THE CONVERSATION IN DALLAS STARTS AT DMAGAZINE.COM

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1 ONLINE

2 ABOUT US THE CONVERSATION IN DALLAS STARTS AT DMAGAZINE.COM We can t help but brag about dmagazine.com. It reflects D Magazine s 39-year commitment to deliver hard-hitting journalism combined with informative and entertaining features. But there s so much more. Eight exciting blogs that cover everything from food to fashion, photo galleries, comprehensive directories, calendar listings, restaurant reviews, and the list goes on. Dmagazine.com is the go-to site for living the good life in North Texas. And we ve got the traffic to prove it. Dmagazine.com generates an average of 2.5 million page views per month with 794,274 unique users who spend an average of 4:39 minutes each visit. Plus, 43.4% of dmagazine.com readers visit the site every day. It s where the city s influencers meet, discuss, and debate. Let us help you reach them. Jennifer LeBlanc Publisher

3 EIGHT EXCITING BLOGS THAT COVER EVERYTHING FROM FOOD TO FASHION Keeps readers updated on everything Dallas Covers food and dining Daily review of Dallas Arts Packed with beauty tips, sales alerts, and product reviews Daily advice for the Dallas bride-to-be Daily reports on Dallas commercial Real Estate Daily reports on Dallas Fashion Covers Home and Garden

4 HOT SPOTS ON THE SITE BEST OF BIG D Search our Best Doctors, Lawyers, Salons & Spas, Suburbs, Shopping, and more. RESTAURANTS Features in-depth search, reviews, reservations, and recipe database. BARS Whether looking for pictures from the local pub last weekend or of visiting celebrities, readers find hundreds of galleries to browse and forward to friends. ARTS + EVENTS Find out what concerts, plays, festivals, and more are going on in North Texas daily. SHOPPING Fashionistas find sales, news, trends, and must-have products. STYLE Check out Dallas unique street syle through the lense of SMU film grads, Kristi and Scot Redman. WEDDINGS Search through real weddings photos and article archives about flowers, tablescapes, gowns, and an extensive directory of vendors. TRAVEL Find that special getaway with the help of hundreds of reviews about vacation spots around the world, along with Texas locales for weekend getaways. HOME & GARDEN Check out local designers work along with a database of recommended service providers including painters, electricians, carpenters, and more.

5 REACH OUR READERS WHEN THEY ARE ON THE GO MOBILE SITE D RECOMMENDS APP ADVERTISING OPPORTUNITIES 16% of Dmagazine.com s monthly visits are generated on mobile devices 25,000 downloads 14% of D Magazine subscribers have downloaded D Recommends NEWSLETTERS FRONTROW A weekly newsletter dedicated to arts and entertainment REALPOINTS A weekly newsletter dedicated to commerical real estate TRAVEL A semi-monthly newsletter dedicated to getaways DIRECTORY LISTINGS MARKETING YOURSELF Include a link to your website or profile by purchasing a link in one of dmagazine.com s comprehensive directories. Prices vary. for information.

6 SOCIAL MEDIA SERVICES ADVERTISING OPPORTUNITIES ENGAGE YOUR AUDIENCE Reach your customers and your prospects across the top social networks using our social media services, including writing, posting, and monitoring lead generation. Training is included so you know how to work with industry specific writers and editors that will help you with your social media content. Online networking and great content are essential in today s market, and we are here to help you shape your social media efforts and help you execute. WEB PRESENCE OPTIMIZATION SERVICES BE HEARD, BE SEEN, BE VISIBLE Increase your visibility get your services or products found. Optimize your page rank and listing presence across multiple search engines and relevant listing sites through our web presence optimization services. Our experts will help you identify key words and images for better organic search results and help you improve where you are seen by people searching for answers and information on your genre of business.

7 MEET OUR READERS dmagazine.com generates an average of 2.5 million pageviews per month with 794,274 unique users (for the last six months) who spend an average of 4:39 minutes on the site with each visit. OUR READERS YOUNG, BALANCED READERSHIP dmagazine.com attracts a young, influential audience. Visitors are a young balanced group of both men and women. 55% 31% 30% 67% Men Women EDUCATED ADULTS HOUSEHOLD INCOME 80% 46% College Graduates of readers have a household income of $100,000+ UNIQUE AUDIENCE dmagazine.com reaches a new group of readers. AFFLUENT CONSUMERS dmagazine.com reaches a new group of readers. 59% 57% Do not subscribe to D Magazine or its sister publications Have household income of $75,000 with nearly half earning $100,00+ per household * According to Google Analytics data.

8 HOW OUR ACTIVE AND AFFLUENT READERS SPEND THEIR TIME OUR READERS SERVICES D readers seek services that simplify their life. Entertainment services used by dmagazine.com readers most often Dining Movies 97% 66% WENT OUT FOR ENTERTAINMENT Once Per Week 3-4 times per week Monthly 2-3 times per week Daily DINED OUT 36% 29% 9% 22% 1% 62% 53% 30% 8% Bars and Clubs 56% Concerts 34% Museums 3-4 times per week TRAVEL Once per week Daily 32% Professional Sports 90% have taken a domestic trip for pleasure in the last year 39% Outdoor Activities 83% have taken a trip in Texas for pleasure in the last year 36% Theater 27% Recreational Sports 62% have taken foreign trips for pleasure in the last three years 69% have booked airline tickets/ reservations online

9 OUR READERS HAVE DISCRETIONARY CASH TO SPEND. GET ACCESS TO THEM. OUR READERS PLAN TO PURCHASE IN WILL HIRE OR CHANGE THE FOLLOWING SERVICES IN Women s Clothes/ Fashion Liquor/Wine/Spirits 75% 21% Major Appliance 67% 19% Domestic Travel for Buisness 58% 14% Domestic Travel for Vacation Home Remodeling 49% Dentist 33% Physician 32% Health Club 52% Men s Clothes/Fashion 48% Electronics 39% Furniture 36% Jewelry 34% Sporting Goods Vehicle 19% 21% Maid Service 19% Bank 18% Insurance Agent 11% Attorney 18% Church 30% International Travel for Vacation 10% Chiropractor

10 WEB EDITORIAL CALENDAR FEBRUARY/MARCH Feb. 20-March 4 Best of Big D Readers Choice: Food and Drink voting MARCH/APRIL March 12-March 25 Best of Big D Readers Choice: Nightlife voting APRIL/MAY April 2-April 15 Best of Big D Readers Choice: Culture voting April 23-May 6 Best of Big D Readers Choice: Shopping voting April 30-May 20 D Home One Great Room nominations MAY/JUNE JULY/AUGUST July 11-Aug. 12 Cutest Pet contest nominations July 18 New Best of Big D landing page Best of Big D article (dynamic content e.g. Must-Do Dallas) AUGUST/SEPTEMBER Aug. 20-Sept Most Beautiful Women in Dallas voting SEPTEMBER/OCTOBER Oct. 1-Oct. 26 Cutest Pet Photo contest voting OCTOBER/NOVEMBER Oct. 29-Nov. 23 Recipe contest (SideDish) May 14-May 27 Best of Big D Readers Choice: Services voting JUNE/JULY May 28-June Most Beautiful Women in Dallas nominations June 4-17 D Home One Great Room voting June 20 Best Suburbs (dynamic content e.g. 100 Most Expensive Homes)

11 RATES AND SPECS ADVERTISING SPECS RATES (GROSS): CMP NUMBER OF IMPRESSIONS 100, , , , , , ,399, ,000 IMPRESSIONS 100, , , , ,000 COST 2,100 2,850 3,400 3,750 4,000 MECHANICAL REQUIREMENTS TOWER 160 X KB MAX ACCEPTED FILE TYPES: GIF, JPEG, HTML, JavaScript, Flash RICH MEDIA: Most third-party providers accepted. A backup GIF must be provided for browers unable to detect rich media. Please contact your sales representative for more information. LEAD TIME: Three business days (additonal two for rich media.) REPORTING: Clients will be provided with a monthly status report during your campaign period as well as a final report at the end of campaign period if requested. SUPER BANNER 728 X KB MAX THIRD-PARTY PROVIDERS: Most third-party providers accepted. Please contact your sales representative for more information. RESOLUTION: 72 dpi for web-ready artwork and a minimum of 300 dpi for all other artwork. LINK: Include exact URL for link. IN-HOUSE PRODUCTION: We would be happy to produce advertisements for clients. Please contact your sales representative for more information. Please note there is a $100 fee for the design of all ad sizes, $100 for initial animation + $50 for each additional size SECTIONS SUPER BANNER 300 X KB MAX FLASH ADS Be sure to use the ClickTAG method and provide a URL. Homepages News & Features Restaurants Arts & Events Shopping Fashion & Beauty Travel Business FrontBurner StyleSheet Blog RealPoints Blog D Home Blog SideDish Food Blog ShopTalk Blog BridalBuzz Blog Photo Galleries Archives Best of Big D Nightlife Videos D Family D Travel Club

12 SOCIAL MEDIA SERVICES MONTHLY PROGRAM RATES* BRONZE SILVER GOLD Blog Set-Up & Management YES YES YES Number of Monthly Custom Blog Posts Directory Submission 1 YES YES YES Lead Form YES YES YES Creation of Facebook, Twitter, Google+ & LinkedIn YES YES YES Google Analytics YES YES YES Trackable 800 Number YES YES YES Monthly Tracking/Lead Reporting 2 YES YES YES Marketing Strategy & Support 4 4 Hrs./Mo. 8 Hrs./Mo. Custom URL Set-Up YES YES SEO Localization YES enewsletter YES ALSO INCLUDES: 1. Directory submissions include an annual push to up to 100 relevant websites (blogs/lists/other) and mobile apps will be handled in collaboration with our partner Localeze. 2. Customer/Prospect Traffic & Lead Reporting You will receive a customized report detailing: Online Leads Phone Call Leads Unique Visitors to Blog Direct Site Traffic & Specials 3. Social Media Training Every customer can take part in Social Media Training lead by an expert on our staff. It will include: A webinar on social media strategies A social media guide Set up of our simple social media platform and training to manage your social media parameters 4. Marketing Strategy & Support For many of our customers, we offer more than just a content service because we provide marketing expertise and advice. For a specific set of hours per month (excluding beginners), our marketing team will be available to work with you to better market your services and offer social media support. *All rates for social media services are based upon a minimum 6 month contract.

13 SOCIAL MEDIA SERVICES WEB PRESENCE OPTIMIZATION ONE-TIME PACKAGE: Web Presence Optimization Assessment: We will provide an assessment of your current website and search engine presence using our expert design and analytics approach. You will get: a) A key word and business name report that shows how you rank with others in your industry or competitive set in online presence, b) suggestions on what to change for your website and/or blog presence, and c) our top 5 actionable recommendations customized to your scenario for you or your web marketing specialist. 800 ONE-TIME FEE Web Presence Optimization Services Package: In addition to an upfront web presence optimization assessment, we will provide: A monthly monitoring and measurement report detailing what is changing with your web presence and where you are showing up online, Content services to ensure you are managing your reputation through content updates each month (at least two distributed news releases, or two original website content updates up to 400 words each), Monthly key word and key phrase updates, Top monthly recommendations in a written report, Four hours of marketing services support via phone per month that includes questions, how-tos and insights to keep you in the know on the best actions you can take to have an increased presence and relevance on the web. 800 INITIAL FEE MONTHLY Video Services: Your digital presence is important and can be impacted positively through the use of video services. We have a video studio and expert videographers that will help you shape one, or a series of, second video(s) ideal for YouTube, your blog and other channels. We use a green screen so we can do post-production edits with the stylish, effective background of your choice. Your visit(s) to our studio in downtown Dallas includes free, easy parking and, we will have you in and out in a snap. Special arrangements can also be made for video shoots at your location. The ROI for video is high and you can use videos over and over again as you like. 3,000-4,000 PER VIDEO CUSTOM PRICING AVAILABLE FOR VARYING LENGTHS OF VIDEOS

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