1 E V E R Y T H I N G C A R M E L I N D I A N A MEDIA KIT PRINT MAGAZINE ONLINE MAGAZINE desktop - tablet - mobile E-NEWSLETTER Cutting for Limestone Palladium Profile COMPLIMENTARY - Vol 1, Iss 3 Holiday Entertaining Recipes for success Hidden Treasures Antiques in Carmel Walter Knabe Artist in Residence Articles Shopping Entertainment Dining Arts Maps Events Special Offers
2 COMPLIMENTARY - Vol 1, Iss 3 Carmel City Magazine PRINT Holiday Entertaining Recipes for success Cutting for Limestone Palladium Profile Hidden Treasures Antiques in Carmel Walter Knabe Artist in Residence Articles Shopping Entertainment Dining Arts Maps Events Special Offers Carmel City Magazine s business model is dedicated to promoting entertainment, shopping, dining, health & beauty, fitness & recreation, nightlife, arts & entertainment, art & antiques, automotive, etc. in Carmel exclusively. Included are special sections for each of the noted categories, maps and human interest stories about businesses, people and events in Carmel. The objective is to make the magazine THE City Magazine for Carmel residents and visitors alike. E- SUBSCRIPTION BENEFITS A digital version of every print magazine is ed to opt-in subscribers who may view the entire magazine page by page and BEFORE the magazine is printed and distributed. Exclusive discounts for dining, shopping, entertainment and services from participating Carmel businesses. Exclusive invitations to private grand openings, wine tastings, events, entertainment venues and art and cultural showings. Notices of upcoming Carmel happenings And more! ADVERTISER BENEFITS Increase your sales Create a loyal customer base We can use our subscriber list to forward special offers, invites to grand openings and special events, shows, etc. Communicate your business model to subscribers who live outside Carmel in addition to Carmel residents - Currently 1,000+ and growing. Use our Carmel City Magazine E-Subscription list to advertise your business, communicate special offers and invites to grand openings, special events, shows, etc.
3 CCM Print DISTRIBUTION CARMEL LOCALS & NEW RESIDENTS Carmel City Magazine primarily targets local residents who want to know everything that Carmel has to offer on a daily, weekly and monthly basis. RESTAURANTS, SHOPS, ART GALLERIES, STORES AND DOCTOR S OFFICES Carmel City Magazines are picked up at shops, art galleries, restaurants and other local businesses including Marsh, Kroger and O Malia s plus over 475 locations and adding more monthly. CITY OF CARMEL DISTRIBUTION The City of Carmel includes the Carmel City Magazine in its info packets which are distributed at special events, the Carmel Clay Library, the City of Carmel Civic Center Building, and in Mayor Jim Brainard s presentations to prospective businesses considering locating in Carmel. CARMEL CHAMBER OF COMMERCE, CARMEL REALTORS AND NEWCOMERS CLUB All 700+ Carmel Chamber of Commerce members receive a copy via U.S. mail. A quality demographic of affluent Carmel residents who are also active in the Carmel community. Carmel City Magazine is included in all Carmel Chamber of Commerce Welcome Packets, Carmel Newcomer Club Information Packets, Carmel REALTOR Info Packets and Carmel real estate offices. E-SUBSCRIPTIONS & US MAIL SUBSCRIPTIONS Carmel City Magazine is direct mailed to subscribers who receive every issue via US mail with the list growing daily including 700+ members of the Carmel Chamber of Commerce. The subscribers demographics are primarily in the top 10 percentile in income and net worth and are located mostly in Carmle, north Indianapolis, Geist, Fishers, Westfield, Noblesville and Zionsville. E-Newsletter list totals 1,400+ and growing daily. CARMEL VISITORS Carmel City Magazine reaches visitors BEFORE and AFTER they arrive in Carmel. Visitors can request a magazine on-line at which enables them to make lodging, dining and entertainment decisions prior to arrival. Once in Carmel, Carmel City Magazine is distributed at hotels, restaurants, boutiques, art galleries, meetings, real estate offices, in new-comer kits, at events and festivals, and at The Hamilton County Tourist and Convention Bureau offices in Carmel and Noblesville. HOTEL DISTRIBUTION Comfort Inn Comfort Suites Country Inn & Suites Courtyard by Marriott Doubletree Guest Suites Extended Stay America Holiday Inn Hampton North Inn Hilton Garden Inn Old Towne Carmel Bed & Breakfast Renaissance a Marriott Hotel Residence Inn by Marriott Springhill Suites by Marriott Staybridge Suites CONFERENCES, MEETINGS & FESTIVALS We work with public relations specialists, event planners, hotel concierges and conference salespersons to have Carmel City Magazine handed out or placed in registration packets of select conferences, meetings and festivals. PRINT RUN 30,000 per issue 120,000 per year
4 CCM Print READER DEMOGRAPHICS READER SURVEY GENDER & AGE Male: 33.3% Female: 66.7% Average Age: 45.1 OCCUPATIONAL CATEGORY Top Management: 8.9% Middle Management: 18.7% Professional/Technical: 25.2% Business Owner: 18.7% Other: 51.8% EDUCATION Professional/Doctorate Degree: 8.1% Master s Degree: 21.8% Bachelor s Degree: 44.8% Associate Degree: 4.8% Some College: 19.3% High School or less: 1.6% AFFLUENCE Average Annual Household Income: $129,673 Median Annual Household Income: $95,110 Average Per Capita Income: $46,247 RESIDENCE Median Owner Occupied Home Value: $238,414 Own: 83.7% Rent: 16.3% AUTOMOTIVE No Vehicle: 0% One Vehicle: 20.5% Two Vehicles: 55.7% Three Vehicles: 23.8% 28% of readers/subscribers say they plan to purchase or lease a vehicle in the next 2 years. ENTERTAINMENT: Readers/subscribers attend 2.1 sporting and/or cultural events per month with 11% attending more than 5 events per month. DINING: Readers/Subscribers dine out an average of 2.6 times per week and 16% dine out more than 5 times per week. Travel: Readers/Subscribers have taken an average of 3.6 business and personal trips in the past 12 months with 28% taking over 5 trips per year. SHOPPING: 97.5% of readers/subscribers say they prefer to shop locally if the products and/or services are available. 47% of readers/subscribers will consider purchasing art or antiques within the next two years. HEALTH CARE: 94% of readers/subscribers say they prefer to obtain medical care locally if required medical services are available. 29% plan to choose a doctor or hospital within the next year. REAL ESTATE: 20.1% of readers/subscribers plan to buy or sell real estate in the next 2 years. 34% plan to remodel or renovate in the next 2 years. 19% will be involved in planning for senior living options either for themselves or a family member within the next 2 years. READER FEEDBACK: 96% of readers/ subscribers say they enjoy reading the Carmel City Magazine articles. Readers/subscribers reading timer per issue: 15 minutes: 38% 30 minutes: 41% 1 hour: 19% 2+ hours: 2% 81% of readers/subscribers notice the advertisements that run regularly. 59% have taken one or more actions as a result of an advertisement. Length of time readers/subscribers keep each issue: 1 month: 43% 2 months: 23% 3 months: 15% 4+ months: 19% CARMEL STATISTICS Population: 81,534 Households 27,587 Median Household Income: $116,874 Per Capita Income: $54,251
5 CCM Print READER DEMOGRAPHICS - VISITORS Hamilton County is the third largest tourism destination in Indiana. Origination of visitors: most from Indiana, Ohio, Illinois and Kentucky College graduate or post-graduate studies: 66.3% Average age: 48 Percent with kids living at home: 38% Married: 72%, Single: 11% Income: 59% have incomes of more than $50,000; 21% of those have incomes of more than $80,000 Professional: 44% Average travel party: 2.9 people Short trip (1-3 nights): 35.1%; day trip: 39% 91% of overnight visitors stay in hotels 40% are visiting friends or relatives but may stay in a hotel 59% dine in a restaurant 27% shopped 20% attend a concert 17% visit friends and relatives 10% attend a sporting event 3% attend a wedding Entertainment, shopping, weddings and sports were key destination drivers. Source: Economic Impact of Hamilton County s Tourism and Travel Industry 2007; Revised September Prepared by Certec, Inc; Strategic Marketing & Research, Inc.; D.K. Shifflet Assoc.
6 CCM Print AD RATES All rates are per issue. 1 Issue 2 Issues 3 Issues 4 Issues Full Page $2,199 $1,799 $1,499 $1,299 Half Page $1,299 $1,099 $949 $799 Quarter Page $799 $699 $599 $499 Eighth Page $499 $429 $359 $299 Priority Pages* Inside Front Left & Right - 2 page spread $3,999 Next to Masthead - half page $899 Pages 4&5-2 page spread $3,499 Inside Back Left & Right - 2 page spread $3,499 Back Cover $2,999 Special Page Request Per Page $100 *4x contract required except for front cover. Two page spreads near front are preferred pages and move all reserved single pages back accordingly. QUICK GUIDE SINGLE LINE LISTING 1 Issue 4 Issues FREE with distribution agreement CATEGORY LISTING AD $149 $99 ARTS & DESIGN DISTRICT MAP LISTING AD $149 $99 CARMEL CITY CENTER MAP LISTING AD $149 $99 HOTEL HOTSPOTS AD $149 $99 BLAST TO E-SUBSCIBER LIST $199 $149 (Must have a display ad) SPECIAL SECTION INSERTS AD DESIGN AND FEES Ad design time averages about two hours. If you would like us to design your ad, we will need all materials three weeks prior to artwork deadline to allow for design and approval process. Upon Request $90 per hour BULK MAGAZINE ORDERS FOR SPECIAL EVENTS Price upon request.
7 CCM Print CALENDAR & AD SPECS DEADLINES Ad Submission Deadline Publication Date Volume 5, Issue 1 January 23, 2014 March-May Volume 5, Issue 2 April 24, 2014 June-August Volume 5, Issue 3 July 24, 2014 September-November Volume 5, Issue 4 October 23, 2014 December-February EDITORIAL CALENDAR & SPECIAL SECTIONS Issue 1 March-May Issue 3 September-November Feature Article Feature Article Dine, Wine & Food Dine, Wine & Food Health & Beauty Health & Beauty Professional Services Shopping Entertainment Issue 2 June-August Feature Article Issue 4 December-February Dine, Wine & Food Feature Article Fitness & Recreation Dine, Wine & Food Pet Care Shopping Home & Garden Professional Services Fitness & Recreation FORMAT PDF, TIFF, and EPS file formats accepted. PDFs should be high resolution CMYK with all fonts and images embedded. TIFF and EPS should be outlined and converted to CMYK. Images must be a least 300 dpi. SIZE SPECIFICATIONS Image area not intended to be trimmed must be at least 1/16 from the trim size of 5 1/4 x 8 3/8. Ads intended to bleed must extend at least 1/8 beyond the trim size of 5 1/4 x 8 3/8. For size dimensions see next page. AD SUBMISSION Ads can be sent electronically via to
8 FULL PAGE TRIM: 5 1/4 X 8 3/8 (5.25 X ) BLEED: 5 1/2 X 8 5/8 (5.5 X ) DOUBLE PAGE SPREAD TRIM: 10 1/2 X 8 3/8 (10.5 X ) BLEED: 10 3/4 X 8 5/8 (10.75 X ) HALF PAGE HORIZONTAL 4 5/8 X 3 13/16 (4.625 X ) QUARTER PAGE HORIZONTAL 4 5/8 X 1 7/8 (4.625 X ) EIGHTH PAGE HORIZONTAL 4 5/8 X 7/8 (4.625 X.875 )
9 QUARTER PAGE VERTICAL 2 1/4 X 3 13/16 (2.25 X ) HALF PAGE VERTICAL 2 1/4 X 7 3/4 (2.25 X 7.75 ) EIGHTH PAGE VERTICAL 2 1/4 X 1 7/8 (2.25 X )
10 ON-LINE ADVERTISING DESKTOP TABLET MOBILE DEVICE CarmelCityMagazine.com is the online gathering place for Carmel consumers who want to learn about and discuss what s going on in our community. With original content and content from Carmel City Magazine, CarmelCityMagazine.com provides advertisers with new and exciting ways to reach customers and prospects. Advertisers can reach either a broad or targeted audience, depending on the ad rotation they choose. And discounts apply for Carmel City Magazine print advertisers. All rates are monthly (minimum one month). All rates are net. HOMEPAGE/RUN OF SITE* CCM ADVERTISER MAX # OF OPEN RATE RATE ADS Lead Banner $600 $480-$300 6 Island - Right $500 $400-$250 6 Tower $500 $400-$250 6 Island - Left $400 $320-$200 6 CATEGORIES/GUIDES: Categories: Restaurants, Shopping, Things To Do, Health & Beauty, Fitness, Home & Garden, Real Estate Resource Guides: Arts & Antiques, Event Planning, Fitness, Health & Beauty, Home & Garden, Lodging, Pet Care, Places of Worship, Professional Services, Real Estate, Restaurant, Shopping, Things To Do CCM ADVERTISER MAX # OF OPEN RATE RATE ADS Lead Banner $500 $400-$250 4 Island - Right $400 $320-$200 4 Tower $400 $320-$200 4 CALENDAR SECTION CCM ADVERTISER MAX # OF OPEN RATE RATE ADS Lead Banner $200 $160-$100 4 Island - Right $150 $120-$75 4 Tower $150 $120-$75 4 SPECIAL DISCOUNTS for print advertisers CCM print advertisers receive discounted rates based on the amount of money they spend over a 12 month contract period in the magazine. ANNUAL PRINT %OFF SPENDING OPEN RATE Up to $1,000 20% Up to $2,000 30% Up to $3,000 40% Up to $4,000 50% AD PRODUCTION RATES All gif and jpg production rates include one round of client revisions. Static gif or jpg $100/ad Animated gif of jpg $150/ad *Homepage/Run of Site ads run on all pages of the site other than in the special category sections
11 AD RATES/SPECS Lead Banner pixels x 90 pixels Island pixels x 250 pixels Tower pixels x 600 pixels
12 RESOURCE GUIDES Carmelcitymagazine.com has comprehensive resource databases to serve Carmel consumers. All listings searchable by subcategories. RESTAURANTS SHOPPING HEALTH & BEAUTY FITNESS HOME & DESIGN REAL ESTATE LODGING ARTS & ANTIQUES EVENT PLANNING FITNESS PET CARE PLACES OF WORSHIP PROFESSIONAL SERVICES THINGS TO DO MONTHLY RATE* ANNUAL RATE* BASIC LISTING FREE FREE A Basic Listing is your chance to join our targeted database and provide basic details about your business at no cost in return for a magazine distribution rack. Name, address, phone number and Google map Indexed alphabetically and fully searchable via business category Easy to use, update as often as you like Run reports to see how much traffic your listing is generating PREMIUM LISTING $25 $239 / A 20% discount A Premium Listing is a full-page interactive ad that s available online 24/7. Business name, address, contact info and map A link directly to your company website Indexing by Category and Feature 3 Photos, business description and details Point-and-click updating as often as you like Highlighted in search results in your category FEATURED LISTING $100 $899 / A 25% discount Maximum of 5 per category. A Featured Listing includes all of the features of a Premium Listing in addition to providing additional exposure by highlighting the listing next to the search results. Featured listings include a photograph and are given prominent placement in the right-hand column. START NOW! Upgrade your Basic Listing today - It s Quick & Easy. Find your listing on the appropriate Resource Guide on CarmelCityMagazine.com. Click on your Basic Listing. Click on Add a free or paid listing and follow the simple instructions. *Print advertiser discounts do not apply.
13 CCM E-NEWSLETTER/WEEKEND 101 Everything Carmel and Weekend101 are delivered weekly to 2,500+ opt-in subscribers. CARMEL CITY MAGAZINE OPEN RATE ADVERTISER RATE EVERYTHING CARMEL CCM s E-Newsletter is delivered every Monday and features information about Carmel; exclusive discounts for dining, shopping, entertainment and services; and exclusive invitations to private grand openings, wine tastings, events, entertainment venues and cultural showings. And more! Deadline: previous Monday. Lead Banner $149/issue $99/issue (728px x 90px) Leaderboard with link at top of E-Newsletter. Tower $149/issue $99/issue (300px x 600px) Skyscaper with link in left hand column of E-Newsletter. Promotions & Deals $99/issue $69/issue Promotions & Deals are an effective way to advertise promotional offerings (i.e. 10% off next purchase). Includes 75 words of client-provied promotional copy, photo or logo and URL link to either home page or promotion. WEEKEND 101 Weekend 101 is delivered every Wednesday. Subscribers will receive a list of happenings, special events, discount on dining and more. Deadline: previous Wednesday. Lead Banner $149/issue $99/issue (728px x 90px) Leaderboard with link at top of E-Newsletter. Tower $149/issue $99/issue (300px x 600px) Skyscaper with link in left hand column of E-Newsletter. Featured Events $149/issue $99/issue First top placement. Includes 100 words, photo, logo and URL link. Promotions & Deals $99/issue $69/issue Promotions & Deals are an effective way to advertise promotional offerings (i.e. 10% off next purchase). Includes 75 words of client-provied promotional copy, photo or logo and URL link to either home page or promotion. PROPRIETARY E-BLAST $199/issue $149/issue An blast promoting your event, deal, etc. exclusively. Includes 75 words, photo, logo and URL link. Delivered at the time you request. Deadline: one week prior. CREATIVE SERVICES: In-house creative services will be billed at $100/hour in 15 minute increments.