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1 Presented By: 2015 VERTISERS KIT
2 A Rich Market for Local Advertisers Inspire Health Made for Women The target demographic for Inspire Health is women, ages 25 to 64. This magazine will attract the critical female readership that is essential to advertisers' success. Did you know? 80 % of Baltimore women are looking at new ways for a healthier lifestyle. 90 % 80 % 7 85 % Baltimore out of Consumer women have seen a specialist in the past year 10 Healthcare decisions made by women. Baltimore women have purchased nonrx/health and beauty items in the last month.* goods purchased by women. 91 % New home purchases influenced by women. Women are not a "niche market". Today's women are the wealthiest and most active generation in history. They are affluent, juggle demands of career and family, are concerned about the environment and are intelligent shoppers. Advertisers who target these key decision makers will receive big benefits. girlpowermarketing.com/niche_market.php, *Nielsen Scarborough 2014, R1
3 Our Message Every woman has the power and strength to be the best they can be! Healthy Eating 9 of 10 Baltimore Women try to eat healthy and pay attention to Nutrition Exercise More than 200,000 Baltimore women have done yoga/pilates in the past year. Healthcare 2/3 of Baltimore women think the doctor knows best when it comes to healthcare
4 2015 Editorial Themes Regularly Featured Sections: Exercise, Nutrition, Wellness, Natural Beauty, Healthy Mom, Healthy Mind, Healthy Family, Mighty Kids, Fashion, Recipes Mar/Apr Rejuvenate: A Fresh Start May/Jun Grow: Personal Growth Jul/Aug Celebrate: Beat the Heat & Beach Body Sep/Oct Empower: Empowering Women Nov/Dec Grateful: Count Your Blessings, Gift Picks, Minimal Living
5 Advertising Specifications 1. DESIGN SPECIFICATIONS Full Page with Bleed Full Page without Bleed 1/2 Page Horizontal Community RESOURCE DIRECTORY 1/2 Page Vertical 1/4 Page Vertical Community Resource Ad Community Resource Page 2. MEASUREMENTS Size Full Page with Bleed Full Page without Bleed 1/2 Page Horizontal 1/2 Page Vertical 1/4 Page Vertical Community Resource Ad Live x x x x x x 2.75 Bleed x
6 Advertising Rates Print (65,000 Circ.) 1x 3x 5x Facing Full Pages (1page = Branded Content) $4000 $3000 $2500** Full Page $2000 $1500 $1250* 1/2 Page $1050 $800 $700 1/4 Page $550 $450 $400 Resource Directory $250 $200 $175 Double Truck $5000 $4000 $3000 Back Cover $2400 $1800 $1500 Inside Covers $2400 $1800 $1500 For every 5X commitment full page, you receive 1 branded content page. Distribution 65,000 Breakdown Home Delivery 62,000 targeted to Household income of $100K+ to women who have subscribed to Health and Wellness Publications. Racks Delivered: 2,500 copies to various Baltimore locations. Distributed to advertisers locations: 500 Publishing Calendar Issue Publish Date Space & Copy Deadline Mar/Apr 2015 March 15 January 27 May/June 2015 May 17 March 31 July/Aug 2015 July 19 June 2 Sept/Oct 2015 September 20 August 4 Nov/Dec 2015 November 15 September 29
7 Material Requirements Method of Production: Inspire Health is printed by high-speed offset and folding and trimming are subject to variation. Please adhere to the live area specifications as stated on the Advertising Specifications page. Text type should be a minimum of 8 points. All text should be 100% black. Inspire Health is not responsible for reproduction of reverse, color or 4 color black type less than 8 pt. Requirements: All ads must be high resolution, flattened PDF files (Acrobat 4 PDF 1.3 compatible) or saved as PDF-X1a files. We do not accept TIFF, JPEG, EPS, AI or other file formats. Images and page content must be CMYK or grayscale (no RGB or spot colors accepted), TIFF or EPS (no JPEG) and higher than 280 dpi. Total ink density of images or page content should not exceed 340%. All ads with bleed must have.125 (1 8 ) bleed beyond trim on all four sides. Offset crop/registration marks.167 beyond trim OR do not embed. More detailed instructions for proper file creation are available at foxprintservices.com or from your sales rep. Spreads and Multiple Page Ads: Spread ads must be submitted as spreads. Ads with 3 or more pages should be submitted as single pages. Gutter allowance not included for spreads. Give.5 (1 2 ) allowance for type running across page. Magazine Size: x Paper: 70lb. White Gloss Printing Process: 4C/4C Binding Method: Saddle Stitch
8 Contact: Bonike Wright office cell
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