For 6 months ended September 30, 2010 ATLANTA GROUP

Transcription

1 For 6 months ended September 30, 2010 ATLANTA GROUP Atlanta (Fulton County), Georgia Sun Mon Tue Wed Thu Fri Sat TOTAL COMBINED AVERAGE CIRCULATION 384,110 1,734, , , , , , TOTAL AVERAGE PAID CIRCULATION The Atlanta Journal-Constitution 384, , , , , , ,559 Subject to Audit 2. AVERAGE ANALYZED NONPAID CIRCULATION - OTHER PUBLICATIONS Reach Home Delivery and Mail 1,553,293 Evening Edge Home Delivery 375,444 MundoHispánico Home Delivery and Mail 6,070 Public Access Copies 65,430 Total Average Circulation 71,500 Total Average Analyzed Nonpaid Circulation - Other Publications 1,553, ,944 Total Combined Average Circulation 384,110 1,734, , , , , ,559 Atlanta Group Total Combined Average Circulation 2,000,000 1,800,000 1,600,000 1,400,000 1,200,000 1,000, , , , ,000 0 Sun Mon Tue Wed Thu Fri Sat MundoHispánico Hispanico Reach Evening Edge The Atlanta Journal-Constitution Atlanta Journal-Constitution is a Morning and Sunday newspaper that is served to paid individual recipients by Home Delivery, Mail, Single Copy and Other Paid circulation. Reach is a free Total Market Coverage (TMC) product available through Home Delivery or the Mail on Sunday, Monday or Tuesday. Evening Edge is a free Select Market Coverage (SMC) publication available through Home Delivery to select households on Thursday. MundoHispánico is a free Spanish-language newspaper available through Home Delivery & Mail to individual recipients and Single Copy distribution channels on Thursday. PRINT READERSHIP: In Market Sun Weekday Readers 1,435, ,990 1,821,397 Reach 29.3% 16.1% 37.1% Readers 1,369, ,163 1,718,916 Reach 33.7% 18.7% 42.3% ONLINE READERSHIP: In Market Audience-FAX 30 Days Readers 866,219 1,203,582 Reach 17.7% 24.5% Readers 810,054 1,118,121 Reach 19.9% 27.5% Source: Scarborough, 2010, Release 2, See Explanatory NET COMBINED AUDIENCE: In Market (unduplicated) WEB SITE USAGE: Total Activity 6 mo. avg. Aug Total Unique Users 2,288,000 Page Impressions/Views 71,745,000 Source: NNR//NetView, See Explanatory W. Seegers Road Arlington Heights, IL T: F: Print 30 Days Online Audience 2,169,205 2,367,308 Reach 44.2% 48.3% Audience 2,031,954 2,210,595 Reach 50.0% 54.4%

2 Atlanta Metro Quick Stats:* Demographic 2010 Data U.S. Metro Rank Households 1.96 Million 9 Population 5.57 Million 7 African-American Population 1.72 Million 2 The Atlanta Journal-Constitution^ 1.72 million metro adult readers every week Reader profile: 76% own their home 66% are college educated 64% have a HH income of $50, % are age % have children Unique advertising options front page advertising, sticky notes, spade wraps, dynamic ads, ad bags and more Reach (Total Market Coverage product) Weekly consumer savings package delivered to non-subscribers of The AJC on Sunday, Monday or Tuesday Combined with the AJC, advertisers can saturate the market to reach nearly 1.8 million Atlanta households^ Sub-ZIP code level delivery available for strategic targeting Ability to deduplicate insert distribution with AJC home delivery subscribers Lifestyle profiling services available *The U.S. Census Bureau - all census data benchmarked to the 2000 Census including county population and occupied household data. ^Scarborough Research 2010 R2 Atlanta CBSA Atlanta Group, Atlanta, GA, Page #2

3 Atlanta s #1 Local News and Information Website: Atlanta is a leading digital market 78% of Atlanta adults go online every month, 4th highest Internet usage among top 10 s^ AJC website Metrics# 2.28 Million Visitors 71.7 Million Page Views 75% of Pages Turned by Atlanta Visitors ajc.com is the local online news source for Atlanta #1 local news and information website^ rd 3 highest 30-day reach of online adults among Top 10 newspaper websites^ ajc.com audience profile: median HHI $75.7K, median age 43 and 77% home owners^ Partnership with Yahoo! gives advertisers access to 71% of the online audience.^ Partnerships with the most-used search-engine websites give advertisers access to 94% of the Atlanta search audience.^ Advertising opportunities include behavioral and geographic targeting, search engine marketing, rich media, video, mobile, e-newsletters and more. ajc.com Channels include: Influence weekend plans with Atlanta s 24x7 source for where to go and what to do for fun. Visitor profile:^ 57% age % college educated $88,600 median HHI Partnered with autotrader.com, a leading local online marketplace for Atlanta s automotive buyers and sellers. A leading local online marketplace for Atlanta s home buyers and sellers Manage all of your recruitment efforts in one place and leverage our partnerships with HotJobs, Monster, Indeed.com, Telemundo and thousands of niche sites to reach a wide range of job seekers available in Atlanta or any market across the U.S. ^Based on internal analysis, Scarborough Research 2010 R2. Atlanta ; Scarborough Research Multi-Market Database 2010 R1. Top 10 Markets. #Nielsen Net Ratings (Jan-Sept averages) and Nielsen Atlanta Monthly Report Atlanta Group, Atlanta, GA, Page #3

4 Evening Edge (SELECT MARKET COVERAGE) Evening Edge is a broadsheet section delivered on Thursday to more than 375,000 single family households who do not subscribe to The Atlanta Journal-Constitution. Reader profile:^ 58% women 63% HHI $50K+ 42% have children in the household 63% are age Distribute inserts at ZIP code level for strategic targeting Nearly 2,000 distribution points placed in areas of 18 counties with high Hispanic populations. Georgia s Oldest And Largest Spanish Publication Atlanta Metro Snapshot 16th largest Hispanic market* 550,000+ population# MundoHispánico is the source for Atlanta Hispanics Audited circulation of 71,500 73% of Georgia Hispanics live in MundoHispánico s distribution area# 85% of readers are age 18-49^ 66% of readers have children^ ^Based on internal analysis, Scarborough Research Recontact Study 2008 R2, Atlanta CBSA; Scarborough Research R2, 6 Month Readers, Atlanta. *The U.S. Census Bureau - all census data benchmarked to the 2000 Census including county population and occupied household data. #Nielsen Claritas Atlanta Group, Atlanta, GA, Page #4

5 OTHER - EXPLANATORY: ABC did not determine the publisher s choice of data provider for these statistics nor should the inclusion of this data be construed as endorsement by ABC of the methodology or technologies used by the data provider. As appropriate, ABC audits will verify the applications and measurement techniques used by the data provider to establish the statistics and data presented on behalf of the publication. County population and occupied household estimates appearing in ABC reports are obtained from The Nielsen Company (U.S.), Inc. Estimates for ABC defined newspaper markets and areas below the county level are projections based upon The Nielsen Company (U.S.), Inc. estimates. The Nielsen Company (U.S.), Inc. estimates are intended for your company's use during its normal course of business, and, while the information may be provided to third parties during such course of business, it may not be sold or sub-licensed to third parties or electronically integrated into third party systems without the prior written consent of The Nielsen Company (U.S.), Inc. AUDIENCE FAX - EXPLANATORY: Print/Online Readership Explanatory: Area: Atlanta Area: Reflects 99.0% circulation within the circulation defined market per the September 30, 2009 circulation Audit Report covered by the Readership Newspaper Designated Market and is comprised of: Bartow, Carroll, Cherokee, Clayton, Cobb, Coweta, DeKalb, Douglas, Fayette, Floyd, Forsyth, Fulton, Gwinnett, Hall, Henry, Newton, Paulding, Polk, Rockdale and Walton Counties all in Georgia. The Readership research sample produced the following completed unweighted total interviews: Market Print Readership Online Readership Combined Audience Print 30 Days Sun Weekday 30 Days Online , ,366 1, , ,263 1,353 The 7 Day Print and 30 Day Online measurement is a combination of respondents who answered affirmatively that they read the Daily or Sunday print edition in the past week or respondents who answered affirmatively that they viewed the newspaper's website(s) any time in the past 30 days. Respondents captured in this measurement are included once with no duplication. Atlanta Journal-Constitution weekly adult metro readers calculated using cumulative Weekday and average Sunday readers with an unweighted total of 1,090. Evening Edge readership demographic information calculated using average-issue readership with an unweighted total of 237. MundoHispanico readership demographic information calculated using averaged 6-month cumulative readership for the R and R studies. Unweighted totals for reader age and children are 138 and 155 respectively. Web Site Usage Explanatory: The following represents a by-month recap of the five month average total unique users/visitors and page impressions/views as submitted by the data provider. In addition, any/all footnote references supplied by the data provider are also shown Total Unique Users/Visitors Page Impressions/Views March 2,320,000 80,503,000 April 2,193,000 57,196,000 May 2,205,000 63,643, Total Unique Users/Visitors Page Impressions/Views June 2,055,000 80,723,000 July 2,133,000 78,369,000 August 2,823,000 70,035,000 Web Site Usage Definitions: Total Unique Users/Visitors: The number of unique visitors that have gone to the Website at least once in the defined time period. If a person goes to the same Website more than one time, they are only counted once. The domains attributed to this site are defined according to the Nielsen Online NAA NADBase -Topline custom query parameters. Nielsen Online utilizes a research-based method to project the total number of Unique Users/Visitors to the site. A sample of Internet users behavior is monitored using installed proprietary software on their computers. The panelist's activities are then statically projected to the entire Internet user population. Since individual human behavior is monitored, the number reported in Audience Fax Web Site Usage, Total Activity could be interpreted as people. Page Impressions/Views: The total number of times a Web page has been seen by the web population. There can be duplication in Page Views because any Web surfer can view a page many times. In order to be counted as a page view, the Web page has to successfully load on the users browser. Web Site Usage reports on the following Domains: accessatlanta.com accessatlanta.com/ajc ajc.com ajccars.com ajcclassifieds.com ajchomefinder.com ajchomes.com ajcjobs.com ajcpets.com ajcrecreation.com ajcstuff.com atlantaclassifieds.com atlantajournal.com atlantajournalconstitution.com eveningedge.com myajc.com Moya Neville, Senior Vice President of Sales Telephone (404) FAX (404) Perimeter Center Parkway NE Atlanta, GA moya.neville@ajcmediasolutions.com To Members of the Audit Bureau of Circulations: We have examined the circulation records and other data presented by this publication for the period covered by this report. Our examination was made in accordance with the Bureau s Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances. In our opinion, the total circulation for the period shown is fairly stated in this report, and the other data contained in this report are fairly stated in all respects material to total circulation. Audit Bureau of Circulations Atlanta Group, Atlanta, GA Page #5 - # January Copyright 2011 Audit Bureau of Circulations. All rights reserved.