BOATINTERNATIONAL.COM

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1 INTRODUCTION Launched in April 2009 and designed to generate leads for brokers, boatinternational.com is the ultimate destination for buying and selling superyachts. The site s key purpose is to provide users with access to the world s leading database of superyachts for sale, together with all the information required to make an informed decision when buying a yacht. This unrivalled directory features more than 1000 yachts for sale from the world s leading brokerage houses. Boatinternational. com provides users with an easy search and navigation experience, delivering a hassle free way for them to make an enquiry about a yacht to the broker concerned. Whether they are looking for their next yacht, or just want the latest brokerage news at their finger tips, boatinternational.com is an owner s most valuable online resource. Vital statistics 2,571,054 page impressions* pages viewed per visit* 249,995 visitors from 196 countries* The only site you need to reach superyacht owners *Google analytics, August 2013 Yacht Listings The site presents listed yachts in the best possible light, with an emphasis on high quality images and video. Your broker branding will be displayed prominently next to each of your listings. Clicking on it will take users directly to your website, as well as there being a clear call to action that allows users to enquire and contact the broker for more information. Above all, we make it as easy as possible for users looking to buy a yacht to contact the broker for further information. Yacht Listings on Boatinternational.com Number of listings GBP ( ) USD ($) Euro ( ) 1 to to to to *All costs above are per listing per month on boatinternational.com *No agency commission paid on any rates SPONSORED LISTINGS Sponsored listings ensure exposure of a listing to all visitors to the site. Limited to 3 yachts Generic site promotion on all content pages Market In Visibility on yachts for sale navigation bar Visibility on yachts for sale home page Promotion on daily news Rates: 1,500/ 1,800/$2,400 per yacht per month TESTIMONIAL FOR SPONSORED LISTINGS In 2012, I advised the willing seller of a Pershing 88 that one of the ways to increase enquiry traffic would be to consider a Sponsored Listing with Boat International Online. He agreed and I am pleased to say that not only did we see a direct increase in enquires via this medium, but the eventual buyer was generated from one of these leads. Jim Acher, Sales and Charter Broker, Bluewater Palma

2 FEATURED LISTING Featured listings give added visibility to a specific yacht. Length is a mandatory field for all yacht searches 6 predefined searches set up 0 to less than 25m 25 to less than 30m 30 to less than 35m 35 to less than 40m 40m to less than 50m 50m+ The 3 yachts at the top of the page are Featured Listings These 3 featured yachts are at the top of every page within the size bracket Rates: 500/ 600/$800 per yacht per month editorial content Split into 6 sections: Brokerage & Industry News Yachts Market Intelligence Global Order Book Buy & Own Design & Build Brokerage & Industry News The long established Brokerage News section, written by our highly respected charter and brokerage editor Malcolm Maclean, is the definitive source of information across the superyacht market, making boatinternational.com the perfect marketing vehicle for your new CA s, price changes and sales. Boat International news is also distributed through an RSS feed and daily . Yachts Yacht reviews and exclusive on board features of the finest new yachts delivered coupled with the most accurate list of the top 200 largest yachts afloat by length, together with a breakdown of the top 20 projects under construction. Market Intelligence data Market Intelligence data on the worldwide brokerage market to give users visibility on market movements. Boatinternational.com is the most respected independent provider of market data. the Global Order Book The Global Order Book was established in 1992 by the editors of ShowBoats International to provide a body of data, updated annually in a systematic fashion, to show the scope of new construction activity within the superyacht industry. Now online and updated in real time, it contains a comprehensive list of yachts above 24 metres (79ft) under construction at shipyards throughout the world.

3 BUY & OWN Buying, building or owning a superyacht brings with it many challenges, from finance, registration and classification to legal and insurance issues and day-to-day running. Buy & Own delivers useful information on all aspects of owning a superyacht right down to the owners firsthand experiences of the joy of having your own megayacht on the waves. Channels include: Registration and class Superyacht finance Legal Matters Yacht Management Owner s Manual Owner s Experience DESIGN & BUILD Design and Build explores every aspect of superyacht design and build, including interior, exterior and the technology influencing today s new builds and refits. From the aesthetics of yacht design to the technical side of superyacht construction. From the aesthetics of yacht design to the technical side of superyacht construction, Design & Build delivers useful information on building, designing and refitting a superyacht. Channels include: Superyacht Design Yacht Construction Designer s Corner Luxury Yacht Interiors Site sector sponsorship Boatinternational.com is divided into 7 core sectors: Yachts for sale News Yachts Market Intelligence Global Order Book Buy & Own Design and build To advertise or list your yachts, please contact: Europe +44 (0) , North America +1 (954)

4 The advertising opportunity 6 advertisers only per sector 3 advertising positions per page Fixed monthly cost Advertise in editorial environment Maximise response with multiple advertising formats Advertising positions Each page has 3 advertising positions Leaderboard top of the page (728 x 90) MPU in the middle of the page (300 x 250) Leaderboard bottom of the page (728 x 90) Rates GBP ( ) USD ($) Euro ( ) pcm / per customer Yachts for sale 1,613 2,661 2,016 News 1,398 2,306 1,747 Yachts 968 1,596 1,209 Market Intelligence Global Order Book Buy & Own Design and build ADDITIONAL OPPORTUNITIES Additional opportunities are available, please contact us to discuss bespoke solutions including: marketing and newsletter sponsorship Page takeovers Advertorial Online packages Whether you are already advertising in our print publications, or just looking to list your yachts on boatinternational.com, we have a package to suit. Delivering Value Significant brand exposure Highly targeted advertising Builds brand association in your chosen sector within relevant editorial environment Easily manage your marketing budget

5 advertising guidelines INTRODUCTION This page provides information and guidelines for adverts on boatinternational.com. If you have any questions, please contact our support team on +44 (0) , or com Please note that we reserve the right to refuse adverts that we deem to be detrimental to the site or user experience We use Google s DART system to serve ads Please supply all creative at least 48 hours before campaign launch date advertising positions Boatinternational.com has two different sized adverts appearing in three advertising positions on each page: sizes The sizes are based on the standards set by the IAB (see Leaderboard: 728 pixels wide by 90 pixels high Maximum file size of 40KB 90 pixels Technical requirements File format Maximum file size 728 pixels leaderboard 2 MPU: 300 pixels wide by 250 pixels high Maximum file size of 40KB 250 pixels SWF for devices that support Flash 40KB 300 pixels MPU 1 Leaderboard 2 MPU appearing midway down the page on the right hand side 3 Leaderboard appearing at the bottom of the page 1 2 Maximum loop limit clicktag code 5 (applies to GIF files) SWF files must contain the following clicktag code using ActionScript 2: on (release) { geturl(_level0.clicktag, _blank ); } Where: _level0 ensures that the clicktag refers to the creative s main TIMEline path. Note: The clicktag variable name is case sensitive, so ensure that an uppercase TAG is used. 3 Click-through URL Please do not include your URL as part of the clicktag. Instead, please confirm the URL that users should be directed to when they click on your advert and we will set this up in our system. Should you have any queries regarding these guidelines, please send an to [email protected]