LocalGovernmentLawyer

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1 LocalGovernmentLawyer Why advertise with Local Government Lawyer and Public Law Today? Whether you re promoting your brand, marketing your services or products, promoting an event or recruiting new staff, Local Government Lawyer and Public Law Today are the number one platforms to reach public sector lawyers and other professionals nationwide. Our advertising facilities include comprehensive sponsorship packages, display advertising, the most popular legal jobs board in the public sector market, comprehensive directories of legal advisers and other suppliers of products and services and an events calendar. All also provide the the unique opportunity to prominently profile your services or products alongside our market-leading editorial and directly to thousands of potential clients via our newsletters. Average Monthly Unique Visitors: Newsletter Subscribers: Annual Number Of Page Views: 32,363 4, m Source: Google Analytics Source: Google Analytics Contact Details If you would like to book or discuss any of these opportunities further, please contact Richard Worth on or PublicLawToday

2 Sponsorship packages Becoming a sponsor of Local Government Lawyer and Public Law Today will provide your organisation with the maximum possible exposure to key potential clients and decision-makers. The success of the Local Government Lawyer site which averaged more than 31,000 unique visitors every month in is its mix of relevant news and expert comment. Public Law Today will extend this format into the education, health and housing sectors. Sponsors can be benefit from this success by showcasing their expertise centre stage on the main editorial sections of the site as well as associating their brand with the UK's leading resource for public sector lawyers and other key professionals. Branding Your banners will be prominently displayed alongside all content published on your sponsored channel(s), not just your own articles, regardless of whether the reader has accessed them from the newsletter, other parts of the site or via a search engine such as Google. Whichever channels you choose, they will be seen by thousands of unique visitors every month. Content Sponsors not only have a guaranteed number of articles, they also have first refusal to write on emerging topics, providing an opportunity to lead the debate on key developments as they arise. Sponsors' content also takes pride of place on their sponsored channels home pages and on the newsletter, which is circulated to more than 4500 readers each week. This content includes contact information and branding to create and reinforce the association in the reader's mind between your organisation and the topic matter at hand. The main sponsorship packages include the production of webinars if required which are published alongside all editorial content in sponsored channels and promoted through the newsletter. Providing article and video content on a free-to-view basis substantially increases their reach by reducing barriers for readers and giving it greater visibility on Google and other search engines as the lack of paywall enables their 'bots' to add your articles to their index. Webinar content will also be hosted on the Local Government Law.tv site, which has 1800 users, and made free-of-charge. SEO Due to its daily new and original content, Local Government Lawyer has first page ranking for a wide range of legal search terms that your prospective clients will be looking for. As well as giving your article and webinar content a SEO boost, a further feature of sponsorship of Public Law Today and Local Government Lawyer is the ability to host your other publications such as marketing brochures and client updates on the site, enabling them to move much further up the Google rankings than hosting on your own website alone could ever do. Content you can use In addition to being published on the Local Government Lawyer and Public Law Today website, webinar content created for sponsors is also made available in DVD form, as an -able link and in coded form for sponsors' own websites Supplements (an optional extra for sponsors) are made available in PDF format for you to circulate to clients and can be provided in hard copy on request. PDF copies of your articles on Local Government Lawyer and Public Law Today can also be produced on request at no extra charge. Other benefits Your firm or chambers will be listed on our new Marketplace Directory. The Marketplace will also feature new tenders as they arise, new framework arrangements as they are appointed and contain news of new instructions and projects as they arise. Any seminars or conferences you organise or take part in will be advertised prominently to our newsletter readers and on the site. Reporting We will produce quarterly reports on the readership of your articles and viewing figures for your webinars from Google Analytics.

3 4495 +VAT VAT VAT VAT 495 +VAT 6 pages 6 pages 4 pages 1 pages VAT VAT VAT VAT VAT 5 pages 3 pages 2 pages 2 pages 1 page (1) Max four per channel (Additional pages 150) (Additional pages 150) (Additional pages 150) (Additional pages 150) (Additional pages 150) (2) Where there is a gold and silver sponsor for the same practice area, the gold sponsor will take priority (3) Additional webinar recording and production available for VAT per webinar (up to one hour in duration) Key sponsor benefits Align your brand with your key areas of legal practice Demonstrate your expertise through prominent and webinar content Be the first to comment on key developments Give your client updates and publications a editorial boost through our editorial pages and Google page rankings

4 Sponsorship packages Gold Sponsorship Layouts Gold sponsors can choose from any of the configurations below. Each will appear alongside all editorial content related to the practice areas sponsored. In all cases, the gold sponsor s article content will appear as the top item for at least one week. Option 1 Standard ad and cover of the first sponsor publication displayed,with drop-down for further sponsor briefings. Webinar is displayed on editorial side of the page, below featured articles. Online demo: Option 2 Larger ad, with wide dropdown link for sponsor publications below. Webinar is displayed on editorial side of the page, below featured articles. Online demo: Option 3 Webinar is displayed across the top of the column instead of in lower part of the editorial section, with standard ad beneath with dropdown link for sponsor publications below. Online demo:

5 Main Pages Home Page Site Structure and Unique Users Careers 2474 News 909 Analysis 2047 Channels Education Health Housing Local Govt/ Local Govt Lawyer N/a Average Unique Monthly Visitors* Home page 6612 Adult Social Services 4787 Child protection 3215 Clinical risk N/a Community Safety 891 Employment 2983 Governance 6532 Higher Education N/a Housing Law 3558 Information law N/a Intellectual Property N/a Licensing 2197 Litigation 3174 Mental Health N/a Planning 5658 Procurement 3935 Projects 958 Property 2567 Property and Projects N/a Public Health 845 Regulatory 1948 Schools and FE N/a Social Services N/a Transport and Highways 416 * Figures relate to Local Government Lawyer only, April 2014-March 2015

6 Advertising positions Leaderboard/Pop-Under (728x90 px/728x300) Upper Box/Half-Page (300x250 px/300x600 px) Mid-page Banner (468x60 px) Directory Banners (300x100 px) Skyscraper/Wide Skyscraper (120x600/160x600 px) Newsletter Banner (468x60 px) Skyscraper (160x600 px)

7 What local government lawyers say about : "The articles featured on the site are very informative and a useful reference to the current legal stories and updates, which assist me greatly as a practitioner. It is very much valued and needed within the profession. Keep up the excellent work." The level of detail in the overview is just right. The range of subjects covered is also excellent. This service is excellent, one of my top sources for public sector law. Local Government Lawyer is an excellent resource and the articles are extremely helpful. Essential weekly reading for Local Authority legal comings and goings. It is a great source of material for the busy practitioner with not only articles that bring changes in the law or new cases to one's attention but also useful commentary on those changes and cases. When I was a locum lawyer it was very very useful as a way of searching for new jobs. Great way to keep up to date on developments and cases at the same time as providing a useful archive of essential information. A brilliant informative newsletter - so needed in local government these days. Extremely useful - I don't know what I did in the days before Local Government Lawyer. Excellent commentary on Local Government legal matters. Done a brilliant job. It is invaluable to me as a local government solicitor. I find it really useful especially at a time when local government lawyers are being downgraded and made to feel unnecessary. My first point of call for news updates in local government law. Very very helpful - couldn't be without it! Brilliant...keep it up. *Source: Local Government Lawyer Reader Survey November-December 2013