Since 1961, Atlanta magazine has served as

Transcription

1 2013 Media Kit

2 Since 1961, Atlanta magazine has served as the authority on Atlanta. Month after month, we present impeccable writing backed by solid reporting. In the past decade alone, Atlanta magazine has won nearly 240 regional and national awards for outstanding journalism and design, including the industry s top honor, a National Magazine Award. Advertisers can trust that their messages are surrounded by compelling content and reaching an affluent, well-educated readership. And for those looking for customized marketing opportunities, Atlanta magazine has an impressive track record of creating special in-book and online programs, and custom publications, as well as the city s most talked-about events. Atlanta magazine reaches 1 in 4 Atlantans with hhi of $150,000+ readers are 59% 41% women men By the Numbers Circulation 70,807 total cume readership * over four issues 520,406 total single issue readership 238,272 93,347 unique visitors, atlantamagazine.com 26,420 Unique Atlanta magazine insiders Sources: Ipsos Mendelsohn Subscriber Study, August 2010; The Media Audit, October December 2011/April May 2012; USPS Statement of Ownership, July *Cume readership refers to unique total audience over the span of four issues. Single issue readership refers to unique total audience for one issue.

3 affluent Demographics Circulation 65,982 total readership 520,406 Our Subscribers Are Well Educated Graduated college or more % Post-graduate degree or study % Our Subscriber Base Represents A Wide Range of Readers Age % % % % 65 and older % Median Age: 46 gender Male 36% Female 64% Our Subscribers Are Devoted Readers Read three or four of the last four issues % Plan to continue or increase their level of reading of Atlanta magazine % Pass on their issues to as least one additional reader % Have subscribed for three years or more % Our Subscribers Are Affluent Average income $186,300 Earn $100,000 or more % Earn $200,000 or more % Atlanta magazine reaches one out of every four Atlanta residents within the top ten wealthiest zip codes. Our Subscribers Are High Net-Worth Individuals Average net worth $1,209,600 $500,000 or more % $750,000 or more % $1 million or more % $2 million or more % $3 million or more % Atlanta magazine reaches one out of every three Atlanta residents with liquid assets of $250,000 or more. Our Subscribers Live in Expensive Homes Own their principal residence % Average value of subscriber s home $459,500 Home value of $500,000 or more % Home value of $750,000 or more % Own at least two or more homes % our Average subscriber... has a net worth of $1,209,600 has an income of $186,300 spends time with a typical issue 1 HOUR is well educated 77% ARE COLLEGE GRADUATES or HAVE advanced DEGREES Sources: Ipsos Mendelsohn Subscriber Study, August 2010; The Media Audit, October December 2011/April May 2012; Audit Bureau of Circulations (ABC) Publisher s Statement, June 2012 ATLANTA S AUTHORITY SINCE peachtree street, suite 300 atlanta, ga fax atlantamagazine.com

4 affluent readership Atlanta magazine reaches 160,354 residents within the most affluent zip codes over the course of four issues. No other local magazine can match our reach. Atlanta magazine ,354 Points North ,391 Atlanta Business Chronicle ,232 Creative Loafing ,427 Atlanta Homes & Lifestyles ,816 The Atlantan ,965 Georgia Trend ,575 Jezebel ,513 Cherokee 16,198 Cobb 60,894 Fulton 178,996 Forsyth 16,643 Gwinnett 63,181 DID YOU KNOW? Atlanta magazine reaches more affluent Atlanta adult residents, within the most affluent zip codes than any local publication. Sources: The Media Audit, October December 2011/April May 2012 and June 2010, Audit Bureau of Circulations (ABC) Publisher s Statement; Ipsos Mendelsohn Subscriber Study, August 2010 Douglas 26,119 Coweta, Fayette 17,370 Clayton 11,536 DeKalb 82,526 Henry, Spalding 6,198 Barrow, Newton, Walton, Rockdale 23,888 ATLANTA S AUTHORITY SINCE peachtree street, suite 300 atlanta, ga fax atlantamagazine.com

5 LEFT TO RIGHT: Mike Bowers, Bob Wilson, Richard Hyde Tadashi Shoji dress, $450, Neiman Marcus, Lace shoes, $550, Jimmy Choo, Nadri earrings, $95, and Aqua bracelet, $48, Bloomingdale s, Gerbera Garden bracelet, $198, Kate Spade, Tasha pin, $38, Nordstrom, Napier pin, $20, Belk, paid circulation + Newsstand The true value of any magazine to the advertiser is determined by how committed the reader is to receiving the magazine and how engaged that reader is with the editorial content. Our audience remains loyal to the magazine, and Atlanta magazine s circulation offers advertisers the best possible mix a loyal subscriber base and the ability to reach new readers (potential customers) each and every month by our presence on the newsstand. PhotograP hs by ChristoP her t. Martin THE BIG BREAK how three old friends a former attorney general, a perfectionist lawyer, and an ex-cop exposed the conspiracies behind the biggest public school cheating scandal in american history by justin heckert ILLUSTRATION BY STANLEY CHOW in august 1975, atlanta tuned in to see an african american deliver the six o clock news for the first time. almost forty years later, as she nears retirement, monica Pearson reflects on the biggest stories of her historic career. By RichaR d l. EldREdgE JULY 77 Atlanta magazine Circulates copies of the magazine at special events targeting the city s diverse and affluent demographic. Sells more single copies than any other Atlanta publication an average of 4,634 copies are sold each month.* Is sold via more newsstand locations throughout the Southeast and Atlanta than any other local publication. Is the exclusive city/regional title sold via the checkout aisle at all Kroger and Publix store locations throughout the metro area, and via exclusive Barnes & Noble register displays throughout metro Atlanta. p h o t o g r a p h s b y A L E X M A R T I N E Z This fall s ornate, vintage style graces the ruins of the antebellum mansion that Godfrey Barnsley designed for his beloved bride Julia S e p t e m b e r NEXT67 The big ideas on atlanta s horizon in The next Ten years and The next one hundred. photograph by andrea fremiotti Did you know? Atlanta magazine has the largest audited, paid, and verified subscriber base of any magazine serving the metro area. Sources: *Newsgroup newsstand numbers, January 2011 August 2011; Audit Bureau of Circulations (ABC) Publisher s Statement, June 2012 ATLANTA S AUTHORITY SINCE peachtree street, suite 300 atlanta, ga fax atlantamagazine.com

6 furnished insert & ride-along program furnished insert space rates Effective January 2013 All Rates Are Net 2-Page Insert (1 page front and back) $11,180 4-Page Insert (2 pages front and back) $13,465 6-Page Insert (3 pages front and back) $18,170 8-Page Insert (4 pages front and back) $21, Page Insert (6 pages front and back) $28, Page Insert (8 pages front and back) $32, Page Insert (12 pages front and back) $40, Page Insert (16 pages front and back) $44,905 Rates do not include production costs. Insert Less than a Full-Page Size $6,680 Inserts less than full-page size must also buy the full page behind the insert Binding Charge up to 8 pages $1,150 (Fee added to insert cost. Above 8 pages, will be quoted on individual basis) Glued Tip-In Charge up to 8 pages $1,875 (Fee added to insert cost. Above 8 pages, will be quoted on individual basis) Furnished Insert Specifications Full run only no split runs Trim size: 8 X 10.5 Perfect bound Jog to the head Perforations (bind-in only): Leave.5 from gutter for type Supply needed: 77,000 (confirm prior to issue date) 45 lb paper minimum weight, 100 lb paper maximum weight Atlanta Magazine Ride-Along Program Now you can send actual product samples to more than 60,000 Atlanta magazine subscribers via the Ride-Along Program. Your goods, materials, or products are polybagged with Atlanta magazine and delivered directly into the hands of the metro area s most affluent consumers. Contact your Atlanta magazine representative for more information or contact Garrett Heaberlin at or gheaberlin@atlantamag.emmis.com. Atlanta Magazine Ride-Along Rate $21,000 net for entire paid and verified subscriber list of 60,000+ that includes: Atlanta magazine list rental cost Lettershopping, bindery, and polybagging costs Periodicals-class enclosure postage Specifications and Guidelines Only full run of subscribers can be purchased, no splits. Only one ride-along can be polybagged to an issue. Ride-along piece must be delivered to the bindery by pre-printed insert delivery dates. Weight of the ride-along must be under 3.3 oz. Ride-along must already be qualified for standardclass rate. Five samples (5) of the ride-along need to be sent to Atlanta magazine for prior approval by the 15th of the month before shipping inventory to the bindery. Ride-along piece must be delivered to the bindery by pre-printed insert dates. The Ride-Along Program is offered to all advertisers on a first come, first served basis and will be secured with a signed contract. Advantages of the Ride-Along Exclusivity: Only one ride-along is allowed per issue. Your ride-along piece is associated with a quality list source, one that is engaged and has a relationship with the magazine versus a blind direct mail list. Your piece is not perceived as junk mail. The ride-along method guarantees the product will at least be handled, and most likely after (or before) a reader is finished with Atlanta magazine, they will examine it further. Real product samples can now be mailed with Atlanta magazine cost effectively. The advertiser gets the benefit of the goodwill that loyal Atlanta magazine readers feel toward the magazine. ATLANTA S AUTHORITY SINCE peachtree street, suite 300 atlanta, ga fax atlantamagazine.com

7 [ Digital Media Kit ] Atlanta Magazine Digital extends the trusted brand of Atlanta magazine across multiple platforms web, , social media, tablet, and smartphone. In every format, our goal is the same: to deliver quality editorial content to our audience.

8 [ Quick Statistics ] Highlights of atlantamagazine.com include: Blogs on food, culture, politics, history, and more Robust Food & Dining coverage, including an interactive restaurant search, dispatches from the local food scene, and original recipes Engaging videos and photo galleries Popular features from the magazine reenvisioned for an online audience Monthly pageviews: 254,066 Monthly unique visitors: 64,824 Google Analytics, Oct March 2012 Atlanta Magazine Insiders: 24,178 Twitter followers: 15,299 Facebook fans: 5,977 April 2012 Did you know? Relative to the general Internet population, college-educated visitors are greatly overrepresented on atlantamagazine.com. Source: Alexa

9 [ Display Ads ] Dimensions: Pencil: 948 x 40 pixels (collapsed) and 948 x 300 (expanded) Skyscraper: 160 x 600 pixels Rectangle: 300 x 250 pixels Leaderboard: 728 x 90 pixels Roadblock: Leaderboard + skyscraper Specifications: File saved as.jpg,.gif, or.swf (we also accept DoubleClick InRed tags) Max file size of 40 KB URL link Unit Expandable homepage pencil Homepage rectangle Run-of-site skyscraper Sponsor roadblock* Homepage takeover Inventory 1 per month 1 per month 3 per month 1 per month 1 per month Did you know? While click-through rates vary per ad, our composite average CTR is.5% compared with the industry average of.1%. Source: DoubleClick benchmark report of U.S., published 2010 *Select content areas of the site are available for exclusive sponsorship, such as our Covered Dish dining blog, Best of Atlanta microsite, and 50 Best Restaurants feature. Ask your account executive about the best option for you.

10 [ Insiders ] At 24,000+ members and counting, the Atlanta Magazine Insider program allows registered users to access exclusive content, participate in contests and surveys, and subscribe to newsletters. The next four pages will outline your opportunities for reaching this carefully maintained database. Did you know? The average household spend of an Atlanta Magazine Insider is more than twice that of the average consumer. Source: Insight Connect Who are our Atlanta Magazine Insiders? The same educated, affluent, engaged audience as our print readers 29% age % age % HHI over $100,000 86% homeowners Hobbies: cooking, wine, travel, the arts, garden, decor, theater Ask your account executive for detailed breakdowns of household composition, occupation, interests, and purchase behaviors.

11 [ Newsletters ] Specifications: Dining, Recipe, and Issue Preview sponsors should provide a static 728 x 90 leaderboard (max 40 KB) and URL, plus an optional promotional message (up to 25 words) Birthday Card sponsors should provide a logo, URL, and promotional birthday message (up to 50 words). Special gift offers are encouraged. Did you know? Our average open rate of 31% and click-through rate of 14% is significantly higher than the industry averages of 22% and 5%. Sources: GeoStation (Atlanta) and Epsilon and Direct Marketing Association Experience Council Q North America Trends and Benchmarks Results Newsletter List size Frequency Dining 8,176 Weekly Recipe 7,942 Weekly Issue Preview 6,638 Monthly Birthday Card* 23,402 Daily April 2012 *Sent to Insiders on their birthdays. List size represents yearly commitment; up to six category-exclusive spots available. All other newsletter sponsorships are exclusive and sold by the month.

12 [ Dedicated E-Blasts ] Specifications for completed creative: File saved as.jpg or.gif Html files also accepted Max file size of 100 KB Total creative no wider than 700 pixels Subject line URL link Specs for custom creative (recommended): Logo and/or headline (max width 600 pixels) Two 300 x 225 promotional images Intro text (up to 50 words) Body copy (up to 100 words) Subject line URL link Send a dedicated Special Offer or Exclusive Event promotion to Atlanta Magazine Insiders who have signed up to receive it. E-Blast List size Frequency Special Offers 12,318 One-time Exclusive Events 12,586 One-time April 2012 Did you know? Atlanta Magazine Insiders are twice as likely as the average consumer to be shopping addicts and green consumers and three times more likely to be trendy homemakers and AmEx cardholders. Source: Insight Connect

13 [ Travel ] Specifications: Newsletter sponsors should provide a static 728 x 90 leaderboard (max 40 KB) and a URL link, plus an optional promotional message (up to 25 words) Featured Event advertisers should follow submission instructions at: featuredevent.aspx Dedicated blasts, see page 6 Did you know? Atlanta Magazine Insiders identify personal domestic travel, vacation cruises, and personal international travel as their top three types of travel. They are more than twice as likely as the average consumer to be frequent fliers. Source: Insight Connect New in 2012, our travel program consists of three distinct, complementary products: Sponsorship of our monthly Southbound newsletter an extension of our print special advertising section of the same name A Featured Event listing within the Southbound newsletter Dedicated blasts to our travel list As of April 2012, 6,393 Atlanta Magazine Insiders have signed up to receive our travel s.

14 [ Sweeps & Contests ] Our turnkey campaigns are promoted on social media, with a run-of-site button ad, on the site s contest list page, and when possible, in print. Specifications: Sweeps advertisers should supply a logo, 2-3 promotional images (72 dpi), URL link, and prize description (up to 50 words) Optional: They may also supply a 160 x 600 skyscraper ad (max 40 KB) and 1-2 market research questions Word Search advertisers should supply the above plus up to 12 search terms (max 17 characters each) Pet of the Month sponsors should supply a logo, 160 x 600 skyscraper (max 40 KB), URL, and up to 50 words promotional copy Special opportunities arise throughout the year, but here s a look at our recurring products: Basic Sweeps: You provide the prize, we provide a custom registration page, promotion, and opt-ins Editorial Sweeps Sponsorship: Sponsor a themed giveaway tied to an issue of the magazine Word Search: This customizable game is a fun, interactive entry point to your sweeps Pet of the Month Sponsorship: Put your mark on our popular photo contest Did you know? Atlanta Magazine Insiders have won overseas trips, backstage experiences, and shopping sprees. But our most coveted prize was a spot on the cover for one cute pet; our Pet Cover Contest garnered more than 1 million pageviews in three months.

15 [ Digital Edition ] Atlanta magazine s digital replica edition, distributed through Zinio, can be read on your desktop, laptop, iphone, ipad, and Android. The number of single copies of the digital issue purchased by consumers increased 280% between 2010 and Source: Zinio All ads from the print edition run in the digital edition free of charge and contain live links to advertiser URLs (assuming the ad creative contains a web address). Interactive ipad edition The ipad edition can include video embeds, slideshows, and additional paging (such as a catalog). Contact your account executive for a customized proposal. Did you know? 59% of current tablet users say their magazine reading time increased since they started reading on mobile devices. 52% of tablet magazine readers say digital ads provide more information than print ads, and 36% say that digital ads are fun to engage and interact with. Source: Association of Magazine Media Mobile Magazine Reader Study, Nov

16 [ Smartphone Apps ] Atlanta magazine s first smartphone app, Atlanta Magazine Dining Guide, debuts January This iphone app features the magazine s authoritative dining guide presented in an interactive, searchable format along with social media features, photo sharing, and more. Smartphone apps can be sponsored by a single advertiser. See your account executive for a customized proposal. Slated for fall 2012, the Best of Atlanta app will allow users to search, sort, and map winners from our annual Best of Atlanta issues. Did you know? 23% of the traffic to atlantamagazine.com comes from mobile devices. Source: Google Analytics

17 FOR THE SMART + STYLISH Southern Bride

18 SINCE 2007, Atlanta Weddings magazine has delivered strictly local, inspiring wedding content, from fabulous photo essays and fashion coverage to comprehensive venue guides and advice from leading local experts. Our magazine contains more local content than any other Atlanta-area bridal medium, making Atlanta Weddings the ultimate resource guide used by brides throughout the entire planning process. CIRCULATION Atlanta Weddings distributes 60,000 copies per year with two issues, Spring/Summer and Fall/Winter. NEWSSTANDS Sold on newsstands via Atlanta magazine s vast network of newsstand locations throughout the metro Atlanta area and the entire southeast, including major airports, bookseller chains, independent newsstands and grocery chains such as Kroger, Publix and Whole Foods. Atlanta Weddings is the only local publication to change the cover four times per year to extend its presence on newsstands. EVENTS Atlanta Weddings is distributed at a number of targeted weddings events throughout the year, including Bridal Market, bridal expos, trunk shows, personal appearances and other wedding vendor-sponsored events, not to mention one of Atlanta magazine s signature events, The Best of Atlanta Party. Reach your target audience! Atlanta Weddings is polybagged with Atlanta magazine s March and September issues, targeting a select, highly affluent and paid and verified female subscriber base, from mothers-of-the-brides to bridesmaids. The leading wedding, reception and bridal venues and retailers distribute copies of Atlanta Weddings to their current and soon-to-be bridal clientele throughout the year. j e r e m y harwell AtlantaMagazineWeddings.com A COMPREHENSIVE PLANNING RESOURCE FOR ATLANTA BRIDES

19 Atlanta s Ultimate Wedding Planning Resource Our smart, local editorial content covers every aspect of planning a wedding in Atlanta. We consistently offer more up-to-the-minute editorial, real weddings, fashion features and resources than any other Atlanta bridal publication. There is always a reason for the bride-to-be to come back to the magazine for reference (or pull up her free Zinio edition on her ipad). WEDDING STYLE Plan the perfect Atlanta wedding! Our experts go above and beyond to find the latest trends in the industry right here in our city, from bridesmaids dresses and stationers to headpieces, gifts for the groomsmen and jewels. TABLESCAPES The latest trends in tabletop are showcased by the area s finest caterers, florists, bakers, rental services and more. EXPERT ADVICE Atlanta s leading event industry professionals dish out their fabulous (and free!) advice on everything from photography and catering to planning and floral design. REAL WEDDINGS The area s top photographers take you behind the scenes and into every last detail of real-life weddings in Atlanta and the Southeast. DESTINATION WEDDINGS Explore the South s most romantic backdrops, from beachfronts and farmhouses to the mountains. There s a perfect destination waiting for you! FASHION FEATURES Our fashion-forward photographers, stylists and local creatives present the latest looks from Atlanta ateliers and local designers. PARTING SHOT The picture worth 1,000 words. The featured shot on our back-page is the winner of our twice-yearly photo contest at atlantamagazineweddings.com. From grand exits to the first dance or first glance, these entries are submitted by area couples who have just tied the knot.

20 1/6 V. 1/3 V. 1/6 V. 1/6 V. 1/3 SQUARE 1/2 HORIZONTAL 1/2 ISLAND 1/6 H. 2/3 VERTICAL MECHANICAL REQUIREMENTS Full Page Trim Size: 8 x 10.5 Live Area: 7.25 x 9.75 Bleed: 8.25 x Keep live area 3/8 from trim edge Spread Trim Size: 16 x 10.5 Live Area: x 9.75 Bleed: x Keep live area 3/8 from trim edge 2/3 page vertical: x 9.5 1/2 page horizontal: 7 x /2 page island: x /3 page square: x /3 page vertical: 2.25 x 9.5 1/4 page formatted: x 4.5 1/6 page horizontal: x /6 page vertical: 2.25 x DIGITAL REQUIREMENTS All files must be digital-ready for output Acceptable format: High-Resolution PDF Embed all images and fonts into PDF All colors must be CMYK Line screen: 150 Ink density: 280 Please provide a 100-percent sized, color-accurate proof (showing crop marks) or laser proof Atlanta Weddings has adopted the Recomended Standards for Offset, approvedby A.A.A.A., A.B.P., A.P.A., G.A.T.F., M.P.A., N.A.P.I.M., and P.E.R.I. FILE SUBMISSION Please submit your high-resolution PDF to Mark Ziemer, Production Manager mziemer@atlantamag.emmis.com FTP Site: ftp.emmis.com Username: atlmag Password: peaches Upload PDF to the Atlanta Weddings > Advertisements folder and notify Mark Ziemer by . AtlantaMagazineWeddings.com 260 PEACHTREE STREET, SUITE 300 ATLANTA, GEORGIA Reserve Your Space Now! Sean McGinnis PUBLISHER smcginnis@atlantamag.emmis.com Garrett Heaberlin ADVERTISING DIRECTOR gheaberlin@atlantamag.emmis.com Marcie Dickson WEDDINGS ACCOUNT DIRECTOR mdickson@atlantamag.emmis.com Jon Brasher ACCOUNT EXECUTIVE jbrasher@atlantamag.emmis.com Whitney Dick ACCOUNT DIRECTOR, FLORIDA AND CARIBBEAN wdick@emmispublishing.com Laura Jacobson SENIOR ACCOUNT EXECUTIVE ljacobson@atlantamag.emmis.com Joseph Nelson ACCOUNT EXECUTIVE jnelson@atlantamag.emmis.com Jan Scarbrough SENIOR ACCOUNT EXECUTIVE jscarbrough@atlantamag.emmis.com Erika Schenk ACCOUNT EXECUTIVE eschenk@atlantamag.emmis.com Clint Smith ACCOUNT EXECUTIVE csmith@atlantamag.emmis.com Jill Teter TRAVEL ACCOUNT DIRECTOR jill-teter@comcast.net