2014 eproduct Media Kit

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1 2014 eproduct Media Kit TOC JOURNAL website ipad ADVERTISING Resource Center Webinar SPONSORSHIP

2 Table of Contents Click to go to Introduction PracticeUpdate.com... 4 TOC Banner Advertising Journal Website Banner Advertising ipad Advertising Resource Center Webinar Sponsorship...12 Contact Media Kit eproducts

3 Introduction The health care community, like the rest of the world, is online. Thanks to smartphones and tablets, HCPs are able to use spare minutes to log in and stay current. And because of Elsevier s full suite of mobile-friendly sites, programs, and apps, they have the resources to do just that. HCPs online More than ever, health care professionals are utilizing the convenience and depth of online information. 88% use desktop computer for professional purposes (80% use laptop computer)* With more than a century of service delivering the latest scientific information to the medical community, Elsevier is already the go-to resource of HCPs, a brand that has earned and retained the 83% use smartphone for professional purposes* respect and attention of the medical community. While we built our name in print journals, our reach online is growing as quickly as technology is advancing. Elsevier s eproducts range from classic, content-rich journal websites to personalized research hubs. Covering all specialties and providing a dynamic platform for you to showcase your brand, connect with niche markets, and engage new customers. Utilize the advertising and sponsorship opportunities in our digital offerings, and join us where wireless technology fosters connection. 72% use tablet for professional purposes (55% use ipad)* 90% agree the Internet is an indispensable resource for professional information* 31% read the current issues of medical journals online 23% on publication s website 14% on tablet app 13% on smartphone app** * Manhattan Research, Taking the Pulse U.S ** Kantar Media Sources & Interactions: March 2013 Medical/Surgical Edition Media Kit eproducts

4 PracticeUpdate.com Advertise on the new PracticeUpdate. The latest digital offering from Elsevier, PracticeUpdate.com, is a comprehensive resource that delivers the most important medical news accented by summaries, insights, and feedback from practicing physicians respected as experts in their field. Customizable by specialty, PracticeUpdate easily becomes a physician s prime destination for information relevant to their field and practice. Why Advertise on PracticeUpdate? Now the latest research and information from Elsevier and the medical publishing field can all be found in one convenient place. PracticeUpdate features articles from more than 100 journals and other news sources, showcasing the most authoritative content hand-selected by experts who understand what matters most to HCPs. PracticeUpdate cuts through the clutter and showcases the most important stories, news, and medical information of the day. PracticeUpdate is new and growing the site has already seen significant membership and continues to receive daily registrations from physicians and other health care professionals across all fields. A free service, registration not only helps us customize each user s content, but also ensures your ads are being seen by your target audience the medical community. Top news, top doctors advertising here should be a top priority Media Kit eproducts

5 PracticeUpdate.com (cont d) Ad Options PracticeUpdate s unique set-up allows you to place your messaging exactly where it needs to be seen. Targeted ads Specify keywords or medical specialties you would like to align with your ad, and when users set up their profile and select those parameters, their custom homepage will include your ads. Therapeutic Exclusivity Own therapeutic-focused areas that highlight breaking news, resources, multimedia, patient information, clinical trials, events, websites and other information critical to the specialist s decision making on a highly targeted disease state. Run of site ads Broaden your message and guarantee the most visibility by placing your ad throughout the entire website. Physician community forums and CME partnerships Our Continuing Medical Education offerings are the perfect opportunity to teach HCPs about emerging trends and the role your brand can play. Sponsor a session or forum, and gain a captive audience of physicians ready to discover something new. Conference Programs Covering hundreds of medical shows every year, Elsevier will exclusively surround your brand with pre-, during, and post-conference coverage via articles, videos, interviews, and other unique content. Custom opportunities Thanks to the scalable platform utilized to create PracticeUpdate, we can work with you to create a personalized branded area. Create a landing page for a specialty or a media collection featuring a new procedure. Additional Advantages Make sure your brand is resonating with our audience, thanks to comprehensive reports and opportunities. List matching Provide us with your top targeted physicians and we ll let you know how many of them are registered on PracticeUpdate plus connect you with them personally through highly targeted campaigns. Custom metrics Measure performance and gain user insights with PracticeUpdate s advanced analytics. Custom reports and dashboard packages are also available. Mobile optimization As more and more HCPs go mobile, so does PracticeUpdate. All ads and content are optimized within our clean, user-friendly mobile site, providing the best in adaptive design. Newsletters Extend your branding with the PracticeUpdate community by advertising in one of the specialty highlight newsletters (daily, weekly, and monthly options available). Or, provide a highly customized message in a custom newsletter that we blast to your select audience. PracticeUpdate provides HCPs with all of the most influential, actionable content of the day in one convenient package. Be a part of this personalized user experience and reach out to your targets through PracticeUpdate today Media Kit eproducts

6 TOC Banner Advertising Be part of the message from the start of each new issue. Through our Table of Contents (TOC) alerts, we highlight upcoming journal editorial content and provide a special preview of the articles and topics readers can expect in the next journal issue. The TOC is distributed to clinicians in more than 80 different specialties who have either voluntarily opted-in to receive or a particular society sends directly to their members. Through placing a banner on our TOC, you have an engaged, interested audience that you can connect with. Leaderboard 728x90 Why Advertise in TOCs? Because the TOC alert is sent to opt-in recipients and society members who are anticipating and interested in this content, you benefit from higher-than-average interaction, including a competitive 19.45% average open rate. Adding TOC advertising to your integrated marketing communications plan will allow you to strengthen your reach and educate your target audience from the very beginning of their interaction with each journal issue. Create a comprehensive campaign that ties together these initial ads with complementary ads in the print, web, and app versions of the journals for maximum reach and impact. Large Rectangle 300x250 Wide Skyscraper 160x Media Kit eproducts

7 Journal Website Banner Advertising Create connection through our publications online. Our industry-respected and preferred journal titles spanning more than 80 specialties are complemented with dynamic, comprehensive websites that enhance our journal content and create a real-time forum for us to keep the medical community in the know. Our journal websites feature the high quality editorial content Elsevier is known for, plus exclusive online material on the latest research. With 400 journal sites and counting, we can find the online destination of your target and help you develop a brand connection. And by enhancing print journal ads with creative online, you can easily establish another touchpoint with readers and reinforce your brand across platforms. Leaderboard 728x90 Why Advertise on Journal Websites? With specific, specialty audiences that directly meet your advertising goals, our journals help you easily create brand awareness, introduce important products, and associate your name with superior editorial. Interactive banner ads draw in readers attention, while click-throughs create instant connection to your brand. Choose a particular journal site to advertise on, or select a specialty and allow us to create an advertising mix across multiple sites that reach your ideal audience. Large Rectangle 300x250 Wide Skyscraper 160x600 Our journal readers are busy, influential HCPs who may have seen your ad in the print journal create another touchpoint, remind them of your brand, and spark action by expanding your advertising campaign into our journal websites Media Kit eproducts

8 ipad Advertising Your brand at their fingertips. Elsevier has built and launched ipad app versions of a selection of our print journals over 40 apps and growing. These apps allow busy healthcare professionals to turn to their favorite journals no matter where their schedules take them. Thanks to the convenience and real-time relevancy of the apps, keeping up-to-date is easy. Connect with these forward thinking HCPs in their medium of choice by advertising within one of our ipad apps. Why Advertise in Journal Apps? Extend your reach and interaction with HCPs while they are engaged with our industry leading content Utilize creative and eye-catching rich media ads to capture the reader s attention, and link them directly to your brand s online presence Improve audience engagement. Elsevier apps have been greatly exceeding standard webpage clickthrough rates (0.2%), achieving rates over 2.6%*. Gain high-value bonus exposure. Promotional materials for the journal s ipad app will include the advertiser s logo in various campaign efforts, including campaigns, print advertising, and signage at applicable conferences all targeted to your ideal demographic (subject to editor/society approval). * Google via the DFP adserver ** Float Mobile Learning Research, March 2012 *** Manhattan Research, Taking the Pulse U.S Physicians are 250% more likely to own a tablet than other consumers** 72% of U.S. HCPs own or use a tablet for professional purposes (55% own/use Apple ipad)*** 52% of U.S. HCPs read articles or abstracts for professional purposes on their tablet*** 39% plan to purchase a tablet within the next six months*** Media Kit eproducts

9 ipad Advertising (cont d) Ad Options All Elsevier journal ipad apps offer the opportunity to place engaging rich media ads in the following locations: Full-Page Interstitial Ads Splash Screen Home Screen TOC/Abstract Page App Navigational Bar Metrics Capabilities With ipad advertisements, Elsevier can provide you with valuable information on how both the app and your ad are being viewed. App usage metrics include: # of downloads # of issues downloaded # of times app is opened/used (sessions) # of unique visitors Advertising engagement metrics include: # of ad impressions # of rich media advertisement engagement events # of click-through events Adding journal ipad app advertising to your integrated marketing communications plan will allow you to strengthen your reach and educate your target audience no matter how they choose to read. Create a comprehensive campaign that ties together print, web, and app advertisements for maximum reach and impact Media Kit eproducts

10 Resource Center Strategically position your brand alongside trusted, relevant content Journal-branded resource centers are unique sponsorship opportunities for brands to connect with HCPs in an unbiased and engaging online environment. Why Sponsor a Resource Center? Value for your brand Trusted editorial content Journal-branded website lends credibility and respect to chosen content Can be co-published across multiple journal sites Indexed multi-media content Delivers additional impressions Everlasting availability on MEDLINE /PubMed, etc. Supplement opportunity KOL roundtable discussions may be peer-reviewed, published, and indexed in print supplement Ongoing metrics Gain audience insights and optimize your sponsorship campaign Clear, established sponsorship Authoritative, customizable, not disruptive Value for HCPs Trusted editorial content governed by a journal editor edited, referenced and indexed Compartmentalized content Simple navigation to gather information faster Open access Original, relevant, and peer-reviewed full-text articles Educational videos and tools Physician interviews, roundtable discussions, podcasts, slide presentations 91% of HCPs surveyed stated the content of the resource center changed their practice in some way Media Kit eproducts

11 Resource Center (cont d) Achieve Greater Audience Participation Use Elsevier s trusted multi-channel publishing assets to drive targeted HCPs to your Resource Center Sponsored journal ads Banner ads on specialty sites and journal TOCs Custom s and promotions in Elsevier specialty newsletters ipad journal app ads Average viewing time for videos on Resource Centers 26 mins (52% return visits) Average viewing time for article pages on Resource Center: 23 mins (25% return visits) Banner Ad ipad App Sponsored Jounal Ad By sponsoring a journal-branded Resource Center, you can showcase your brand alongside trusted, engaging, peer-reviewed content Media Kit eproducts

12 Webinar Sponsorship Demonstrate thought leadership, generate targeted sales leads. Elsevier s engaged audience is one of our greatest assets, and our interactive webinar series is just one way we have found of connecting with them in a new, dynamic way. Our webinars highlight a current medical issue, trend, or study, and allow HCPs to either watch a discussion in real-time online or view a recording of the session at their convenience. Take advantage of this content in-line with your brand s area of expertise and capture the attention of like-minded HCPs. Why Sponsor a Webinar? Webinars allow you to interact with your target market, while you also: Generate leads with a list of registered webinar participants HCPs you know have a connection with your industry. Create significant brand awareness with a large audience our webinars average 480 registrants per event Engage and interact with your target audience gather feedback via live Q&A and polls, Align yourself with our journal brands, which are trusted for their editorial integrity. Webinars are moderated by journal editors and co branded by journals Media Kit eproducts

13 Webinar Sponsorship (cont d) How does it work? You can rely on our experienced team to help you plan, produce, and market your webinar seamlessly. To start: Propose a topic, or turn to our trusted editors to shape one based on the latest research in your area of expertise. Choose audio or video format. Enjoy additional brand exposure with our webinar promotion campaigns, which include invitations, online advertising, e-newsletters, and social media. Our editors will then select and book speakers, generate the discussion questions, and moderate the event. Receive tracking and reporting details, including comprehensive lead reports showing profiles and usage statistics of all webinar attendees. The webinar will be available on-demand following the live broadcast, continuing to generate sales leads and delivering extended ROI. Enhancement Options Webinar resource page: Create a branded holding area within the webinar environment featuring details on applicable products, videos, slide presentations, literature tables, direct Q&A sessions, polls, and more. Webinar resource pages are hosted for 12 months and full metrics are provided in real time. Webinar widgets: These interactive ad spaces allow you to link viewers to your past webinars and offer registration for future events, allowing you to capture qualified leads on a daily basis while demonstrating your topic expertise. Webinar Plus: Includes both webinar resource page and webinar widgets. Sponsoring a webinar with Elsevier instantly connects you with the topics and HCPs at the forefront of your specialty while delivering a new set of valuable leads for your sales team. Bring your advertising campaign to the next level by interacting with the viewers of your print, web, and app ads in real time Media Kit eproducts

14 Contact Media Kit eproducts

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