WHY TARGET THE EASTERN-EUROPEAN MARKET?

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1 MEDIA KIT 2014

2 АBOUT VS CHICAGO VS Modern Media Group Inc. is the premier Russian language luxury lifestyle publisher in the United States. Based in the Chicago area we excel in capturing the urbane metropolitan lifestyle that all Russians crave. Whether it s a revealing celebrity profile, a feature on the newest trends in design, chic-cutting edge fashion spreads or in-depth reviews of the areas latest hot spots; our magazine consistently engages the affluent reader. Covering everything from successful methods for business, personal career development, health and wellness, world class dining or local celebrity features as well as services that cater to and understand the Russian way of life; VS CHICAGO doing the BEST to reach that market. WHY TARGET THE EASTERN-EUROPEAN MARKET? Thousands of companies have already recognized the importance and value of reaching out to the ethnic markets. Follow their example and be part of this exclusive market segment. Russian speaking consumers and businesses are a powerful force in today s business climate, they have an above average household AND business income and it has been shown that they are willing to spend more on eating healthy as well as living a healthier lifestyle. Most are highly educated professionals with a significant percentage of business owners and entrepreneurs. This affluent market is brand conscious and is willing to spend the extra funds that those brands command. The Russian speaking community is constantly expanding; each year tens of thousands of Russians, Ukrainians, Latvians, Lithuanians, Estonians, Byelorussians as well as Poles, Slavs and Bulgarians arrive in Illinois through the DV Green Card Lottery Program as well as the thousands of Student and Work Visa holders. These «newcomers» are in vital need of information on local services such as doctors, lawyers, insurance and travel professionals, car dealerships as well as telephone services, restaurants, banquets, fashion stores ets. VS CHICAGO ` magazine is popular among the Eastern European community throughout Chicagoland. Our integrated marketing and advertising program provides local business owners and as well the corporations a way to reach the tens of thousands Russian speaking clients that both understand the value of, and eagerly await, each issue.

3 ADVERTISING For more than 8 years, VS Modern Media Group, Inc. has worked with clients on a spectrum of solutions to their advertising and marketing needs. From complete in-house internet design specialists to a team of professionals who specialize in strategic planning: we are ready to take on your advertising and marketing challenges and opportunities. Our company VS Modern Media Group, Inc. is one of the premier Russian Media Company in United States of America. During the past 8 years, we have created thousands of successful ad campaigns for a diverse group of clients throughout the Chicagoland and USA. We have vast experience of working with cosmetic centers, retail, hospitality, entertainment and automotive clients. If you are looking for an agency to give you an advertising solution that covers all aspects of marketing including Web & Internet services, social network VS Modern Media Group, Inc. based in Chicago is the right choice for you. We ll drive your sales; we ll find the solutions that make your business flourish. Our core belief is to keep our clients advertising ahead of the competition. Our creative ideas will make things happen in a faster and more excellent way. Badness you can get easily, in quantity; the road is smooth, and it lies close by, but in front of excellence the immortal gods have put sweat, and long and steep is the way to it. Printing / Complete graphic Ad Design Newspaper, Magazine, Brochures/Collateral, Posters, Post cards, Logo Design, Outdoor Banners. From working to increase clients exposure on Ads our Art department works to provide our clients with quality Ads design. Web / Internet Web Design, Internet Marketing solutions. From working to increase clients exposure on the web, to the design and production of websites, online ads and flash pages, a specialized, in-house internet art department works to provide our clients with quality, quick turnaround at a minimal cost. The company s continued growth comes from a commitment to providing clients with a spectrum of solutions through integrated strategic planning, production and marketing: Media Planning Services, Ethnic Marketing, Research, and Event Marketing.

4 CONTACT US: Let the VS Modern Media Group, Inc. be your point of destination. Our minds will change your fate and the fate of your company. Whether you are from United States or Europe and looking for a direct connection with Russian speaking market we are ready to hear from you. We will link you with the Eastern-European community. Don t hesitate, contact us: by by phone: by mail: VS Modern Media Group, Inc. PO Box Chicago, IL Our web-site: Our Social Networks:

5 RUSSIAN-SPEAKING AUDIENCE PROFILE Ethnic audiences have two unique characteristics which contrast mainstream American audiences. The first is their increased sensitivity to stereotyping, the second a broader range of demographic parameters of these audiences resulting from a limited number of media outlets and lack of specialized ethnic programming which would target specific groups. Ethnic media is not as specialized as American media, where there are many vehicles targeting specific audiences based on their demographic parameters. While most popular ethnic Russian Magazine VS CHICAGO has, over time, developed articles targeting more defined audiences (young adults and middle age Eastern-Europeans 25-50, sports fans, professionals, etc.), in newspapers and radio s case the programs are addressed to and watched by whole families. Consequently, typical audience parameters, like age, economic status, values, lifestyles, or purchasing patterns mirror those of the whole ethnic group. As an example, some of the statistical data for Russian-speaking communities in Illinois: Total population in Illinois: 432,982 Income Median Household $74,989 Median Family $66,001 Education HS Diploma 179,147 (28.9%) Some College 137,443 (22.2%) Associate Degree 40,866 (6.6%) Bachelor s Degree 111,530 (18%) Graduate or Professional Degree 63,048 (10%) Class of Worker Private & Salary Workers 408,227 (64.5%) Government 49,464 (10.2%) Self-employed 24,413 (25.1%) Occupation Professionals 170,858 (35.4%) Service 59,891 (12.4%) Sales & Office 140,763 (29.1%) Production &Transport 64,484 (13.3%) Construction 46,729 (9.7%) Home Owners With Mortgage 153,826 (70.8%) Without Mortgage 63,317 (29.3%) Source: US Census Bureau 2000 The strong economic status of the Russian speaking population is reflected by the highest percentage of homeowners within the area. According to Professor Andrew Greely from the University of Chicago and Professor Thomas Sowell from the UCLA, the income of an average Russian family in America exceeds the U.S. average income by 15 percent. The growing needs and the high purchasing potential of the Russian-speaking population create a great opportunity from a marketing standpoint. Recent immigrants are a group that tends to heavily rely on ethnic networks and ethnic media for product and shopping information. However, for many second-generation Russian, ethnic media is a way of keeping in touch with their native cultures. Another important factor in reaching an ethnic market is language. We don t buy English-language print, because our clients are looking for non-english publications, says Saul Gitlin, executive vice president at Kang & Lee Advertising, the largest agency in the country targeting Asian-American audiences and Russian-speaking immigrants. We know most ethnic readers prefer vehicles in their own languages. While this quote refers to print media, the same is true for radio and television.

6 2014 MECHANICAL SPECIFICATIONS AD SIZE WIDTH HEIGTH SREAD (BLEED) 17,25 11,625 SREAD (TRIM SIZE) 17 11,375 SREAD (LIVE AREA) 15,5 10,5 SPREAD ADS MUST BE SUBMITTED AS A-2PAGE PDF, with page one as the left-hand page and page two as the righthand page. SPREAD GUTTER ALLOWANCE: No type should appear within a 25 gutter area on other side of the center of a spread. FULL PAGE (BLEED) 8,75 11,625 FULL PAGE (TRIM SIZE) 8,5 11,375 FULL PAGE (LIVE AREA) 7,75 10,5 1/2 PAGE HORIZONTAL 7,75 5,125 1/2 PAGE VERTICAL 3,75 10,5 1/4 PAGE 3,75 5,125 1/8 PAGE 3,75 2,25 MATERIALS DUE DATE IS THE FIRST OF THE MONTH PRIOR TO YOUR ISSUE DATE All ads should be submitted in PDF format Acrobat version 4.0 or higher. BEFORE CONVERTING TO PDF FORMAT MAKE SURE: 1. ALL IMAGES are 300 dpi at 100%. 2. Color images are CMYK, NOT RGB. 3. All fonts are embedded (postscript level 2 & 3 compatible). 4. Additional -125 for bleeds (1/8 of an inch) PRINTING: 4-color heat web offset, perfect bound and trimmed PAPER, COVER: 100# Sappi Somerset #3 gloss (w/ gloss Uv) PAPER, INSIDE: 70# UPM Ultra gloss #4 SCREEN: 133 line screen PUBLICATION SIZE: 8.5 wide x high PAGE 1 OF PDF SREAD (LEFT-HAND PAGE) Bleed: 10,25 x 12,25 Trim: 10 x 12 Live Area: 9,5 x 11,5 Gutter Area: 25 PAGE 2 OF PDF SREAD (RIGTH-HAND PAGE) Bleed: 10,25 x 12,25 Trim: 10 x 12 Live Area: 9,5 x 11,5 Gutter Area: 25 FULL PAGE Bleed: 10,25 x 12,25 Trim: 10 x 12 Live Area: 9,5 x 11,5 ALL SUPPLIED AD MATERIALS ARE SENT TO VS MODERN MEDIA GROUP VIA ADLINK PRODUCTION CONTACT: RUAdvertizingUSA 4403 W. Lawrence Ave., Chicago, Il Ph.: Fax: /4 4,625 x 5,625 1/2 VERTICAL 4,625 x 11,5 1/2 HORIZONTAL 9,5 x 5,625 1/8 4,625 x 2,687 RUAdvertizingUSA

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