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1 Modern Vintage Unique MAGAZINE & WEBSITE

2 CARASCO PHOTOGRAPHY Providing Inspiration ChicagoStyle Weddings strives to inspire couples in the wedding planning process through visually-driven, engaging editorial material and fully developed resource guides providing tips, trends and the Best of the Best vendors in Chicagoland. Simply stated, we use our print and digital expertise to build relationships. Whether we re connecting a vendor to a bride, engaging with couples ourselves, or creating a new partnership between vendors, we do our best to make strong, lasting connections to support our clients and consumers at every turn. Once upon a time, we were a young magazine called Chicago Weddingpages. We ve had more than 25 years of learning and growth since inception and you d be amazed at the changes. ChicagoStyle Weddings is no longer just a magazine, it s an award-winning, multi-platform, print-meets-digital search engine dedicated to helping newly engaged couples find their inspiration and build relationships with local vendors. We pride ourselves on being the ultimate Chicago wedding planning resource, connecting couples to the vendors and services they need to create the wedding of their dreams.

3 Marketing Solutions CHICAGOSTYLE WEDDINGS HELPS BUILD SOLID, LASTING RELATIONSHIPS BETWEEN CLIENTS AND COUPLES. With an annual print circulation of over 100,000 copies and over 18,000 unique visitors to our website per month, ChicagoStyle Weddings provides your business with maximum exposure amongst discriminating local brides and grooms. MAGAZINE LOCAL PHOTOSHOOTS BEAUTIFUL & PORTABLE PLANNING TOOLS LOCAL SEARCH ENGINE WEBSITE FAVORABLE SEO POSITIONS CALENDAR OF EVENTS BLAST S LEAD LISTS DIRECT MARKETING INFORMATION CAPTURE FACEBOOK TWITTER PINTEREST SOCIAL MEDIA AND BLOG We ve done our research, and we know that couples are using several media outlets to find products and services. ChicagoStyle Weddings offers a fully integrated marketing program that targets couples in five different ways to drive more business to you: Magazine, a beautiful and portable resource designed to assist in planning the perfect wedding Website, acts as a search engine driving traffic to our clients profiles and websites Direct Marketing, tools to communicate your products and services directly to the newly engaged couple Social Media, helping us connect to brides and grooms through the media they consume most often Blog, developing stories featuring vendors, events, wedding culture, and ideas to draw in the trendsetting couple ChicagoStyle Weddings is a multi-platform brand that strives to reach and engage our couples to better serve their local wedding needs.

4 Product Overview MAGAZINE ChicagoStyle Weddings magazine is the largest, longest running and most comprehensive bridal publication in Chicago. We have an impeccable reputation amongst both advertisers and newly engaged Chicagoland couples. We consistently offer more local content than any other Chicago bridal publication with our must-read editorial, Real ChicagoStyle Weddings, beautiful local photo features, and comprehensive vendor resource guides. Our magazine is used as a resource and planning tool throughout the entire engagement process. There is always a reason for the bride-to-be to come back to the magazine as a reference to help her continue with her planning. Research has shown brides shop by category, so we made it easy for them! By breaking advertisements and editorial into categories, brides can easily navigate through vendors and information to find just what they need, when they need it. WEBSITE Like our magazine, our website is completely local. Chicago vendors for Chicago couples. The site works in conjunction with the magazine to offer engaged couples complete editorial content, planning tools and local real wedding features, giving ChicagoStyleWeddings.com an edge over competitors who are solely web-based. Couples are directed to the website from our magazine, blast s and search engines. We invite them to visit our site, to enter contests, check out our advertisers, read exciting articles and view our digital magazine. We have over 18,000 unique visitors on the site per month. DIRECT MARKETING ChicagoStyle Weddings continues to lead the Chicagoland market - place in couples name capture both electronically and through our magazine. We offer two ways for you to put your name directly in front of couples during their wedding planning process: LEAD LIST with bride s name, address, wedding date, and phone number for you to contact through mailers and postcards. DATABASE of newly engaged brides that you can send an to through ChicagoStyleWeddings.com BLOG AND SOCIAL MEDIA It used to be that a business without a website was irrelevant. Now the web is shifting and with the rise of social media, a business without a social presence is becoming irrelevant. We know social media can be complicated and time consuming. So, let us use our various platforms to promote your business. Our advertisers enjoy the perk of being considered first and foremost for all social media and blog posts. We position our clients as experts in the field, not just salespeople. We offer couples tips and planning ideas they need to know, directly from our talented vendors. We use cross-platform promotion to create optimal ranks on search engines and to develop a highly engaged following of dedicated brides, grooms and wedding professionals. In addition to our favorable SEO positions, our website functions as a search engine for couples in and of itself. Brides and grooms can use our interactive tools to search by location, view all vendors in a given category, and view full profiles and virtual tours.

5 STUDIO THISIS DESIGN As a visual medium, we only use the best graphics, photos and advertisements on our pages. Our high-resolution images stand out from our pages and take the already strong editorial to a whole new level. They say a picture is worth a thousand words and we have over 500 pages of them. Our creative team goes through every page, mapping out ad placements, editorial blocks and ensuring that everything is clear, legible, and coherent. We take care to present ourselves well, so our clients have the best opportunity possible to present themselves well. EDITORIAL This is what we re known for what we do best. We compile all the trends of the upcoming year with time-tested planning tools to help engaged couples create the wedding of their dreams. We talk to our audience to find out what they want to see, then we take that to the experts to create useful, honest articles reflecting the needs of our audience. We organize all our content by category, so couples can find what they need quickly and effortlessly. Here are a few more reasons why couples love us: ChicagoStyle Weddings magazine contains more local content than any other competing Chicagoland bridal publication Best Ad-to-Edit Ratio amongst local bridal magazines in the marketplace. We offer far more edit than ad! Sixty percent of our content is editorial material, ensuring the bride will spend time on the page reading and absorbing advertisements. Ads are placed into categories, making it easy for the engaged couple to locate your business and see your offerings. No frustrating page flipping required! We have a wide variety of features within our pages and we want to show them off! Take a peek at our editorial calendar for details.

6 IN A RECENT SURVEY, 83% OF BRIDES POLLED SAID THEY STILL USE BRIDAL MAGAZINES WE OFFER MORE LOCAL CONTENT THAN ANY OTHER CHICAGO BRIDAL PUBLICATION BEST AD-TO-EDIT RATIO, 60% EDIT 40% AD LESS THAN 1% OF THE CHICAGOLAND POPULATION IS ENGAGED AT ANY GIVEN TIME. WE TARGET ALL OF THEM WE REACH 7.4 OUT OF EVERY 10 NEWLY ENGAGED CHICAGOLAND COUPLES Where You Need Us Though we re an annual publication, we change the cover six times per year to keep it fresh and available on all major newsstands. We consistently outsell our competition. DISTRIBUTION 2,000 newsstands throughout Chicagoland Top wedding retailers Local bridal shows and events Featured advertisers locations READERSHIP FEMALE 91% MALE 9% AVERAGE AGE BRIDE 28 GROOM 30 DEMOGRAPHIC PROFILE GEOGRAPHY OF READERS CITY 59% SUBURBS 41% AVERAGE HOUSEHOLD INCOME $103,500 MAGAZINE & WEBSITE P F Bonaventure Drive Elk Grove Village, IL CHICAGOSTYLEWEDDINGS.COM chicagostyleweddings.blogspot.com Sources: CMO Inc. ChicagoStyle Weddings Reader Surveys Google Analytics

7 Cover Photography: From left to right - Top: Studio ThisIs, Dennis Lee Photography, Sonya Martin Photography; Center: Dennis Lee Photography, Melissa Diep Photography; Bottom: Furla Photography & Video, Carasco Photography, Edward Fox Photography Back Cover Photography: From left to right - Top: Robyn Rachel Photography, Rick Aguilar Studios, Wasio Photography; Center: Salvatore Cincotta Photography, Glen Abog Photography; Center Top Right: Orange 2 Photography; Bottom: Jenny Taylor Photography, Studio ThisIs MAGAZINE & WEBSITE 1008 Bonaventure Drive Elk Grove Village, IL P F CHICAGOSTYLEWEDDINGS.COM chicagostyleweddings.blogspot.com

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