mission statement our vision is to inspire, plan and book every wedding in America with love

Transcription

1 media kit 2015

2 mission statement our vision is to inspire, plan and book every wedding in America with love Our mission is to help couples pull off their perfect wedding with confidence and a smile by providing... tailored inspiration + personalized tools & advice + connections to the right products & services every step of the way. Source: XO Group Inc. Member Database

3 spending for the big day and beyond Billions of dollars are spent on fashion, jewelry, travel, gifts, health, finance and beauty as millennial couples plan for their future. Reaching them at this moment is crucial, as brand loyalties are forming and spending patterns are changing they are not only planning for their big day, but also for life beyond it. 79 billion spent spending all year long monthly distribution of weddings nov 7% dec 7% jan 6% feb 6% $0.9B + on beauty $5.3B + on attire $43.6B + on the wedding event oct 9% mar 7% apr 7% $6.2B + on honeymoons $9.6B + on registry & gifts $13.5B + on jewelry sept 10% aug 10% july 10% june 10% may 9% We invite you to be a part of the conversation with our coveted audience. Source: 2014 Real Weddings Study, NCHS National Vital Statistics Report, Number of Marriages, 2008

4 the #1 wedding network premium content on all platforms ##11 #1 weddings weddings weddings website website website national and regional print and digital editions media mediabrand social communities #1 in local weddings the knot and theknot.com and are part of xo group inc.

5 online audience our brides are passionately engaged The Knot Wedding Network is the go-to place for brides in the most acquisitive stage of their lives, our users look to The Knot for all the information and resources they need for inspiration and decision-making. Our brides: Are XO Millennials: Women at the heart of their generation, who are spending now and for the future Obsess: Brides spend over 9 minutes per session Connect: Over 850,000 total followers on social media, the #1 wedding brand on Instagram and over 340k community members The Knot Wedding Network is #1! Average Monthly Unique Visitors 1. The Knot 7,418, WeddingWire (includes Project Wedding) 3,771, WeddingBee 2,171, Brides 2,002, MyWeddings 677, Martha Stewart Weddings 606,000 more affluent brides than anyone else HHI $100k+ 1. The Knot Wedding Network 2,680,00 2. WeddingWire (includes Project Wedding) 1,268, WeddingBee 765, Brides 710, My Wedding 133, Martha Stewart Weddings 101,000 Source: 2015 Real Weddings Study; comscore Media Metrix, multi-platform Jan-Mar 2015, comscore multi-platform report, Jan-Mar 2015

6 weddings ma gazine #1 bridal magazine, #5 women s title at Barnes & Noble 53% newsstand sales 150,000 circulation 663,700 readership published 4x a year in every issue Wedding Style Jewelry Fashion & Beauty Registry Honeymoons & Destination Weddings Ongoing Features Ask Carley: answers to etiquette questions every bride should ask; Notebook: up-tothe-minute style ideas coveted content, coveted audience, coveted circulation who s reading* Average Age 29 College Degree 86% Employed Full-Time 79% Median HHI $73,650 Alliance for Audited Media (The New Audit Bureau of Circulation), period ending 12/31/13; 2014 Real Weddings (members who read The Knot Magazine); Barnes & Noble, 2013, Curtis Data Pro, 9/30/13

7 coveted content, coveted couples. weddings ma gazine editorial calendar From ultimate planning guides and couture cakes to the latest in bridal beauty and the most romantic honeymoon hot spots, The Knot gives real brides the best of the best on everything weddings. spring 2015 the fashion issue highlights: 20 Best Dressed Brides & Grooms Bridal Fashion Week Extravaganza 2015 Wedding Predictions 25 Greatest Places in the World To Get Married summer 2015 the inspiration issue highlights: 50 Hottest Honeymoon Destinations Beauty Awards #Wedspiration: 100 Days of New Wedding Ideas Registry By Room Ad close: 11/10/2014; Materials close: 11/17/2014; On sale: 1/19/2015 Ad close: 2/9/2015; Materials close: 2/16/2015; On sale: 4/20/2015 fall 2015 the color issue highlights: 3rd Annual Dream Wedding Bridesmaid Dress Special Colorful Diamonds Unique Something Blues Room to Reception winter 2015 the just engaged issue highlights: The Ring Report trends, shopping tips and more! Best Proposals of All Time Destination Weddings Special 20 Best Weddings of All Time Ad close: 5/11/2015; Materials Close: 5/18/2015; On sale: 7/20/2015 Ad close: 9/28/2015; Materials close: 10/5/2015; On sale: 11/23/2015 Please note: Subject to change; for issue-specific circulation numbers, please contact your sales respresentative.

8 make the connection The Knot Wedding Network offers multiple opportunities for savvy brands to reach young women during the key spending events in their lives: High-impact branding units Custom content marketing and sponsorships created by the XO Branded Content Studio Community engagement and social programs custom editorial content: vellum inserts and perforated special savings guide Video Direct s and e-newsletters Sweepstakes, contests and games Mobile and tablet applications high-impact ad units and brand experiences + custom, mobile-optimized programs

9 the buzz SAMANTHA & TAYLOR 2015 Dream Wedding Couple June 4 Chateau St. Jean, Sonoma County, CA talk of the media town Newsweek Other wed sites aspire to be The Knot. Vogue The chicest wed site in cyberspace. Businessweek Don t get hitched without The Knot. Bloomberg TV, Market Makers [The Knot is] an extraordinary wedding resource... I do not think you will find a bride or groom that will disagree. The Wall Street Journal It s nearly impossible to get engaged without quickly growing addicted to TheKnot.com. reaching 300 million viewers and readers through national television, print and online media featured partnerships The Knot published its second annual Same-Sex Wedding digital magazine, and partnered with The Advocate on a groundbreaking survey about same-sex weddings Mashable and The Knot teamed to gain insights on social media s infiltration of weddings Couture Fashion Marketplace showcased stunning dresses during Bridal Fashion Week Carley Roney and The Knot editorial team are the most sought after wedding experts in America. On June 4, 2015, at the magnificent Chateau St. Jean in Sonoma, California, The Knot s Dream Wedding couple Samantha and Taylor said I Do in a stunning vineyard ceremony live-streamed on TheKnot.com. Presenting Sponsors Chateau St. Jean and Revlon shared in the couple s celebration as the culmination of an 8-week multi-platform media program on TheKnot.com. 16 million+ PR impressions 500+ press interviews 150+ social media posts 600+ mentions of #theknotdreamwedding 35 million+ social impressions (+98% from 2014) 8,000+ social followers gained during wedding week 10.8 million total sponsor ad impressions 940,000+ video views

10 weddings ma gazine rates & dates display page rates # of full pages frequency discount cost per page (gross) 1 0% $31, % $30, % $29, % $28,435 premium positions unit premium cost per unit (gross) cover 2 20% $37,415 cover 3 15% $35,919 cover 4 25% $38,911 Inserts, special units and advertorials are available % $27,538 Fractional rates $14,069 1 Must run across from a P4CB. Limited number of placements dates issue space close materials close on-sale date Spring 2015 November 10, 2014 November 17, 2014 January 19, 2015 Summer 2015 February 9, 2015 February 16, 2015 April 20, 2015 Fall 2015 May 11, 2015 May 18, 2015 July 20, 2015 Winter 2015 August 28, 2015 October 5, 2015 November 23, 2015

11 weddings ma gazine ad specifications ad size bleed width x depth bleed live area (centered) non-bleed single page 8 3 8" x " 7 1 8" x 10" 6 7 8" x 9 3 8" 8 1 8" x 10 ½" (centered per page) (centered per page) spread " x " 7 1 8" x 10" 6 7 8" x 9 3 8" 16 ¼" x 10 ½" trim materials submission Please contact your sales representative for your assigned print contact. 1/2 page 6 7 8" x 4 3 4" (align toward gutter) 1/3 page 3" x "* 2 5 8" x 10" 2 1 2" x 9 3 4" 2 7 8" x " *Required if adjacent page is companion, full-page bleed ad