2016 MEDIA PLANNER. Kristin Bennani Kathleen Turner segd.org

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1 Society for Experiential Graphic Design A multidisciplinary community creating 2016 MEDIA PLANNER Kristin Bennani Kathleen Turner segd.org

2 Welcome to SEGD SEGD is the Society for Experiential Graphic Design, the vital, growing community of professionals who create. SEGD s 1,800 members include n architects and graphic designers n interior and retail designers n industrial and digital designers n branding and experience designers n signage and wayfinding designers n interaction designers n technology integrators n fabricators and materials suppliers n academics and students and others with an impact on how experiences are shaped in built spaces. Today, great XGD happens when multidisciplinary creators collaborate to develop inspired, content-rich, emotionally compelling experiences. Outcomes range from multimedia interactive installations to complex hospital wayfinding systems, and from museum exhibition design to threedimensional brand expression. SEGD s mission is to Educate, Connect, and Inspire those practicing in the field through educational programs, events, and publications. SEGD is the go-to organization for professionals looking for the latest industry trends and best practices in experiential graphic design (XGD). Learn more about SEGD membership at segd.org/join about us 1

3 Be our partner! What can SEGD s Industry Partner Program offer you? Exclusive access. Prominent positioning. A customized multiplatform marketing package that saves you marketing dollars and distinguishes your firm from the rest. We work with you to create a customized annual marketing package that provides valuable exposure and builds brand equity with SEGD s high-caliber conferences, workshops, webinars, website, and publications. The SEGD Industry Partner Program provides a tremendous amount of brand exposure and networking benefits throughout the year, including: n Consistent brand visibility and Industry Partner recognition throughout the year at every event, online at segd.org, and in the weekly e-newsletter n An exclusive opportunity to showcase a video short-clip at each sponsored event (limited to Industry Partners and top-level sponsors) n A complimentary pass to all events and conferences n Your top choice for NEXPO booth space n Advertising discounts in print and online at segd.org n Lead generation for each event and targeted lists available at request throughout the year Select the events and publications that are right for YOUR company and we ll customize a marketing package to suit your unique needs and help you develop relationships with designers at the highest level. In addition to benefiting your company, your support of SEGD will have a tremendous impact on advancements in the field enhancing industry education, publications, and events. Join the innovators, collaborators, makers, suppliers, and Partners who bring these projects to life. For more information contact: Kristin Bennani Kathleen Turner

4 Program Sponsorship Sponsor benefits n Reach the largest audience of XGD professionals under one roof, at one time. It s the only international conference focused specifically on experiential graphic design. n Align yourself with innovative networking events, studio tours, breakout sessions, demos, or design activities. n With six months of advance promotion, your brand earns over 60k unique impressions on segd.org. n Take the opportunity to showcase your products at NEXPO (space is limited). People, practice, and place. At the 2016 SEGD Conference: Experience Seattle, more than 600 XGD professionals will come together to connect with their community and experience the best in Seattle design. They will demo the latest tools and materials on display at NEXPO, and they will celebrate a year of design excellence at the SEGD Global Design Awards Presentation. This is the annual gathering for the SEGD community, and it s not to be missed! EVENT TOURS Sponsor benefits n High-profile and fast-growing attendance. n Access to bleeding-edge industry experts in design, technology, user experience, and interaction design. n Opportunity to align your company with the future of design. n Platform to establish your company as a resource on the cutting edge of design, technology, and communications in the built environment. Cutting-Edge Digital Experiences. Xlab is a two-day New York-based event featuring both talks and tours. Digital experiences, interactive design, immersive storytelling, and the intelligent environment make this the fastest growing segment of design, and Xlab is our fastest growing conference. Join 400+ design leaders and industry experts, and be part of the continuing conversation about the role of technology in experiential graphic design and how it will shape place and the collective practice of XGD. 3conferences

5 Education SEGD hosts several targeted educational workshops each year. This is where the community gets together to learn about specific tools and practices to advance their professional skillsets. Each event focuses on a specific segment of experiential graphic design and therefore, presents a valuable opportunity for you to reach a highly targeted audience of professionals. Sponsor benefits n As a sponsor, you make these events possible and provide a foundation for design thinking to transform the industries we serve. n Enjoy an intimate setting to develop relationships with a targeted audience of designers, and build brand equity with SEGD s educational programming. n Showcase your solution with a table display. n Earn complimentary registrations, advance promotion, and lead generation as a sponsor. 4workshops

6 segd.org A multidisciplinary community creating Global. Digital. Community. Reach a global community of over 228,000 people! At segd.org, you will find a vibrant, growing community of experiential graphic designers, partners, clients, and inspiration-seekers. With over 50% growth in visits and 140% growth in pageviews, the website provides an unparralleled opportunity to reach a large and fast-growing audience. This is the #1 place to build brand awareness for your firm and services! segd.org is the reference point for the experiential graphic design profession with the Awards Gallery, Xplore Index, Feature Articles, Member Bios, Firm Listings, and Member News sections providing tremendous insight, information, and design inspiration. Monthly engagement n 19,000 users / 30,000 sessions n 275,000 page views n 60% U.S. visitors n 40% international visitors FIRMS PEOPLE 600+ [AWARD-WINNING] PROJECTS 285 x CHAPTERS 27 COUNTRIES 5website

7 Digital Advertising Rate Sheet Advertising on segd.org provides your organization a great way to reach a large audience of experiential graphic designers and influencers. Over 3 million pages of content consumed each year Find your best fit among these top performers: Home: The #1 page on segd.org and your best bet to reach a large, broad audience. Landing Pages: For a more targeted approach, these top landing pages provide a platform to align your brand with the most highly utilized areas of the website. Landing pages inform, orient, and provide a jumping-off point for visitors to access the site s most popular content. Articles: Your banner beside each article new and existing for the duration of your placement. These are the top articles on segd.org, and reach the most highly engaged audience in the community. Placement Frequency Max Rotation Rate* /Home 3, 6, 12 months Five $1,500 /Awards 3, 6, 12 months Three $1,200 /SEGDConference Mar - Jun Three $1,200 /About 3, 6, 12 months Exclusive $1,200 /Events 3, 6, 12 months Exclusive $1,200 /2016-Xlab Aug - Nov Three $800 LANDING PAGES ARTICLES /ExploreXGD 3, 6, 12 months Exclusive $800 /Jobs 3, 6, 12 months Exclusive $800 /People 3, 6, 12 months Exclusive $800 /Education 3, 6, 12 months Exclusive $600 /Chapters 3, 6, 12 months Exclusive $600 /Join 3, 6, 12 months Exclusive $600 Feature Stories Quarterly Exclusive $1,000 Member News Quarterly Exclusive $ Global Design Awards Quarterly Exclusive $1, Global Design Awards Quarterly Exclusive $1, Global Design Awards Quarterly Exclusive $800 *Rate: Monthly rates quoted as net. 10% discount applied to 6 or 12 month contracts. Banner Specs: Animated GIFs preferred. Must be 285 x 190 pixels 6website

8 EXPLORE EXPERIENTIAL GRAPHIC DESIGN Xplore Digital Sponsorship Content that connects. Xplore is a robust content index on segd.org which categorizes all of segd.org s articles, awards, images, videos, people, and firms into the specific areas of design they represent. This highly curated content is used most by designers and clients who are looking for design inspiration, education, and new products, partners, or providers. Align your branding and messaging directly to the designers and verticals you serve. Sponsor benefits n Your logo included in the masthead design of your sponsored categories n Your targeted banner ad included on the landing page of each sponsored section n 12 months of targeted exposure to segd.org s audience of designers and clients Annual pricing Practice Areas: $1,200 each Industry Verticals: $500 each EGD/XGD Fundamentals: $350 each Related Topics: $200 each Have great news? Member News is a great way to share your story. Announce your most recent project, a new partnership, or product launch. Your news will rotate from the homepage of segd.org to the related Xplore topics. This benefit is free with your membership. 7website

9 Weekly E-Newsletter SEGD s e-newsletter reaches 15,000+ experiential graphic designers, industry members, academics, clients, and allied professionals each week! Recipients look to each weekly newsletter to find the most up-to-date information on trends, educational events, initiatives, and chapter activities along with SEGD news and industry information. With open rates above 20%, you can expect to engage thousands each week. You have two options to participate: A: Sponsorship (members-only) Pricing: $800/month As the weekly E-News Sponsor, you receive a prominent banner across the lower section of the newsletter with your branding, recognition for sponsoring the week s newsletter, and a link to your Firm Listing on segd.org for more information. B: Banner ad placement Pricing: $1,200/month Specs: 285 x 190, animated or static GIF As an advertiser, you receive a large graphic banner to showcase your work, products, or solutions, along with an active link to your website. Maximum of two ad placements per week Psst... Boost your online profile with a Firm Listing on segd.org. The Firm Listings rotate on every page of the website and provide over 50k impressions each year. SEGD Members can have a Firm Listing for $350 per year. 285 x x 190 SPONSOR 600 X INDUSTRY PARTNERS & FRIENDS OF SEGD 8

10 Print Advertising SEGD Awards Annual Celebrate design excellence with the new SEGD Awards Annual, published annually. Consider it the yearbook of the experiential graphic design community; this coffee table-worthy publication celebrates the most influential people and projects of This is the number one most coveted, retained, and shared content at SEGD. Don t miss this opportunity to align your company with design excellence! Why advertise in SEGD s Awards Annual? n Align your company with SEGD s most celebrated content. n Deliver your message directly to key decision-makers. n Increase exposure to a highly targeted audience of 1,800+ print and 10,000+ digital design and industry professionals. n More than 50% of readers specify or purchase as a result of what they read in SEGD s magazine. n 85% of readers either visit advertisers websites or contact them directly. n Build buzz and expand the reach of your sales efforts. n Raise your profile as a market leader. Who reads the SEGD Awards Annual? The publication is distributed to all members of SEGD, including professionals specifically focused on experiential graphic design and disciplines directly related to visual communication in the built environment. n designers (83% of circulation) n manufacturers n suppliers n fabrication specialists print n educators n institutional administrators involved in the creation and specification of XGD projects Circulation: 1,800 print Readership: 4,500 print (based on 2.5 readers per copy) and 10,000+ digital Publication Date: Summer print

11 A multidisciplinary community creating Featured Content SEGD Global Design Awards Award-winning projects from the Best in Show to the Merit Awards. Projects span museum exhibitions to brand identity and static wayfinding systems to interactive experiences. The SEGD Global Design Awards presentation takes place at the SEGD Conference on June 11 in Seattle. After winners are announced, the articles are published online and printed in the Awards Annual for distribution to all members. The SEGD Fellow SEGD Fellows are the laureates of experiential graphic design, recognized for creating a body of work that epitomizes the highest standards of practice in the field. Excellence Awards Distinguished members and organizations receive an excellence award for their outstanding achievements in contributing to the advancement of experiential graphic design. print Typically one new SEGD Fellow is announced each year, at the SEGD Conference. This is the highest-level recognition a person can have at SEGD. 10

12 2016 Ad Rates & Specs Rates* Member Non-Member Diagram Deadline Back $4,900 $5,300 A May 1 Inside front $4,600 $5,100 A May 1 Inside back $4,500 $4,900 A May 1 Page 1 $3,700 $4,100 A May 1 Opposite ToC $3,000 $3,350 C May 1 Spread $5,600 $6,000 Request May 1 Full page $3,300 $3,700 A May 1 Half page $2,500 $2,850 B,C May 1 Quarter page $1,450 $1,700 D May 1 *Rates are net of agency commissions Add $400 for Preferred Placement Premium Requests eg Trim Size 8-1/4" 10-1/2" A B C D Full-page Ad 8-1/4"W 10-1/2"H with 1/8" bleed all round Images and text should be 1/8" from the trim line. Half-page Horizontal 7-1/8W" 4-5/8"H Half-page Vertical 3-1/2"W 9-3/8"H Quarter-page 3-1/2"W 4-5/8"H FORMAT Must be PDF/X-1a Ads should be created to 100% of final print size, shown above, with crop marks included at the trim line. Ads without proper dimensions and trim will be returned for revision. For full-page ads, a bleed of no less than 1/8 on all sides must be included in the final PDF output. COLOR All colors must be set to CMYK. Any pantone will automatically convert to process. RESOLUTION Color images must be no less than 300 ppi at final size. If source images are less than adequate resolution, the artwork will be sent back for revisions. TERMS SEGD is not responsible for shifts in color due to difference between the file and the proof. If an acceptable color proof is not supplied, the advertiser will be charged to have one made from the submitted file. SEGD reserves the right to reject improperly prepared materials. Materials not meeting the above specifications will be returned to the advertiser for correction, or may be altered to meet these specifications. SUBMISSION SEGD only accepts ad materials via or Dropbox. Direct all advertising materials or inquiries to Kristin Bennani at or Kathleen Turner at print 11

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