Digital and Mobile Advertising Specs. Preparing elements that increase revenue and improve results

Transcription

1 Digital and Mobile Advertising Specs Preparing elements that increase revenue and improve results

2 Digital and Mobile Offerings According to emarketer, spending on digital advertising will experience double-digit growth through Mobile is a major contributor. Digital accounts for a quarter of all ad spend and growing! In a study titled, How Magazine Media Readers Evaluate and Use Digital Newsstands, conducted by GfK MRI and the Association of Magazine Media (MPA) in November 2012, more than 1 in 4 readers have INCREASED time spent with magazine media after reading digital magazines. 80% of readers take action after downloading a digital magazine Over half visit the magazine s website Nearly a third recommend the magazine to a friend Over 25% visit the magazine s social media channels There are many ways to reach readers on the web and on their mobile devices. Here s an overview of advertising in digital editions and mobile apps. For the latest information on advertising opportunities, visit the GTxcel Publisher Docs site at docs.gtxcel.com. 2

3 Digital Edition Advertising Cover Sponsorship Right side following publication cover Full page built to magazine specs File Formats High resolution PDF Can link to internal pages, external pages Digital edition, Mobile app Supports multimedia As a welcome page, to flag new content Blow-In Overlays page(s) of choice Suggested maximum 500w x 300h pixels For multiple links on blow-in, maximum size is 490w x 290h pixels File Formats JPEG, GIF, animated GIF Can select page position, link to URL Digital edition, Mobile app (ipad only) To intercept reader and force purchase Supports multimedia Blow-In Cover Sponsorship Will display upon opening the page (default) or accessed via a hot area Web Content (iframe) Blow-In Overlays page(s) of choice Suggested maximum 500w x 300h pixels File Formats HTML (prepared embed code), web URL Can select page position, does not support external linking (link to be included in iframe content), does not support scaling with page zoom Digital edition, Mobile app (ipad only) Will display upon opening the page (default) or accessed via a hot area Good use Poll, sign-up form, your own web-based content 3

4 Digital Edition Advertising Leaderboard Ad Above the digital issue, within the interface 728w x 90h pixels File Formats JPEG, GIF, animated GIF Supports JavaScript ad tag (must work in iframe), link to URL Digital edition Supports multimedia Ads are associated with individual issues unless otherwise specified. To promote product or share information Button Ad Bottom of Table of Contents Suggested maximum 180w x 150h pixels For multiple links on button ad, maximum size is 170w x 140h pixels Leaderboard Ad File Formats JPEG, GIF, animated GIF Supports JavaScript ad tag (must work in iframe), link to URL Digital edition Supports multimedia Ads are associated with individual issues unless otherwise specified To sell subscriptions, promote mobile app, sponsorship Belly Band Button Drawer Ad Belly Band Overlays page(s) of choice Suggested maximum for two-page spread: 800w x 175h pixels Suggested maximum for single page: 500w x 175h pixels File Formats JPEG, GIF, animated GIF Can select page position, link to URL Digital edition, Mobile app (ipad only) Supports multimedia. Will display upon opening the page (default) or accessed via a hot area Subscription renewals, event reminders 4

5 Digital Edition Advertising Navigation Bar Ad Above the digital issue, in the toolbar 230w x 28h pixels File Formats EPS is preferred PNG, JPEG, GIF, TIFF also accepted Link to URL Digital edition If ad is transparent, use background color 4a4a4a to match the navigation bar To sell subscriptions, bonus content Nav Bar Ad New Issue Alert Opportunities for advertising are also available within the new issue alert. This is an sent to subscribers when a new issue is available for viewing - providing one-click access to the digital edition. Please inquire! 5

6 Mobile App Advertising Publisher launch image Sponsor Launch Images All readers entering the app are greeted by a splash screen that gives way to the contents inside. The first launch image is provided by the publisher as a branding element and visual introduction to the app, while the second launch image can be sold to an advertiser. Displays on the device while the app loads iphone/android smartphone: 640w x 960h pixels ipad/android tablet: 1536w x 2048h pixels File Format PNG Plan for the upper 20 pixels to be overlapped by the device status bar Allow a 45h x 260w neutral area at the bottom Mobile app Same launch image specs apply for mobile apps with replica or Turnstyle responsive editions May be updated with each issue No app store update is required Image advertising, brand recognition, public relations Advertiser launch image 6

7 Mobile App Advertising Banner Ads 320 x 50 px Banner ads may be included in the app at launch time or added during the production of a later issue. Sell the space to multiple advertisers, to a single sponsor, or use it for house ads. Various views throughout the app Small: 320w x 50h pixels Medium: 728w x 90h pixels Large: 960w x 90h pixels File Format PNG Provide a click-through URL for each banner Banner ads must be static (animation not supported) Banner ads should not have a transparent background Mobile app Same banner specs apply for mobile apps with replica or Turnstyle responsive editions Each advertiser to provide three sizes: small, medium, large With two advertisers on rotation, for example, six graphics will be collected Promotion of products, events, or call-to-action 728 x 90 px 960 x 90 px 7

8 Mobile App Advertising HTML5 Interstitial Ads HTML5 interstitial ads appear full-screen on the user s mobile device while articles are being read in the Turnstyle mobile app. Advertisers can create HTML5 files that are static or interactive. Between article pages To appear full-screen Zipped package of HTML and assets to include: Index file, any necessary HTML files, all referenced assets (e.g. images) should be included so they can be visible when users are offline. Mobile app (Turnstyle responsive editions only) Ads appear within the specified issue Ad placements are randomly rotated in the issue Full-screen is only supported size - no partial page ads Link to URL iframe content not recommended If adding video, use externally hosted video Sponsorship, events, lead generation NOTE: Interstitials are available in mobile apps with Turnstyle responsive editions only. 8

9 Mobile App Advertising Full-Page Print Ads as Interstitials Full-page ads from a print issue can be individually selected to appear in the mobile app and will function like HTML5 interstitials. The ad is linked to an advertiser website. Between article pages To appear full-screen Full-page ads are designed to magazine specs Mobile app (Turnstyle responsive editions only) Ads appear within the specified issue Ad placements are randomly rotated in the issue Full-screen is only supported size Up-sell advertising into the responsive mobile environment NOTE: Interstitials are available in mobile apps with Turnstyle responsive editions only. 9

10 Multimedia Audio/Video GTxcel Hosted Video This hosting option is recommended for reliability and visibility across platforms. Select page, page position & Length 100 MB maximum Up to 4 minutes for optimal performance (recommended) File Formats h264 format GTxcel can convert to h264:.mpeg4,.mov,.flv,.wmv,.avi Video should include at least one extra second of play Video PDF/Page Setup If video is embedded or accessed via hotspot, add placeholder or icon to PDF Placeholder should be slightly smaller than media element (height/width) and the same aspect ratio Digital edition, Mobile app Digital edition: Click to open from hotspot or autoplay iphone app: Tap to open from blue icon ipad app: Tap to open from hotspot or autoplay Android phone/tablet app: Tap to open from blue icon Amazon Kindle Fire app: Tap to open from blue icon Not available for viewing offline or from mobile web reader Demonstration, product walk-through, sizzle reel Video 10

11 Multimedia Audio/Video Externally Hosted Video Select page, page position & Length No restrictions File Formats h264 format Provide URL to video Video should include at least one extra second of play Initial image defaults to first frame of video or upload 480w x 270h jpg PDF/Page Setup If video is embedded or accessed via hotspot, add placeholder or icon to PDF Placeholder should be slightly smaller than media element (height/width) and the same aspect ratio Digital edition, Mobile app (ipad only) Autoplay or click/tap to play Not available for viewing offline or from mobile web reader Demonstration, product walk-through, sizzle reel 11

12 Multimedia Interactive Modules Slideshow The slideshow module lets readers play or swipe through images and their accompanying captions. Select page, page position Images no smaller than Portrait: 576w x 768h pixels / Landscape: 768w x 576h pixels File Formats JPG, GIF, PNG, TIF, BMP Minimum of 2 images, suggested maximum of 50 images Images should be RGB (not CMYK) Caption text (if separate from image) appears in translucent field at bottom of module Autoplay or click/tap to play Digital edition, Mobile app Turn full-screen mode off? (Default: no) If caption text is separate, provide captions in list with corresponding image names Suggested maximum of 450 characters per caption including spaces Photo gallery, showcasing best of 12

13 Multimedia Interactive Modules 360 Animation The 360 animation module allows users to turn an object around to see all sides or pan around a space. Select page, page position Images set at fixed size of 225w x 300h pixels, 4:3 aspect ratio File Formats PNG, JPG, GIF Suggested minimum of 90 images, maximum of 180 images Images should be RGB (not CMYK) Autoplay or click/tap to play Digital edition, Mobile app Virtual tour, panorama Sponsorship of Modules Slideshows and 360 animation modules can have an advertisement (banner ad) and/or sponsorship image (logo). Note that the sponsorship logo is only available when a banner ad is used. Banner Logo Sits at bottom of module Sits at top-right of module 302w x 38h pixels 73w x 39h pixels File Formats PNG, JPG, GIF File Formats PNG, JPG, GIF Link to URL The logo is preceded by the words Powered By Link to URL The logo is only available if banner is present 13

14 The Alliance for Audited Media (AAM) formerly the Audit Bureau of Circulations surveyed hundreds of publishers across North America representing newspaper, magazine and business publications to learn more about digital publishing and monetization. Findings from the 2012 research confirm that digital and mobile solutions are a must have in today s media landscape: 90% of publishers are creating mobile-optimized content 77% believe that advertising and circulation are dually important revenue streams Smartphones and tablets are expected to double in profitability in 2014 Demand for independent, third-party metrics is on the rise Let us deliver the digital and mobile audience to you. Please request more information or assistance at 14