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1 M E D I A K I T H O U S T O N M A G A Z I N E

2 IS THE GO-TO CITY GUIDE FOR HOUSTONIANS AND VISITORS. IN A BURGEONING, DIVERSE CITY WITH THRIVING SUBURBS, 002HOUSTON KEEPS READERS HIP, CURRENT AND COOL. TOP REASONS TO ADVERTISE WITH US 10 Whether you want to go to the Bayou City Arts Festival or take your board to the Lee and Joe Jamail Skate Park. Whether you re hungry for fajitas and margaritas or Lickety Split Rolls and sake. Whether you need a modern landscape for your wall or an architect to design your home or office. Whether you want to catch a foul ball or catch the hottest DJ at one of the many clubs. Whether you re looking for vintage clothes or the season s hottest trends. Whether you ve got it made or you re on the way. 002houston has something for everyone. Established in 1998, 002houston has remained in the game while many others have come and gone. We originated with the boom of residential and nightlife in Downtown Houston, seeing a need to connect inner-loopers, urban dwellers and suburbia with growing trends in the Downtown area. But as Downtown grew and then development came to a halt while areas like Sugar Land, Bellaire, the Heights and so many other epicenters of Houston boomed, 002 outgrew Downtown and expanded to the Greater Houston area. TODAY WE PRINT 72,000 MONTHLY, GLOSSY, FREE MAGAZINES. WE ARE CVC VERIFIED. AND DISTRIBUTE THROUGHOUT HOUSTON IN OVER 900 DROP POINTS AND VIA SUBSCRIPTIONS. WE HAVE A STRONG ONLINE PRESENCE, PIONEERING ONE OF THE FIRST COMPLETE ONLINE READABLE MAGAZINES. 002 sets the trends others follow. From our On Our Radar e-blasts sent on a weekly basis to our social media campaign page layouts and editorials, 002houston covers the city s vibrant scene each month with photos and interviews of the movers and shakers who keep it happening. We ve made it our mission to be the ultimate source for all that Houston offers in the way of health+fitness, eco-living, business, fashion, travel, real estate+development, arts+entertainment, weddings, home design, restaurants and sports. Our readers are the educated, affluent Houstonians that keep the vitality of our city fast-paced and cutting-edge and they are interested in your products and your services. 002houston helps you reach that audience each month because it tells them who you are, where to find you, who they ll meet there, and why their friends are talking about you Our audited distribution means we can ACTUALLY prove our numbers. (Can they?) Weʼve been leading the pack in online communication through our interactive social media campaigns. 002houston is made for Houstonians, about Houstonians and created by local talented writers and photographers. We are locally owned and have been since we started printing 15+ years ago. 002houston has the most requested map of Downtown never get lost again! Weekly 002 updates thru our e-blast newsletters + social media is readable online which means anyone, anywhere can see your advertisement anytime. 76% of our readers purchase items they ve seen in 002* Claudia Schmuckli curator Daniel Anguilu artist Chris Shepherd chef Jerry Hall model Bun B rapper 9 A reliable, monthly calendar keeps you in the know. 002houston Houston s free monthly magazine caters to the younger, hip sector of the city with up-to-the-minute restaurant, nightlife and shopping news. The best feature of the website by far is the interactive magazine that allows you to browse the glossy while zooming in on feature articles and photographs. - nationalgeographic.com/traveler* *www.nationalgeographic.com/traveler/features/48hours_houston0704/houston.html#magazines * Information source: CVC Audit Report readers are educated trend makers, the movers and shakers that make the city great.

3 magazine rates 1 or 2x 3-5x 6-11x 12x BACK COVER INSIDE COVERS FULL PAGE 1/2 PAGE 1/3 PAGE 1/4 PAGE 1/9 PAGE RESTAURANT BANNER $7,500 $5,700 $4,300 $3,050 $2,650 $1,900 $1,050 $6,900 $5,200 $3,900 $2,600 $2,300 $1,730 $840 $6,350 $4,600 $3,700 $2,300 $2,020 $1,330 $630 $440 $5,200 $4,000 $3,000 $1,730 $1,380 $980 $470 $375 listings 6x 12x LISTINGS [name/address/phone] LISTINGS [name/address/phone/30 words max or image] $240 $300 $360 $480 SPECIAL POSITION PLACEMENT IS AVAILABLE FOR A 15% PREMIUM. NET PRICES guidelines for artwork ad sizes REQUIREMENTS FOR DIGITAL ADS We only accept PDF files. 4-COLOR ADS Convert all IMAGES and colors to CMYK, at 300 dpi resolution. PROPER IDENTIFICATION of files is required. Add Name, Month, Year (Urban.Living.Jan11.pdf) FTP SITE or artwork FTP Site URL: ftp.002mag.com User ID: ad002 Password: ITQ3E8gKQ5# or use or Advertising space reservation, by the 1st day of the month, prior to the date of publication. Insertion orders may not be canceled after space reservation deadlines. Publisher reserves the right to reject any advertisements and photographs at any time, for any reason, to maintain magazine standards. Publisher will honor placement requests when possible. INSIDE & BACK COVER 9 x 10 additional bleed 0.25 FULL PAGE 9 x bleed or x frame, no bleed RESTAURANT AD x /2 PAGE HORIZONTAL x /3 PAGE x /4 PAGE x /2 PAGE VERTICAL x /9 PAGE x houston is printed via Web offset at 133 LS Cover stock 100# Text 60# Perfect Binding SPECIAL POSITION PLACEMENT IS AVAILABLE FOR A 15% PREMIUM. Our Numbers *Google Analytics - November 2012 / November ,000 MONTHLY ISSUES PRINTED X 3.3 READERS PER COPY 237,600 DIGITAL EDITION PAGEVIEWS TOTAL READERSHIP: CITY GUIDE

4 internet sizes web banners rates monthly rates LEADERBOARD (top/bottom) $500 WIDE SKYSCRAPER (side) $400 BANNER (middle) $300 LEADERBOARD (top) 960 X 120 pixels BANNER (middle) 700 x 120 pixels WIDE SKYSCRAPER 300 x 600 pixels Report 91,455 65, ,212 VISITS UNIQUE VISITORS PAGEVIEWS The Circulation Verification Council interviewed 667 readers in the primary market areas indicated in publication s CVC audit report. Information source: CVC Audit Report expires June 30, *Google Analytics November 2012 / November 2013 on our radar eblast ON OUR RADAR DESIGNATED EBLASTS ARE SENT OUT TO OUR 24,000+ AND GROWING LIST WHICH OUR READERS SUBSCRIBE TO. GROUP eblast SOLO eblast Up to 3 ads per $350 Your exclusive ! $500 width: 750 pixels height: 1200 pixels max. width: 750 pixels height: any GROUP BLASTS go out on Wednesdays. Artwork MUST be in to 002houston the Friday prior. SOLO BLASTS go out ANY DAY. Artwork MUST be in to 002houston TWO DAYS in advance. REQUIREMENTS We only accept PDF files or high-res JPGs Resolution: 72 dpi and color RGB No animation banners PAYMENT IS DUE PRIOR TO SENDING THE BLAST. SUBSCRIBE AT KEEPING YOU UP-TO-DATE WITH BESIDES OUR PRINT PLATFORM, 002HOUSTON NOW OFFERS SOCIAL MEDIA ADVERTISING. WE HAVE THOUSANDS OF FRIENDS AND FOLLOWERS THAT YOUR BUSINESS HASN T REACHED YET. ADVERTISING THROUGH 002HOUSTON S FACEBOOK, TWITTER, INSTAGRAM AND PINTEREST ACCOUNTS WILL HELP CONNECT YOU WITH YOUR NEW CUSTOMERS. Social Media FOR MORE INFORMATION ON RATES AND PACKAGES, PLEASE CONTACT YOUR ADVERTISING ACCOUNT EXECUTIVE. Ask for details about custom eblast + social media bundle! FACEBOOK 002houston TWITTER 002houston #hipcurrentcool #cityguide Also find us at CITY GUIDE

5 where you find us: 1 APPROXIMATELY 20% OF OUR MAGAZINES ARE DISTRIBUTED DOWNTOWN/MIDTOWN AT: 2 THE REMAINING 80% ARE DISTRIBUTED INSIDE THE LOOP, AROUND THE GALLERIA AREA, SUGAR LAND AND THE MEDICAL CENTER AT: MAGAZINE IS ALSO DISTRIBUTED THROUGH THESE MAJOR CHAINS: who s reading: 64% 45% 78% WHAT ARE THEY SPENDING THEIR MONEY ON: 84% Dining and Entertainment 45% Furniture/Home Furnishings 76% bought products or services from ads seen in our magazine stats: EDUCATION Some College Graduated College Completed Post Graduate AGE years or older AVERAGE INCOME $25,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 Over $150,000 READERS PER COPY: 3.35 MALE: 39% FEMALE: 61% READER DEMOGRAPHICS 32% 45% 0% 7% 23% 16% 5% 1% 15% 17% 21% HOW LONG DO YOU KEEP 002HOUSTON MAGAZINE BEFORE DISCARDING IT? 32% Two weeks or less 1% Three weeks 34% One month 33% More than one month MARKET STATISTICS 25% 27% 16% 6% 9% 21% 11% 5% 5% 16% 11% 13% 13% Audit Period: January 1, 2012 March 31, 2013.

6 distribution map CIRCULATION VERIFICATION 72,000 COPIES PER MONTH MONTHLY DISTRIBUTION: 900+ PREMIUM LOCATIONS Select racks restocked on the 15 th of the month George Bush Intercontinental Airport ZIP codes Detailed distribution list is available upon request. Your guide to the city CONTROLLED BULK DISTRIBUTION The Circulation Verification Council interviewed and visited controlled bulk locations chosen randomly from the publication route lists. The purpose was to identify the number of locations who indicate they receive the publication on a regular basis, and further verify the number of publications distributed at the beginning of the edition cycle, and the number of editions left unclaimed by readers at the end of the edition cycle. The interviews took place throughout the audit cycle between the hours of 9:00 AM and 5:00 PM. CVC interviews indicate that 100% of reported controlled bulk drop locations verified they received 002houston magazine on a regular basis. CVC interviews indicate that less than 5% of 002houston magazine s controlled bulk distributed editions are returned to the publisher unclaimed after the edition cycle. The Circulation Verification Council estimates that all the information in this text box has a minimum accuracy level of +/-2.5% The Circulation Verification Council interviewed 667 readers in the primary market areas indicated in publication s CVC audit report. Information source: CVC Audit Report CITY GUIDE

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