ADVERTISING RATE CARD 2015

Transcription

1 ADVERTISING RATE CARD 2015 FULL PAGE (COLOR AD MAY BLEED) 1/2 PAGE ISLAND 1/8 PAGE 1/2 PAGE HORIZONTAL 1/4 PAGE Page Size: 8.5 x 11 is final trim size. Ad Size Width Height Full page bleed 8.75" 11.25" Full page non-bleed 7.5" 10" 1/2 page island 4.875" 7.5" 1/2 page horizontal 7.5" 4.875" 1/4 page 3.5" 4.875" 1/8 page 3.5" 2" Advertising Rates Four Color 1x 2x 4x Full Page $2,290 $1,875 $1,685 1/2 Page 1,120 1, /4 Page Cover Rates Cover 2 $2,050 Cover 3 2,300 Cover 4 2,650 Black & White 1x 2x 4x Full Page /2 Page /4 Page /8 Page Inserts/Wraps/Overprints Preprinted Insert Call for Quote Overprints Call for Quote Magazine Wrap Call for Quote Agency Discounts 15% of gross on invoices paid within 30 days. Agency commission disallowed on invoices not paid within 30 days. First-time Advertisers Payment is due in advance for first-time advertisers. Visa, Mastercard, & American Express accepted. Send all insertion orders/materials to: Address production questions to: 1

2 RUG INSIDER Magazine Editorial Calendar 2015/2016 Award-winning RUG INSIDER, Voice of the Area Rug Industry, is the premier magazine for area rug professionals. Each entertaining issue is packed with information you need to grow your business: InStyle product gallery, Trend Spotting and newtwists reveal up-to-the-minute trends and classic designs. RI Profile and Inside Retailing offer up engaging and insightful interviews with top importers and retailers. What s Looming pulls together indispensable, handmade and machine-made industry news. RI Notebook, Inside Markets, Calendar and Final Pics bring you all the final touches you need to make informed decisions about your business, including merchandising ideas, market trends and ground-breaking company news. What s more, RI Special Reports, book reviews, industry and economy updates, along with detailed historical pieces round out our editorial coverage. Demographics reaches top area rug buyers in each quarterly issue. These important buyers represent carpet/flooring specialty stores, furniture stores, mass merchants, department stores, Oriental rug retailers, mail order catalogs and designers. also is aggressively distributed at key industry trade markets including: High Point, New York Markets, Atlanta Intl. Area Rug Market, Las Vegas Market, and Surfaces. Please Note: We leave our editorial details deliberately flexible so that we can offer up-to-the-minute news and trends. Before each issue, a request fax goes out with more specific information about topics to be covered in a particular issue and what type of artwork/information we re looking for. all press releases to editor: Diane Cotton Caplan at: diane@ruginsider.com; cc: peter@ruginsider.com Diane Caplan 515 Knox Avenue, Wilmette, IL 60091; Phone: (847) Editorial & Advertising Deadlines Spring 2015 (mailed early March) High Point, ICFF Editorial Deadline: January 20, 2015 Ad Materials Deadline: February 17, Summer 2015 (mailed early June) Atlanta Intl. Area Rug Market, Atlanta Gift & Home Markets, Las Vegas Market, NY Home Textiles Editorial Deadline: April 1, 2015 Ad Materials Deadline: May 1, Fall 2015 (mailed mid August) Metro Market Week, NYICS, The Rug Javits & High Point Editorial Deadline: June 1, 2015 Ad Materials Deadline: July 7, Winter 2016 (mailed early December) Atlanta Intl. Area Rug Market, NY Home Textiles, Las Vegas Market, Surfaces & Domotex, The Rug Show in LA Editorial Deadline: October 1, 2015 Ad Materials Deadline: October 31, 2015 We cannot guarantee placement of releases and artwork received after our deadlines. Only superior-quality artwork will be considered for editorial coverage. Call Peter Woodaman directly if you have questions about digital media at: (800)

3 Website Rate Card Mechanical Requirements Web Ad Specs/Required File Format for Supplied Ads RGB, 72 dpi GIF and JPG file formats are preferred. Ads will be linked directly to the URL you provide. GIF animations should not exceed 2MB. All ad files should be optimized for web viewing. (Flash/.swf ads are not preferred, but are also accepted). Your web display ad will appear on the RugInsider.com home page and all content pages within the site. Classified ads run in a special section only. Production Our in-house advertising agency can handle your advertising production needs. Costs vary depending on the complexity of the ad. All production costs will be billed and are to be paid before ad is run. Web Advertising Rates Ad Size Dimensions 1 Month 6 Months 12 Months Vertical Tower 165 x 425 pixels $575 $475 $375 Banner 410 x 85 pixels $550 $375 $275 Web Classified Text Only Monthly $100 *Call for special web advertising sizes, opportunities and rates Send all insertion orders/materials to: Address production questions to: 3

4 Campaigns 2015 Rate Card Better than plain-old , our Marketing is the easy, effective, and affordable way to communicate with your customers. Our attractive, professionallooking communications, ecards, announcements and newsletters deliver your message and help build strong customer relationships. Targeted area rug industry subscriber list We can also deliver to your supplied, permissionbased list. Promote your social media links We can Insert links to your blog, Facebook, Twitter, YouTube, Flickr, and LinkedIn pages. Production Our in-house advertising agency can handle your advertising production needs. Costs vary depending on the complexity. All production costs will be billed and are to be paid before campaign is run. Marketing Rates Call for special marketing opportunities and rates Send all insertion orders/materials to: Address production questions to: 4

5 Advertising Insertion Order 2015 Closing Dates and Circulation I agree to participate in the following 2015/16 RUG INSIDER issues: Spring 2015 Summer 2015 Fall 2015 Winter 2016 Print Ad size: Full Page 4/C B/W 1/2 Page Island 4/C B/W 1/2 Page Horiz. 4/C B/W 1/4 Page 4/C B/W 1/8 Page I agree to participate in RugInsider.com Web site advertising: 1 Month 6 Months 12 Months Web Ad size: Vertical Tower Banner Classified (Text) Issue Dates Market Focus Ad Materials Due* Spring 2015 Feb. 17, 2015 Summer 2015 May 1, 2015 Fall 2015 July 7, 2015 Winter 2016 Oct. 31, 2015 *Subject to Change High Point ICFF Atlanta, Las Vegas Market High Point, NYICS, Metro Market Week, Rug Show@Javits Atlanta, Surfaces Las Vegas Market Rug Show in LA We will comply with the rates, mechanical requirements and closing dates as stated. Advertiser: Contact: Tel: Address: Ad Rate: (see rate card) $ Signature: Date: Electronic Files: Enclosed To Follow Send all insertion orders/materials to: Address production questions to: 5

6 Ad Material Specs & Requirements 2015 Please follow these guidelines when submitting ads. Failure to do so may result in additional charges or incorrect reproduction of your ad. Please contact us if you have any questions regarding these requirements. Page Size: 8.5 x 11 is final trim size. Ad Size Width Height Full page bleed 8.75" 11.25" Full page non-bleed 7.5" 10" 1/2 page island 4.875" 7.5" 1/2 page horizontal 7.5" 4.875" 1/4 page 3.5" 4.875" 1/8 page 3.5" 2" Design Services: Our in-house advertising agency can handle your advertising production needs. Costs vary depending on the complexity and size of ad. All production costs will be billed and are to be paid before the ad is run. Platform: We prefer Mac but PC files are acceptable. Preflight software: Utilizing software such as Markzware FlightCheck or Extensis Preflight Pro is highly reccomended to catch problems with files prior to submission. If you are using Quark Xpress, the built-in Collect for Output command assists in gathering your files. Applications: Supported applications in order of preference: Quark Xpress (through 7), InDesign (through CC), Illustrator (through CC), and PhotoShop (through CC). Files created in other applications may be acceptable. Additional charges will apply to prepare or recreate them for proper reproduction. Colorspace & Resolution: All color images should be in CYMK colorspace. Minimum resolution is 300 dpi at 100% of reproduction size. Other colorspaces (i.e. RGB, indexed, etc) are acceptable but additional charges apply to convert to CYMK. Resulting color may need corrections, and is discouraged if color match is critical. File Fomats/Compression: Contone images should be TIFF or EPS. Please only use EPS when silos are necessary. LZW compression is recommended. JPEG compression is not acceptable. Please do not submit GIF files Fonts: Include ALL fonts (screen AND printer versions for Postscript Type 1) used in your document, including fonts used in placed EPS files. Type 1 Postscript fonts are preferred. Linking: NEVER embed images; always link them. This allows us to inspect & correct them if necessary. Please provide all linked images. File Submission: Media we accept in order of preference: DVD, CD ROM. Please provide a printout of disk contents. Electronic File Submission/FTP: files of up to 10MB to: peter@ruginsider.com. Files greater than 10MB should be submitted via FTP. 1. Visit and follow the submission form instructions. 2. To use an FTP client, login to ftp.ruginsider.com, with username: ftpuser@ruginsider.com password: RIUser_2013 peter@ruginsider.com after file upload to ensure proper file identification and description. Jobs submitted via or FTP ideally should be compressed into a single file using Stuffit or Zip formats and named by company. Please contact peter@ruginsider.com with questions. Bleeds: Please adjust any bleeds to.125 (1/8") on all 4 sides. Ink Colors: RUG INSIDER is printed as 4-color process. Please be certain all colors in your file(s) are defined as 4-color process. Trapping: Please DO NOT attempt to trap your files. Do not set any element to overprint. Rich Blacks: Rich or bump blacks should not exceed 60% cyan, 40% magenta, 30% yellow, 100% Black. Proofs: For 4-color ads please submit a contract proof with files. An additional charge of $95 per page applies to 4-color ads with no contract proof. For single color ads please submit a hard copy printout or at very least a PDF file. Film Ads: is produced using direct-toplate technology. All ads should be submitted as files and not film. Ads supplied in film format are subject to additional charges of $275 to convert them to a digital format. 6