2015 DIGITAL MEDIA KIT

Transcription

1 2015 DIGITAL MEDIA KIT ADVERTISING & MARKETING OPPORTUNITIES DISCOVERLOSANGELES.COM

2 WHO WE ARE Los Angeles Tourism is the leading resource f visit infmation on Los Angeles. The mission of the Los Angeles Tourism & Convention Board is to advance the prosperity of L.A. s visit economy and the livelihoods that depend on it. This is achieved by sales and marketing to the principle segments of both the domestic and international consumers and travel trade. In particular, L.A. Tourism represents the L.A. destination to the meetings and convention industry nationwide; the international travel trade and traveler; the cruise passenger and cruise lines; the domestic leisure traveler; as well as the wldwide travel media. L.A. FACTS Los Angeles has enjoyed three back-to-back years of recd-breaking visitation. In 2013, the following visitation recds were set: A RECORD 42.2 MILLION VISITORS IN 2013 A RECORD 6.2 MILLION INTERNATIONAL VISITORS A RECORD 27.2 MILLION ROOM NIGHTS SOLD AND A RECORD OCCUPANCY OF 76.8% CONTINUED GROWTH L.A. S RECORD BREAKING TOURISM NUMBERS Visit spending totaled $18 billion Los Angeles is the 3rd most visited destination f international visits. The top five international markets include (in der): Mexico, Canada, China, Australia and the UK. While international visits make up 1 3 of total Los Angeles visitation, they make up 1 2 of all visit spending. The average domestic trip spend = $517. The average international trip spend = $1076. All indications are that 2014 will be another recd year with me than 43 million total visits. Projected 50 million total visits in

3 L.A. IN THE MEDIA JANUARY 2014 GQ magazine named Downtown Los Angeles The coolest new Downtown in America. MARCH 2014 Food & Wine magazine named Los Angeles America s Best New Food City. IN ITS JUNE/JULY ISSUE W Magazine proclaimed Los Angeles The New Art and Style Capital. Media conglomerate, The Guardian, based in the UK, named Los Angeles The Most Powerful Global Brand. The Resonance Rept named Los Angeles the #1 destination in the U.S., citing its range of activity options, impressive infrastructure development, visit reviews, and the general volume of traditional and social media buzz. Los Angeles has 105 museums, me museums per capita than any other city in the wld. When the new Broad Museum of Contempary Art opens next year, we ll have when the Academy of Motion Pictures Arts & Sciences opens in CREATIVE CAPITAL In March 2014, Food & Wine magazine named two L.A. chefs to their Best New Chefs list. Los Angeles is the wld s creative capital. There are me artists, writers, filmmakers, acts, dancers and musicians living and wking in Los Angeles than any other city at any other time in the histy of civilization. 2

4 DISCOVERLOSANGELES.COM The official website f The Los Angeles Tourism & Convention Board is the ultimate online resource f Los Angeles visits and residents. Recently named one of the best designed websites in the wld, the Pixel Award-winning, Webbie-nominated site gives visits and locals alike an inside view into one of the wld s most remarkable destinations. discoverlosangeles.com is a one-stop hub f comprehensive, interactive and current infmation about Los Angeles, from hotels, attractions and nightlife, to dining, culture, spts, entertainment, and me. Visit Profile 78% Domestic, 22% International The majity of all Domestic overnight visits are between the ages of Millennials! 57% female, 43% male Average Household Income: $100,000 62% College Educated (US average: 55%) 83% of all Domestic overnight visits to L.A. engage in social media activity regarding their trip 54% do so on a smart phone tablet 33% posted travel photos Web Traffic 800,000+ Average Monthly Visits (MV) 2.9 million Page Views per month Received a recd 10 million visits in the past year Over 1 million Facebook fans. 2 out of 3 fans are international L.A. Tourism s total social media following is at 3 million and growing Over 120,000+ Twitter followers discoverlosangeles.com Special Features Interactive Experience Builder integrated with Google Maps Integrated social netwking and content curation via Facebook, Twitter & Instagram Instant online hotel booking OpenTable restaurant reservation services A robust events calendar with online ticket purchasing 3-D Virtual Tours of the Los Angeles Convention Center and L.A. LIVE entertainment complex 78% DOMESTIC vs. INTERNATIONAL 22% 3

5 ADVERTISING OPPORTUNITIES discoverlosangeles.com offers opptunities f advertising with customizable sponsed content, banner ads and e-newsletters across content categies including dining, nightlife, arts & culture, activities, spts, and meetings & conventions. Banner Ad Display Options: Get Started Today! Sales Contact Nikki Joseph njoseph@latourism.g P: C: Leaderboard (728x90) Pencil Ad (970x50/970x250) Expandable Expand v Skyscraper (160x600) Medium Rectangle (300x250) Static Rectangle (180x150) Slider Rotat (1020x500) Micro Bar (120x60) Drop-Down (180x150) Mobile Takeover (300x250) Mobile Sticky Ad (320x50) 4

6 BANNER AD RATECARD AD PLACEMENT AD UNIT OPTIONS RUN TIME MEMBER RATE NON-MEMBER RATE discoverlosangeles.com Homepage Pencil Ad (970x50 970x90) Expandable to (970x250) Slider Rotat Image (1020x500) Above/below rotat footer 4 weeks $5,000 per ad unit $5,500 per ad unit Dropdown Menu Static Rectangle (180x150) 4 weeks $3,500 per ad unit Lower right/bottom menu $3,850 per ad unit Categy Pages Section/s Static Med. Rectangle (300x250) Related content area Top bottom of page 4 weeks $1,000 per ad unit $1,100 per ad unit Blogs & Guides Section/s Static Med. Rectangle (300x250) Related content area Above/below Panels Skyscraper (160x600) Left hand column under social tags 4 weeks $3,000 per ad unit $3,300 per ad unit Experience Builder Micro bar (120x60) 4 weeks $2,500 per ad unit Header panel in experience builder - (presented by) $2,750 per ad unit Promotional Pages Section/s Static Med. Rectangle (300x250) Related Content Area Above/below panels 4 weeks $1,500 per ad unit $1,650 per ad unit Search Sections Section/s Skyscraper (160x600) Below top search filters Leaderboard (728x90) Middle Panel/search results Rectangle (180x150) Below search filters 4 weeks $1,000 per ad unit $1,100 per ad unit Meeting Section 4 weeks $1,000 per ad unit Mobile Ad Mobile Takeover (300x250) 4 weeks $3,000 per ad unit $1,100 per ad unit $3,300 per ad unit Mobile Ad Mobile Sticky Ad (320x50) 4 weeks $3,000 per ad unit $3,300 per ad unit CUSTOM CREATIVE Los Angeles Tourism & Convention Board can create ad materials at an additional cost. 5

7 NEWSLETTERS & RATES AD PLACEMENT AD UNIT OPTIONS RUN TIME MEMBER RATE NON-MEMBER RATE discoverlosangeles Dedicated Blast Includes: - Header image 640x227 - Square image 196x200 - Banner image 598x100 - Copy up to 200 wds One time $9,000 $9,900 Spons Ad in Newsletter 598x100 (Consumer) One time $3,500 per ad unit Spons Event in Newsletter 98x63 (Consumer) One time $1,500 per ad unit $3,850 per ad unit $1,650 per ad unit dinel.a. Dedicated Blast Includes: - Header image 640x227 - Square image 196x200 - Banner image 598x100 - Copy up to 200 wds One time $7,000 Spons Ad in Newsletter 598x100 One time $3,000 per ad unit Spons Event in Newsletter 98x63 One time $1,000 per ad unit $7,700 $3,300 per ad unit $1,100 per ad unit Restaurant Week Dedicated Blast Includes: - Header image 640x227 - Square image 196x200 - Banner image 598x100 - Copy up to 200 wds One time $8,000 Spons Ad in Newsletter 598x100 One time $3,500 per ad unit Spons Event in Newsletter 98x63 One time $1,500 per ad unit $8,800 $3,850 per ad unit $1,650 per ad unit SOCIAL MEDIA RATES AD TYPE FOLLOWERS COST Facebook/dinelafan Facebook/losangelesfan Twitter.com/dineLA Twitter.com/discoverla wds, Image any size wds, Image any size 140 Characters less, Image with link, any size 140 Characters less, Image with link, any size 60,000+ 1,100, , ,000+ $4,000 $4,000 $350 $350 Dedicated Blast Header Image 640 x 227 px CUSTOM CREATIVE Los Angeles Tourism & Convention Board can create ad materials at an additional cost. Dedicated EBlast Square Image 196 x 200 px Spons Ad in / Dedicated Blast Ad 598 x 100 px 6

8 dinel.a. & RESTAURANT WEEK About dinel.a. dinel.a. exists to promote all things food in Los Angeles. One of the most dynamic culinary scenes in the country, Los Angeles is home to street food and five-star restaurants; gourmet food trucks and farm-to-table cuisine. About dinel.a. s Restaurant Week: To help promote L.A. s culinary scene, dinel.a. produces dinel.a. s Restaurant Week, a 14-consecutive day, non-ticketed dining event, showcasing Los Angeles as a premier dining destination and highlighting the diversity of culinary experiences L.A. has to offer. Presented by the Los Angeles Tourism & Convention Board, dinel.a. s Restaurant Week is designed to stimulate business and introduce new customers to restaurants located in the many neighbhoods throughout L.A. County. F me infmation, visit: Event Details Event occurs twice a year: Winter & Summer Prix-fixe lunch & dinner menus starting at $15-$45 Over 350 participating restaurants during each event dinel.a. s Restaurant Week Website Over 5 million online page views per event Average time spent on website is 7 minutes, 33 seconds dinel.a. Consumer Profile Affluent Average household income $96,000 Average Age Gender 58% Female, 42% Male 3 OUT OF4 Attracts New Customers 25% first time participants DINERS ORDERED ADDITIONAL ITEMS 7

9 BANNER AD RATECARD dinel.a. Homepage/Restaurant Week Rates AD PLACEMENT AD UNIT OPTIONS RUN TIME MEMBER RATE NON-MEMBER RATE dinel.a. Homepage Top bottom of page 4 weeks $2,000 per ad unit $2,200 per ad unit Restaurant Week Homepage Sponsship Slider Rotat Image (1020x500) Middle panel bottom of page 6 weeks $17,000 per ad unit $18,700 per ad unit Restaurant Week Mobile Ad Mobile Sticky Ad - bottom (320x50) 6 weeks $5,000 per ad unit $5,500 per ad unit Customized Opptunities discoverlosangeles.com/dinel.a. offers opptunities f advertising with customizable sponsed content, banner ads and e-newsletters within the dining categy. CUSTOM CREATIVE Los Angeles Tourism & Convention Board can create ad materials at an additional cost. GET STARTED TODAY! Sales Contact Nikki Joseph njoseph@latourism.g P: C:

10 DIGITAL AD SPECS CREATIVE UNIT NAME Desktop INITIAL DIMENSIONS (WxH in pixels) MAX EXPANDED DIMENSIONS (WxH in pixels) MAX INITIAL FILE LOAD SIZE SOCIAL MEDIA facebook.com/losangelesfan & facebook.com/dinelafan Pencil Ad Slider Rotat Image 970x50 970x x500 Expands to 970x250 60KB Wd count f facebook posts: wds with picture*. Image can be any size. Static Leaderboard Above/below rotat & footer Above/below Panels Top & bottom of page Static Rectangle Lower right/bottom menu Below search filters 970x90 180x150 Character count f twitter posts: 140 characters less (with picture* link optional). Image can be any size. Static Med. Rectangle Related content area 300x250 Skyscraper 160x600 Left hand column under social tags. Below top search filters Suppted Creative File Types PNG, JPG, GIF, SWF* Animations Micro Bar 120x60 Header panel in experience builder 10KB If animated, 0:15 seconds max Leaderboard 728x90 Middle Panel/search results Mid Panel B2B Pages, Top & Bottom Panels Submission Lead Time f Creative 5 business days Rectangle Below search filters 180x150 * only f certain ad units Article pages Content 250 Max wd count NA Mobile Mobile Screen Takeover 300x250 Static Adhesive ad 320x50 bottom of screen Font = 8pt (11px) - 16pt (21px) Newsletters Dedicated Blast Header Image Dedicated Square Sponsed Ad Content 640x x x100 Up to 200 wds* *L.A. Tourism reserves the right to edit provided copy Control = Close X on expanded panel and Expand on collapsed panel Retract Feature = Either tap to close/ expand 30KB 15KB 30KB 20KB 30KB NA ADVERTISING INQUIRES: Please contact Nikki Joseph njoseph@latourism.g Phone: Cell: CREATIVE SUBMISSION: Please contact Stella Yeo syeo@latourism.g Phone: