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1 M E D I A K I T 2015

2 OVERVIEW 12 million PAGE VIEWS/MONTH More adults in Northern NJ visit NorthJersey.com than any other news site. Continuous news 24/7 Powered by North Jersey Media Group, the area s largest news-gathering team and publisher of The Record. North Jersey residents rely on NorthJersey.com for everything from breaking news and commuter information to high school sports scores and award-winning professional sports coverage, plus: International, national, state, county and town news Lifestyle content including dining reviews, recipes, things to do and travel Archived content Resources for North Jersey real estate, cars, jobs, classifieds and garage sales Interactive site with high engagement Social media: 52,411 Facebook and 21,974 Twitter followers Facebook commenting Article sharing via and other social media Popular blogs engage sports fans Fire & Ice / NJ Devils, also an iphone app Ranger Rants / NY Rangers Meadowlands Matters / Any issue regarding the Meadowlands / First place, 2015 NJSPJ Awards Varsity Aces / Local high school sports True Blue / NY Giants *SCARBOROUGH 2014, RELEASE 2, NY MARKET, BERGEN AND PASSAIC, WEBSITES VISITED LAST 30 DAYS

3 WHY ADVERTISE No other news site delivers more ad impressions in North Jersey Reach a local, affluent and engaged audience Reaches 65% of Bergen County adults Nearly 57% of visitors have a HH income of $100K+ Ad click-through rate twice the industry average! The right people will see your ad More visitors from North Jersey ZIP codes than any other local news site, which eliminates the risk of being able to fulfill a geo-targeting campaign Geographic, demographic and behavioral targeting Extended reach with Yahoo for search retargeting Ad targeting on sites where visitors have an affinity for your product Dedicated blasts High profile, prominent ad positions Ads served across desktop, tablet and mobile platforms *SCARBOROUGH 2014, RELEASE 2, NY MARKET, BERGEN AND PASSAIC, WEBSITES VISITED LAST 30 DAYS

4 AUDIENCE Traffic Monthly page views 12,066,011 Monthly users 6,393,460 Monthly visits 8,207,567 MARCH 2015, GOOGLE ANALYTICS Audience Profile Age % Age % Age % Age % Age % Male % White % Hispanic % Millennials % HHI $100, % Have children % College Graduate % White Collar % Own Home % *SCARBOROUGH 2014, RELEASE 2, NY MARKET, BERGEN AND PASSAIC, WEBSITES VISITED LAST 30 DAYS AS OF 8/21/15 - MK/INTERNET/NORTHJERSEY.COM

5 AUDIENCE Top 10 Mosaic Segments Settled in Suburbia Upper Middle-Class Commuters Have children Enjoy laid back leisure activities Involved in their community Above average internet use Environmentally conscientious Gotham Blend Ethnically diverse Active urban lifestyle Mid-scale budgets Workaholics Social media savvy Early tech adopters Fondness for shopping, desire to impress others Ciudad Strivers Mid-scale Hispanic families and single parents Involved in child-oriented leisure activities Jobs in blue-collar and service-sector industries Price-sensitive consumers shopping at local stores Latin Flair Hispanic immigrants and first-generation Americans Heavy interest in sports Married couples in their 40s and 50s with school aged and older children Enjoy traveling, typically to their country of origin Appreciate designer labels and new styles Unspoiled Splendor Comfortably established baby boomer couples Socially and physically active Mid-level jobs in sales and white-collar professions Upstanding, community-minded citizens Enjoy traveling to both domestic and foreign destinations Progressive Potpourri Multi-ethnic First generation Solid incomes Grown adults and/or aging seniors in HH Workaholics Internet savvy Brand loyal Enjoy healthy lifestyles Aging in Place Middle-class seniors Living solid suburban lifestyles Predominately white and educated Living quiet lives of leisure Empty nesters Brand loyal Conservative consumers Silver Sophisticates Mature, upscale couples and singles in suburban homes Have the luxury of both time and money Pursue leisure-intensive lifestyles Newshounds Philanthropic Brand loyal American Royalty The wealthiest segment in the nation Influential and successful couples and families living in prestigious suburbs Internet is an integral part of their lifestyle True globe trotters Like their purchases to make a statement Generational Soup Affluent couples and multi-generational families living a wide range of lifestyles in suburbia Tend to have upscale tastes Attachment to family Behavioral greens who recycle, buy products in recycled packaging and drive hybrid cars Use the Internet for nearly every kind of activity

6 AD OPPORTUNITIES Display Advertising Campaign Geographically, demographically and behaviorally targeted display ads served on mobile, tablet and desktop platforms. Yahoo Search Re-Targeting Targets your display ad to users who have searched specific keywords. Leverage the effectiveness of search with the reach of display. Marketing Dedicated blast sent to a targeted audience based on; age, geography and interests. Search Engine Optimization (SEO) Rank higher in organic search results when using search engines such as Google, Yahoo, Bing, etc. Pre-Targeting Uses third party audience data from Quantcast and Comscore to target your ads to the most appropriate websites. Campaigns are 100% transparent and optimized weekly.

7 AD UNITS Leaderboard / 728x90 pixels Flash available Yahoo! 1 Rectangle / 300x250 Pixels Flash Available Yahoo! Also available on mobile 2 Corner Tile / 220x90 Pixels Static Only 3 Skyscraper / 120x600 pixels Flash available E-blasts Yahoo! 4 Home Page Ad / 300x600 pixels Flash available Home Page Only 5 Wallpaper / 160x600 pixels Static Only 6 Mobile Advertising / 300x50 pixels Static Only Mobile edition of NorthJersey.com 7 Belt Ad / 980x66 pixels Static Only Home Page Only 8 Custom Video Opportunities available See your NorthJersey.com ad rep

8 MOBILE NorthJersey.com 2015 Reach North Jersey residents wherever they are NorthJersey.com mobile traffic up 30% 2014 (2.7 million) vs (4 million) June 2014 June million users 4 million users NorthJersey.com has experienced a 30% growth in mobile traffic over the last year.* ADD THIS AUDIENCE TO YOUR ONLINE BUY! Mobile Ad Units 300x250 Impression-based ad Geo-targeted to mobile users in specific towns $12-15 CMP 300x50 Impression-based ad Geo-targeted to mobile users in specific towns $10-12 CPM 300x50 Home Page Scroll ad Daily sponsorship $800 net per day *GOOGLE ANALYTICS

9 STATISTICS Competitive Media Sites Bergen & Passaic county adults visited in past 30 days NorthJersey.com 219,589 News12.com 203,039 NJ.com 170,275 NYTimes.com NBCNewYork.com WCBSTV.com 7Online.com MyFoxNY.com NYPost.com Univision.com 140, , ,414 92,918 82,793 78,167 70,792 *SCARBOROUGH 2014, RELEASE 2, NY MARKET, BERGEN AND PASSAIC, WEBSITES VISITED LAST 30 DAYS

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