1) Branding/Awareness: Print Display Advertising Digital Edition Display Advertising Online Display Advertising Roadblocks

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1 Advertising Options Metal Casting Design & Purchasing offers advertising opportunities suitable for each of the four major marketing goals. 1) Branding/Awareness: Print Display Advertising Digital Edition Display Advertising Online Display Advertising Roadblocks 2) Direct Response: Direct Mail Blasts E-Newsletters 3)Lead Generation Sponsored Webinars 4) Custom Publishing Casting Source Directory Individual Customized Brochures & Guides Jim Beckwith East, Midwest, West, Canada, Mexico 847/ ext. 272 Advertising Contacts General 1695 N. Penny Ln. Schaumburg, IL / Fax: 847/ Rolf Petersen Southeast 847/ ext. 242

2 2012 Editorial Calendar Month Process Focus Metal Focus Special Features Expanded Distribution January/ Sand Casting Steel Purchasing Report Pacific Design & Manufacturing February March/ Supply Chain Cast in North America Atlantic Design & Manufacturing April Development Issue Pre-Show This special supplement to Metal Casting Design & Purchasing includes profiles of dozens of Metalcaster the best metalcasters in North America. The supplement will mail with our first ever Supply Cast in North America at the Prospectus Chain Development Issue, designed to give casting buyers a comprehensive sourcing strategy. 116 th Metalcasting Congress May/June Casting of the Year Cast in North America Design & Manufacturing Midwest Post-Show SME Rapid July/August Sand Casting Nonferrous Purchasing Report 20 th Casting This 250-page directory and reference issue includes: capabilities listings for more than 2,500 Source metalcasting facilities (foundries and diecasters) in North America, newly updated reference All Trade Shows From Directory material on all metalcasting processes and materials, and a glossary of metalcasting terms. Fall 2012 to Spring 2013 September/ Investment Iron Machining and Value-Added October Casting November/ Diecasting/Permanent Aluminum Rapid Manufacturing December Mold Casting Editorial Philosophy Developed in 1999, Metal Casting Design & Purchasing (formerly Engineered Casting Solutions) is delivered to casting design engineers and buyers seven times per year. It is North America's only magazine devoted to providing your customers with detailed information on casting design and purchasing, metalcasting technology and processes, and the latest news affecting the metalcasting industry. Articles are uniquely developed for the casting design engineer and purchasing audience. Metal Casting Design & Purchasing distributes up to 30,000 printed copies per issue and reaches a worldwide audience online with a digital edition and its cobranded website, MetalCastingDesign.com.

3 Branding/Awareness Print Advertising AD SIZE DISPLAY AD RATES FREQUENCY OF INSERTIONS (cost per ad) 1 Issue 4 issues 7 Issues Full Page $5240 $4720 $4320 2/3 Page $4220 $3790 $3490 1/2 Island $3710 $3360 $3060 1/2 Page $3260 $2940 $2710 1/3 Page $2270 $2040 $1850 1/4 Page $1850 $1700 $1590 1/6 Page $1390 $1240 $1160 Website Spotlight $940 $830 $680 COLOR RATES Four-Color Process $940 COVERS (includes four colors) 2nd Cover $6850 3rd Cover $6590 4th Cover $7000 Circulation: up to 30,000 copies per issue. Advertising space deadline: the 25th of the month prior to publication. Print Specifications Ad Sizes: Full Page: 7 x 10 1/3 Vertical: x 10 2/3 Page: 4.5 x 10 1/3 Square : 4.5 x /2 Island: 4.5 x /4 Square : x /2 Horizontal: x 7 1/4 Horizontal: 7 x /2 Vertical: 3.5 x 10 1/6 Page: x Resolution: 300 DPI or greater. File Format: PDF files are preferred, but many other file types can be accepted. Consult your representative for details. Bleed: When submitting a color ad as a bleed, please extend color ¼" beyond sizes noted above. Also place art and copy elements at least ¼" inside bleed boundary. Please notify your representative when submitting bleeds. Materials Delivery: Upload files to the AFS website User name "consultant"; password "safe".

4 Digital Edition Advertising All print advertisements appear in the digital edition at no extra cost. Any print advertisement submitted with embedded fonts receives live links at no extra cost. Digital edition rates shown are net. Branding/Awareness FEATURE DIGITAL AD RATES COST PER ISSUE Embedded Video $600 Inserted Digital Page (Two-Sided) $1,400 Across from front cover: full page $1,600 Customized digital programs also available. Discounts available for long term commitments. Contact your representative for more details. Digital Edition Specifications Videos: Videos should be submitted as flash files. There is no file size limit, but be aware that file size can affect load time. Banners: Static or animated flash, GIF or PNG files are preferred. Digital Pages: See Print Specifications. Ads Next to Covers: PDF files (300 dpi or greater) are preferred, but many other file types can be accepted. Consult your representative for details. Materials Delivery: Upload files to the AFS website User name "consultant"; password "safe".

5 Online Display Advertising Online audience average: 5,400 unique visitors/mo. (2011). Inventory limited to 10 ads in rotation per position. Online display advertising rates shown are NET. Contracted print advertisers may be eligible for rate discounts. Branding/Awareness AD SIZE Online Specifications Leaderboard Banner: 728 x 90 pixels. Sideboard Banner: 150 x 300 pixels. Resolution: 72 DPI or greater. ONLINE DISPLAY AD RATES LENGTH OF COMMITMENT (Cost Is Per Month) 3 Months 6 Months 1 Year Leaderboard Banner $900 $750 $600 (728 x 90 pixels) Sideboard Banner $750 $600 $450 (150 x 300 pixels) File Format: Static or animated GIF or PNG preferred. Flash files are accepted, but please note our web software does not allow us to track impressions or clicks for flash files. Materials Delivery: Upload files to the AFS website

6 Direct Response Blast Program blast services are available on a customized basis. Database is not available for purchase blast programs are administered in-house by MCDP staff. All rates shown are net. Administrative Fee: $500 BLAST RATES Number of Addresses Cost per Address 1,000-2,500 $1.00 2,500-5,000 $.70 blasts are limited to one per week, first come first served. blast content subject to review by MCDP staff. If HTML conversion is required, additional conversion fee of $1000 applies. Direct Mail Program Direct Mail programs are available on a customized basis. Database is not available for purchase direct mail programs are administered in-house by MCDP staff. All rates shown are net. DIRECT MAIL RATES Number Of Addresses Cost per Address 1,000-2,500 $.50 2,500-10,000 $.30 more than 10,000 $.15 Pricing shown is for list rental only does not include design, production, handling or postage. Contact your representative for a custom quote. E-Newsletter DesignLine Distribution: 4,900+. Inventory limited to four ads per newsletter. All newsletter rates shown are NET. Contracted print advertisers may be eligible for rate discounts. Ad Size: 150 x 300 pixels DESIGNLINE AD RATES RATE PER NUMBER OF DESIGNLINE INSERTIONS 1X 3X 6X 12X $900 $750 $500 $350 Newsletter Specifications Ad Size: 150 x 300 pixels at 72 DPI or greater. File Format: Static GIF or PNG preferred. Flash files are accepted, but please note our web software does not allow us to track impressions or clicks for flash files. Animation is not available. Materials Delivery: Upload files to the AFS website

7 Lead Generation Sponsored Webinar Program For specific details on webinars, see the Sponsored Webinar Program flyer. Program cost starts at $2000, including electronic promotions. Print advertising to promote webinars may be purchased at a discount of 50% off the earned rate. Custom Publishing Annual Casting Source Directory The Casting Source Directory is a well-used and much-anticipated resource for casting buyers and designers. It contains useful general information about the industry, including tips on how to buy and how to design castings. In addition, the CSD features comprehensive listings of all North American metalcasters, indexed by location, metals cast and processes used. The Casting Source Directory is distributed free of charge to the entire Metal Casting Design & Purchasing audience. In addition, it is made available at industry trade shows and can be purchased through the publications division of the AFS website. The online version of the CSD is available year-round. Print Advertising Rates: same as other issues AD SIZE FREQUENCY OF INSERTIONS (cost per adlet) Ad Size or More Single (2 x1.5 ) $525 $470 $420 $365 $315 Double (2 x3 ) $735 $655 $580 $500 $420 Full Color DIRECTORY AD RATES (ADLETS) * Included *For display advertising rates, see page 2. Additional discounts available for orders placed by May 11, Online Advertising Text ad: $150 per month (net) Individual Customized Brochures & Guides Metal Casting Design & Purchasing can create custom publications for your business on demand! Such publications can be inserted into the print magazine, direct mailed to a customer list, or used as a sales tool by your staff, among many other uses. If you d like to learn more,

Advertising Contacts. Rolf Petersen Southeast 847/824-0181 ext. 242 rpetersen@afsinc.org

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