GENERAL AVIATION LUXURY TRAVEL BUSINESS TRAVEL

Transcription

1 GENERAL AVIATION LUXURY TRAVEL BUSINESS TRAVEL 2015

2 Contents 03. What Does FlightAware Do? 04. FlightAware Demographics 06. Authoritative Source for Press 07. Sponsorship Opportunities 08. Newsletter and Flight Alerts 09. Advertising Units 10. FlightAware Mobile Applications 11. Contact FlightAware 02

3 What does FlightAware do? FlightAware is the number one aviation website, providing free web-based flight tracking services for both private and commercial aviation. Prior to our inception, free private aircraft flight information was not available. Since our launch in 2005, FlightAware has attracted an affluent and sought-after demographic. We provide a unique opportunity for advertisers to target this exclusive market through display advertising on FlightAware.com and mobile apps. 03

4 FlightAware Demographics comscore 495 Men Age w/ 100K + HHI 390 Age w/ 100K + HHI NIELSEN 353HHI 150K+ 276 Executive/Managerial 247 College Graduates REGISTERED USERS Over 100,000 own an aircraft Over 260,000 are pilots Average net worth of owner-pilots is $1.4M (Many over $20M) Average private prop airplane is valued at $500K Average private jet airplane is valued over $6.5M 62% male, 38% female AGE: % % % % TRAVELING HABITS 81% personally plan and book travel using online booking 27.5 nights overnight in a hotel in the past 12 months Overall, business travel comprises 18% of total U.S. domestic person-trips Average operating cost of travel on users business jets is $6,200/hr with an average round-trip cost of $27,900. Source: AOPA/Quantcast/Google Analytics 04

5 FlightAware Demographics 31 minutes Average Time Spent on Site 49 % 51 % Private Tracking Commercial Tracking TARGETING INFLUENTIAL CONSUMERS >10 million unique visitors including private and commercial airline passengers, pilots, Fortune 500 companies and more Over 4,900,000 visitors have registered as members (adding 70,000 new users every month) Over 200,000,000 monthly page views PRIVATE FLIGHT TRACKING Virtually all FBOs (private aircraft terminals) use FlightAware.com 49% of all page views per month Over 66,000,000 page views per month on private flight tracking alone COMMERCIAL AIRLINE FLIGHT TRACKING 51% of all page views/month Over 100,000,000 page views on commercial flight tracking Data consolidated directly from the air traffic control in the United States, Canada, Europe, Central America, Australia, New Zealand, and the worldwide FlightAware ADS-B network with over 3,000 ground stations in over 100 countries. 05

6 Authoritative Source for Press Top website to track a flight. TRAVEL AND LEISURE We greatly value the partnership that we ve established with the team at FlightAware. They are very responsive and work hard for and with our team. We find their affluent demographic and ability to target their distinctive members and users very appealing and a perfect fit for our campaign needs. JEN WILEY BRAND MANAGER GRETEMAN GROUP 06

7 Sponsorship Opportunities ADVERTISERS INCLUDE: Advertising campaigns are customizable to optimize the marketing objectives of our partners. TARGETED AD DELIVERY BASED UPON: Private vs. Airline Geographic Reasons (DMA) Type of jet (for private) Time of day (i.e. Monday- Friday, 9am-9pm) Gender, age and ownership of aircraft THIS MEANS FOR YOU: No wasted marketing impressions Measurable results Your message in front of the right people 07

8 Newsletter and Flight Alerts NEWSLETTER This offers wide exposure to our registered members: $15,000/month Over 4,800,000 total circulation 100% SOV Circulation: daily, weekly, and monthly FLIGHT ALERTS Flight Alerts notify you via text message or about flight arrivals, departures, diversions and delays. 5 million texts monthly 150,000 sent daily Target: Target your ad to private aviation, commercial, specific airlines, aircraft type, or airport origin/destination Size: 70/249 character max for mobile text/ Tracking: Alert delivery statistics and metrics provided by FlightAware Pricing: Flat monthly fee based on estimated number of alerts FRM: FlightAware Alerts SUBJ: UAL818 departed LAX to JFK (ETA: 12:33PM) Brought to you by Your Name Here 08

9 Advertising Units SITE ADVERTISING UNITS 728 x 90 BANNERS SUPPORTED: 728 x x 250 Images, media, or rich media 50KB max, JPEG, GIF, PNG, SWF 3 loops x 15 secs max animation COST PER THOUSAND IMPRESSIONS MODEL: Cost per thousand impressions delivered is based upon specificity of demographic targeted. Broad demographics have lower CPM, narrow demographics have higher CPM. 160 x 600 Skins CPM can range from $10/ thousand impressions (Run of Site) to $30/thousand impressions (geographically targeting aircraft owners tracking a specific type of aircraft) All display units are served through DoubleClick to ensure accurate 3rd party impression tracking and performance reporting. 09

10 FlightAware Mobile Applications IPHONE, IPAD, ANDROID & WINDOWS PHONE APPS Top 5 travel app Demographic/geographic targeting All ad units served through DoubleClick Dedicated sponsorship available HIGHLIGHTS: CNN selected as Top Travel Application Over 6MM app users Apps deliver over 50 MM impressions a month KEY APP FEATURES: Free download Track commercial and/or private flights Track charter, private, and general aviation aircraft GPS/Google Map all Nearby Flights Full screen map with weather features Post flight status to Facebook and Twitter Set up Flight Alerts 10

11 Contact FlightAware FOR MORE INFORMATION CONTACT: Rachel Miller Vice President, Advertising Sales Lindsay Laird Advertising Sales Executive Debbie Steinhauer Advertising Sales Executive Joshua Duboff Account Manager Rate card available upon request