Serving, Informing and Enriching Families of West Central Florida

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1 Serving, Informing and Enriching Families of West Central Florida has a monthly circulation of 30,000 and an annual readership of over 750,000 in the West Central Florida area. These readers are part of the most coveted target market that advertisers are trying to capture. The average household income is $99,000 or greater, offering you the best return on your advertising dollars. TB Parenting s full-color, glossy magazine has the appeal of a national publication, but offers a unique local flavor unlike any other. When looking for invaluable guidance, TB Parenting is the go to guide for families in Hillsborough, Pinellas, Polk, Pasco and surrounding counties.... P.O. Box Tampa, Florida Telephone: Fax: General Info: Advertising: Calendar Submision: Letters to the Editor: Founder and Editorial Director: Angela L. Ardolino VISIT US ONLINE AT:

2 tampa bay parenting West Central Florida s only Monthly Targeted Publication Aimed at Women and Active Families!... who we reach our readers Age % Female...92% Primary Shopper...98% Children Shoppers...77% Household Income Mean...$99,000 $100,000+ Income...68% College Educated...87% ages of children 0 to % 2 to % 5 to % 10 to % 13 and over...19% reading habits Read most of the magazine.. 94% Spend minutes reading... 52% Use the ads for buying decisions... 92% Read the ads... 99% Save the issues for future reference... 52% Use home computers... 87%... 2 Magazine

3 tampa bay parenting how we reach them targets women and families with children living in Hillsborough, Pinellas, Polk, and Pasco counties as well as surrounding areas (Hernando, Citrus, Manatee, Sarasota) using major distribution locations, subscriptions, an interactive website, active social media sites (Facebook, Twitter, YouTube, momblog), bimonthly e-newsletters and family friendly events. distribution Home Delivery & Web Supermarkets Private & Public Schools The YMCA Paid Subscriptions Tutoring/Learning Centers Cultural Facilities Children s Hospitals Pediatricians/Dentists/ Orthodontists Offices OB/GYN Offices Children s Retail Stores Family Restaurants Community Centers Events & Festivals And our advertisers top 5 reasons to advertise in TBPM Proven return on advertising dollars Most trusted family resource in Tampa Bay Long shelf life Professional, low cost ad design Frequency discounts why social media/online exposure is important Moms ages are the largest growing demographic online Creative flexibility allows for ads with graphics and movement Ability to target a precise market (location, age, income, etc.) Over the next 10 years, the number of people online will double The Internet is here to stay... 3

4 tampa bay parenting our issues JANUARY FEBRUARY Private School Directory Education Home & Garden Issue Real Estate Party Summer Camp Baby Summer Camp MAY JUNE SEPTEMBER OCTOBER After-School Classes and Program Health and Wellness Issue Halloween Events Summer Camp Spring Travel Summer Camp MARCH... JULY Local Destination Swim... APRIL... AUGUST Back To School After-School Programs & Classes... NOVEMBER DECEMBER Holiday Thanksgiving Events Holiday Holiday Gift... 4

5 tampa bay parenting advertise with us is the most effective local media in Hillsborough, Pinellas, Polk, and Pasco counties for reaching the targeted audience of affluent families and their key decision makers. Our magazine attracts readers who are seeking parenting information and we keep them coming back, month after month, with our award-winning content and engaging advertiser profiles. Parents who pick up use our publication as a primary source of parenting ideas, invaluable resources, and activities. As a result, you can trust that our audience is 100 percent focused on their children s needs when reading our magazine. When you partner with us, you become part of our family a family that offers creative marketing solutions through customized advertising opportunities.... They include: Monthly Display Advertising Classified Advertising Specialty Advertising Cover Sponsorships Event s Preprinted Inserts Sponsorship of Local Community Events... rates retail display ad rates, 12X 6X 3X Full Page $1625 $1815 $2025 2/3 Page $1180 $1315 $1475 1/2 Page $925 $1075 $1195 1/3 Page $695 $815 $910 1/6 Page $395 $420 $485 premium positions 12X 6X 3X Inside Front $1835 $2085 $2330 Page Three $1835 $2085 $2330 Inside Back $1745 $1920 $2130 Back $2125 $2340 $ Page Spread $2890 $3320 $3650 ads appear in print and digital magazine Full Page Bleed 9 W X 11.5 H Full Page Trim 8.5 X 11 Live Area X /2 Vertical 5 x /6 Horizontal 5 x 2.5 2/3 Vertical 5 X 9.5 2/3 Vertical Bleed x /3 Square 5 x /3 Vertical 2.75 x 9.5 1/6 Vertical 2.75 x /2 Page Horizontal x 4.75 All rates are per insertion Save 5% on pre-paid contracts submission specs Guaranteed Position add 10% All fonts and artwork must be embedded into Non-profit discounts available PDF and sent to Advertisers receive 50% off exhibitor rates at events Discount Print, Web, e-newsletter and Event packages available Digital Files must be press quality PDF at Cover wraps and blow-ins available 100%, 300dpi, CMYK... 5

6 tampa bay parenting online ads for tbparenting.com, ParentingWithAngela.com, CentralFlParenting.com, FLFamilyLiving.com, LakelandParenting.com, OParenting.com, SarasotaParenting.com Ad Size (see diagram) Dimensions (Pixels) Page Impressions Rate per month/ecpm Leaderboard 728 X 90 40,000 $450/ $11.25 Mini - Leaderboard 468 X 60 40,000 $375/$10.60 Skyscraper 160 X ,000 $300/ $7.50 Rectangle 300 X ,000 $250/ $6.25 online listing packages Package Includes Annual Price Basic Listing HTML Description, Address, Phone and live link $300 per year Featured Listing Basic plus: Multiple Categories, Image Uploads, Google Maps, Special Offers/Coupons $350 per year Premium Listing Featured plus: Highlighted listing, Facebook Page, Twitter Name $400 per year website stats: Over 195,000 page views each month 29,000 unique visitors each month Median Age: (94%) Time spent: 3:59 e-newsletter ads (bi-monthly)... Ad Size (see diagram) Dimensions (Pixels) Subscribers Per e-newsletter/ecpm A. Leaderboard 728 X 90 30,000 $325/ $14.75 B. Skyscraper 160 X ,000 $175/ $7.90 D. Rectangle 150 X ,000 $175/ $7.90 Recipient median age: (88%) private e-newsletter... Newsletter Size Dimensions Rate per newsletter 3MB n/a $1200 Over 15,000 registered users File size restrictions apply Text ad and event listing pricing available upon request social media marketing & promotions... Social media inclusion available in advertising packages... 6

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