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1 Challenger St. - Torrance, California / tel fax /

2 our editorial mission Auto Dealer Monthly is the day-to-day resource for automotive dealerships of all sizes. The publication is widely known for providing real-time business solutions and all the information dealers need to make wise decisions regarding products, services or process changes in daily operations. Its educational and informative foundation was built on the understanding that no single product, service or process is ideal for every franchised and independent dealership. Auto Dealer Monthly provides timely features that matter to today s automotive executives, along with a wide variety of expert viewpoints and dealer success stories. Auto Dealer Monthly is edited for auto dealers. Publishing and editorial decisions are based on the editor s judgment of the quality of writing, the timeliness of the article and the potential interest to readers of Auto Dealer Monthly. AUTO DEALER MONTHLY the Top Read Automotive Trade Publication * 86% of Auto Dealer Monthly readers are directly involved in making purchasing decisions for the dealership. 50% of Auto Dealer Monthly readers discussed an ad or article with someone else in the company. 49% of Auto Dealer Monthly readers visited an advertiser s website. 29% of Auto Dealer Monthly readers want the digital edition of the magazine. 45 Minutes Average time spent reading each issue.* 3 readers per delivered issue reaching more than 66,000 print readers each month. * According to the 2012 Signet Research Study.

3 circulation statistics AUTO DEALER MONTHLY MAGAZINE IS A BPA-AUDITED PUBLICATION. 21,500 qualified subscribers per issue.** 78% of subscribers are franchised dealers. 16% of subscribers are independent dealers. 87% of subscribers are in the top four positions in the dealership.* 100% of subscriptions are delivered to a specific, named individual. * This includes the dealer, officers, controller, or general manager. ** According to the June 2014 BPA Brand Report - average per issue special issues Feb NADA 2015 Everything you want to see. Aug Dealer s Choice Awards Recognizing top vendors and finance companies in the industry. Sep Industry Summit 2015 Everything you need to know. top-line numbers WEBSITE (SOURCE: GOOGLE ANALYTICS): 2014 Average monthly unique visitors: 22, Average monthly total visits: 26, Average monthly page views: 51,700 ADM ENEWSLETTER: 17,300 subscribers ADM EPROMO LIST: 22,000 total addresses; targeted lists can be selected based on specifi c demographic profi les.

4 2015 advertising rates SIZE 14-ISSUE RATE 7-ISSUE RATE ONE-TIME RATE 1 page $7,115 $7,720 $8,175 1/2 page $5,095 $5,875 $6,450 1/3 page $4,335 $4,465 $4,760 1/4 page $3,745 $3,950 $4,140 inserts, belly bands, gate folds, polybags, direct mail and more are available. All specialty items must be approved in advance due to specification requirements. Back Cover Placement - Earned rate plus 20%. Premium Placement - Earned rate plus 15%. Premium placement is defined as pages 2, 3, 5, 7 and inside back cover. Two-Page Spread/Center - Earned two-page rate less 20%. Specific Placement (Other than Premium or Back Cover) - Earned rate plus 10%. All rates are full-color, full-bleed. All advertising must be inserted within one year of first insertion to earn frequency discount rates. Advertisers will be short-rated if original contracted frequency is not achieved. Credit earned by increasing frequency during contract year will be applied toward future billings only. Ad Agency Commission is recognized at 15% of gross billing for space and position only. Classified Rates $100 per column inch per issue. Publisher Policy Publisher reserves the right to refuse objectionable or questionable material. Publisher is not responsible for claims or contents of advertisements. Payment Terms Net 15 with approved credit, otherwise payment in advance is required. All print advertising is due and payable in advance for first insertion. Invoices will be sent on the 1st of every month thereafter with payment due on or before the 15th of each month thereafter. Cancellation Policy Cancellations must be received one month prior to the ad closing date for any issue. Advertiser is 100% liable for any frequency discounts that will be forfeited upon cancellation. Any cancellations received between 30 days prior to the ad closing date and the actual closing date will receive 50% credit for that month s rate less frequency discount adjustments. Advertisers are 100% liable for any ad cost after the ad closing date. Supplying Your Advertisement Artwork Prices listed assume acceptable electronic files are submitted to us for inclusion in our magazine. The art must be submitted at full size according to the sizes listed on page 6.

5 2015 editorial calendar ISSUE AD CLOSE MATERIAL DUE FEATURE FOCUS EXTRAS Advertising & Marketing Sales Professional of the Year Disparate Impact Update Supplement: Fixed Operations Technology Roundup: New Arrivals from NADA Digital Marketing & Retailing Customer Relationship Management F&I Time Warp Social Media: In-House vs. Outsourcing 2015 Dealers Choice Awards Supplement: Rental Operations Supplement: Reputation Management Supplement: Reinsurance F&I Pacesetters 2015 F&I Idol Contest Winners Connecting F&I to Today s Internet Customer Mobile Service Tools Supplement: Training State of Traditional Media Tax Planning Supplement: Leads

6 web advertising Call for Rates Reach who you want, when you want and how you want through the various media options offered by Auto Dealer Monthly. Medium Rectangle 300 x 250 Leaderboard 728 x 90 e-newsletter 468 x 120 Leaderboard 728 x 90 JPG, GIF, SWF Medium Rectangle 300 x 250 JPG, GIF, SWF Newsletter 468 x 120 JPG, GIF

7 market & media data Advertising Configurations and Dimensions Non-Bleed Wide x Deep Two-Page Spread x Single Page x /3 Vertical x 10 1/2 Horizontal 7 x /2 Horz. Spread x /2 Island x 7.5 1/3 Vertical x 10 1/3 Square x Bleed Wide x Deep Two-Page Spread x 11 Single Page x 11 1/2 Horz. Spread x 5.25 Overall Trim Size x There is no additional charge for bleed on four-color ads or gutter bleed on two-page spread ads. Two-Page Spread x x 11 (bleed) 2/3 Vertical x 10 1/3 Vertical x 10 Single Page x x 11 (bleed) 1/2-Page Island x 7.5 1/2 Horizontal 7 x /3 Square x /2 Horizontal Spread x x 5.25 (bleed) 1/4 Vertical x General Instructions Publisher reserves the right to reject any advertising that, in the sole discretion of the publisher, does not conform to publication standards. Publisher reserves the right to place the word advertisement on copy that, in his opinion, closely resembles editorial matter. Advertisers will be short-rated if, within a 12-month period from the date of first insertion, they do not use the amount of space upon which their billings have been based. Publisher is not bound by conditions appearing on contracts, insertion orders or instructions from any agency or advertiser that conflict with the terms listed herein. Only written instructions including those on contracts and insertion orders, agreed to in writing by the publisher, are binding. Invoices, Credit and Conditions Our invoices are NET 30 Days on approved credit for all services, payable in US dollars. Marketplace/Classified advertising: payment is required in advance VISA, MasterCard, and Amex accepted. New advertisers and agencies may be required to prepay their first insertion and submit a credit application. Extension of credit is subject to approval of our Credit Department. Payments received will be credited to the oldest outstanding balance. Positioning Requests Positioning of advertisements is at the discretion of the publisher. Position requests other than those specified in the rate card with an additional charge are valid only with the written acceptance of the publisher. Sequential Liability Publisher holds advertiser and/or its advertising agency jointly and severally liable for payment due to publisher. This applies even when a sequential liability clause is included in a submitted contract or insertion order. Publisher s Liability Advertisers and their agencies assume liability for advertisement and agree to indemnify the Publisher from any loss or claim based upon the subject matter (including text, images, and illustrations), representations, trademark or copyright of submitted advertisements. Publisher s liability for any error will not exceed the cost of the space occupied by the error. Publisher cannot be held liable for circumstances beyond its control affecting production or delivery. Digital Ad Production Requirements Complete digital ad specifications can be downloaded by clicking the Advertise tab at then following the links to Online Ad Specifications. All ad materials and production questions can be addressed to: Brian Peach, E-Media and Print Production Manager 3520 Challenger St., Torrance, CA PH: (310) Fax: (310) Digital Submissions for Advertisers (Print Edition): Ad Portal (Send My Ad): PDF ONLY. Ad Portal cannot accept compressed files. Photoshop files saved as PDFs are acceptable, but must be set to bleed size. When uploading, select the size for Photoshop PDFs. New advertisers, click link: and create an account. Existing advertisers, log in and follow upload instructions. If you are unable to use our ad portal system (Send My Ad), please contact Production Manager for further instructions. Digital Submissions for Advertisers (Digital Edition): Digital editions cannot accept rasterized PDFs. PDFs must be first generation. All web/urls must contain active links. Inserts and Other Special Marketing Innovations Inserts, tip-in, ride-along, posters, CD inserts, gatefolds, business reply cards and other custom publishing are available and by custom quote. Please consult with the publisher for a specific quotation on any of these services. If you have a unique marketing concept, please let us know we would be happy to accommodate your special needs. Before ordering custom printing, advertisers should contact our Production Manager to determine quantity, size specs, mechanical requirements, and shipping instructions. MarketPlace / Classified Advertising Please contact publisher David Gesualdo at or com for more information. Typesetting is complimentary. New-Product Release Submissions for Editorial Advertisers may send new product releases for complimentary editorial publication to: or via regular mail. Only 5 x 300 dpi color photos or images are acceptable for proper production quality. We do not guarantee product release placement or editorial PR text will appear in an issue. Editor has sole right to choose materials for insertion.

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