDATE (approx. 17,500) Full Agent Database (approx. 18,500) $300 Top Banner $150 Island $100 AVAILABLE MONDAYS BANNER (728x90px) EBLAST (550x558px) This information is closely monitored and subject to change P: AGENTMAGAZINE.COM 6
7 2014 EDITORIAL CALENDAR ISSUE TOPIC DESCRIPTION ISS. 1 JANUARY Market Update How will the market change in 2014? ISS. 2 FEBRUARY Top Producers Strategies and tools top producers use and why they work. ISS. 3 MARCH Lending What changes should agents know about? ISS. 4 APRIL The Managing Brokers Issue/ Recruiting Managing brokers: what they look for when they recruit and how they recruit top talent. ISS. 5 MAY Marketing and Branding ISS. 6 JUNE TBD Demonstrate your value to consumers and stand out from competitors with an effective marketing and branding strategy. ISS. 7 JULY One-Stop Brokerages How efficient are brokerages that also provide marketing/advertising services? ISS. 8 AUGUST Lead Generation The top lead generation tools, strategies, apps and more. ISS. 9 SEPTEMBER Best of the Best in Tech/Web Rankings Find out where your brokerage website ranks and what the best tech real estate tools are. ISS. 10 OCTOBER TBD ISS. 11 NOVEMBER Advice for Struggling Agents The best advice from top agents, managing brokers and industry experts for struggling agents ISS. 12 DECEMBER Predictions See what local industry experts predict for next year. Know someone who would be a good source? Send pitches to stephanie@houstonagentmagazine.com P: P: AGENTMAGAZINE.COM GENTMAGAZINE.COM 1 7
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