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1 BLINDES THEMA THE NEW WAY TO SUCCESS mensfitness.de

2 Go for it! MEN'S FITNESS is not about being all smug, warm and safe, but will see you off to a powerful start. MEN S FITNESS stands for motivation, identity and adventure. For honest words instead of empty promises. Because we think that it s about time to re-define fitness. With a holistic approach and in favour of our readers. In re-defining the term fitness MEN S FITNESS is taking a lead in the German market and has developed into an important motivator on all levels of personal success. Become our partner and thereby part of this exciting development. Present yourself to a readership that is yearning for change and new challenges. PROFILE MEN S FITNESS is an authentic guide for more fitness, motivation and success. Unlike any other magazine in the area of fitness and lifestyle, it unerringly meets the needs of its readers and inspires change towards a new and more healthy and vital life. MEN S FITNESS is more than a guidebook. Due to regular exchange between editorial staff and readers a deep feeling of identity grows on both sides. CONTENT MEN S FITNESS stands for concentrated expert knowledge and a keen nose for upcoming trends, news and products. Here you can find innovative workouts, training plans for runners, cyclists and swimmers, interviews with and background information about the most important athletes and adventurers in the world, recipes and tips on nutrition, the craziest outdoor trips, the best gear and equipment around, medical studies and thrilling features on mental training, as well as secrets on motivation and personality development. Your products presented at their best Men love gear and other paraphernalia. We will show them what they really need, to better get through life TARGET GROUP The core target group of MEN S FITNESS are men between the ages of We appeal not only to those who are already active, but also to those interested in fitness those men, who are just now wanting to become more active. Our readership is keen on the outdoors and curious, especially in regards to (international) trends and products. We are proud to have so many personal trainers, sports scientists and physicians - all leaders in the area of fitness - amongst our readers mensfitness.de

3 FACTS Readers AGE % % GENDER % % % % Men 78.8% Women 23.2% DEMOGRAPHIC 100 INTERESTS 95,05 % 80 *Reader-Survey April 2015 Germany 84% 60 64,30 % 55,80% 45,60 % 42,70 % 40 29,20 % Switzerland 10% Austria 4% Other 2% 20 0 Sports & Fitness Team Sports & Outdoor Clothing & Activities Grooming Travel / Hotels & Consumer Accomo- Electronics / dations Mobile Phones Motor Vehicles (new) PRINT ISSUE Printed Edition: 90,000 Retail: 25,000 Subscribers: 12,500 Clever Fit*: 12,000 Sales Promotion: 5,000 WEBSITE & SOCIAL MEDIA Unique Visitors: 105,000 Page Impressions: 320,000 Newsletter Database: 32,500 Facebook Fans: 138,000 Twitter Followers: 2,000 *250 fitness centres oft the fitness chain CleverFit will buy 50 copies each per issue to pass on to their members mensfitness.de

4 COOPERATION ADVERT FORMATS AND RATES Side parts Format (Width x Height)* Advert Advertorial 2/1 Bleed: 420 mm x 297 mm plus trim 8,450 9,200 Type area: 400 mm x 277 mm 1/1 Bleed: 210 mm x 297 mm plus trim 4,950 5,900 Type area: 190 mm x 277 mm 1/2 a) Bleed landscape: 210 mm x 140 mm plus trim 3,250 3,650 a) Type area landscape: 130 mm x 190 mm 2/1 1/1 1/2 b) Bleed portrait: 100 mm x 297 mm plus trim 3,250 3,650 b) Type area portrait: 90 mm x 277 mm 1/3 Bleed portrait: 70 mm x 297 mm plus trim 1,950 Type area portrait: 60 mm x 277 mm 1/4 Bleed portrait: 140 mm x 100 mm plus trim 1,500 Type area portrait: 130 mm x 90 mm Surcharge for placement - Cover s U2 and U4: 10% All rates net plus VAT *Trim: 4 mm per edge Advertorial: Rate per designed : 500 Euro 1/2 (a) 1/3 (b) 1/2 (a) 1/4 (b) DISCOUNTS 4 placements = 25 % 7 placements = 28.5 % 12 placements = 30 % SPECIAL FORMATS / INSERTS Special formats: Rates upon enquiry Inserts up to 20g: 90 /1,000 copies Inserts up to 30g : 100 /1,000 copies Fixed inserts (glued or stuck): Rates upon enquiry Technical indications inserts: Max. format: 195 mm x 270 mm Min. format: 105 mm x 148 mm (A6) Power Food for new energy The best recipes, professional tips for a man's cuisine, diet trends closely examined, all you'd want to know about nutritional supplements eat healthy and stay fit! Please provide inserts plus 3% extra. Delivery according to prior agreement. The delivery of inserts should be marked as follows: Remitter, Men's Fitness Edition No.:, Date of publication, Number of items. Please send 5 samples with your order mensfitness.de

5 HARD FACTS TECHNICAL DATA / PRINT MATERIALS Print method: Web offset Manufacturing: Glued binding at the back Screen ruling: 60s grid pattern Delivery of print materials via to: Data formats: PDF (embed all fonts) TIF (300 dpi) Photoshop EPS (300 dpi, binary coded) EPS Photoshop PSD Illustrator (with embedded fonts converted to paths or include fonts) QuarkXPress 3-8 (include fonts) An accuracy of colour reproduction can only be warranted, when a colour consistent proof is available. TARGET DATES Edition Deadline for advertisements Deadline for print materials On sale date 12/ /10/ /10/ /11/ / /11/ /11/ /12/ / /12/ /12/ /01/ / /01/ /01/ /02/ / /02/ /02/ /03/ / /03/ /03/ /04/ / /04/ /04/ /05/ / /05/ /05/ /06/ / /06/ /06/ /07/ / /07/ /07/ /08/ / /08/ /08/ /09/ / /09/ /09/ /10/ / /10/ /10/ /11/ / /11/ /11/ /12/ / /12/ /12/ /01/ / /01/ /01/ /02/2017 Up to the top, side by side We are used to finding solutions. When exercising, this is mos timportant. Let us become creative together mensfitness.de

6 DIGITAL men s fitness DIGITAL INNOVATIVE INTERACTIVE MOBILE ONLY NOW! E-MAG Would you like to present your product/service interactively on a tablet or smartphone? No problem! The digital edition of MEN S FITNESS lets you experience fitness, motivation and lifestyle with all your senses (for Android and ios). Exceptional clarity, unbelievable touchscreen experience, videos, and new and interactive functions await you on a regular basis. The digitalized MEN S FITNESS will help you to realize your personal goals. Leaderboard Full Size Online Prices/Month: Leaderboard 970x90 1,490 Full size 468x90 1,250 Rectangle 300x400 1,200 Slider 420x240 1,250 Background/Skin 1920x2000 1,990 Lottery Page 300x Skyscraper 194x768 2,500 Besides our regular placings of banners we offer many online specials and coperations, such as the sponsoring of individual topics, advertorials, competitions, and much more. Skycraper Advertising formats and rates: effective from January 1, Slider ALSO VISIT US ON: Rectangle

7 MATTHIAS KOEHLER Mattentwiete 5 Eingang Katharinenfleet Hamburg Deutschland T From now on everything changes New ways are always exciting. Let's start the adventure mensfitness.de

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